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Smoore International Valuation Multiples
Discover revenue and EBITDA valuation multiples for Smoore International and similar public comparables like Godfrey Phillips India, KT&G, China Tobacco, RLX Technology and more.
Smoore International Overview
About Smoore International
Smoore International Holdings Ltd offers vaping technology solutions, including manufacturing vaping devices and vaping components for Heat-not-burn products. It operates in three segments namely research, design and manufacturing of closed-system electronic vaping products, heat-not-burn products, and components for atomization products for various tobacco companies, independent vaping and other corporate clients; research, design, manufacturing and sale of branded electronic vaping products and beauty atomization products for retail clients; and providing relevant research and development (R&D) services for customers based on atomization technology reserves. The company generates maximum revenue from Vaping devices and components, besides APV.
Founded
2019
HQ

Employees
18.6K
Website
Sectors
Financials (LTM)
EV
$7B
Smoore International Financials
Smoore International reported last 12-month revenue of $2B and EBITDA of $244M.
In the same LTM period, Smoore International generated $745M in gross profit, $244M in EBITDA, and $165M in net income.
Revenue (LTM)
Smoore International P&L
In the most recent fiscal year, Smoore International reported revenue of $2B and EBITDA of $262M.
Smoore International expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $2B | XXX | $2B | XXX | XXX | XXX |
| Gross Profit | $745M | XXX | $712M | XXX | XXX | XXX |
| Gross Margin | 34% | XXX | 34% | XXX | XXX | XXX |
| EBITDA | $244M | XXX | $262M | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | 13% | XXX | XXX | XXX |
| EBIT Margin | 10% | XXX | 10% | XXX | XXX | XXX |
| Net Profit | $165M | XXX | $156M | XXX | XXX | XXX |
| Net Margin | 8% | XXX | 7% | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Smoore International Stock Performance
Smoore International has current market cap of $8B, and enterprise value of $7B.
Market Cap Evolution
Smoore International's stock price is $1.26.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $7B | $8B | 0.0% | XXX | XXX | XXX | $0.03 |
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Start Free TrialSmoore International Valuation Multiples
Smoore International trades at 3.0x EV/Revenue multiple, and 26.8x EV/EBITDA.
EV / Revenue (LTM)
Smoore International Financial Valuation Multiples
As of April 20, 2026, Smoore International has market cap of $8B and EV of $7B.
Equity research analysts estimate Smoore International's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Smoore International has a P/E ratio of 47.1x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $8B | XXX | $8B | XXX | XXX | XXX |
| EV (current) | $7B | XXX | $7B | XXX | XXX | XXX |
| EV/Revenue | 3.0x | XXX | 3.1x | XXX | XXX | XXX |
| EV/EBITDA | 26.8x | XXX | 24.9x | XXX | XXX | XXX |
| EV/EBIT | 30.8x | XXX | 31.4x | XXX | XXX | XXX |
| EV/Gross Profit | 8.8x | XXX | 9.2x | XXX | XXX | XXX |
| P/E | 47.1x | XXX | 50.0x | XXX | XXX | XXX |
| EV/FCF | 6.8x | XXX | 6.2x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Smoore International Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Smoore International Margins & Growth Rates
Smoore International's revenue in the last 12 month grew by 17%.
Smoore International's revenue per employee in the last FY averaged $0.1M, while opex per employee averaged $0.0M for the same period.
Smoore International's rule of 40 is 28% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Smoore International's rule of X is 53% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Smoore International Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 17% | XXX | 17% | XXX | XXX | XXX |
| EBITDA Margin | 11% | XXX | 13% | XXX | XXX | XXX |
| EBITDA Growth | 32% | XXX | 7% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 28% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 53% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.1M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.0M | XXX | XXX | XXX |
| S&M Expenses to Revenue | 6% | XXX | 6% | XXX | XXX | XXX |
| G&A Expenses to Revenue | 12% | XXX | 12% | XXX | XXX | XXX |
| R&D Expenses to Revenue | 11% | XXX | 11% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 26% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Smoore International Public Comps
See public comps and valuation multiples for other Tobacco comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Smoore International | XXX | XXX | XXX | XXX | XXX | XXX |
| Godfrey Phillips India | XXX | XXX | XXX | XXX | XXX | XXX |
| KT&G | XXX | XXX | XXX | XXX | XXX | XXX |
| China Tobacco | XXX | XXX | XXX | XXX | XXX | XXX |
| RLX Technology | XXX | XXX | XXX | XXX | XXX | XXX |
| Philip Morris Czech Republic | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Smoore International M&A Activity
Smoore International acquired XXX companies to date.
Last acquisition by Smoore International was on XXXXXXXX, XXXXX. Smoore International acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Smoore International
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialSmoore International Investment Activity
Smoore International invested in XXX companies to date.
Smoore International made its latest investment on XXXXXXXX, XXXXX. Smoore International invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Smoore International
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Smoore International
| When was Smoore International founded? | Smoore International was founded in 2019. |
| Where is Smoore International headquartered? | Smoore International is headquartered in Hong Kong. |
| How many employees does Smoore International have? | As of today, Smoore International has over 18K employees. |
| Who is the CEO of Smoore International? | Smoore International's CEO is Zhiping Chen. |
| Is Smoore International publicly listed? | Yes, Smoore International is a public company listed on HKEX. |
| What is the stock symbol of Smoore International? | Smoore International trades under 06969 ticker. |
| When did Smoore International go public? | Smoore International went public in 2020. |
| Who are competitors of Smoore International? | Smoore International main competitors are Godfrey Phillips India, KT&G, China Tobacco, RLX Technology. |
| What is the current market cap of Smoore International? | Smoore International's current market cap is $8B. |
| What is the current revenue of Smoore International? | Smoore International's last 12 months revenue is $2B. |
| What is the current revenue growth of Smoore International? | Smoore International revenue growth (NTM/LTM) is 17%. |
| What is the current EV/Revenue multiple of Smoore International? | Current revenue multiple of Smoore International is 3.0x. |
| Is Smoore International profitable? | Yes, Smoore International is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Smoore International? | Smoore International's last 12 months EBITDA is $244M. |
| What is Smoore International's EBITDA margin? | Smoore International's last 12 months EBITDA margin is 11%. |
| What is the current EV/EBITDA multiple of Smoore International? | Current EBITDA multiple of Smoore International is 26.8x. |
| What is the current FCF of Smoore International? | Smoore International's last 12 months FCF is $962M. |
| What is Smoore International's FCF margin? | Smoore International's last 12 months FCF margin is 44%. |
| What is the current EV/FCF multiple of Smoore International? | Current FCF multiple of Smoore International is 6.8x. |
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