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BHG Group Valuation Multiples

Discover revenue and EBITDA valuation multiples for BHG Group and similar public comparables like Cars.com, Nice One, ASOS, Haypp Group and more.

BHG Group Overview

About BHG Group

BHG Group AB is a consumer e-commerce company in the Nordics and is also present in the rest of Europe, as well as in selected markets outside of Europe. It provides Home improvement space, meaning Do-It-Yourself and Home furnishings. The company's operating segments are; Home Improvement which comprises brands targeted at Nordic DIY customers, such as Bygghemma, Taloon, Golvpoolen, Nordiska Fonster, Outlet1, Hafa, and Hylte Jakt & Tradgard; the Value Home segment which comprises brands with assortments for the home targeted at price-conscious European customers, such as Trademax, Chilli, Furniture 1 and Furniturebox, and the Premium Living segment which comprises brands with assortments of premium products within the Scandinavian design.


Founded

2006

HQ

Sweden

Employees

1.6K

Financials (LTM)

Revenue: $1B
EBITDA: $91M

EV

$649M

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BHG Group Financials

BHG Group reported last 12-month revenue of $1B and EBITDA of $91M.

In the same LTM period, BHG Group generated $248M in gross profit, $91M in EBITDA, and $21M in net income.

Revenue (LTM)


BHG Group P&L

In the most recent fiscal year, BHG Group reported revenue of $1B and EBITDA of $90M.

BHG Group expects next 12-month revenue of XXX and NTM EBITDA of XXX

See BHG Group forward-looking valuation multiples
LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue$1BXXX$1BXXXXXXXXX
Gross Profit$248MXXX$289MXXXXXXXXX
Gross Margin21%XXX24%XXXXXXXXX
EBITDA$91MXXX$90MXXXXXXXXX
EBITDA Margin8%XXX8%XXXXXXXXX
EBIT Margin4%XXX4%XXXXXXXXX
Net Profit$21MXXX$19MXXXXXXXXX
Net Margin2%XXX2%XXXXXXXXX
Net Debt——$108MXXXXXXXXX

Financial data powered by Morningstar, Inc.

BHG Group Stock Performance

BHG Group has current market cap of $475M, and enterprise value of $649M.

Market Cap Evolution


BHG Group's stock price is $2.65.

See BHG Group trading valuation data
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$649M$475M0.7%XXXXXXXXX$0.11

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BHG Group Valuation Multiples

BHG Group trades at 0.5x EV/Revenue multiple, and 7.1x EV/EBITDA.

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EV / Revenue (LTM)


BHG Group Financial Valuation Multiples

As of March 19, 2026, BHG Group has market cap of $475M and EV of $649M.

Equity research analysts estimate BHG Group's 2025E EV/Revenue multiple at XXX and 2025E EV/EBITDA multiple at XXX

BHG Group has a P/E ratio of 22.6x.

LTMNTMLast FYFY 2026FY 2027FY 2028
Market cap (current)$475MXXX$475MXXXXXXXXX
EV (current)$649MXXX$649MXXXXXXXXX
EV/Revenue0.5xXXX0.5xXXXXXXXXX
EV/EBITDA7.1xXXX7.2xXXXXXXXXX
EV/EBIT14.6xXXX15.6xXXXXXXXXX
EV/Gross Profit2.6xXXX2.2xXXXXXXXXX
P/E22.6xXXX25.0xXXXXXXXXX
EV/FCF18.2xXXX8.8xXXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified BHG Group Valuation Multiples

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BHG Group Margins & Growth Rates

BHG Group's revenue in the last 12 month grew by 2%.

BHG Group's revenue per employee in the last FY averaged $0.8M.

BHG Group's rule of 40 is 10% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

BHG Group's rule of X is 13% (created by Bessemer, rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

See operational valuation multiples for BHG Group and other 15K+ public comps

BHG Group Operational Valuation Multiples

LTMNTMLast FYFY 2026FY 2027FY 2028
Revenue Growth2%XXX1%XXXXXXXXX
EBITDA Margin8%XXX8%XXXXXXXXX
EBITDA Growth9%XXX8%XXXXXXXXX
Rule of 40—XXX10%XXXXXXXXX
Bessemer Rule of X—XXX13%XXXXXXXXX
Revenue per Employee—XXX$0.8MXXXXXXXXX
Opex to Revenue—XXX21%XXXXXXXXX

Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

BHG Group Public Comps

See public comps and valuation multiples for other Consumer E-commerce and Vertical E-commerce comps.

EV/RevenueEV/EBITDA
LTM2026E2027ELTM2026E2027E
Cars.comXXXXXXXXXXXXXXXXXX
Nice OneXXXXXXXXXXXXXXXXXX
ASOSXXXXXXXXXXXXXXXXXX
Haypp GroupXXXXXXXXXXXXXXXXXX
YSBXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXXXXXXX

Valuation data powered by FactSet, Inc.

BHG Group M&A Activity

BHG Group acquired XXX companies to date.

Last acquisition by BHG Group was on XXXXXXXX, XXXXX. BHG Group acquired XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Acquisitions by BHG Group

Acquired CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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BHG Group Investment Activity

BHG Group invested in XXX companies to date.

BHG Group made its latest investment on XXXXXXXX, XXXXX. BHG Group invested in XXXXXXXX for XXX (EV/Revenue multiple of XXX).

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Latest Investments by BHG Group

CompanyValuationEV/RevenueEV/EBITDA
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX
XXXXXXXXXXXXXXXXXXXXX

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About BHG Group

When was BHG Group founded?BHG Group was founded in 2006.
Where is BHG Group headquartered?BHG Group is headquartered in Sweden.
How many employees does BHG Group have?As of today, BHG Group has over 1K employees.
Who is the CEO of BHG Group?BHG Group's CEO is Gustaf Ohrn.
Is BHG Group publicly listed?Yes, BHG Group is a public company listed on Nasdaq Stockholm.
What is the stock symbol of BHG Group?BHG Group trades under BHG ticker.
When did BHG Group go public?BHG Group went public in 2018.
Who are competitors of BHG Group?BHG Group main competitors are Cars.com, Nice One, ASOS, Haypp Group.
What is the current market cap of BHG Group?BHG Group's current market cap is $475M.
What is the current revenue of BHG Group?BHG Group's last 12 months revenue is $1B.
What is the current revenue growth of BHG Group?BHG Group revenue growth (NTM/LTM) is 2%.
What is the current EV/Revenue multiple of BHG Group?Current revenue multiple of BHG Group is 0.5x.
Is BHG Group profitable?Yes, BHG Group is EBITDA-positive (as of the last 12 months).
What is the current EBITDA of BHG Group?BHG Group's last 12 months EBITDA is $91M.
What is BHG Group's EBITDA margin?BHG Group's last 12 months EBITDA margin is 8%.
What is the current EV/EBITDA multiple of BHG Group?Current EBITDA multiple of BHG Group is 7.1x.
What is the current FCF of BHG Group?BHG Group's last 12 months FCF is $36M.
What is BHG Group's FCF margin?BHG Group's last 12 months FCF margin is 3%.
What is the current EV/FCF multiple of BHG Group?Current FCF multiple of BHG Group is 18.2x.

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