ON24 Valuation Multiples

ON24 Overview

About ON24

ON24 Inc provides a cloud-based intelligent engagement platform that combines experiences with personalization and content, to enable sales and marketing organizations to capture and act on connected insights at scale. The Company’s platform offers a portfolio of interactive and hyper-personalized digital experience products that create and capture actionable, real-time data at scale from millions of professionals to provide businesses with buying signals and behavioral insights to efficiently convert prospects into customers. It provides solutions to Financial services, Life Sciences, Life sciences, Insurance, Technology, Associations, and Others.

Founded

1998

HQ

Employees

437

Website

on24.com

Sectors

Communication & Collaboration SoftwareVideo & Streaming SoftwareSales & Marketing Automation SoftwareB2B SaaSHorizontal SaaS

Financials (LTM)

Revenue: $138M

EBITDA: $2M

EV

$179M

Valuation Multiples

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ON24 Financials

ON24 reported last 12-month revenue of $138M and EBITDA of $2M.

In the same LTM period, ON24 generated $68M in gross profit, $2M in EBITDA, and had net loss of ($28M).

ON24 P&L

In the most recent fiscal year, ON24 reported revenue of $148M and EBITDA of ($37M).

ON24 expects next 12-month revenue of XXX and NTM EBITDA of XXX

ON24 Stock Performance

ON24 has current market cap of $341M, and enterprise value of $179M.

ON24's stock price is $8.01.

ON24 Valuation Multiples

ON24 trades at 1.3x EV/Revenue multiple, and 73.7x EV/EBITDA.

ON24 Financial Valuation Multiples

As of March 12, 2026, ON24 has market cap of $341M and EV of $179M.

Equity research analysts estimate ON24's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

ON24 has a P/E ratio of (12.1x).

ON24 Margins & Growth Rates

ON24's revenue in the last 12 month declined by (2%).

ON24's revenue per employee in the last FY averaged $0.3M.

ON24's rule of 40 is (1%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

ON24's rule of X is (4%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

ON24 Public Comps

See public comps and valuation multiples for other Communication & Collaboration Software and Video & Streaming Software comps.

ON24 M&A Activity

ON24 acquired XXX companies to date.

Last acquisition by ON24 was on XXXXXXXX, XXXXX. ON24 acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

ON24 Investment Activity

ON24 invested in XXX companies to date.

ON24 made its latest investment on XXXXXXXX, XXXXX. ON24 invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).