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Cross Marketing Group Valuation Multiples

Discover Cross Marketing Group's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Infas Holding, System1 Group, ATA Creativity Global, Pureprofile and more.

Cross Marketing Group Overview

About Cross Marketing Group

Cross Marketing Group Inc is engaged in marketing support and data analysis services. The group has three reportable segments: Digital Marketing Business, Data Marketing Business, and Insight Business. The Digital Marketing segment provides digital and IT-related solutions, including marketing support and system development. The Data Marketing segment focuses on the collection and analysis of data for marketing research. The Insight segment supports decision-making through the analysis of marketing data and consumer insights. It generates the majority of its revenue from the Digital Marketing Business segment.


Founded

2003

HQ

Japan

Employees

1.7K

Financials (LTM)

Revenue: $196M
Net Income: $9M

EV

$41M

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Cross Marketing Group Financials

Cross Marketing Group reported last 12-month revenue of $196M.

In the same LTM period, Cross Marketing Group generated $9M in net income.

Revenue (LTM)


Cross Marketing Group P&L

In the most recent fiscal year, Cross Marketing Group reported revenue of $196M and EBITDA of $19M.

Cross Marketing Group is profitable as of last fiscal year, with gross margin of 35%, EBITDA margin of 10%, and net margin of 5%.

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LTMLast FY202320242025202620272028
Revenue$196M$196M$159M$171M$179M
Gross Profit-$69M$64M$66M$69M
Gross Margin-35%40%39%38%
EBITDA-$19M$15M$17M$19M
EBITDA Margin-10%10%10%10%
EBIT Margin9%9%7%8%9%
Net Profit$9M$9M$7M$8M$8M
Net Margin5%5%4%5%5%

Financial data powered by Morningstar, Inc.

Cross Marketing Group Stock Performance

Cross Marketing Group has current market cap of $66M, and enterprise value of $41M.

Market Cap Evolution


Cross Marketing Group's stock price is $3.54.

Cross Marketing Group share price decreased by 1.7% in the last 30 days.

Cross Marketing Group has an EPS (earnings per share) of $0.49.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$41M$66M-0.1%-1.7%--$0.49

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Cross Marketing Group Valuation Multiples

Cross Marketing Group trades at 0.2x EV/Revenue multiple, and 2.2x EV/EBITDA.

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EV / Revenue (LTM)


Cross Marketing Group Financial Valuation Multiples

As of June 23, 2026, Cross Marketing Group has market cap of $66M and EV of $41M.

Cross Marketing Group has a P/E ratio of 7.2x.

LTMLast FY202320242025202620272028
EV/Revenue0.2x0.2x0.3x0.2x0.2x
EV/EBITDA-2.2x2.7x2.4x2.2x
EV/EBIT2.4x2.4x3.5x3.0x2.6x
EV/Gross Profit-0.6x0.6x0.6x0.6x
P/E7.2x7.2x9.7x8.4x7.9x
EV/FCF-3.9x5.2x4.4x3.9x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Cross Marketing Group Valuation Multiples

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Cross Marketing Group Margins & Growth Rates

In the most recent fiscal year, Cross Marketing Group reported gross margin of 35%, EBITDA margin of 10%, and net margin of 5%.

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Cross Marketing Group Margins

Last FY20242025202720282029
Gross Margin35%39%38%
EBITDA Margin10%10%10%
EBIT Margin9%8%9%
Net Margin5%5%5%
FCF Margin5%6%6%

Cross Marketing Group Growth Rates

23/2424/2526/2727/2828/29
Revenue Growth7%5%
Gross Profit Growth3%4%
EBITDA Growth15%8%
EBIT Growth15%16%
Net Profit Growth16%6%
FCF Growth18%13%

Data powered by FactSet, Inc. and Morningstar, Inc.

Cross Marketing Group Operational KPIs

Cross Marketing Group's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.0M for the same period.

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Last FY202320242025202620272028
Revenue per Employee$0.1M---
Opex per Employee$0.0M---
Opex to Revenue27%33%31%30%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Cross Marketing Group Competitors

Cross Marketing Group competitors include Infas Holding, System1 Group, ATA Creativity Global, Pureprofile, Ebiquity, Digital Research Company, Business Online, Brilliant Future, FiscalNote and Novus Group International.

