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Altria Group Valuation Multiples
Discover revenue and EBITDA valuation multiples for Altria Group and similar public comparables like British American Tobacco, Japan Tobacco, ITC, Imperial Brands and more.
Altria Group Overview
About Altria Group
Altria comprises Philip Morris USA, US Smokeless Tobacco, John Middleton, Horizon Innovations, and Helix Innovations. Through its tobacco subsidiaries, Altria maintains the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the US with 42% annual share in 2024. Beyond its core business, it holds an 8% interest in the world's largest brewer, Anheuser-Busch InBev and a 41% stake in cannabis manufacturer Cronos. It also acquired vaping company Njoy Holdings in 2023 and operates a joint venture with Japan Tobacco in the heated tobacco category for the US.
Founded
1985
HQ

Employees
5.9K
Website
Financials (LTM)
EV
$136B
Altria Group Financials
Altria Group reported last 12-month revenue of $20B and EBITDA of $13B.
In the same LTM period, Altria Group generated $15B in gross profit, $13B in EBITDA, and $9B in net income.
Revenue (LTM)
Altria Group P&L
In the most recent fiscal year, Altria Group reported revenue of $20B and EBITDA of $13B.
Altria Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $20B | XXX | $20B | XXX | XXX | XXX |
| Gross Profit | $15B | XXX | $15B | XXX | XXX | XXX |
| Gross Margin | 73% | XXX | 72% | XXX | XXX | XXX |
| EBITDA | $13B | XXX | $13B | XXX | XXX | XXX |
| EBITDA Margin | 65% | XXX | 65% | XXX | XXX | XXX |
| EBIT Margin | 61% | XXX | 61% | XXX | XXX | XXX |
| Net Profit | $9B | XXX | $9B | XXX | XXX | XXX |
| Net Margin | 46% | XXX | 45% | XXX | XXX | XXX |
| Net Debt | — | — | $21B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Altria Group Stock Performance
Altria Group has current market cap of $115B, and enterprise value of $136B.
Market Cap Evolution
Altria Group's stock price is $68.69.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $136B | $115B | 0.0% | XXX | XXX | XXX | $5.46 |
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Start Free TrialAltria Group Valuation Multiples
Altria Group trades at 6.8x EV/Revenue multiple, and 10.5x EV/EBITDA.
EV / Revenue (LTM)
Altria Group Financial Valuation Multiples
As of March 18, 2026, Altria Group has market cap of $115B and EV of $136B.
Equity research analysts estimate Altria Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Altria Group has a P/E ratio of 12.5x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $115B | XXX | $115B | XXX | XXX | XXX |
| EV (current) | $136B | XXX | $136B | XXX | XXX | XXX |
| EV/Revenue | 6.8x | XXX | 6.8x | XXX | XXX | XXX |
| EV/EBITDA | 10.5x | XXX | 10.4x | XXX | XXX | XXX |
| EV/EBIT | 11.0x | XXX | 11.1x | XXX | XXX | XXX |
| EV/Gross Profit | 9.3x | XXX | 9.4x | XXX | XXX | XXX |
| P/E | 12.5x | XXX | 12.6x | XXX | XXX | XXX |
| EV/FCF | 15.9x | XXX | 15.0x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Altria Group Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Altria Group Margins & Growth Rates
Altria Group's revenue in the last 12 month grew by 1%.
Altria Group's revenue per employee in the last FY averaged $3.4M.
Altria Group's rule of 40 is 65% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Altria Group's rule of X is 66% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Altria Group Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 1% | XXX | 1% | XXX | XXX | XXX |
| EBITDA Margin | 65% | XXX | 65% | XXX | XXX | XXX |
| EBITDA Growth | (1%) | XXX | (1%) | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 65% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 66% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $3.4M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 10% | XXX | — | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 12% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Altria Group Public Comps
See public comps and valuation multiples for other Tobacco comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| British American Tobacco | XXX | XXX | XXX | XXX | XXX | XXX |
| Japan Tobacco | XXX | XXX | XXX | XXX | XXX | XXX |
| ITC | XXX | XXX | XXX | XXX | XXX | XXX |
| Imperial Brands | XXX | XXX | XXX | XXX | XXX | XXX |
| Smoore International | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Altria Group M&A Activity
Altria Group acquired XXX companies to date.
Last acquisition by Altria Group was on XXXXXXXX, XXXXX. Altria Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Altria Group
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAltria Group Investment Activity
Altria Group invested in XXX companies to date.
Altria Group made its latest investment on XXXXXXXX, XXXXX. Altria Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Altria Group
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Altria Group
| When was Altria Group founded? | Altria Group was founded in 1985. |
| Where is Altria Group headquartered? | Altria Group is headquartered in United States. |
| How many employees does Altria Group have? | As of today, Altria Group has over 5K employees. |
| Who is the CEO of Altria Group? | Altria Group's CEO is William F. Gifford. |
| Is Altria Group publicly listed? | Yes, Altria Group is a public company listed on NYSE. |
| What is the stock symbol of Altria Group? | Altria Group trades under MO ticker. |
| When did Altria Group go public? | Altria Group went public in 1972. |
| Who are competitors of Altria Group? | Altria Group main competitors are British American Tobacco, Japan Tobacco, ITC, Imperial Brands. |
| What is the current market cap of Altria Group? | Altria Group's current market cap is $115B. |
| What is the current revenue of Altria Group? | Altria Group's last 12 months revenue is $20B. |
| What is the current revenue growth of Altria Group? | Altria Group revenue growth (NTM/LTM) is 1%. |
| What is the current EV/Revenue multiple of Altria Group? | Current revenue multiple of Altria Group is 6.8x. |
| Is Altria Group profitable? | Yes, Altria Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Altria Group? | Altria Group's last 12 months EBITDA is $13B. |
| What is Altria Group's EBITDA margin? | Altria Group's last 12 months EBITDA margin is 65%. |
| What is the current EV/EBITDA multiple of Altria Group? | Current EBITDA multiple of Altria Group is 10.5x. |
| What is the current FCF of Altria Group? | Altria Group's last 12 months FCF is $9B. |
| What is Altria Group's FCF margin? | Altria Group's last 12 months FCF margin is 43%. |
| What is the current EV/FCF multiple of Altria Group? | Current FCF multiple of Altria Group is 15.9x. |
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