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Pureprofile Valuation Multiples

Discover Pureprofile's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like DigiTouch, Mobiquity Technologies, Illumin Holdings, Acquazzurra and more.

Pureprofile Overview

About Pureprofile

Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.


Founded

2014

HQ

Australia

Employees

215

Financials (LTM)

Revenue: $46M
EBITDA: $5M

EV

$29M

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Pureprofile Financials

Pureprofile reported last 12-month revenue of $46M and EBITDA of $5M.

In the same LTM period, Pureprofile generated $5M in EBITDA and $2M in net income.

Revenue (LTM)


Pureprofile P&L

In the most recent fiscal year, Pureprofile reported revenue of $41M and EBITDA of $3M.

Pureprofile is profitable as of last fiscal year, with gross margin of 55%, EBITDA margin of 8%, and net margin of 3%.

See analyst estimates for Pureprofile
LTMLast FY202320242025202620272028
Revenue$46M$41M$33M$38M$44M
Gross Profit-$23M$18M$21M$23M
Gross Margin-55%55%55%51%
EBITDA$5M$3M$2M$3M$4M
EBITDA Margin10%8%5%7%9%
EBIT Margin-3%(0%)2%5%
Net Profit$2M$1M($741K)$586K$2M
Net Margin5%3%(2%)2%4%

Financial data powered by Morningstar, Inc.

Pureprofile Stock Performance

Pureprofile has current market cap of $30M, and enterprise value of $29M.

Market Cap Evolution


Pureprofile's stock price is $0.03.

Pureprofile share price increased by 2.6% in the last 30 days, and decreased by 10.9% in the last year.

See more trading valuation data for Pureprofile
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$29M$30M2.6%2.6%-9.0%-10.9%$0.00

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Pureprofile Valuation Multiples

Pureprofile trades at 0.6x EV/Revenue multiple, and 6.1x EV/EBITDA.

See NTM and 2027E valuation multiples for Pureprofile

EV / Revenue (LTM)


Pureprofile Financial Valuation Multiples

As of June 2, 2026, Pureprofile has market cap of $30M and EV of $29M.

Pureprofile has a P/E ratio of 12.7x.

LTMLast FY202320242025202620272028
EV/Revenue0.6x0.7x0.9x0.8x0.7x
EV/EBITDA6.1x8.5x16.0x10.2x7.0x
EV/EBIT-24.1xn/m33.7x14.2x
EV/Gross Profit-1.3x1.6x1.4x1.3x
P/E12.7x27.4x(40.8x)51.6x16.8x
EV/FCF-17.0x65.5x22.6x13.0x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Pureprofile Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Pureprofile Margins & Growth Rates

Pureprofile grew revenue by 15% and EBITDA by 41% in the last fiscal year.

In the most recent fiscal year, Pureprofile reported gross margin of 55%, EBITDA margin of 8%, and net margin of 3%.

See estimated margins and future growth rates for Pureprofile

Pureprofile Margins

Last FY202420252026202720282029
Gross Margin55%55%51%-
EBITDA Margin8%7%9%11%
EBIT Margin3%2%5%7%
Net Margin3%2%4%5%
FCF Margin4%3%5%7%

Pureprofile Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth15%15%17%13%
Gross Profit Growth-15%8%-
EBITDA Growth41%57%45%35%
EBIT Growth139%(6219%)138%73%
Net Profit Growth126%(179%)207%45%
FCF Growth60%190%73%52%

Data powered by FactSet, Inc. and Morningstar, Inc.

Pureprofile Operational KPIs

Pureprofile's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.

Pureprofile's Rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Pureprofile's Rule of X is 42% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Pureprofile
LTMLast FY202320242025202620272028
Rule of 4022%24%---
Bessemer Rule of X39%42%---
Revenue per Employee-$0.2M---
Opex per Employee-$0.1M---
G&A Expenses to Revenue-38%39%38%35%
Opex to Revenue-52%55%53%49%

Data powered by FactSet, Inc. and Morningstar, Inc.

