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Pureprofile Valuation Multiples
Discover Pureprofile's revenue and EBITDA valuation multiples and M&A history, alongside public comparables like DigiTouch, Mobiquity Technologies, Illumin Holdings, Acquazzurra and more.
Pureprofile Overview
About Pureprofile
Pureprofile Ltd is a global data and insights organization providing online research and digital advertising services for agencies, marketers, researchers, and publishers. The company offers custom audiences, advanced survey programming, data cleaning and hygiene, dashboards, advertising effectiveness studying, competitor benchmarking, and analytics services.
Founded
2014
HQ

Employees
215
Website
Financials (LTM)
EV
$29M
Valuation Multiples
Start free trialPureprofile Financials
Pureprofile reported last 12-month revenue of $46M and EBITDA of $5M.
In the same LTM period, Pureprofile generated $5M in EBITDA and $2M in net income.
Revenue (LTM)
Pureprofile P&L
In the most recent fiscal year, Pureprofile reported revenue of $41M and EBITDA of $3M.
Pureprofile is profitable as of last fiscal year, with gross margin of 55%, EBITDA margin of 8%, and net margin of 3%.
Financial data powered by Morningstar, Inc.
Pureprofile Stock Performance
Pureprofile has current market cap of $30M, and enterprise value of $29M.
Market Cap Evolution
Pureprofile's stock price is $0.03.
Pureprofile share price increased by 2.6% in the last 30 days, and decreased by 10.9% in the last year.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $29M | $30M | 2.6% | 2.6% | -9.0% | -10.9% | $0.00 |
Benchmark Trading Valuation Multiples by Industry
Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialPureprofile Valuation Multiples
Pureprofile trades at 0.6x EV/Revenue multiple, and 6.1x EV/EBITDA.
EV / Revenue (LTM)
Pureprofile Financial Valuation Multiples
As of June 2, 2026, Pureprofile has market cap of $30M and EV of $29M.
Pureprofile has a P/E ratio of 12.7x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Pureprofile Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Pureprofile Margins & Growth Rates
Pureprofile grew revenue by 15% and EBITDA by 41% in the last fiscal year.
In the most recent fiscal year, Pureprofile reported gross margin of 55%, EBITDA margin of 8%, and net margin of 3%.
Pureprofile Margins
Pureprofile Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Pureprofile Operational KPIs
Pureprofile's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.1M for the same period.
Pureprofile's Rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Pureprofile's Rule of X is 42% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Pureprofile Competitors
Pureprofile competitors include DigiTouch, Mobiquity Technologies, Illumin Holdings, Acquazzurra, Id-entity, Global Traffic Network, Media 6, ISPD Network, Impact Fusion International and Aurora Mobile.
Most Pureprofile public comparables operate across Market Research and Advertising & Marketing.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 0.8x | - | 4.7x | - | |||
| - | - | - | - | |||
| 0.0x | 0.0x | (3.2x) | (4.8x) | |||
| 1.6x | - | (32.5x) | - | |||
| 1.0x | - | 9.5x | - | |||
| 0.3x | 0.3x | 3.2x | 3.2x | |||
| 0.5x | - | (72.2x) | - | |||
| 0.2x | 0.2x | 8.0x | 7.1x | |||
This data is available for Pro users. Sign up to see all Pureprofile competitors and their valuation data. Start Free Trial | ||||||
Acquisitions by Pureprofile
Pureprofile has acquired 3 companies to date.
Last acquisition by Pureprofile was on June 27th 2024. Pureprofile acquired i-Link Research Solutions for $1M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Pureprofile
| Description | i-Link Research Solutions is a Sydney-headquartered firm delivering online research fieldwork services since 2001. It handles project management, survey programming, respondent recruitment, data collection, processing, analysis, and reporting for market research agencies. The company operates panels across Australia, New Zealand, and Asia-Pacific. | Cohort Global is a Melbourne-headquartered direct marketing agency delivering customer acquisition and retention campaigns. The company specializes in data analytics, email marketing, and lead generation for financial services and consumer brands. Recognized in Deloitte Technology Fast 50 rankings, Cohort Global maintains memberships in DMA, IAB, and ADMA associations. Since partial acquisition by Oceania Capital Partners in 2014, the firm expanded multichannel services across Australia and New Zealand. | SparcMedia is an Australian programmatic advertising agency owned by Pureprofile. With offices in Sydney, Melbourne, Mumbai, and Krakow, it deploys data-driven campaigns across display, video, and native formats for brands and agencies since 2009. |
| HQ Country | |||
| HQ City | Sydney | Sydney | Sydney |
| Deal Date | 27 Jun 2024 | 22 Sep 2016 | 7 Jul 2015 |
| Valuation | $1M | $12M | $4M |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all Pureprofile acquisitions and their M&A valuation multiples. Start Free Trial | |||
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Start Free TrialAbout Pureprofile
| When was Pureprofile founded? | Pureprofile was founded in 2014. |
| Where is Pureprofile headquartered? | Pureprofile is headquartered in Australia. |
| How many employees does Pureprofile have? | As of today, Pureprofile has over 215 employees. |
| Is Pureprofile publicly listed? | Yes, Pureprofile is a public company listed on Australian Securities Exchange. |
| What is the stock symbol of Pureprofile? | Pureprofile trades under PPL ticker. |
| When did Pureprofile go public? | Pureprofile went public in 2015. |
| Who are competitors of Pureprofile? | Pureprofile main competitors include DigiTouch, Mobiquity Technologies, Illumin Holdings, Acquazzurra, Id-entity, Global Traffic Network, Media 6, ISPD Network, Impact Fusion International, Aurora Mobile. |
| What is the current market cap of Pureprofile? | Pureprofile's current market cap is $30M. |
| What is the current revenue of Pureprofile? | Pureprofile's last 12 months revenue is $46M. |
| What is the current revenue growth of Pureprofile? | Pureprofile revenue growth (NTM/LTM) is 12%. |
| What is the current EV/Revenue multiple of Pureprofile? | Current revenue multiple of Pureprofile is 0.6x. |
| What is the current EBITDA of Pureprofile? | Pureprofile's last 12 months EBITDA is $5M. |
| What is Pureprofile's EBITDA margin? | Pureprofile's last 12 months EBITDA margin is 10%. |
| What is the current EV/EBITDA multiple of Pureprofile? | Current EBITDA multiple of Pureprofile is 6.1x. |
| How many companies Pureprofile has acquired to date? | As of June 2026, Pureprofile has acquired 3 companies. |
| What was the largest acquisition by Pureprofile? | $12M acquisition of Cohort Global on 22nd September 2016 was the largest M&A Pureprofile has done to date. |
| In how many companies Pureprofile has invested to date? | Pureprofile hasn't invested in any companies yet (or none have been disclosed publicly). |
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