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Imperial Brands Valuation Multiples
Discover revenue and EBITDA valuation multiples for Imperial Brands and similar public comparables like ITC, KT&G, Smoore International, Godfrey Phillips India and more.
Imperial Brands Overview
About Imperial Brands
Imperial Brands is the world's fourth-largest international tobacco company (excluding China National Tobacco), with total fiscal 2025 volume of 187 billion cigarettes sold in more than 120 countries. Its largest and most important markets are the US (where it sits as the third-largest manufacturer, following its acquisition of the Winston and Blu brands), Germany, the UK, Spain, and Australia. The firm also holds a leading global position in the fine-cut tobacco and hand-rolling paper categories. It has a logistics platform in Western Europe, Altadis.
Founded
1996
HQ
Employees
25.6K
Website
Sectors
Financials (LTM)
EV
$41B
Imperial Brands Financials
Imperial Brands reported last 12-month revenue of $13B and EBITDA of $6B.
In the same LTM period, Imperial Brands generated $9B in gross profit, $6B in EBITDA, and $4B in net income.
Revenue (LTM)
Imperial Brands P&L
In the most recent fiscal year, Imperial Brands reported revenue of $44B and EBITDA of $6B.
Imperial Brands expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $13B | XXX | $44B | XXX | XXX | XXX |
| Gross Profit | $9B | XXX | $9B | XXX | XXX | XXX |
| Gross Margin | 71% | XXX | 22% | XXX | XXX | XXX |
| EBITDA | $6B | XXX | $6B | XXX | XXX | XXX |
| EBITDA Margin | 44% | XXX | 14% | XXX | XXX | XXX |
| EBIT Margin | 41% | XXX | 12% | XXX | XXX | XXX |
| Net Profit | $4B | XXX | $3B | XXX | XXX | XXX |
| Net Margin | 26% | XXX | 8% | XXX | XXX | XXX |
| Net Debt | — | — | $11B | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
Imperial Brands Stock Performance
Imperial Brands has current market cap of $29B, and enterprise value of $41B.
Market Cap Evolution
Imperial Brands' stock price is $37.79.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $41B | $29B | 0.0% | XXX | XXX | XXX | $4.38 |
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Start Free TrialImperial Brands Valuation Multiples
Imperial Brands trades at 3.1x EV/Revenue multiple, and 7.1x EV/EBITDA.
EV / Revenue (LTM)
Imperial Brands Financial Valuation Multiples
As of April 20, 2026, Imperial Brands has market cap of $29B and EV of $41B.
Equity research analysts estimate Imperial Brands' 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
Imperial Brands has a P/E ratio of 8.4x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $29B | XXX | $29B | XXX | XXX | XXX |
| EV (current) | $41B | XXX | $41B | XXX | XXX | XXX |
| EV/Revenue | 3.1x | XXX | 0.9x | XXX | XXX | XXX |
| EV/EBITDA | 7.1x | XXX | 6.9x | XXX | XXX | XXX |
| EV/EBIT | 7.6x | XXX | 8.0x | XXX | XXX | XXX |
| EV/Gross Profit | 4.4x | XXX | 4.3x | XXX | XXX | XXX |
| P/E | 8.4x | XXX | 8.6x | XXX | XXX | XXX |
| EV/FCF | 11.3x | XXX | 9.6x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Imperial Brands Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.
Imperial Brands Margins & Growth Rates
Imperial Brands' revenue in the last 12 month grew by 3%.
Imperial Brands' revenue per employee in the last FY averaged $1.7M, while opex per employee averaged $0.2M for the same period.
Imperial Brands' rule of 40 is (18%) (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Imperial Brands' rule of X is (112%) (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Imperial Brands Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 3% | XXX | (69%) | XXX | XXX | XXX |
| EBITDA Margin | 44% | XXX | 14% | XXX | XXX | XXX |
| EBITDA Growth | 5% | XXX | 1% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | (18%) | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | (112%) | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $1.7M | XXX | XXX | XXX |
| Opex per Employee | — | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | — | XXX | 8% | XXX | XXX | XXX |
| G&A Expenses to Revenue | — | XXX | 3% | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 11% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Imperial Brands Public Comps
See public comps and valuation multiples for other Tobacco comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Imperial Brands | XXX | XXX | XXX | XXX | XXX | XXX |
| ITC | XXX | XXX | XXX | XXX | XXX | XXX |
| KT&G | XXX | XXX | XXX | XXX | XXX | XXX |
| Smoore International | XXX | XXX | XXX | XXX | XXX | XXX |
| Godfrey Phillips India | XXX | XXX | XXX | XXX | XXX | XXX |
| China Tobacco | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
Imperial Brands M&A Activity
Imperial Brands acquired XXX companies to date.
Last acquisition by Imperial Brands was on XXXXXXXX, XXXXX. Imperial Brands acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by Imperial Brands
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialImperial Brands Investment Activity
Imperial Brands invested in XXX companies to date.
Imperial Brands made its latest investment on XXXXXXXX, XXXXX. Imperial Brands invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by Imperial Brands
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout Imperial Brands
| When was Imperial Brands founded? | Imperial Brands was founded in 1996. |
| Where is Imperial Brands headquartered? | Imperial Brands is headquartered in United Kingdom. |
| How many employees does Imperial Brands have? | As of today, Imperial Brands has over 25K employees. |
| Who is the CEO of Imperial Brands? | Imperial Brands' CEO is Lukas Paravicini. |
| Is Imperial Brands publicly listed? | Yes, Imperial Brands is a public company listed on London Stock Exchange. |
| What is the stock symbol of Imperial Brands? | Imperial Brands trades under IMB ticker. |
| When did Imperial Brands go public? | Imperial Brands went public in 1996. |
| Who are competitors of Imperial Brands? | Imperial Brands main competitors are ITC, KT&G, Smoore International, Godfrey Phillips India. |
| What is the current market cap of Imperial Brands? | Imperial Brands' current market cap is $29B. |
| What is the current revenue of Imperial Brands? | Imperial Brands' last 12 months revenue is $13B. |
| What is the current revenue growth of Imperial Brands? | Imperial Brands revenue growth (NTM/LTM) is 3%. |
| What is the current EV/Revenue multiple of Imperial Brands? | Current revenue multiple of Imperial Brands is 3.1x. |
| Is Imperial Brands profitable? | Yes, Imperial Brands is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of Imperial Brands? | Imperial Brands' last 12 months EBITDA is $6B. |
| What is Imperial Brands' EBITDA margin? | Imperial Brands' last 12 months EBITDA margin is 44%. |
| What is the current EV/EBITDA multiple of Imperial Brands? | Current EBITDA multiple of Imperial Brands is 7.1x. |
| What is the current FCF of Imperial Brands? | Imperial Brands' last 12 months FCF is $4B. |
| What is Imperial Brands' FCF margin? | Imperial Brands' last 12 months FCF margin is 27%. |
| What is the current EV/FCF multiple of Imperial Brands? | Current FCF multiple of Imperial Brands is 11.3x. |
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