Most Cross Marketing Group public comparables operate across Market Research.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Infas Holding1.1x-61.0x-
System1 Group0.8x0.9x4.7x7.9x
ATA Creativity Global1.0x-(31.4x)-
Pureprofile0.6x0.5x7.3x5.3x
Ebiquity0.4x0.4x3.7x3.7x
Digital Research Company1.2x-(31.7x)-
Business Online4.9x-10.6x-
Brilliant Future0.5x-6.8x-

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Acquisitions by Cross Marketing Group

Cross Marketing Group has acquired 3 companies to date.

Last acquisition by Cross Marketing Group was on April 13th 2026. Cross Marketing Group acquired Startling for undisclosed valuation.

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Latest Acquisitions by Cross Marketing Group

Startling
Digitalio
Kadence International
Description
Startling is a creative company engaged in planning, design, and sales of apparel products and goods using IP.
Digitalio is a Japanese design firm providing digital media production, marketing campaigns, database development, and web services.
Kadence International is a Singapore-headquartered market research firm founded in 1991. It delivers data collection, project management, and insights across Asia-Pacific from offices in London, Shanghai, and Mumbai, serving clients like Unilever and Procter & Gamble with qualitative and quantitative studies.
HQ CountryJapanJapanSingapore
HQ City
Tokyo
Tokyo
Singapore
Deal Date13 Apr 202631 Mar 202614 Nov 2014
Valuationundisclosed$10Mundisclosed
EV/Revenue
EV/EBITDA

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Investments by Cross Marketing Group

Cross Marketing Group has invested in 1 company to date.

Latest investment by Cross Marketing Group was on September 16th 2020. Cross Marketing Group invested in Xica in their $12M Series D round (EV/Revenue multiple available to Pro users).

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Latest Investments by Cross Marketing Group

Xica
Description
Xica is a Tokyo-headquartered company founded in 2012, developing marketing analytics software such as Magellan for statistical data analysis, ad performance modeling, and optimization consulting services to Japanese enterprises.
HQ CountryJapan
HQ City
Tokyo
Deal Date16 Sep 2020
RoundSeries D
Raised$12M
InvestorsSalesforce Ventures; DNX Ventures; Cross Marketing Group; Sumitomo Mitsui Trust Investment; NTT DOCOMO Ventures
Valuationundisclosed
EV/Revenue
EV/EBITDA

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About Cross Marketing Group

When was Cross Marketing Group founded?Cross Marketing Group was founded in 2003.
Where is Cross Marketing Group headquartered?Cross Marketing Group is headquartered in Japan.
How many employees does Cross Marketing Group have?As of today, Cross Marketing Group has over 1K employees.
Is Cross Marketing Group publicly listed?Yes, Cross Marketing Group is a public company listed on Tokyo Stock Exchange.
What is the stock symbol of Cross Marketing Group?Cross Marketing Group trades under 3675 ticker.
When did Cross Marketing Group go public?Cross Marketing Group went public in 2008.
Who are competitors of Cross Marketing Group?Cross Marketing Group main competitors include Infas Holding, System1 Group, ATA Creativity Global, Pureprofile, Ebiquity, Digital Research Company, Business Online, Brilliant Future, FiscalNote, Novus Group International.
What is the current market cap of Cross Marketing Group?Cross Marketing Group's current market cap is $66M.
What is the current revenue of Cross Marketing Group?Cross Marketing Group's last 12 months revenue is $196M.
What is the current EV/Revenue multiple of Cross Marketing Group?Current revenue multiple of Cross Marketing Group is 0.2x.
What is the current net income of Cross Marketing Group?Cross Marketing Group's last 12 months net income is $9M.
How many companies Cross Marketing Group has acquired to date?As of June 2026, Cross Marketing Group has acquired 3 companies.
What was the largest acquisition by Cross Marketing Group?$10M acquisition of Digitalio on 31st March 2026 was the largest M&A Cross Marketing Group has done to date.
What companies Cross Marketing Group acquired?Cross Marketing Group acquired Digitalio, Startling, and Kadence International.
In how many companies Cross Marketing Group has invested to date?As of June 2026, Cross Marketing Group has invested in 1 company.
What was the last Cross Marketing Group investment?On 16th September 2020 Cross Marketing Group invested in Xica, participating in a $12M Series D round, alongside Salesforce Ventures, DNX Ventures, Sumitomo Mitsui Trust Investment, and NTT DOCOMO Ventures.
In what companies Cross Marketing Group invested in?Cross Marketing Group invested in Xica.

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