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- Prime Financial Group
Prime Financial Group Valuation Multiples
Prime Financial Group is valued at $38M as of October 2026, a 1.3x revenue multiple. In the last 12 months, Prime Financial Group revenue was $43M and Prime Financial Group EBITDA was $10M.
Prime Financial Group Overview
About Prime Financial Group
Prime Financial Group Ltd is an integrated accounting and business advisory, wealth management, and capital advisory company for business owners and family groups. It offers services accounting and tax compliance, start-up services, SME advisory, director and board services, life insurance, estate planning, lending and finance, transaction and restructuring services, superannuation, and others. Its segments are Business Segment and the other to Wealth Management segment. The company generates the majority of its revenue from the Wealth Management segment.
Founded
1965
HQ
Employees
200
Website
Financials (LTM)
EV
$56M
Valuation Multiples
Start free trialPrime Financial Group Financials
Prime Financial Group reported last 12-month revenue of $43M and EBITDA of $10M.
In the same LTM period, Prime Financial Group generated $10M in EBITDA and $4M in net income.
Revenue (LTM)
Prime Financial Group P&L
In the most recent fiscal year, Prime Financial Group reported revenue of $41M and EBITDA of $9M.
Prime Financial Group is profitable as of last fiscal year, with gross margin of 100%, EBITDA margin of 23%, and net margin of 7%.
Financial data powered by Morningstar, Inc.
Prime Financial Group Stock Performance
Prime Financial Group has current market cap of $38M, and enterprise value of $56M.
Market Cap Evolution
Prime Financial Group's stock price is $0.14.
Prime Financial Group share price decreased by 2.1% in the last 30 days, and by 8.5% in the last year.
Prime Financial Group has an EPS (earnings per share) of $0.01.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $56M | $38M | 0.1% | -2.1% | -7.2% | -8.5% | $0.01 |
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Start Free TrialPrime Financial Group Valuation Multiples
Prime Financial Group trades at 1.3x EV/Revenue multiple, and 5.4x EV/EBITDA.
EV / Revenue (LTM)
Prime Financial Group Financial Valuation Multiples
As of October 6, 2026, Prime Financial Group has market cap of $38M and EV of $56M.
Prime Financial Group has a P/E ratio of 9.8x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Prime Financial Group Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Prime Financial Group Margins & Growth Rates
Prime Financial Group grew revenue by 17% and EBITDA by 29% in the last fiscal year.
In the most recent fiscal year, Prime Financial Group reported gross margin of 100%, EBITDA margin of 23%, and net margin of 7%.
Prime Financial Group Margins
Prime Financial Group Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Prime Financial Group Operational KPIs
Prime Financial Group's revenue per employee in the last FY averaged $0.2M, while opex per employee averaged $0.2M for the same period.
Prime Financial Group's Rule of 40 is 32% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Prime Financial Group's Rule of X is 46% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Prime Financial Group Competitors
Prime Financial Group competitors include Mayberry Group, Aurelion, Aallon Group, WT Financial Group, Administer, Intellistake Technologies, The Australian Wealth Advisors Group, 9F, Canadian Large Cap and Alianza Credito FII.
Most Prime Financial Group public comparables operate across Tax & Accounting and Wealth Management.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $3M | - | 45.9x | - | - | - | |||
| $2M | ($23M) | 45.6x | - | (3.6x) | - | |||
| $45M | $7M | 1.1x | 1.0x | 6.8x | 6.3x | |||
| $151M | $5M | 0.2x | - | 7.0x | - | |||
| $82M | $6M | 0.7x | 0.5x | 9.2x | 7.8x | |||
| - | ($1M) | - | - | (27.6x) | - | |||
| $8M | - | 3.6x | - | - | - | |||
| $43M | $10M | - | - | - | - | |||
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Acquisitions by Prime Financial Group
Prime Financial Group has acquired 2 companies to date.