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Pureprofile Competitors

Pureprofile competitors include DigiTouch, Mobiquity Technologies, Illumin Holdings, Acquazzurra, Id-entity, Global Traffic Network, Media 6, ISPD Network, Impact Fusion International and Aurora Mobile.

Most Pureprofile public comparables operate across Market Research and Advertising & Marketing.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
DigiTouch0.8x-4.7x-
Mobiquity Technologies----
Illumin Holdings0.0x0.0x(3.2x)(4.8x)
Acquazzurra1.6x-(32.5x)-
Id-entity1.0x-9.5x-
Global Traffic Network0.3x0.3x3.2x3.2x
Media 60.5x-(72.2x)-
ISPD Network0.2x0.2x8.0x7.1x

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Acquisitions by Pureprofile

Pureprofile has acquired 3 companies to date.

Last acquisition by Pureprofile was on June 27th 2024. Pureprofile acquired i-Link Research Solutions for $1M (EV/Revenue multiple available to Pro users).

See M&A valuation multiples

Latest Acquisitions by Pureprofile

i-Link Research Solutions
Cohort Global
SparcMedia
Description
i-Link Research Solutions is a Sydney-headquartered firm delivering online research fieldwork services since 2001. It handles project management, survey programming, respondent recruitment, data collection, processing, analysis, and reporting for market research agencies. The company operates panels across Australia, New Zealand, and Asia-Pacific.
Cohort Global is a Melbourne-headquartered direct marketing agency delivering customer acquisition and retention campaigns. The company specializes in data analytics, email marketing, and lead generation for financial services and consumer brands. Recognized in Deloitte Technology Fast 50 rankings, Cohort Global maintains memberships in DMA, IAB, and ADMA associations. Since partial acquisition by Oceania Capital Partners in 2014, the firm expanded multichannel services across Australia and New Zealand.
SparcMedia is an Australian programmatic advertising agency owned by Pureprofile. With offices in Sydney, Melbourne, Mumbai, and Krakow, it deploys data-driven campaigns across display, video, and native formats for brands and agencies since 2009.
HQ CountryAustraliaAustraliaAustralia
HQ City
Sydney
Sydney
Sydney
Deal Date27 Jun 202422 Sep 20167 Jul 2015
Valuation$1M$12M$4M
EV/Revenue
EV/EBITDA

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About Pureprofile

When was Pureprofile founded?Pureprofile was founded in 2014.
Where is Pureprofile headquartered?Pureprofile is headquartered in Australia.
How many employees does Pureprofile have?As of today, Pureprofile has over 215 employees.
Is Pureprofile publicly listed?Yes, Pureprofile is a public company listed on Australian Securities Exchange.
What is the stock symbol of Pureprofile?Pureprofile trades under PPL ticker.
When did Pureprofile go public?Pureprofile went public in 2015.
Who are competitors of Pureprofile?Pureprofile main competitors include DigiTouch, Mobiquity Technologies, Illumin Holdings, Acquazzurra, Id-entity, Global Traffic Network, Media 6, ISPD Network, Impact Fusion International, Aurora Mobile.
What is the current market cap of Pureprofile?Pureprofile's current market cap is $30M.
What is the current revenue of Pureprofile?Pureprofile's last 12 months revenue is $46M.
What is the current revenue growth of Pureprofile?Pureprofile revenue growth (NTM/LTM) is 12%.
What is the current EV/Revenue multiple of Pureprofile?Current revenue multiple of Pureprofile is 0.6x.
What is the current EBITDA of Pureprofile?Pureprofile's last 12 months EBITDA is $5M.
What is Pureprofile's EBITDA margin?Pureprofile's last 12 months EBITDA margin is 10%.
What is the current EV/EBITDA multiple of Pureprofile?Current EBITDA multiple of Pureprofile is 6.1x.
How many companies Pureprofile has acquired to date?As of June 2026, Pureprofile has acquired 3 companies.
What was the largest acquisition by Pureprofile?$12M acquisition of Cohort Global on 22nd September 2016 was the largest M&A Pureprofile has done to date.
In how many companies Pureprofile has invested to date?Pureprofile hasn't invested in any companies yet (or none have been disclosed publicly).

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