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YouGov Valuation Multiples

Discover YouGov's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like Public Policy Holding Co., SBC Medical Group Holding, Science Group, SRA Holdings and more.

YouGov Overview

About YouGov

YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.


Founded

1998

HQ

United Kingdom

Employees

3.6K

Financials (LTM)

Revenue: $529M
EBITDA: $112M

EV

$576M

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YouGov Financials

YouGov reported last 12-month revenue of $529M and EBITDA of $112M.

In the same LTM period, YouGov generated $432M in gross profit, $112M in EBITDA, and $44M in net income.

Revenue (LTM)


YouGov P&L

In the most recent fiscal year, YouGov reported revenue of $523M and EBITDA of $116M.

YouGov is profitable as of last fiscal year, with gross margin of 82%, EBITDA margin of 22%, and net margin of 9%.

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LTMLast FY202320242025202620272028
Revenue$529M$523M$391M$481M$526M
Gross Profit$432M$430M$325M$392M$431M
Gross Margin82%82%83%81%82%
EBITDA$112M$116M$83M$80M$105M
EBITDA Margin21%22%21%17%20%
EBIT Margin14%15%10%5%10%
Net Profit$44M$49M$26M$6M$28M
Net Margin8%9%7%1%5%
Net Debt-$191M---

Financial data powered by Morningstar, Inc.

YouGov Stock Performance

YouGov has current market cap of $338M, and enterprise value of $576M.

Market Cap Evolution


YouGov's stock price is $2.87.

YouGov share price decreased by 42.7% in the last year.

YouGov has an EPS (earnings per share) of $0.42.

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EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$576M$338M-0.0%-0.0%25.1%-42.7%$0.42

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YouGov Valuation Multiples

YouGov trades at 1.1x EV/Revenue multiple, and 5.1x EV/EBITDA.

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EV / Revenue (LTM)


YouGov Financial Valuation Multiples

As of June 2, 2026, YouGov has market cap of $338M and EV of $576M.

YouGov has a P/E ratio of 7.7x.

LTMLast FY202320242025202620272028
EV/Revenue1.1x1.1x1.5x1.2x1.1x
EV/EBITDA5.1x4.9x6.9x7.2x5.5x
EV/EBIT7.9x7.1x14.1x22.0x10.6x
EV/Gross Profit1.3x1.3x1.8x1.5x1.3x
P/E7.7x6.9x13.1x60.0x11.9x
EV/FCF14.7x12.4x13.3x19.4x15.5x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified YouGov Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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YouGov Margins & Growth Rates

YouGov grew revenue by 1% but EBITDA decreased by 5% in the last fiscal year.

In the most recent fiscal year, YouGov reported gross margin of 82%, EBITDA margin of 22%, and net margin of 9%.

See estimated margins and future growth rates for YouGov

YouGov Margins

Last FY202420252026202720282029
Gross Margin82%81%82%82%
EBITDA Margin22%17%20%22%
EBIT Margin15%5%10%14%
Net Margin9%1%5%9%
FCF Margin9%6%7%8%

YouGov Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth1%23%9%2%
Gross Profit Growth1%20%10%2%
EBITDA Growth(5%)(3%)30%11%
EBIT Growth(12%)(36%)108%38%
Net Profit Growth(13%)(78%)404%66%
FCF Growth(19%)(31%)25%21%

Data powered by FactSet, Inc. and Morningstar, Inc.

YouGov Operational KPIs

YouGov's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.1M for the same period.

YouGov's Rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

YouGov's Rule of X is 27% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for YouGov
LTMLast FY202320242025202620272028
Rule of 4024%24%---
Bessemer Rule of X28%27%---
Revenue per Employee-$0.1M---
Opex per Employee-$0.1M---
G&A Expenses to Revenue61%74%73%76%69%
Opex to Revenue-74%73%76%74%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

YouGov Competitors

YouGov competitors include Public Policy Holding Co., SBC Medical Group Holding, Science Group, SRA Holdings, FRP Advisory Group, The Hackett Group, BTS Group, Rejlers, Fintel and Enento Group.

Most YouGov public comparables operate across Business Consulting and Market Research.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Public Policy Holding Co.2.0x1.9x7.9x7.9x
SBC Medical Group Holding1.2x1.2x2.5x3.1x
Science Group1.6x1.7x3.7x7.3x
SRA Holdings0.7x0.7x5.6x-
FRP Advisory Group1.7x1.5x6.4x5.9x
The Hackett Group1.2x1.3x6.0x6.1x
BTS Group1.4x1.4x10.1x9.7x
Rejlers0.9x0.9x8.0x7.9x

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Acquisitions by YouGov

YouGov has acquired 11 companies to date.

Last acquisition by YouGov was on August 6th 2024. YouGov acquired Yabble for $6M (EV/Revenue multiple available to Pro users).

