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YouGov Valuation Multiples
Discover revenue and EBITDA valuation multiples for YouGov and similar public comparables like Appen, Science Group, Avant Group, Roma Green Finance and more.
YouGov Overview
About YouGov
YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
Founded
1998
HQ
Employees
3.6K
Website
Financials (LTM)
EV
$544M
YouGov Financials
YouGov reported last 12-month revenue of $531M and EBITDA of $113M.
In the same LTM period, YouGov generated $434M in gross profit, $113M in EBITDA, and $45M in net income.
Revenue (LTM)
YouGov P&L
In the most recent fiscal year, YouGov reported revenue of $526M and EBITDA of $116M.
YouGov expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $531M | XXX | $526M | XXX | XXX | XXX |
| Gross Profit | $434M | XXX | $432M | XXX | XXX | XXX |
| Gross Margin | 82% | XXX | 82% | XXX | XXX | XXX |
| EBITDA | $113M | XXX | $116M | XXX | XXX | XXX |
| EBITDA Margin | 21% | XXX | 22% | XXX | XXX | XXX |
| EBIT Margin | 14% | XXX | 15% | XXX | XXX | XXX |
| Net Profit | $45M | XXX | $49M | XXX | XXX | XXX |
| Net Margin | 8% | XXX | 9% | XXX | XXX | XXX |
| Net Debt | — | — | $192M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
YouGov Stock Performance
YouGov has current market cap of $305M, and enterprise value of $544M.
Market Cap Evolution
YouGov's stock price is $2.59.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $544M | $305M | 2.0% | XXX | XXX | XXX | $0.42 |
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Start Free TrialYouGov Valuation Multiples
YouGov trades at 1.0x EV/Revenue multiple, and 4.8x EV/EBITDA.
EV / Revenue (LTM)
YouGov Financial Valuation Multiples
As of April 18, 2026, YouGov has market cap of $305M and EV of $544M.
Equity research analysts estimate YouGov's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
YouGov has a P/E ratio of 6.8x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $305M | XXX | $305M | XXX | XXX | XXX |
| EV (current) | $544M | XXX | $544M | XXX | XXX | XXX |
| EV/Revenue | 1.0x | XXX | 1.0x | XXX | XXX | XXX |
| EV/EBITDA | 4.8x | XXX | 4.7x | XXX | XXX | XXX |
| EV/EBIT | 7.3x | XXX | 6.7x | XXX | XXX | XXX |
| EV/Gross Profit | 1.3x | XXX | 1.3x | XXX | XXX | XXX |
| P/E | 6.8x | XXX | 6.2x | XXX | XXX | XXX |
| EV/FCF | 13.4x | XXX | 11.7x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified YouGov Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
YouGov Margins & Growth Rates
YouGov's revenue in the last 12 month grew by 3%.
YouGov's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.1M for the same period.
YouGov's rule of 40 is 24% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
YouGov's rule of X is 27% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
YouGov Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 3% | XXX | 2% | XXX | XXX | XXX |
| EBITDA Margin | 21% | XXX | 22% | XXX | XXX | XXX |
| EBITDA Growth | 6% | XXX | (4%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 24% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 27% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| G&A Expenses to Revenue | 61% | XXX | 74% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 74% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
YouGov Public Comps
See public comps and valuation multiples for other Business Consulting and Market Research comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| YouGov | XXX | XXX | XXX | XXX | XXX | XXX |
| Appen | XXX | XXX | XXX | XXX | XXX | XXX |
| Science Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Avant Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Roma Green Finance | XXX | XXX | XXX | XXX | XXX | XXX |
| BTS Group | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
YouGov M&A Activity
YouGov acquired XXX companies to date.
Last acquisition by YouGov was on XXXXXXXX, XXXXX. YouGov acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by YouGov
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialYouGov Investment Activity
YouGov invested in XXX companies to date.
YouGov made its latest investment on XXXXXXXX, XXXXX. YouGov invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by YouGov
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout YouGov
| When was YouGov founded? | YouGov was founded in 1998. |
| Where is YouGov headquartered? | YouGov is headquartered in United Kingdom. |
| How many employees does YouGov have? | As of today, YouGov has over 3K employees. |
| Who is the CEO of YouGov? | YouGov's CEO is Stephan Shakespeare. |
| Is YouGov publicly listed? | Yes, YouGov is a public company listed on London Stock Exchange. |
| What is the stock symbol of YouGov? | YouGov trades under YOU ticker. |
| When did YouGov go public? | YouGov went public in 2005. |
| Who are competitors of YouGov? | YouGov main competitors are Appen, Science Group, Avant Group, Roma Green Finance. |
| What is the current market cap of YouGov? | YouGov's current market cap is $305M. |
| What is the current revenue of YouGov? | YouGov's last 12 months revenue is $531M. |
| What is the current revenue growth of YouGov? | YouGov revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of YouGov? | Current revenue multiple of YouGov is 1.0x. |
| Is YouGov profitable? | Yes, YouGov is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of YouGov? | YouGov's last 12 months EBITDA is $113M. |
| What is YouGov's EBITDA margin? | YouGov's last 12 months EBITDA margin is 21%. |
| What is the current EV/EBITDA multiple of YouGov? | Current EBITDA multiple of YouGov is 4.8x. |
| What is the current FCF of YouGov? | YouGov's last 12 months FCF is $40M. |
| What is YouGov's FCF margin? | YouGov's last 12 months FCF margin is 8%. |
| What is the current EV/FCF multiple of YouGov? | Current FCF multiple of YouGov is 13.4x. |
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