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BHG Group AB is a consumer e-commerce company in the Nordics and is also present in the rest of Europe, as well as in selected markets outside of Europe. It provides Home improvement space, meaning Do-It-Yourself and Home furnishings. The company's operating segments are; Home Improvement which comprises brands targeted at Nordic DIY customers, such as Bygghemma, Taloon, Golvpoolen, Nordiska Fonster, Outlet1, Hafa, and Hylte Jakt & Tradgard; the Value Home segment which comprises brands with assortments for the home targeted at price-conscious European customers, such as Trademax, Chilli, Furniture 1 and Furniturebox, and the Premium Living segment which comprises brands with assortments of premium products within the Scandinavian design.
2006
1.6K+
LTM Revenue $1.1B
LTM EBITDA $72.0M
$703M
Benchmark forward-looking revenue and EBITDA valuation multiples across generative AI, climate tech, semiconductors, online marketplaces, vertical SaaS and 220 more verticals.
BHG Group has a last 12-month revenue (LTM) of $1.1B and a last 12-month EBITDA of $72.0M.
In the most recent fiscal year, BHG Group achieved revenue of $1.0B and an EBITDA of $47.3M.
BHG Group expects next 12-month revenue of XXX and NTM EBITDA of XXX
See BHG Group valuation multiples based on analyst estimates| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue | $1.1B | XXX | $1.0B | XXX | XXX | XXX |
| Gross Profit | $236M | XXX | $254M | XXX | XXX | XXX |
| Gross Margin | 22% | XXX | 24% | XXX | XXX | XXX |
| EBITDA | $72.0M | XXX | $47.3M | XXX | XXX | XXX |
| EBITDA Margin | 7% | XXX | 5% | XXX | XXX | XXX |
| EBIT | $32.4M | XXX | -$48.0M | XXX | XXX | XXX |
| EBIT Margin | 3% | XXX | -5% | XXX | XXX | XXX |
| Net Profit | -$21.4M | XXX | -$71.0M | XXX | XXX | XXX |
| Net Margin | -2% | XXX | -7% | XXX | XXX | XXX |
| Net Debt | XXX | XXX | $109M | XXX | XXX | XXX |
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As of July 16, 2025, BHG Group's stock price is SEK 24 (or $3).
BHG Group has current market cap of SEK 4.3B (or $454M), and EV of SEK 6.7B (or $703M).
See BHG Group trading valuation data| EV | Market Cap | Price 1D | Price 1M | Price 3M | Price 12M | EPS |
|---|---|---|---|---|---|---|
| $703M | $454M | XXX | XXX | XXX | XXX | $-0.10 |
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Start Free TrialAs of July 16, 2025, BHG Group has market cap of $454M and EV of $703M.
BHG Group's trades at 0.7x EV/Revenue multiple, and 14.9x EV/EBITDA.
Equity research analysts estimate BHG Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX
BHG Group has a P/E ratio of -21.2x.
See valuation multiples for BHG Group and 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Market cap (current) | $454M | XXX | $454M | XXX | XXX | XXX |
| EV (current) | $703M | XXX | $703M | XXX | XXX | XXX |
| EV/Revenue | 0.7x | XXX | 0.7x | XXX | XXX | XXX |
| EV/EBITDA | 9.8x | XXX | 14.9x | XXX | XXX | XXX |
| EV/EBIT | 21.7x | XXX | -14.7x | XXX | XXX | XXX |
| EV/Gross Profit | 3.0x | XXX | n/a | XXX | XXX | XXX |
| P/E | -21.2x | XXX | -6.4x | XXX | XXX | XXX |
| EV/FCF | 19.3x | XXX | 12.9x | XXX | XXX | XXX |
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Access all public comps and forward-looking valuation multiples like EV/Revenue in 2025, based on equity research analyst estimates.
Start Free TrialBHG Group's last 12 month revenue growth is 6%
BHG Group's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged $0.2M for the same period.
BHG Group's rule of 40 is 0% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).
BHG Group's rule of X is 21% (created by Bessemer, rule of X is another metric relevant for SaaS companies only, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).