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Latest Acquisitions by YouGov

Yabble
Consumer Panel Services GfK
LINK Marketing Services
Rezonence
Description
Yabble is a Sydney-headquartered provider of agile consumer insights platforms leveraging AI and machine learning for real-time market research. Founded in 2017, the company delivers video and text-based feedback from global panels to clients including Unilever, Nestlé, and Coca-Cola. Yabble's technology enables studies in over 100 countries, processing millions of responses annually.
Consumer Panel Services GfK is a Nuremberg-headquartered division of GfK that tracks shopper purchasing behavior across all retail channels through continuous consumer panels. The service delivers insights into buy volumes, motivations, and patterns for fast-moving consumer goods clients worldwide, enabling footprint measurement and predictive trend analysis.
LINK Marketing Services is a Zurich-based market research agency specializing in social and consumer studies for Swiss brands. The firm conducts quantitative and qualitative surveys, including online panels with 100,000 respondents and ethnographic fieldwork. LINK serves clients like Nestlé and UBS, delivering insights on consumer behavior and brand tracking since 1954. It operates from offices in Lausanne and Geneva, processing data for over 200 projects annually.
Rezonence is a digital advertising technology company behind FreeWall, a metered content wall for publishers that ensures 100% viewable ad impressions with human verification. Integrated with major UK publishers like Reach plc, Bauer Media, and Hearst, it reaches broad audiences while complying with GDPR. London-based, Rezonence serves advertisers including Sky and Unilever in premium environments.
HQ CountryNew ZealandGermanySwitzerlandUnited Kingdom
HQ City
-
Nuremberg
Zurich
London
Deal Date6 Aug 20247 Jul 20239 Dec 202112 Oct 2021
Valuation$6M$340M$30M$6M
EV/Revenue
EV/EBITDA

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Investments by YouGov

YouGov has invested in 1 company to date.

Latest investment by YouGov was on January 30th 2015. YouGov invested in Portent.IO in their $300K Seed round (EV/Revenue multiple available to Pro users).

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Latest Investments by YouGov

Portent.IO
Description
Portent.IO is a London-headquartered data analytics firm focused on the film industry, owned by YouGov PLC since its founding in 2014. The company ingests data from digital, social, syndicated, and research sources to optimize marketing campaigns, identify audiences, forecast box office revenues, and boost catalog sales for studios. Portent.IO covers markets in the US, UK, France, and Germany, serving four major studios through web and mobile platforms that synchronize data by film title for actionable insights.
HQ CountryUnited States
HQ City
Los Angeles, CA
Deal Date30 Jan 2015
RoundSeed
Raised$300K
InvestorsYouGov
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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About YouGov

When was YouGov founded?YouGov was founded in 1998.
Where is YouGov headquartered?YouGov is headquartered in United Kingdom.
How many employees does YouGov have?As of today, YouGov has over 3K employees.
Who is the CEO of YouGov?YouGov's CEO is Stephan Shakespeare.
Is YouGov publicly listed?Yes, YouGov is a public company listed on London Stock Exchange.
What is the stock symbol of YouGov?YouGov trades under YOU ticker.
When did YouGov go public?YouGov went public in 2005.
Who are competitors of YouGov?YouGov main competitors include Public Policy Holding Co., SBC Medical Group Holding, Science Group, SRA Holdings, FRP Advisory Group, The Hackett Group, BTS Group, Rejlers, Fintel, Enento Group.
What is the current market cap of YouGov?YouGov's current market cap is $338M.
What is the current revenue of YouGov?YouGov's last 12 months revenue is $529M.
What is the current revenue growth of YouGov?YouGov revenue growth (NTM/LTM) is 3%.
What is the current EV/Revenue multiple of YouGov?Current revenue multiple of YouGov is 1.1x.
What is the current EBITDA of YouGov?YouGov's last 12 months EBITDA is $112M.
What is YouGov's EBITDA margin?YouGov's last 12 months EBITDA margin is 21%.
What is the current EV/EBITDA multiple of YouGov?Current EBITDA multiple of YouGov is 5.1x.
What is the current FCF of YouGov?YouGov's last 12 months FCF is $39M.
What is YouGov's FCF margin?YouGov's last 12 months FCF margin is 7%.
What is the current EV/FCF multiple of YouGov?Current FCF multiple of YouGov is 14.7x.
How many companies YouGov has acquired to date?As of June 2026, YouGov has acquired 11 companies.
What was the largest acquisition by YouGov?$340M acquisition of Consumer Panel Services GfK on 7th July 2023 was the largest M&A YouGov has done to date.
What companies YouGov acquired?YouGov acquired Consumer Panel Services GfK, SMG Insight, LINK Marketing Services, Yabble, Decision Fuel, Rezonence, Portent.IO, Charlton Insights, Faster Horses Consulting, Lean App, and 1 other company.
In how many companies YouGov has invested to date?As of June 2026, YouGov has invested in 1 company.
What was the last YouGov investment?On 30th January 2015 YouGov invested in Portent.IO, participating in a $300K Seed round.
In what companies YouGov invested in?YouGov invested in Portent.IO.

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