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- Cresta
Cresta Valuation, Funding & Investors
Cresta is valued at $1.6B as of March 2022.
Last Cresta valuation
$1.6B
Series C · Mar 2022
Last Cresta funding round
$125M
Series D · Nov 2024
Cumulative funding Cresta raised
$276M
across 5 funding rounds
Key investors in Cresta
Andreessen Horowitz
Greylock
Sequoia Capital
Ballistic Ventures
Tiger Global
JPMorgan Chase
About Cresta
Cresta is a Palo Alto-headquartered AI platform coaching contact center agents in real time for sales and customer service interactions. The software analyzes voice calls from platforms like Amazon Connect and provides sentiment-based guidance during conversations with clients such as BT and American Airlines. Cresta processes millions of interactions monthly across North American and European operations.
Founded
2017
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$1.6B (Mar 2022)
Cresta Valuation
Cresta is currently valued at $1.6B, based on its Series C in March 2022.
The $80M round was led by Tiger Global, with participation from Genesys, CarMax, Andreessen Horowitz, Porsche, JPMorgan Chase and 6 other investors.
Cresta valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Mar 2022 | Series C | $1.6B |
Cresta Funding History
Cresta has raised a total of $276M across 5 funding rounds.
Cresta's first fundraising round was a $6M seed round in February 2020. The most recent completed round was a $125M Series D in November 2024.
Cresta funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2024 | Series D | Qatar Investment Authority (lead); World Innovation Lab (lead) | $125M | - | Cresta is a Palo Alto-based provider of an end-to-end generative AI platform for contact centers, combining AI with human intelligence to deliver real-time coaching, insights, workflow automation, and virtual agents that improve agent performance, reduce costs, and enhance customer satisfaction. The platform helps scale best practices, automate mundane tasks like order entry and lead creation, and track metrics such as sales performance and case resolution for Fortune 500 clients including Intuit and CarMax. On November 19, 2024, Cresta closed a $125 million Series D funding round led by new investors World Innovation Lab (WiL) and Qatar Investment Authority (QIA), with participation from Accenture, EnvisionX Capital, LG Technology Ventures, Qualcomm Ventures, Workday Ventures, and returning investors Andreessen Horowitz, Greylock Partners, J.P. Morgan, Sequoia Capital, and Tiger Global. This brought total funding to over $270 million across five rounds. Proceeds will accelerate R&D, expand the AI platform, establish engineering hubs in Romania and India, and grow global presence alongside existing offices in San Francisco, New York, Berlin, and Toronto. Cresta has shown strong traction, nearly quadrupling its annual recurring revenue and doubling its customer base over the past two years, amid rising demand for AI to cut contact center costs while boosting loyalty and revenue. WiL appointed General Partner and CIO Rob Theis to Cresta's board. QIA's investment highlights its focus on AI and tech, positioning Cresta to transform contact centers with human-centric AI. |
| Mar 2022 | Series C | Tiger Global (lead); Genesys; CarMax; Andreessen Horowitz; Porsche; JPMorgan Chase; Sequoia Capital; Ballistic Ventures; Zoom; Greylock; Roosh Ventures; Five9 | $80M | $1.6B | Cresta, a leader in real-time intelligence for contact centers, announced the closing of its $80 million Series C financing round on March 17, 2022, achieving a $1.6 billion post-money valuation, quadrupling its value in a year. The round was led by Tiger Global, with participation from Andreessen Horowitz, Ballistic Ventures, CarMax, Five9, Genesys, Greylock, JP Morgan Chase, Porsche, Roosh Ventures, Sequoia Capital, and Zoom. Over the past year leading up to the round, Cresta tripled its revenue and achieved a Net Revenue Retention (NRR) of 210%, powering customer experiences for companies like CarMax, Blue Nile, Earthlink, Intuit, and Porsche. Cresta offers three core solutions: Cresta for Agents provides real-time AI-driven assistance, coaching, emotion identification, smart responses, knowledge base lookups, and automatic note-taking to amplify top performers across teams. Cresta for Managers delivers real-time visibility into agent performance, alerting, online coaching, and workflow optimization, especially vital for work-from-home agents. Cresta for Business, via Insights, provides executive-level analysis of customer and agent interactions, identifying hot topics, sentiment, and competitive issues to enhance customer experience. The funding aims to revolutionize the contact center industry with real-time intelligence, building on Cresta's AI platform that turns sales and service agents into experts from day one. This Series C followed a $50 million Series B in March 2021 led by Sequoia Capital. Subsequent rounds include a $125 million Series D in November 2024 led by Qatar Investment Authority and WiL, bringing total funding to $276 million, with ongoing expansion into global markets and new AI features. |
