Japan Tobacco Valuation Multiples

Japan Tobacco Overview

About Japan Tobacco

Japan Tobacco primarily sells cigarettes and reduced-risk products, organized in three clusters consisting of Asia (which includes its home market and countries in Asia Pacific), Western Europe, and EMA (which includes Eastern Europe, the Middle East North Africa, Turkey, Americas, and duty-free). Its leading cigarette brands include Winston (non-US), Camel (non-US), Mevius, and LD. Its reduced-risk brands include Logic in vaping, Ploom in heated tobacco, and Nordic Spirit in nicotine pouches, though these generates less than 5% of tobacco sales.

Founded

1985

HQ

Employees

59.3K

Website

jti.co.jp

Sectors

Tobacco

Financials (LTM)

Revenue: $23B

EBITDA: $7B

EV

$72B

Valuation Multiples

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Japan Tobacco Financials

Japan Tobacco reported last 12-month revenue of $23B and EBITDA of $7B.

In the same LTM period, Japan Tobacco generated $7B in EBITDA and $3B in net income.

Japan Tobacco P&L

In the most recent fiscal year, Japan Tobacco reported revenue of $20B and EBITDA of $4B.

Japan Tobacco expects next 12-month revenue of XXX and NTM EBITDA of XXX

Japan Tobacco Stock Performance

Japan Tobacco has current market cap of $67B, and enterprise value of $72B.

Japan Tobacco's stock price is $37.97.

Japan Tobacco Valuation Multiples

Japan Tobacco trades at 3.1x EV/Revenue multiple, and 10.4x EV/EBITDA.

Japan Tobacco Financial Valuation Multiples

As of March 7, 2026, Japan Tobacco has market cap of $67B and EV of $72B.

Equity research analysts estimate Japan Tobacco's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

Japan Tobacco has a P/E ratio of 19.5x.

Japan Tobacco Margins & Growth Rates

Japan Tobacco's revenue in the last 12 month grew by 4%.

Japan Tobacco's revenue per employee in the last FY averaged $0.4M.

Japan Tobacco's rule of 40 is 34% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Japan Tobacco's rule of X is 40% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Japan Tobacco Public Comps

See public comps and valuation multiples for other Tobacco comps.

Japan Tobacco M&A Activity

Japan Tobacco acquired XXX companies to date.

Last acquisition by Japan Tobacco was on XXXXXXXX, XXXXX. Japan Tobacco acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

Japan Tobacco Investment Activity

Japan Tobacco invested in XXX companies to date.

Japan Tobacco made its latest investment on XXXXXXXX, XXXXX. Japan Tobacco invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).