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BHG Group Valuation Multiples
Discover revenue and EBITDA valuation multiples for BHG Group and similar public comparables like Cars.com, Nice One, ASOS, Haypp Group and more.
BHG Group Overview
About BHG Group
BHG Group AB is a consumer e-commerce company in the Nordics and is also present in the rest of Europe, as well as in selected markets outside of Europe. It provides Home improvement space, meaning Do-It-Yourself and Home furnishings. The company's operating segments are; Home Improvement which comprises brands targeted at Nordic DIY customers, such as Bygghemma, Taloon, Golvpoolen, Nordiska Fonster, Outlet1, Hafa, and Hylte Jakt & Tradgard; the Value Home segment which comprises brands with assortments for the home targeted at price-conscious European customers, such as Trademax, Chilli, Furniture 1 and Furniturebox, and the Premium Living segment which comprises brands with assortments of premium products within the Scandinavian design.
Founded
2006
HQ

Employees
1.6K
Website
Financials (LTM)
EV
$649M
BHG Group Financials
BHG Group reported last 12-month revenue of $1B and EBITDA of $91M.
In the same LTM period, BHG Group generated $248M in gross profit, $91M in EBITDA, and $21M in net income.
Revenue (LTM)
BHG Group P&L
In the most recent fiscal year, BHG Group reported revenue of $1B and EBITDA of $90M.
BHG Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue | $1B | XXX | $1B | XXX | XXX | XXX |
| Gross Profit | $248M | XXX | $289M | XXX | XXX | XXX |
| Gross Margin | 21% | XXX | 24% | XXX | XXX | XXX |
| EBITDA | $91M | XXX | $90M | XXX | XXX | XXX |
| EBITDA Margin | 8% | XXX | 8% | XXX | XXX | XXX |
| EBIT Margin | 4% | XXX | 4% | XXX | XXX | XXX |
| Net Profit | $21M | XXX | $19M | XXX | XXX | XXX |
| Net Margin | 2% | XXX | 2% | XXX | XXX | XXX |
| Net Debt | — | — | $108M | XXX | XXX | XXX |
Financial data powered by Morningstar, Inc.
BHG Group Stock Performance
BHG Group has current market cap of $475M, and enterprise value of $649M.
Market Cap Evolution
BHG Group's stock price is $2.65.
| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $649M | $475M | 0.7% | XXX | XXX | XXX | $0.11 |
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Start Free TrialBHG Group Valuation Multiples
BHG Group trades at 0.5x EV/Revenue multiple, and 7.1x EV/EBITDA.
EV / Revenue (LTM)
BHG Group Financial Valuation Multiples
As of March 19, 2026, BHG Group has market cap of $475M and EV of $649M.
Equity research analysts estimate BHG Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
BHG Group has a P/E ratio of 22.6x.
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $475M | XXX | $475M | XXX | XXX | XXX |
| EV (current) | $649M | XXX | $649M | XXX | XXX | XXX |
| EV/Revenue | 0.5x | XXX | 0.5x | XXX | XXX | XXX |
| EV/EBITDA | 7.1x | XXX | 7.2x | XXX | XXX | XXX |
| EV/EBIT | 14.6x | XXX | 15.6x | XXX | XXX | XXX |
| EV/Gross Profit | 2.6x | XXX | 2.2x | XXX | XXX | XXX |
| P/E | 22.6x | XXX | 25.0x | XXX | XXX | XXX |
| EV/FCF | 18.2x | XXX | 8.8x | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
Verified BHG Group Valuation Multiples
Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.


BHG Group Margins & Growth Rates
BHG Group's revenue in the last 12 month grew by 2%.
BHG Group's revenue per employee in the last FY averaged $0.8M.
BHG Group's rule of 40 is 10% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
BHG Group's rule of X is 13% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
BHG Group Operational Valuation Multiples
| LTM | NTM | Last FY | FY 2026 | FY 2027 | FY 2028 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 2% | XXX | 1% | XXX | XXX | XXX |
| EBITDA Margin | 8% | XXX | 8% | XXX | XXX | XXX |
| EBITDA Growth | 9% | XXX | 8% | XXX | XXX | XXX |
| Rule of 40 | — | XXX | 10% | XXX | XXX | XXX |
| Bessemer Rule of X | — | XXX | 13% | XXX | XXX | XXX |
| Revenue per Employee | — | XXX | $0.8M | XXX | XXX | XXX |
| Opex to Revenue | — | XXX | 21% | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc. and Morningstar, Inc.
BHG Group Public Comps
See public comps and valuation multiples for other Consumer E-commerce and Vertical E-commerce comps.
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| LTM | 2026E | 2027E | LTM | 2026E | 2027E | |
| Cars.com | XXX | XXX | XXX | XXX | XXX | XXX |
| Nice One | XXX | XXX | XXX | XXX | XXX | XXX |
| ASOS | XXX | XXX | XXX | XXX | XXX | XXX |
| Haypp Group | XXX | XXX | XXX | XXX | XXX | XXX |
| YSB | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
Valuation data powered by FactSet, Inc.
BHG Group M&A Activity
BHG Group acquired XXX companies to date.
Last acquisition by BHG Group was on XXXXXXXX, XXXXX. BHG Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Acquisitions by BHG Group
| Acquired Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialBHG Group Investment Activity
BHG Group invested in XXX companies to date.
BHG Group made its latest investment on XXXXXXXX, XXXXX. BHG Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).
Latest Investments by BHG Group
| Company | Valuation | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXXXXX | XXX | XXX | XXX |
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Start Free TrialAbout BHG Group
| When was BHG Group founded? | BHG Group was founded in 2006. |
| Where is BHG Group headquartered? | BHG Group is headquartered in Sweden. |
| How many employees does BHG Group have? | As of today, BHG Group has over 1K employees. |
| Who is the CEO of BHG Group? | BHG Group's CEO is Gustaf Ohrn. |
| Is BHG Group publicly listed? | Yes, BHG Group is a public company listed on Nasdaq Stockholm. |
| What is the stock symbol of BHG Group? | BHG Group trades under BHG ticker. |
| When did BHG Group go public? | BHG Group went public in 2018. |
| Who are competitors of BHG Group? | BHG Group main competitors are Cars.com, Nice One, ASOS, Haypp Group. |
| What is the current market cap of BHG Group? | BHG Group's current market cap is $475M. |
| What is the current revenue of BHG Group? | BHG Group's last 12 months revenue is $1B. |
| What is the current revenue growth of BHG Group? | BHG Group revenue growth (NTM/LTM) is 2%. |
| What is the current EV/Revenue multiple of BHG Group? | Current revenue multiple of BHG Group is 0.5x. |
| Is BHG Group profitable? | Yes, BHG Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of BHG Group? | BHG Group's last 12 months EBITDA is $91M. |
| What is BHG Group's EBITDA margin? | BHG Group's last 12 months EBITDA margin is 8%. |
| What is the current EV/EBITDA multiple of BHG Group? | Current EBITDA multiple of BHG Group is 7.1x. |
| What is the current FCF of BHG Group? | BHG Group's last 12 months FCF is $36M. |
| What is BHG Group's FCF margin? | BHG Group's last 12 months FCF margin is 3%. |
| What is the current EV/FCF multiple of BHG Group? | Current FCF multiple of BHG Group is 18.2x. |
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