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Japan Tobacco Valuation Multiples
Discover Japan Tobacco's revenue and EBITDA valuation multiples, acquisitions, and investment history, alongside public comparables like ITC, Imperial Brands, Altria Group, KT&G and more.
Japan Tobacco Overview
About Japan Tobacco
Japan Tobacco primarily sells cigarettes and reduced-risk products, organized in three clusters consisting of Asia (which includes its home market and countries in Asia Pacific), Western Europe, and EMA (which includes Eastern Europe, the Middle East North Africa, Turkey, Americas, and duty-free). Its leading cigarette brands include Winston (non-US), Camel (non-US), Mevius, and LD. Its reduced-risk brands include Logic in vaping, Ploom in heated tobacco, and Nordic Spirit in nicotine pouches, though these generates less than 5% of tobacco sales.
Founded
1985
HQ

Employees
59.3K
Website
Financials (LTM)
EV
$74B
Valuation Multiples
Start free trialJapan Tobacco Financials
Japan Tobacco reported last 12-month revenue of $23B and EBITDA of $7B.
In the same LTM period, Japan Tobacco generated $14B in gross profit, $7B in EBITDA, and $4B in net income.
Revenue (LTM)
Japan Tobacco P&L
In the most recent fiscal year, Japan Tobacco reported revenue of $23B and EBITDA of $7B.
Japan Tobacco is profitable as of last fiscal year, with gross margin of 54%, EBITDA margin of 31%, and net margin of 15%.
Financial data powered by Morningstar, Inc.
Japan Tobacco Stock Performance
Japan Tobacco has current market cap of $68B, and enterprise value of $74B.
Market Cap Evolution
Japan Tobacco's stock price is $38.41.
Japan Tobacco share price decreased by 0.8% in the last 30 days, and increased by 43.7% in the last year.
Japan Tobacco has an EPS (earnings per share) of $1.88.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $74B | $68B | 0.9% | -0.8% | 1.3% | 43.7% | $1.88 |
Benchmark Trading Valuation Multiples by Industry
Sign up to access valuation multiples like growth-adjusted P/E, Rule of 40, next 12-month EV/Revenue, EBITDA multiples by industry, consensus analyst estimates and many more.
Start Free TrialJapan Tobacco Valuation Multiples
Japan Tobacco trades at 3.2x EV/Revenue multiple, and 10.5x EV/EBITDA.
EV / Revenue (LTM)
Japan Tobacco Financial Valuation Multiples
As of June 4, 2026, Japan Tobacco has market cap of $68B and EV of $74B.
Japan Tobacco has a P/E ratio of 19.4x.
Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified Japan Tobacco Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


Japan Tobacco Margins & Growth Rates
Japan Tobacco grew revenue by 4% and EBITDA by 2% in the last fiscal year.
In the most recent fiscal year, Japan Tobacco reported gross margin of 54%, EBITDA margin of 31%, and net margin of 15%.
Japan Tobacco Margins
Japan Tobacco Growth Rates
Data powered by FactSet, Inc. and Morningstar, Inc.
Japan Tobacco Operational KPIs
Japan Tobacco's revenue per employee in the last FY averaged $0.4M, while opex per employee averaged $0.1M for the same period.
Japan Tobacco's Rule of 40 is 40% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
Japan Tobacco's Rule of X is 53% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
Data powered by FactSet, Inc. and Morningstar, Inc.
Japan Tobacco Competitors
Japan Tobacco competitors include ITC, Imperial Brands, Altria Group, KT&G, Smoore International, Godfrey Phillips India, British American Tobacco, Philip Morris Czech Republic, RLX Technology and China Tobacco.
Most Japan Tobacco public comparables operate across Tobacco and BioTech.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| 4.2x | 4.6x | 11.1x | 13.4x | |||
| 1.0x | 3.2x | 7.2x | 7.3x | |||
| 6.8x | 6.7x | 10.4x | 10.4x | |||
| 2.9x | 2.8x | 10.7x | 11.2x | |||
| 2.9x | 2.7x | 23.3x | 24.5x | |||
| 6.2x | - | 21.6x | - | |||
| 4.9x | 4.9x | 9.3x | 10.3x | |||
| 2.1x | 2.1x | 9.6x | - | |||
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Acquisitions by Japan Tobacco
Japan Tobacco has acquired 5 companies to date.
Last acquisition by Japan Tobacco was on August 21st 2024. Japan Tobacco acquired Vector Group for $2B (EV/Revenue multiple available to Pro users).
Latest Acquisitions by Japan Tobacco
| Description | Vector Group Ltd is a Miami-based holding company operating through subsidiaries Liggett Group and New Valley LLC. It manufactures and sells discount cigarettes under brands like Eagle 20's and Pyramid, holding a 5 percent share of the U.S. discount segment. The real estate segment invests in properties including the Tamiami and Village Center towers. | Akij Group is a Dhaka-headquartered conglomerate operating in 25 sectors including cement, textiles, and food processing across Bangladesh. Founded in 1940, it employs 70,000 people with facilities in 15 districts producing 4 million tons of cement yearly under Akij Cement brand. The group distributes consumer goods via 500 dealers and invests in renewable energy projects in Chittagong. | Donskoy Tabak is a Rostov-on-Don, Russia-based tobacco manufacturer producing cigarette brands like Donskoy and Prima for domestic and export markets. The company operates a facility compliant with ISO 9001 standards and exports to CIS countries. It has won Russian government awards for product quality and industry contributions since 2002. Donskoy Tabak focuses on filter cigarettes in king-size formats with reduced tar and nicotine levels. | - | |
| HQ Country | - | ||||
| HQ City | Miami, FL | Dhaka | Rostov-on-Don | - | |
| Deal Date | 21 Aug 2024 | 6 Aug 2018 | 16 Mar 2018 | 4 Aug 2017 | |
| Valuation | $2B | $1B | $2B | $1B | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
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Investments by Japan Tobacco
Japan Tobacco has invested in 3 companies to date.