Last acquisition by Prime Financial Group was on April 21st 2025. Prime Financial Group acquired Lincoln Indicators for $10M (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Prime Financial Group
| Description | Lincoln Indicators is a Melbourne-based investment research and fund management firm delivering stock screening tools and model portfolios for Australian equity investors. The company publishes fundamental analysis reports on ASX-listed stocks, managing funds like the Lincoln Alpha Australian Shares strategy focused on high-quality growth companies. | Altor Capital is an Australian alternative asset manager that invests in growth-oriented, mid-market companies, both listed and private, and is the alternative-assets business of ASX-listed Prime Financial Group. Its philosophy centres on protecting the downside, concentrating on niche alternative assets and following a repeatable process, and its team brings experience in funds management, private equity, private credit, strategic advisory and operations. Through its emerging growth fund, a concentrated fund for special opportunities in listed and unlisted emerging companies, it has built a sports and entertainment portfolio led by partner Rhys Lenarduzzi. In February 2025 it agreed to buy a 51% stake in NBL champions Tasmania JackJumpers from league owner Larry Kestelman, with full ownership after a two-year transition; it invested in RACE, the ownership group of the Repco Supercars Championship, in 2024; and in November 2025 it took a controlling stake in Supercars team Tickford Racing, with long-time owner Rod Nash staying as a major shareholder. It also made a multi-million-dollar investment in Launchd, the talent and influencer marketing group formed by former AFL players James Begley and Matthew Pavlich. It earns management and performance fees. |
| HQ Country | ||
| HQ City | Melbourne | Brisbane |
| Deal Date | 21 Apr 2025 | 12 Feb 2024 |
| Valuation | $10M | $974K |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Prime Financial Group acquisitions and their M&A valuation multiples. Start Free Trial | ||
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Start Free TrialAbout Prime Financial Group
| When was Prime Financial Group founded? | Prime Financial Group was founded in 1965. |
| Where is Prime Financial Group headquartered? | Prime Financial Group is headquartered in Australia. |
| How many employees does Prime Financial Group have? | As of today, Prime Financial Group has over 200 employees. |
| Is Prime Financial Group publicly listed? | Yes, Prime Financial Group is a public company listed on Australian Securities Exchange. |
| What is the stock symbol of Prime Financial Group? | Prime Financial Group trades under PFG ticker. |
| When did Prime Financial Group go public? | Prime Financial Group went public in 2004. |
| Who are competitors of Prime Financial Group? | Prime Financial Group main competitors include Mayberry Group, Aurelion, Aallon Group, WT Financial Group, Administer, Intellistake Technologies, The Australian Wealth Advisors Group, 9F, Canadian Large Cap, Alianza Credito FII. |
| What is the current market cap of Prime Financial Group? | Prime Financial Group's current market cap is $38M. |
| What is the current revenue of Prime Financial Group? | Prime Financial Group's last 12 months revenue is $43M. |
| What is the current revenue growth of Prime Financial Group? | Prime Financial Group revenue growth (NTM/LTM) is 10%. |
| What is the current EV/Revenue multiple of Prime Financial Group? | Current revenue multiple of Prime Financial Group is 1.3x. |
| What is the current EBITDA of Prime Financial Group? | Prime Financial Group's last 12 months EBITDA is $10M. |
| What is Prime Financial Group's EBITDA margin? | Prime Financial Group's last 12 months EBITDA margin is 24%. |
| What is the current EV/EBITDA multiple of Prime Financial Group? | Current EBITDA multiple of Prime Financial Group is 5.4x. |
| How many companies Prime Financial Group has acquired to date? | As of October 2026, Prime Financial Group has acquired 2 companies. |
| What was the largest acquisition by Prime Financial Group? | $10M acquisition of Lincoln Indicators on 21st April 2025 was the largest M&A Prime Financial Group has done to date. |
| What companies Prime Financial Group acquired? | Prime Financial Group acquired Lincoln Indicators and Altor Capital. |
| In how many companies Prime Financial Group has invested to date? | Prime Financial Group hasn't invested in any companies yet (or none have been disclosed publicly). |
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