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YouGov PLC is a market research agency company. Its suite of products consists of YouGov BrandIndex, YouGov Reports, and YouGov Profiles. Other services offered are YouGov Omnibus service and custom research by sector specialists. Segments in which the company operates include Data Products, Data Services and CPS. Revenues are generated from market research services, syndicated services, non-syndicated services, and media buying. Geographically, it derives a majority of its revenue from EMEA and also has its presence in the UK, Americas, and Asia Pacific.
1998
3.0K+
LTM Revenue $383M
LTM EBITDA $118M
$615M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
As of September 2025, YouGov reported last 12-month revenue of $383M and EBITDA of $118M.
In the same period, YouGov generated $290M in LTM gross profit and $50.2M in net income.
See YouGov valuation multiples based on analyst estimatesIn the most recent fiscal year, YouGov reported revenue of $447M and EBITDA of $65.9M.
YouGov expects next 12-month revenue of XXX and NTM EBITDA of XXX
See YouGov valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $383M | XXX | $447M | XXX | XXX | XXX |
| Gross Profit | $290M | XXX | $361M | XXX | XXX | XXX |
| Gross Margin | 76% | XXX | 81% | XXX | XXX | XXX |
| EBITDA | $118M | XXX | $65.9M | XXX | XXX | XXX |
| EBITDA Margin | 31% | XXX | 15% | XXX | XXX | XXX |
| EBIT | $81.2M | XXX | $14.5M | XXX | XXX | XXX |
| EBIT Margin | 21% | XXX | 3% | XXX | XXX | XXX |
| Net Profit | $50.2M | XXX | -$3.2M | XXX | XXX | XXX |
| Net Margin | 13% | XXX | -1% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $195M | XXX | XXX | XXX |
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YouGov has current market cap of GBP 294M (or $392M), and EV of GBP 461M (or $615M).
As of October 16, 2025, YouGov's stock price is GBP 3 (or $3).
See YouGov trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $615M | $392M | XXX | XXX | XXX | XXX | $0.43 |
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Start Free TrialYouGov's trades at 1.6x EV/Revenue multiple, and 7.5x EV/EBITDA.
See valuation multiples for YouGov and 15K+ public compsAs of October 16, 2025, YouGov has market cap of $392M and EV of $615M.
Equity research analysts estimate YouGov's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
YouGov has a P/E ratio of 7.8x.
| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $392M | XXX | $392M | XXX | XXX | XXX |
| EV (current) | $615M | XXX | $615M | XXX | XXX | XXX |
| EV/Revenue | 1.6x | XXX | 1.6x | XXX | XXX | XXX |
| EV/EBITDA | 5.2x | XXX | 7.5x | XXX | XXX | XXX |
| EV/EBIT | 7.6x | XXX | 15.2x | XXX | XXX | XXX |
| EV/Gross Profit | 2.1x | XXX | n/a | XXX | XXX | XXX |
| P/E | 7.8x | XXX | 15.4x | XXX | XXX | XXX |
| EV/FCF | 12.8x | XXX | 14.4x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialYouGov's last 12 month revenue growth is 38%
YouGov's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.1M for the same period.
YouGov's rule of 40 is 60% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
YouGov's rule of X is 127% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for YouGov and other 15K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 38% | XXX | 17% | XXX | XXX | XXX |
| EBITDA Margin | 31% | XXX | 21% | XXX | XXX | XXX |
| EBITDA Growth | 5% | XXX | 23% | XXX | XXX | XXX |
| Rule of 40 | 60% | XXX | 60% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 127% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.1M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 78% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Almunda Professionals | XXX | XXX | XXX | XXX | XXX | XXX |
| Appen | XXX | XXX | XXX | XXX | XXX | XXX |
| RPMGlobal | XXX | XXX | XXX | XXX | XXX | XXX |
| Bluebik Group | XXX | XXX | XXX | XXX | XXX | XXX |
| Business Online | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
YouGov acquired XXX companies to date.
Last acquisition by YouGov was XXXXXXXX, XXXXX XXXXX XXXXXX . YouGov acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
Sign up to see revenue and EBITDA valuation multiples for 65K+ M&A deals.
Start Free Trial| When was YouGov founded? | YouGov was founded in 1998. |
| Where is YouGov headquartered? | YouGov is headquartered in United Kingdom of Great Britain and Northern Ireland. |
| How many employees does YouGov have? | As of today, YouGov has 3.0K+ employees. |
| Who is the CEO of YouGov? | YouGov's CEO is Mr. Stephan Shakespeare. |
| Is YouGov publicy listed? | Yes, YouGov is a public company listed on LON. |
| What is the stock symbol of YouGov? | YouGov trades under YOU ticker. |
| When did YouGov go public? | YouGov went public in 2005. |
| Who are competitors of YouGov? | Similar companies to YouGov include e.g. Almunda Professionals, Appen, RPMGlobal, Bluebik Group. |
| What is the current market cap of YouGov? | YouGov's current market cap is $392M |
| What is the current revenue of YouGov? | YouGov's last 12 months revenue is $383M. |
| What is the current revenue growth of YouGov? | YouGov revenue growth (NTM/LTM) is 38%. |
| What is the current EV/Revenue multiple of YouGov? | Current revenue multiple of YouGov is 1.6x. |
| Is YouGov profitable? | Yes, YouGov is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of YouGov? | YouGov's last 12 months EBITDA is $118M. |
| What is YouGov's EBITDA margin? | YouGov's last 12 months EBITDA margin is 31%. |
| What is the current EV/EBITDA multiple of YouGov? | Current EBITDA multiple of YouGov is 5.2x. |
| What is the current FCF of YouGov? | YouGov's last 12 months FCF is $48.1M. |
| What is YouGov's FCF margin? | YouGov's last 12 months FCF margin is 13%. |
| What is the current EV/FCF multiple of YouGov? | Current FCF multiple of YouGov is 12.8x. |
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