Latest investment by Japan Tobacco was on September 2nd 2022. Japan Tobacco invested in YO-KAI EXPRESS in their $9M Series A round (EV/Revenue multiple available to Pro users).
Latest Investments by Japan Tobacco
| Description | YO-KAI EXPRESS is a Sunnyvale-headquartered developer of autonomous vending machines that dispense hot ramen bowls. Founded in 2016, the machines prepare gourmet noodles using fresh ingredients like authentic broths and toppings in under two minutes. Customers select from multiple noodle types and pay via card or mobile code. Units operate in high-traffic locations including airports and malls across California and Hawaii, providing chopsticks, spoons, and protective carriers with each order. | Aroma Bit is a Tokyo-based technology firm that engineers compact odor sensors and develops related products and services. The company's sensors capture and analyze scents digitally, addressing challenges in describing aromas like roses. Applications span food quality control, environmental monitoring, and consumer goods testing. Aroma Bit's innovations include portable devices for real-time odor detection and software for scent profiling, enabling precise replication in industries such as perfumery and agriculture. | National Tobacco Enterprise is Ethiopia's state-owned producer and distributor of cigarettes and tobacco products. Headquartered in Addis Ababa, the company manufactures brands like Nyala and Awash using locally grown tobacco from farms in Gambella and Oromia regions. National Tobacco Enterprise operates factories in Nazret and Dire Dawa with leaf processing and packaging lines. |
| HQ Country | |||
| HQ City | San Francisco, CA | Tokyo | Addis Ababa |
| Deal Date | 2 Sep 2022 | 21 Oct 2019 | 15 Jul 2016 |
| Round | Series A | Series A | Undisclosed stage |
| Raised | $9M | $3M | $510M |
| Investors | Chikaranomoto Holdings Co., Ltd.; Japan Tobacco; Pulmuone | East Ventures; Japan Tobacco | Japan Tobacco |
| Valuation | undisclosed | undisclosed | $1B |
| EV/Revenue | |||
| EV/EBITDA | |||
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Start Free TrialAbout Japan Tobacco
| When was Japan Tobacco founded? | Japan Tobacco was founded in 1985. |
| Where is Japan Tobacco headquartered? | Japan Tobacco is headquartered in Japan. |
| How many employees does Japan Tobacco have? | As of today, Japan Tobacco has over 59K employees. |
| Who is the CEO of Japan Tobacco? | Japan Tobacco's CEO is Masamichi Terabatake. |
| Is Japan Tobacco publicly listed? | Yes, Japan Tobacco is a public company listed on Tokyo Stock Exchange. |
| What is the stock symbol of Japan Tobacco? | Japan Tobacco trades under 2914 ticker. |
| When did Japan Tobacco go public? | Japan Tobacco went public in 1994. |
| Who are competitors of Japan Tobacco? | Japan Tobacco main competitors include ITC, Imperial Brands, Altria Group, KT&G, Smoore International, Godfrey Phillips India, British American Tobacco, Philip Morris Czech Republic, RLX Technology, China Tobacco. |
| What is the current market cap of Japan Tobacco? | Japan Tobacco's current market cap is $68B. |
| What is the current revenue of Japan Tobacco? | Japan Tobacco's last 12 months revenue is $23B. |
| What is the current revenue growth of Japan Tobacco? | Japan Tobacco revenue growth (NTM/LTM) is 5%. |
| What is the current EV/Revenue multiple of Japan Tobacco? | Current revenue multiple of Japan Tobacco is 3.2x. |
| What is the current EBITDA of Japan Tobacco? | Japan Tobacco's last 12 months EBITDA is $7B. |
| What is Japan Tobacco's EBITDA margin? | Japan Tobacco's last 12 months EBITDA margin is 31%. |
| What is the current EV/EBITDA multiple of Japan Tobacco? | Current EBITDA multiple of Japan Tobacco is 10.5x. |
| What is the current FCF of Japan Tobacco? | Japan Tobacco's last 12 months FCF is $2B. |
| What is Japan Tobacco's FCF margin? | Japan Tobacco's last 12 months FCF margin is 9%. |
| What is the current EV/FCF multiple of Japan Tobacco? | Current FCF multiple of Japan Tobacco is 35.4x. |
| How many companies Japan Tobacco has acquired to date? | As of June 2026, Japan Tobacco has acquired 5 companies. |
| What was the largest acquisition by Japan Tobacco? | $2B acquisition of Vector Group on 21st August 2024 was the largest M&A Japan Tobacco has done to date. |
| What companies Japan Tobacco acquired? | Japan Tobacco acquired Vector Group, Donskoy Tabak, Akij Group, PT Karyadibya Mahardhika, and Arian Tobacco Industry. |
| In how many companies Japan Tobacco has invested to date? | As of June 2026, Japan Tobacco has invested in 3 companies. |
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