Qualified Acquisition, Valuation, Funding & Investors

Qualified was acquired by Salesforce for $1.5B in December 2025, a 46.9x multiple on $32M of revenue.

Qualified acquisition price

$1.5B

Acquired by Salesforce · Dec 2025

Qualified revenue at acquisition

$32M

Last twelve months · Dec 2025

Qualified revenue multiple at acquisition

46.9x

EV/Revenue · Dec 2025

Cumulative funding Qualified raised

$163M

across 4 funding rounds

Qualified Overview

About Qualified

Qualified is a Seattle-headquartered platform that integrates with Salesforce to generate sales pipelines through website interactions. It captures buyer intent signals on corporate sites, enabling real-time chats and personalized engagement for revenue teams. Clients including Okta, Zoom, and Autodesk leverage its tools to convert anonymous visitors into qualified leads. Launched in 2018, the service connects web data with CRM systems for account-based marketing.


Founded

2018

HQ

United StatesSan Francisco, CA

Status

Acquired

Customer focus

B2B

Revenue model

Subscription

Revenue

$32M (Dec 2025)

Valuation

$1.5B (acquired Dec 2025)

Qualified Acquisition

Qualified was acquired by Salesforce for $1.5B on 17 December 2025.

The acquisition price implies a 46.9x revenue multiple on $32M of revenue.

Before the acquisition Qualified had raised $163M across 4 funding rounds.

Qualified, a San Francisco-based provider of agentic AI marketing solutions, develops an always-on AI platform that transforms websites into multi-modal conversational experiences to engage inbound B2B buyers, qualify leads using intent signals, schedule meetings, and nurture prospects into pipeline. The company, founded by Salesforce alumni Kraig Swensrud and Sean Whiteley, has raised $163 million across four rounds, including a $95 million Series C in April 2022 valuing it at $471 million, with investors like Salesforce Ventures, Tiger Global, and Sapphire Ventures; it reports approximately $32 million ARR, serves over 5,000 customers, and ranks as the #1 AI SDR agent on G2 as a Salesforce AppExchange partner. Salesforce, the world's #1 AI CRM, signed a definitive agreement on December 17, 2025, to acquire Qualified, integrating its agentic marketing expertise into Agentforce to enable autonomous pipeline generation, scale revenue teams with agent-first solutions, and extend AI automation across marketing, sales, and service for modernizing B2B buyer experiences. The strategic fit stems from Qualified's native Salesforce design, prior Ventures investment, and founders' history of building and selling companies to the ecosystem, accelerating Agentforce's vision amid Salesforce's 2024-2025 AI M&A spree including Informatica and Convergence.ai. Financial terms remain undisclosed, with the transaction expected to close in Q1 of Salesforce's fiscal 2027 (roughly January-March 2026), pending customary conditions and regulatory approvals. Post-close, Qualified's capabilities will embed natively in Sales Cloud and Marketing Cloud, leveraging Salesforce Data Cloud for enhanced buyer context and seamless handoffs from AI agents to human sellers.

Qualified acquisition details
AcquirerDateTypePriceEV/Revenue
17 Dec 2025Strategic M&A$1.5B46.9x

Qualified Funding History

Qualified has raised a total of $163M across 4 funding rounds.

Qualified's first fundraising round was a $5M seed round in July 2019. The most recent completed round was a $95M Series C in April 2022.