| Mar 2021 | Series B | Sequoia Capital (lead); Andreessen Horowitz; Greylock; Allen & Company; Porsche Ventures | $50M | - | Cresta is an AI-powered real-time coaching platform for contact centers that helps sales and service teams improve agent performance through live guidance and conversation intelligence. The platform uses an Expertise AI Engine to provide dynamic, real-time coaching based on best practices of top performers, enabling managers to track conversations and agent progress. By March 2021, Cresta had closed a Series B funding round with returning investors Greylock and Andreessen Horowitz joined by Sequoia Capital and Tiger Global. At that time, revenue had tripled during 2021 and the company had nearly doubled its customer base across multiple verticals including telecommunications, automotive, financial services, and retail. The company demonstrated strong product-market fit with a Net Revenue Retention rate of 210%, indicating that existing customers were significantly expanding their Cresta deployments. Notable Fortune 500 customers at that stage included Intuit, CarMax, and Verizon, with clients deploying Cresta's real-time conversation intelligence across thousands of contact center agents. By February 2024, Cresta reported measurable customer results including 20% improvement in customer satisfaction scores, 30% faster agent onboarding, 15% lower handle times, and 25% higher revenue per lead. The company subsequently achieved $100M ARR and reached a $10B valuation, demonstrating sustained high-growth trajectory in the contact center AI market. |
| Feb 2020 | Series A | Greylock (lead); BBQ Capital; Mark Leslie; Tech Square Ventures; Andy Bechtolsheim; Andreessen Horowitz; Ballistic Ventures; Vivi Nevo | $15M | - | Cresta provides AI-powered productivity tools for contact center agents, offering real-time coaching, workflow automation, and performance analytics. The company launched from stealth in February 2020, announcing a $21 million funding total that included a $15 million Series A round led by Greylock with participation from Andreessen Horowitz, Andy Bechtolsheim, Mark Leslie, and Vivi Nevo. A separate $6 million seed round also closed around February 2020 led by Andreessen Horowitz. Investors were drawn to Cresta's customer-obsessed approach, with team members embedding in call centers to refine the AI platform focused on workplace productivity. The Series A funding supported scaling operations, enhancing AI capabilities, developing the initial platform, and securing early partnerships like Intuit. Greylock's conviction stemmed from the team's deep customer engagement. Subsequent rounds included a $50 million Series B in March 2021 led by Sequoia Capital and an $80 million Series C in March 2022 led by Tiger Global Management at a $1.6 billion post-money valuation. |
| Feb 2020 | Seed | Andreessen Horowitz (lead) | $6M | - | Cresta provides AI-powered productivity tools for contact center agents, offering real-time coaching, workflow automation, and performance analytics. The company launched from stealth in February 2020 with funding led by Andreessen Horowitz. Sources report a seed round of $6M and a Series A of $15M both in February 2020, while announcements describe a combined $21M raise including from Greylock Partners and Andreessen Horowitz. Cresta originated from Stanford Artificial Intelligence lab research on workplace productivity, with Sebastian Thrun as co-founder and chairman. |
Who has invested in Cresta?
21 investors have backed Cresta across its funding rounds, including Andreessen Horowitz, Greylock, Sequoia Capital, Ballistic Ventures, Tiger Global and JPMorgan Chase.
Lead investors include Qatar Investment Authority, World Innovation Lab, Tiger Global, Sequoia Capital, Greylock and 1 other investor.
Cresta Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Feb 2020 | ||
| 3 | Lead | Feb 2020 | ||
| 2 | Lead | Mar 2021 | ||
| 2 | Participant | Feb 2020 | ||
| 1 | Participant | Feb 2020 | ||
| 1 | Participant | Mar 2022 | ||
| 1 | Participant | Feb 2020 | ||
| 1 | Lead | Nov 2024 | ||
| 1 | Lead | Nov 2024 | ||
| 1 | Participant | Feb 2020 | ||
| 1 | Participant | Feb 2020 | ||
| 1 | Participant | Mar 2022 | ||
| 1 | Participant | Mar 2022 | ||
This data is available for Pro users. Sign up to see all 21 Cresta investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialCresta Competitors
Cresta competitors include listed companies like Rezolve AI, Appier Group and Coveo Solutions, and private ones like Jasper, Invoca and People.ai.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $75M | - | $1.5B | 20.0x | ||
| Private | $100M | - | $1.1B | 11.0x | ||
| Private | $41M | - | $1.1B | 26.8x | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x | ||
| Publicly listed | $281M | $44M | $1B | 2.9x | ||
| Publicly listed | $148M | ($25M) | $276M | 1.2x |
Cresta Public Comps
Cresta is still privately-owned, but its public comps include TRS Information Technology, Wenge AI, Sansan, C3.ai, Marketingforce Management, PCITECH, Fractal Analytics, Sprinklr, ZoomInfo and Deluxe.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $76M | ($20M) | 19.3x | 19.7x | (73.5x) | 478.8x | |||
| $60M | ($20M) | 27.6x | - | (82.7x) | - | |||
| $346M | $67M | 4.3x | 4.2x | 22.3x | 21.9x | |||
| $250M | ($484M) | 4.3x | 4.5x | (2.2x) | (6.2x) | |||
| $420M | $22M | 3.8x | 2.7x | 73.4x | 24.4x | |||
| $1.5B | $53M | 0.8x | 0.9x | 24.1x | - | |||
| $344M | $50M | 3.7x | 3.4x | 25.8x | 21.0x | |||
| $857M | $66M | 1.0x | 1.0x | 13.6x | 5.5x | |||
This data is available for Pro users. Sign up to see all Cresta competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Cresta
| When was Cresta founded? | Cresta was founded in 2017. |
| Where is Cresta headquartered? | Cresta is headquartered in San Francisco, CA, United States. |
| Is Cresta publicly listed? | No, Cresta is a private, VC-backed company. |
| What is Cresta's valuation? | Cresta was last valued at $1.6B in its Series C in March 2022. |
| How much funding has Cresta raised? | Cresta has raised $276M across 5 funding rounds. |
| What was Cresta's last funding round? | Cresta's last funding round was a $125M Series D in November 2024, led by Qatar Investment Authority and World Innovation Lab. |
| Who are Cresta's investors? | Cresta's investors include Andreessen Horowitz, Greylock, Sequoia Capital, Ballistic Ventures, BBQ Capital, Genesys, Mark Leslie, Qatar Investment Authority, World Innovation Lab, Tech Square Ventures and 11 others. |
| Which companies are comparable to Cresta? | Companies comparable to Cresta include Jasper, Invoca, People.ai, Rezolve AI, Appier Group and Coveo Solutions. |
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