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Priority Technology Holdings Valuation Multiples

Discover revenue and EBITDA valuation multiples for Priority Technology Holdings and similar public comparables like Lesaka Technologies, Infibeam Avenues, Paysafe, Hightech Payment Systems and more.

Priority Technology Holdings Overview

About Priority Technology Holdings

Priority Technology Holdings Inc is a provider of merchant acquiring and commercial payment solutions to small and medium business enterprises in the United States. The company has three reportable segments which are SMB Payments, B2B Payments, and Enterprise Payments. SMB Payments segment which generates the majority of revenue provides full-service acquiring and payment-enabled solutions for B2C transactions, leveraging Priority's proprietary software platform, distributed through ISO; the B2B Payments segment provides AP automation solutions to corporations, software partners, & industry FIs: and Enterprise Payments segment provides embedded payment & treasury solutions to enterprise customers to modernize legacy platforms & accelerate software partners' strategies to monetize payments.


Founded

2015

HQ

United States

Employees

1.0K

Website

prth.com

Financials (LTM)

Revenue: $978M
EBITDA: $230M

EV

$1B

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Priority Technology Holdings Financials

Priority Technology Holdings reported last 12-month revenue of $978M and EBITDA of $230M.

In the same LTM period, Priority Technology Holdings generated $388M in gross profit, $230M in EBITDA, and $51M in net income.

Revenue (LTM)


Priority Technology Holdings P&L

In the most recent fiscal year, Priority Technology Holdings reported revenue of $953M and EBITDA of $225M.

Priority Technology Holdings is profitable as of last fiscal year, with gross margin of 39%, EBITDA margin of 24%, and net margin of 6%.

See analyst estimates for Priority Technology Holdings
LTMLast FY202320242025202620272028
Revenue$978M$953M$756M$880M$953M
Gross Profit$388M$375M$275M$328M$375M
Gross Margin40%39%36%37%39%
EBITDA$230M$225M$152M$184M$200M
EBITDA Margin23%24%20%21%21%
EBIT Margin14%15%11%15%15%
Net Profit$51M$56M($1M)$24M$56M
Net Margin5%6%(0%)3%6%
Net Debt—$962M———

Financial data powered by Morningstar, Inc.

Priority Technology Holdings Stock Performance

Priority Technology Holdings has current market cap of $439M, and enterprise value of $1B.

Market Cap Evolution


Priority Technology Holdings' stock price is $5.33.

Priority Technology Holdings share price increased by 2.9% in the last 30 days, and decreased by 37.5% in the last year.

Priority Technology Holdings has an EPS (earnings per share) of $0.68.

See more trading valuation data for Priority Technology Holdings
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$1B$439M0.2%2.9%-4.0%-37.5%$0.68

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Priority Technology Holdings Valuation Multiples

Priority Technology Holdings trades at 1.4x EV/Revenue multiple, and 6.1x EV/EBITDA.

See NTM and 2027E valuation multiples for Priority Technology Holdings

EV / Revenue (LTM)


Priority Technology Holdings Financial Valuation Multiples

As of May 4, 2026, Priority Technology Holdings has market cap of $439M and EV of $1B.

Priority Technology Holdings has a P/E ratio of 8.7x.

LTMLast FY202320242025202620272028
EV/Revenue1.4x1.5x1.9x1.6x1.5x
EV/EBITDA6.1x6.2x9.2x7.6x7.0x
EV/EBIT10.0x9.9x17.2x10.5x9.9x
EV/Gross Profit3.6x3.7x5.1x4.3x3.7x
P/E8.7x7.9xn/m18.3x7.9x
EV/FCF—18.7x23.4x21.9x18.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Priority Technology Holdings Valuation Multiples

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Priority Technology Holdings Margins & Growth Rates

Priority Technology Holdings grew revenue by 8% and EBITDA by 6% in the last fiscal year.

In the most recent fiscal year, Priority Technology Holdings reported gross margin of 39%, EBITDA margin of 24%, and net margin of 6%.

See estimated margins and future growth rates for Priority Technology Holdings

Priority Technology Holdings Margins

Last FY202420252026202720282029
Gross Margin39%37%39%40%
EBITDA Margin24%21%21%23%
EBIT Margin15%15%15%14%
Net Margin6%3%6%4%
FCF Margin8%7%8%—

Priority Technology Holdings Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth8%16%8%8%
Gross Profit Growth10%19%14%10%
EBITDA Growth6%22%9%19%
EBIT Growth(1%)64%6%(1%)
Net Profit Growth(27%)(1932%)132%(27%)
FCF Growth—7%17%—

Data powered by FactSet, Inc. and Morningstar, Inc.

Priority Technology Holdings Operational KPIs

Priority Technology Holdings' revenue per employee in the last FY averaged $0.9M, while opex per employee averaged $0.2M for the same period.

Priority Technology Holdings' Rule of 40 is 31% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Priority Technology Holdings' Rule of X is 42% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Priority Technology Holdings
LTMLast FY202320242025202620272028
Rule of 4031%31%———
Bessemer Rule of X42%42%———
Revenue per Employee—$0.9M———
Opex per Employee—$0.2M———
G&A Expenses to Revenue—18%17%16%18%
Opex to Revenue—24%26%22%24%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

Priority Technology Holdings Competitors

Priority Technology Holdings competitors include Lesaka Technologies, Infibeam Avenues, Paysafe, Hightech Payment Systems, PaySign, NHN KCP, i3 Verticals, PayPoint, DANAL and Repay Holdings.

Most Priority Technology Holdings public comparables operate across Payment Service Providers, B2B Payments and FinTech.