Qualified funding rounds

Qualified funding rounds
DateStageInvestorsRaisedDeal Summary
Apr 2022Series CSapphire Ventures (lead); Salesforce Ventures; Redpoint; Norwest; Tiger Global$95MQualified is a Salesforce-native platform that transforms corporate websites into sales and marketing engines for B2B pipeline generation. The company helps businesses identify high-value website visitors, uncover buying intent signals, and engage prospects in real-time through conversational AI and personalized experiences. Qualified closed a Series C funding round of $95 million on April 26, 2022, led by Sapphire Ventures with significant participation from Tiger Global. Previous investors Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures also participated in the round, bringing total capital raised to $163 million to date. The company demonstrated exceptional growth metrics in the fiscal year ending January 31, 2022, achieving 400% year-over-year revenue growth and a 150% net revenue retention rate, with a fivefold expansion in headcount. Notable customers included Adobe, VMware, Databricks, Fujitsu, Autodesk, GE Healthcare, GrubHub, HashiCorp, and others.
May 2021Series BSalesforce Ventures (lead); Redpoint; Norwest$51MQualified is a conversational sales and marketing platform purpose-built for Salesforce Sales Cloud, enabling B2B companies to have real-time sales conversations with buyers directly on their corporate websites. The company was co-founded by Kraig Swensrud (former Salesforce CMO) and Sean Whiteley (former Salesforce SVP), both Salesforce veterans, and had previously founded and exited GetFeedback and Kieden. In 2021, Qualified closed a $51 million Series B funding round led by Salesforce Ventures, with participation from returning investors Norwest Venture Partners and Redpoint Ventures. The round came shortly after Qualified achieved 800% revenue growth during the prior year and demonstrated strong customer traction, with clients including OwnBackup (generating over $6 million in pipeline), Gamma (over $13 million in pipeline), and Bitly (6X increase in pipeline). The capital was designated to fuel product innovation, expand hiring across business development, and accelerate adoption among Salesforce customers globally. The investment underscored Salesforce's strategic commitment to Qualified as the leading conversational AI platform for its ecosystem. Qualified went on to raise a Series C of $95 million in April 2022 at a $471 million valuation, and was ultimately acquired by Salesforce in December 2025 as part of the company's broader Agentforce vision, bringing total funding raised to $163 million across four rounds.
Aug 2020Series ANorwest (lead); Salesforce Ventures; Redpoint$12MQualified is a conversational marketing platform that connects real-time website visitor data with Salesforce customer databases to identify high-value prospects and enable sales engagement during active website visits. The platform uses intent data analysis and behavioral signals to route visitors to the appropriate salespeople and facilitate immediate sales meetings including phone calls and screen sharing. In August 2020, Qualified raised $12 million in Series A funding led by Norwest Venture Partners, with participation from existing investors Redpoint Ventures and Salesforce Ventures, bringing total funding to $17 million at that time. The company was co-founded by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley. Qualified's solution addressed the multi-billion-dollar market for Salesforce automation software, where customers reported a 10X increase in sales meetings, 4X increase in lead conversion, and 6X increase in pipeline generation when using the platform.
Jul 2019SeedRedpoint (lead); Salesforce Ventures (lead)$5MQualified is a conversational sales and marketing platform built natively on Salesforce for revenue teams at B2B companies. It enables real-time engagement with website visitors through live chat, chatbots, voice calls, and screen sharing to identify buyers, understand intent, and start sales conversations. Customers report 10X increase in sales meetings, 4X in lead conversion, and 6X in pipeline. In 2019, Qualified closed a $5M seed round led by Redpoint Ventures and Salesforce Ventures. The funding supported faster innovation and customer success, with a focus on conversational marketing natively integrated with Salesforce CRM and Pardot. Founders Kraig Swensrud (former Salesforce CMO) and Sean Whiteley (former Salesforce product SVP) leveraged their experience from prior bootstrapped exits. Subsequent rounds included a $12M Series A in 2020 led by Norwest with participation from Redpoint and Salesforce Ventures, $51M Series B in 2021 led by Salesforce Ventures, and $95M Series C in 2022.

Who has invested in Qualified?

5 investors have backed Qualified across its funding rounds, including Salesforce Ventures, Redpoint, Norwest, Tiger Global and Sapphire Ventures.

Lead investors include Sapphire Ventures, Salesforce Ventures, Norwest and Redpoint.


Qualified Investors

Investors in Qualified by funding rounds participated
InvestorHQRoundsRoleFirst check
Salesforce VenturesUnited StatesSan Francisco, CA4LeadJul 2019
RedpointUnited StatesSan Francisco, CA4LeadJul 2019
NorwestUnited StatesSan Francisco, CA3LeadAug 2020

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Qualified Competitors

Qualified competitors include listed companies like Sansan and Sprinklr, and private ones like Cadena, Jasper, Lusha and Apollo.io.

Public and private companies comparable to Qualified
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
CadenaUAEDubaiPrivate--$1.1B-
JasperUnited StatesSan Francisco, CAPrivate$75M-$1.5B20.0x
LushaUnited StatesBoston, MAPrivate--$1.5B-
Apollo.ioUnited StatesSan Francisco, CAPrivate$150M-$1.6B10.7x
SansanJapanJapanPublicly listed$346M$67M$1.7B4.2x
SprinklrUnited StatesUnited StatesPublicly listed$857M$66M$1.3B1.0x

Qualified Public Comps

Qualified is no longer listed, but its public comps include Moltiply Group, Mony Group, Sprinklr, Sansan, Marketingforce Management, ZoomInfo, Trustpilot Group, Yelp, Deluxe and LegalZoom.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Moltiply Group$787M$148M2.4x2.3x13.0x8.6x
Mony Group$599M$184M2.3x2.3x7.5x7.1x
Sprinklr$857M$66M1.0x1.0x13.6x5.5x
Sansan$346M$67M4.3x4.2x22.3x21.9x
Marketingforce Management$420M$22M3.8x2.7x73.4x24.4x
ZoomInfo$1.2B$326M2.0x2.1x7.8x5.1x
Trustpilot Group$261M$27M4.3x3.8x42.0x22.6x
Yelp$1.5B$251M0.8x0.8x4.5x3.4x

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Common questions about Qualified

When was Qualified founded?Qualified was founded in 2018.
Where is Qualified headquartered?Qualified is headquartered in San Francisco, CA, United States.
Is Qualified publicly listed?No, Qualified was acquired by Salesforce in December 2025.
Who acquired Qualified?Qualified was acquired by Salesforce in December 2025.
How much was Qualified acquired for?Qualified was acquired for $1.5B in December 2025, a 46.9x revenue multiple.
How much funding has Qualified raised?Qualified has raised $163M across 4 funding rounds.
What was Qualified's last funding round?Qualified's last funding round was a $95M Series C in April 2022, led by Sapphire Ventures.
Who are Qualified's investors?Qualified's investors include Salesforce Ventures, Redpoint, Norwest, Tiger Global and Sapphire Ventures.
Which companies are comparable to Qualified?Companies comparable to Qualified include Cadena, Jasper, Lusha, Apollo.io, Sansan and Sprinklr.

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