See operational valuation multiples for BHG Group and other 12K+ public comps| LTM | NTM | Last FY | FY 2025 | FY 2026 | FY 2027 | |
|---|---|---|---|---|---|---|
| Revenue Growth | 6% | XXX | 6% | XXX | XXX | XXX |
| EBITDA Margin | 7% | XXX | 5% | XXX | XXX | XXX |
| EBITDA Growth | 26% | XXX | n/a | XXX | XXX | XXX |
| Rule of 40 | 0% | XXX | 10% | XXX | XXX | XXX |
| Bessemer Rule of X | XXX | XXX | 21% | XXX | XXX | XXX |
| Revenue per Employee | XXX | XXX | $0.7M | XXX | XXX | XXX |
| Opex per Employee | XXX | XXX | $0.2M | XXX | XXX | XXX |
| S&M Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| G&A Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| R&D Expenses to Revenue | XXX | XXX | n/a | XXX | XXX | XXX |
| Opex to Revenue | XXX | XXX | 29% | XXX | XXX | XXX |
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Benchmark public comps and private revenue and EBITDA valuation multiples across GRC software, cloud infrastructure, DevOps, online marketplaces and so much more!
| EV/Revenue | EV/EBITDA | |||||
|---|---|---|---|---|---|---|
| 2025E | 2026E | 2027E | 2025E | 2026E | 2027E | |
| Brillia Inc | XXX | XXX | XXX | XXX | XXX | XXX |
| Adore Beauty | XXX | XXX | XXX | XXX | XXX | XXX |
| Kogan.com | XXX | XXX | XXX | XXX | XXX | XXX |
| Temple & Webster | XXX | XXX | XXX | XXX | XXX | XXX |
| BIKE24 | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
| XXXXXXXX | XXX | XXX | XXX | XXX | XXX | XXX |
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BHG Group acquired XXX companies to date.
Last acquisition by BHG Group was XXXXXXXX, XXXXX XXXXX XXXXXX . BHG Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX ).
See M&A valuation multiples| Acquired Company | EV | EV/Revenue | EV/EBITDA |
|---|---|---|---|
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
| XXXXXXXXX | XXX | XXX | XXX |
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Start Free Trial| When was BHG Group founded? | BHG Group was founded in 2006. |
| Where is BHG Group headquartered? | BHG Group is headquartered in Sweden. |
| How many employees does BHG Group have? | As of today, BHG Group has 1.6K+ employees. |
| Who is the CEO of BHG Group? | BHG Group's CEO is Mr. Gustaf Ohrn. |
| Is BHG Group publicy listed? | Yes, BHG Group is a public company listed on STO. |
| What is the stock symbol of BHG Group? | BHG Group trades under BHG ticker. |
| When did BHG Group go public? | BHG Group went public in 2018. |
| Who are competitors of BHG Group? | Similar companies to BHG Group include e.g. Brillia Inc, Adore Beauty, Kogan.com, Temple & Webster. |
| What is the current market cap of BHG Group? | BHG Group's current market cap is $454M |
| What is the current revenue of BHG Group? | BHG Group's last 12 months revenue is $1.1B. |
| What is the current revenue growth of BHG Group? | BHG Group revenue growth (NTM/LTM) is 6%. |
| What is the current EV/Revenue multiple of BHG Group? | Current revenue multiple of BHG Group is 0.7x. |
| Is BHG Group profitable? | Yes, BHG Group is EBITDA-positive (as of the last 12 months). |
| What is the current EBITDA of BHG Group? | BHG Group's last 12 months EBITDA is $72.0M. |
| What is BHG Group's EBITDA margin? | BHG Group's last 12 months EBITDA margin is 7%. |
| What is the current EV/EBITDA multiple of BHG Group? | Current EBITDA multiple of BHG Group is 9.8x. |
| What is the current FCF of BHG Group? | BHG Group's last 12 months FCF is $36.4M. |
| What is BHG Group's FCF margin? | BHG Group's last 12 months FCF margin is 3%. |
| What is the current EV/FCF multiple of BHG Group? | Current FCF multiple of BHG Group is 19.3x. |
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