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Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services. Its operating segments include Data & Insights, Pure.amplify Media AU, and Pure.amplify Media UK. It generates the majority of its revenue from the Data & Insights segment.
2014
215
LTM Revenue $36.7M
LTM EBITDA $3.6M
$29.3M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
Pureprofile has a last 12-month revenue (LTM) of $36.7M and a last 12-month EBITDA of $3.6M.
In the most recent fiscal year, Pureprofile achieved revenue of $30.9M and an EBITDA of $2.0M.
Pureprofile expects next 12-month revenue of XXX and NTM EBITDA of XXX
See Pureprofile valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $36.7M | XXX | $30.9M | XXX | XXX | XXX |
| Gross Profit | $36.7M | XXX | $17.1M | XXX | XXX | XXX |
| Gross Margin | 100% | XXX | 55% | XXX | XXX | XXX |
| EBITDA | $3.6M | XXX | $2.0M | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 6% | XXX | XXX | XXX |
| EBIT | $1.9M | XXX | $0.5M | XXX | XXX | XXX |
| EBIT Margin | 5% | XXX | 1% | XXX | XXX | XXX |
| Net Profit | $1.6M | XXX | $0.1M | XXX | XXX | XXX |
| Net Margin | 4% | XXX | 0% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | n/a | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
As of May 30, 2025, Pureprofile's stock price is AUD 0 (or $0).
Pureprofile has current market cap of AUD 46.6M (or $29.9M), and EV of AUD 45.5M (or $29.3M).
See Pureprofile trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $29.3M | $29.9M | XXX | XXX | XXX | XXX | $0.00 |
Sign up to access valuation multiples like growth-adjusted P/E, next 12-month EV/Revenue, EBITDA multiples by industry and many more
Start Free TrialAs of May 30, 2025, Pureprofile has market cap of $29.9M and EV of $29.3M.
Pureprofile's trades at 0.9x EV/Revenue multiple, and 10.3x EV/EBITDA.
Equity research analysts estimate Pureprofile's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Pureprofile has a P/E ratio of 18.7x.
See valuation multiples for Pureprofile and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $29.9M | XXX | $29.9M | XXX | XXX | XXX |
| EV (current) | $29.3M | XXX | $29.3M | XXX | XXX | XXX |
| EV/Revenue | 0.8x | XXX | 0.9x | XXX | XXX | XXX |
| EV/EBITDA | 8.1x | XXX | 10.3x | XXX | XXX | XXX |
| EV/EBIT | 15.3x | XXX | 23.9x | XXX | XXX | XXX |
| EV/Gross Profit | 0.8x | XXX | n/a | XXX | XXX | XXX |
| P/E | 18.7x | XXX | 33.3x | XXX | XXX | XXX |
| EV/FCF | 11.2x | XXX | 16.9x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialPureprofile's last 12 month revenue growth is 13%
Pureprofile's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.1M for the same period.
Pureprofile's rule of 40 is 19% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Pureprofile's rule of X is 43% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for Pureprofile and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 13% | XXX | n/a | XXX | XXX | XXX |
| EBITDA Margin | 10% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Growth | 31% | XXX | 63% | XXX | XXX | XXX |
| Rule of 40 | 19% | XXX | 22% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 43% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 54% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Wolters Kluwer | XXX | XXX | XXX | XXX | XXX | XXX |
| Appen | XXX | XXX | XXX | XXX | XXX | XXX |
| Business Online | XXX | XXX | XXX | XXX | XXX | XXX |
| Latent View | XXX | XXX | XXX | XXX | XXX | XXX |
| Tracxn | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Pureprofile acquired XXX companies to date.
Last acquisition by Pureprofile was XXXXXXXX, XXXXX XXXXX XXXXXX . Pureprofile acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 60K+ M&A deals.
Start Free Trial| When was Pureprofile founded? | Pureprofile was founded in 2014. |
| Where is Pureprofile headquartered? | Pureprofile is headquartered in Australia. |
| How many employees does Pureprofile have? | As of today, Pureprofile has 215 employees. |
| Is Pureprofile publicy listed? | Yes, Pureprofile is a public company listed on ASX. |
| What is the stock symbol of Pureprofile? | Pureprofile trades under PPL ticker. |
| When did Pureprofile go public? | Pureprofile went public in 2015. |
| Who are competitors of Pureprofile? | Similar companies to Pureprofile include e.g. Wolters Kluwer, Appen, Business Online, Latent View. |
| What is the current market cap of Pureprofile? | Pureprofile's current market cap is $29.9M |
| What is the current revenue of Pureprofile? | Pureprofile's last 12 months revenue is $36.7M. |
| What is the current revenue growth of Pureprofile? | Pureprofile revenue growth (NTM/LTM) is 13%. |
| What is the current EV/Revenue multiple of Pureprofile? | Current revenue multiple of Pureprofile is 0.8x. |
| Is Pureprofile profitable? | Yes, Pureprofile is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Pureprofile? | Pureprofile's last 12 months EBITDA is $3.6M. |
| What is Pureprofile's EBITDA margin? | Pureprofile's last 12 months EBITDA margin is 10%. |
| What is the current EV/EBITDA multiple of Pureprofile? | Current EBITDA multiple of Pureprofile is 8.1x. |
| What is the current FCF of Pureprofile? | Pureprofile's last 12 months FCF is $2.6M. |
| What is Pureprofile's FCF margin? | Pureprofile's last 12 months FCF margin is 7%. |
| What is the current EV/FCF multiple of Pureprofile? | Current FCF multiple of Pureprofile is 11.2x. |
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