YouGov - Public Comps and Valuation Multiples

YouGov Overview

About YouGov

YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.

Founded

1998

HQ

Employees

3.0K+

Website

corporate.yougov.com

Sectors

Business Consulting
Market Research
Service Providers

Financials

LTM Revenue $477M

LTM EBITDA $112M

EV

$633M

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YouGov Financials

YouGov has a last 12-month revenue of $477M and a last 12-month EBITDA of $112M.

In the most recent fiscal year, YouGov achieved revenue of $432M and an EBITDA of $63.6M.

YouGov expects next 12-month revenue of XXX and NTM EBITDA of XXX

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YouGov P&L

	FY 2023	FY 2024	FY 2025	LTM	NTM
Revenue	$333M	$432M	XXX	XXX	XXX
Gross Profit	$241M	$284M	XXX	XXX	XXX
Gross Margin	73%	66%	XXX	XXX	XXX
EBITDA	$91.0M	$63.6M	XXX	XXX	XXX
EBITDA Margin	27%	15%	XXX	XXX	XXX
Net Profit	$22.0M	$44.4M	XXX	XXX	XXX
Net Margin	7%	10%	XXX	XXX	XXX
Net Debt	n/a	n/a	XXX	XXX	XXX

Financial data powered by Morningstar, Inc.

YouGov Stock Performance

As of April 15, 2025, YouGov's stock price is GBP 3 (or $3).

YouGov has current market cap of GBP 312M (or $402M), and EV of GBP 492M (or $633M).

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YouGov Stock Data

EV	Market Cap	Price 1D	Price 1M	Price 3M	Price 12M	EPS
$633M	$402M	XXX	XXX	XXX	XXX	$0.40

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YouGov Valuation Multiples

As of April 15, 2025, YouGov has market cap of $402M and EV of $633M.

YouGov's trades at 1.3x LTM EV/Revenue multiple, and 5.7x LTM EBITDA.

Analysts estimate YouGov's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

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YouGov Financial Valuation Multiples

	FY 2024	FY 2025E	FY 2026E	FY 2027E
EV	$633M	XXX	XXX	XXX
EV/Revenue	1.4x	XXX	XXX	XXX
EV/EBITDA	7.3x	XXX	XXX	XXX
P/E	21.5x	XXX	XXX	XXX
P/E/Growth	0.2x	XXX	XXX	XXX
EV/FCF	17.5x	XXX	XXX	XXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.

YouGov Valuation Multiples

YouGov's NTM/LTM revenue growth is 7%

YouGov's revenue per employee for the last fiscal year averaged $0.1M, while opex per employee averaged $0.1M for the same period.

Over next 12 months, YouGov's ratio of sales and marketing spend to revenue is estimated to be XXX , while its R&D spend to revenue to be XXX .

Analysts estimate YouGov's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

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YouGov Operational Valuation Multiples

	FY 2024	NTM	FY 2025E	FY 2026E	FY 2027E
Revenue Growth	30%	XXX	XXX	XXX	XXX
EBITDA Margin	19%	XXX	XXX	XXX	XXX
EBITDA Growth	-30%	XXX	XXX	XXX	XXX
Rule of 40 (SaaS-only)	26%	XXX	XXX	XXX	XXX
Revenue per Employee	$0.1M	XXX	XXX	XXX	XXX
Opex per Employee	$0.1M	XXX	XXX	XXX	XXX
S&M Expenses to Revenue	n/a	XXX	XXX	XXX	XXX
G&A Expenses to Revenue	78%	XXX	XXX	XXX	XXX
R&D Expenses to Revenue	n/a	XXX	XXX	XXX	XXX
Opex to Revenue	78%	XXX	XXX	XXX	XXX

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