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Lesaka Technologies0.9x1.1x11.5x8.2x
Infibeam Avenues————
Paysafe1.7x1.7x8.5x6.6x
Hightech Payment Systems3.1x3.0x15.6x15.2x
PaySign4.4x4.0x18.2x15.4x
NHN KCP0.3x0.2x4.7x5.1x
i3 Verticals2.3x2.2x8.4x7.9x
PayPoint1.1x1.8x3.8x3.6x

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Priority Technology Holdings Funding History

Before going public, Priority Technology Holdings raised $72M in total equity funding, across 2 rounds.


Priority Technology Holdings Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Jan-25Secondary - public—$70M—Priority Technology Holdings, Inc. (NASDAQ: PRTH) provides payments and banking solutions through its connected commerce platform, including merchant services, payables, treasury solutions, and banking as a service. The company, established in 2005, has grown to become the 5th largest non-bank merchant acquirer in the U.S. by volume according to the Nilson Report issued in March 2025. For the full year ended December 31, 2025, Priority reported revenue of $953.0 million, up from $879.7 million in 2024. Operating income increased to $141.2 million from $133.4 million, and the company achieved net income attributable to common stockholders of $55.7 million, reversing a $24.0 million net loss from the prior year. As a public company, its market capitalization was approximately 612 million USD with a P/E ratio of 29.40 based on TTM figures around early 2026. No private transaction details matching the January 15, 2025 approximate date were identified.
Oct-22Seed—$2M——

Priority Technology Holdings M&A Activity

Priority Technology Holdings has acquired 4 companies to date.

Last acquisition by Priority Technology Holdings was on October 2nd 2025. Priority Technology Holdings acquired Dealer Merchant Services for $35M (EV/Revenue multiple of ).

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Latest Acquisitions by Priority Technology Holdings

Dealer Merchant Services
Rollfi
Plastiq
Finxera
Description
Dealer Merchant Services is a payment processing specialist for car dealerships in the United States, capitalizing on legislative changes like the Durbin Amendment. It provides tailored merchant accounts, POS integrations, and fraud prevention for F&I offices. Services extend to buy-here-pay-here operations with buyback guarantees and compliance tools for TCPA regulations.
—
Plastiq is a San Francisco-based payment platform enabling businesses to pay vendors via credit cards for rent, payroll, and taxes across 150 countries. The service integrates with QuickBooks and NetSuite for ACH transfers masking card details, processing $5 billion in volume since 2012. Plastiq partners with banks like Chase for rewards maximization on B2B expenses.
Finxera is San Mateo, California-headquartered fintech provider of API-based payment processing platforms. The company enables developers to integrate account funding, disbursements, and compliance tools into applications. Finxera supports ACH transfers, card processing, and KYC verification for marketplaces and SaaS providers. Its infrastructure connects to core banking networks for real-time transactions across the United States.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
Dallas, TX
—
San Francisco, CA
San Jose, CA
Deal Date2 Oct 202523 Jan 20251 Aug 20238 Mar 2021
Valuation$35Mundisclosed$37M$430M
EV/Revenue
EV/EBITDA

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About Priority Technology Holdings

When was Priority Technology Holdings founded?Priority Technology Holdings was founded in 2015.
Where is Priority Technology Holdings headquartered?Priority Technology Holdings is headquartered in United States.
How many employees does Priority Technology Holdings have?As of today, Priority Technology Holdings has over 1K employees.
Who is the CEO of Priority Technology Holdings?Priority Technology Holdings' CEO is Thomas Charles Priore.
Is Priority Technology Holdings publicly listed?Yes, Priority Technology Holdings is a public company listed on Nasdaq.
What is the stock symbol of Priority Technology Holdings?Priority Technology Holdings trades under PRTH ticker.
When did Priority Technology Holdings go public?Priority Technology Holdings went public in 2016.
Who are competitors of Priority Technology Holdings?Priority Technology Holdings main competitors include Lesaka Technologies, Infibeam Avenues, Paysafe, Hightech Payment Systems, PaySign, NHN KCP, i3 Verticals, PayPoint, DANAL, Repay Holdings.
What is the current market cap of Priority Technology Holdings?Priority Technology Holdings' current market cap is $439M.
What is the current revenue of Priority Technology Holdings?Priority Technology Holdings' last 12 months revenue is $978M.
What is the current revenue growth of Priority Technology Holdings?Priority Technology Holdings revenue growth (NTM/LTM) is 7%.
What is the current EV/Revenue multiple of Priority Technology Holdings?Current revenue multiple of Priority Technology Holdings is 1.4x.
Is Priority Technology Holdings profitable?Yes, Priority Technology Holdings is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of Priority Technology Holdings?Priority Technology Holdings' last 12 months EBITDA is $230M.
What is Priority Technology Holdings' EBITDA margin?Priority Technology Holdings' last 12 months EBITDA margin is 23%.
What is the current EV/EBITDA multiple of Priority Technology Holdings?Current EBITDA multiple of Priority Technology Holdings is 6.1x.
How many companies Priority Technology Holdings has acquired to date?As of May 2026, Priority Technology Holdings has acquired 4 companies.
What was the largest acquisition by Priority Technology Holdings?$430M acquisition of Finxera on 8th March 2021 was the largest M&A Priority Technology Holdings has done to date.
What companies Priority Technology Holdings acquired?Priority Technology Holdings acquired Finxera, Plastiq, Dealer Merchant Services, and Rollfi.
In how many companies Priority Technology Holdings has invested to date?Priority Technology Holdings hasn't invested in any companies yet (or none have been disclosed publicly).

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