- Companies
- LTK
Last LTK valuation
$2B
Undisclosed stage · Nov 2021
Last LTK funding round
$300M
Undisclosed stage · Nov 2021
Cumulative funding LTK raised
$315M
across 2 funding rounds
Key investors in LTK
SoftBank Group
Maverick Ventures
About LTK
LTK, formerly RewardStyle and LIKEtoKNOW.it, is a Dallas-based creator commerce platform that lets influencers turn social media recommendations into shoppable posts. The platform connects creators, brands, and shoppers in a three-sided marketplace available on web and app, working with thousands of creators and retailers across more than 100 countries. Founded in 2010 by Amber Venz Box and Baxter Box, LTK reports that shoppers have purchased billions of dollars in products posted by its creators.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Commission, Subscription
Valuation
$2B (Nov 2021)
LTK Valuation
LTK is currently valued at $2B, based on its undisclosed-stage round in November 2021.
The $300M round was led by SoftBank Group.
LTK's valuation has grown 6.9x from $290M at its Series A in June 2015 to $2B in November 2021, across 2 priced rounds.
LTK valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Nov 2021 | Undisclosed stage | $2B |
| Jun 2015 | Series A | $290M |
LTK Funding History
LTK has raised a total of $315M across 2 funding rounds.
LTK's first fundraising round was a $15M Series A in June 2015. The most recent completed round was a $300M undisclosed-stage round in November 2021.
LTK funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2021 | Undisclosed stage | SoftBank Group (lead) | $300M | $2B | LTK, formerly known as RewardStyle and LIKEtoKNOW.it, is a Dallas-based creator commerce platform that empowers influencers to monetize recommendations by making social media posts shoppable, connecting creators, brands, and shoppers through a three-sided marketplace available on web and app. The platform reaches millions of monthly shoppers in over 100 countries, works with 5,000 retailers and more than 1 million brands, and supports international operations with around 350-389 employees as of late 2020 to early 2021. On November 22, 2021, LTK raised $300 million in a Series B funding round led by SoftBank Vision Fund 2, achieving a post-money valuation of $2 billion and unicorn status. This brought total funding to approximately $315 million, including prior investments from Maverick Ventures and others. SoftBank's investment, advised by Goldman Sachs, will fund aggressive hiring, product development for creators/brands/shoppers, platform expansion, and international scaling, with Angela Du joining the board. While specific revenue or ARR figures are not disclosed in sources for the 2021 period, LTK reports annual shopper purchases exceeding $3 billion in products posted by influencers on the platform, highlighting strong marketplace traction. The company has maintained profitability for years, positioning it as a leader in the creator economy and influencer-driven e-commerce amid shifting consumer shopping behaviors toward creator-guided retail. LTK differentiates from platforms like Instagram by offering direct product linking, visual curation, brand consulting, campaign management, and analytics, enabling authentic creator-audience connections and economic success for premium lifestyle influencers. |
| Jun 2015 | Series A | Maverick Ventures (lead) | $15M | $290M | LTK (formerly RewardStyle and LIKEtoKNOW.it) is an affiliate and creator commerce platform founded in 2010 by Amber Venz Box and Baxter Box. The platform enables content creators and influencers to manage digital storefronts and earn commissions on endorsed product sales, working with thousands of content creators and retail partners globally. In June 2015, LTK closed a Series A funding round led by New York-based Maverick Capital Ventures, raising $12.97 million and achieving a $290 million post-money valuation. Additional strategic investors in the round included Russian street style influencer Miroslava Duma, Veronica Chou (daughter of Chinese billionaire Silas Chou), and Nasiba Adilova. At the time of the funding, the platform had driven approximately $1 billion in lifetime retail sales for its partners and worked with 9,000 content creators and 4,000 retail partners. |
Who has invested in LTK?
2 investors have backed LTK across its funding rounds, including SoftBank Group and Maverick Ventures.
Lead investors include SoftBank Group and Maverick Ventures.
LTK Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 2 LTK investors. Start Free Trial | ||||
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Start Free TrialLTK Competitors
LTK competitors include listed companies like Beijing Quanshi World and Marketingforce Management, and private ones like Grin, Iterable, Bloomreach and Algolia.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $169M | ($19M) | $441M | - | ||
| Private | - | - | $910M | - | ||
| Private | $200M | - | $2B | 10.0x | ||
| Private | $150M | - | $2.2B | 14.7x | ||
| Private | $75M | - | $2.3B | 30.0x | ||
| Publicly listed | $420M | $22M | $1.7B | 2.7x |
LTK Public Comps
LTK is still privately-owned, but its public comps include Stagwell, Havas, Marketingforce Management, Sansan, Guangdong Advertising, Stroeer, 4imprint, Zhewen Interactive Group, Autohome and Hunan TV & Broadcast.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2.9B | $404M | 1.3x | 1.2x | 9.1x | 7.6x | |||
| $3.4B | $479M | 0.7x | 0.7x | 5.2x | 4.5x | |||
| $420M | $22M | 3.8x | 2.7x | 73.4x | 24.4x | |||
| $346M | $67M | 4.3x | 4.2x | 22.3x | 21.9x | |||
| $3.2B | $43M | 0.6x | - | 45.7x | - | |||
| $2.4B | $694M | 1.3x | 1.3x | 4.5x | 4.3x | |||
| $1.3B | $152M | 1.1x | 1.1x | 10.0x | 10.9x | |||
| $1.2B | $32M | 1.4x | - | 55.2x | - | |||
This data is available for Pro users. Sign up to see all LTK competitors and their valuation data. Start Free Trial | ||||||||
Common questions about LTK
| When was LTK founded? | LTK was founded in 2011. |
| Where is LTK headquartered? | LTK is headquartered in United States. |
| Is LTK publicly listed? | No, LTK is a private, VC-backed company. |
| What is LTK's valuation? | LTK was last valued at $2B in its undisclosed-stage round in November 2021. |
| How much funding has LTK raised? | LTK has raised $315M across 2 funding rounds. |
| What was LTK's last funding round? | LTK's last funding round was a $300M undisclosed-stage round in November 2021, led by SoftBank Group. |
| Who are LTK's investors? | LTK's investors include SoftBank Group and Maverick Ventures. |
| Which companies are comparable to LTK? | Companies comparable to LTK include Beijing Quanshi World, Grin, Iterable, Bloomreach, Algolia and Marketingforce Management. |
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