Insider Revenue, Valuation, Funding & Investors

Insider is valued at $2.5B as of November 2024, a 12.5x multiple on its last reported $200M revenue.

Last Insider valuation

$2.5B

Series E · Nov 2024

Last Insider funding round

$500M

Series E · Nov 2024

Insider revenue

$200M

Series E · Nov 2024

Key investors in Insider

  • Peak XV Partners
  • Wamda Capital
  • Sequoia Capital
  • Endeavor Catalyst
  • General Atlantic
  • Qatar Investment Authority

Insider Overview

About Insider

Insider is a Turkey-founded growth management platform serving over 1,200 brands worldwide. Founded in 2012, it uses AI-driven personalization across web, apps, and ads to optimize customer journeys from acquisition to revenue. Notable clients include Samsung, IKEA, and McDonald's, with operations in 28 countries.


Founded

2012

HQ

TurkeyIstanbul

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$200M (Nov 2024)

Valuation

$2.5B (Nov 2024)

Insider Valuation

Insider is currently valued at $2.5B, based on its Series E in November 2024.

The $500M round was led by General Atlantic.

Insider's valuation has grown 2.0x from $1.2B at its Series D in February 2022 to $2.5B in November 2024, across 3 priced rounds.

Insider valuation by funding round

Revenue multiple
Insider valuation by funding round
DateStageValuationRevenue Multiple
Nov 2024Series E$2.5B12.5x
May 2023Undisclosed stage$2B-
Feb 2022Series D$1.2B-

Insider Revenue

Insider's latest recorded revenue is $200M, as of its Series E in November 2024. At a $2.5B valuation, that implies a 12.5x revenue multiple.

Insider revenue by funding round

Insider revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Nov 2024$200M$2.5B12.5xSeries E

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Insider Funding History

Insider has raised a total of $772M across 8 funding rounds.

Insider's first fundraising round was a $200K pre-seed round in January 2013. The most recent completed round was a $500M Series E in November 2024.

Insider funding rounds

Insider funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2024Series EGeneral Atlantic (lead)$500M$2.5BInsider, an AI-native omnichannel experience and customer engagement platform, announced a $500 million Series E funding round on November 1-4, 2024, led by General Atlantic. The company serves over 1,500 global customers including Nike, Samsung, L'Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP across retail, automotive, travel, and telecommunications sectors. One source reports the round occurred at a $2.5 billion valuation. General Atlantic, managing approximately $97 billion in assets, will have Sascha Guenther, Alex Crisses, Anthony Costa, and Christopher Apfel join Insider's board. The funding aims to accelerate AI investments, particularly in Generative AI and Sirius AI, expand U.S. operations, scale global presence across 28 regions, and grow the 350+ in-house engineering team by adding 200 AI and machine learning engineers and data scientists. Plans include building an end-to-end AI-native platform compounding promotional, transactional, and support capabilities. Regional expansions feature P2.5B investment in the Philippines for 50 new jobs by 2027 and dh 462M in the UAE/Middle East for 70 jobs, plus pursuing M&A opportunities. Insider positions itself as a MarTech disruptor leveraging predictive models and AI for personalized customer experiences amid trends like data proliferation, first-party data importance, and multichannel personalization demands. The $15+ billion addressable market offers growth potential for higher marketing efficiency. This follows prior rounds, including a $105-121 million Series D in late 2024 at $1.22 billion valuation per one source, with total funding reaching about $1.35 billion. Insider was recognized as a 2026 Gartner Magic Quadrant Leader for Personalization Engines.
May 2023Undisclosed stageQatar Investment Authority; Esas Private Equity$105M$2BInsider is a Turkish AI-backed marketing platform providing personalized, cross-channel customer experiences to over 1,200 brands including Singapore Airlines, Estée Lauder, Samsung, and Vodafone, operating 25 offices across five continents. Founded in 2012 and headquartered in New York, it was recognized as the #6 Best Software Company in the world by G2 in 2023. In May 2023, Insider announced an investment of up to $105 million from existing investors Qatar Investment Authority (QIA) and Esas Private Equity, bringing total funding to $274 million. This followed a $121 million Series D in March 2022 led by QIA at a $1.22 billion valuation, marking Insider as Türkiye's first software unicorn. The 2023 round, described as Series Unknown, valued the company very close to or almost $2 billion. Unlike the prior Series D which bolstered operational reserves, the $105 million is earmarked exclusively for an M&A-focused strategy to enhance technology and capabilities amid economic headwinds. CEO Hande Cilingir highlighted discussions with potential acquisition targets, building on the earlier purchase of Turkish startup MindBehind. QIA's continued support underscores confidence in Insider's growth resilience and vision as a female-led tech unicorn in the martech ecosystem. The funding positions Insider for inorganic expansion through acquisitions of leading-edge technologies.
Feb 2022Series D-$121M$1.2BInsider is a B2B SaaS platform providing personalized, cross-channel customer experiences, enabling marketers to connect data across channels, predict behavior with AI, and individualize experiences from acquisition to revenue generation. Founded in 2012 in Singapore by Arda Koterin, Hande Cilingir, and others, the company operates offices worldwide including London, Tokyo, Dubai, Warsaw, and Istanbul, with a key focus on Southeast Asia and expansion into Europe, Latin America, and the US. It serves major brands like Samsung, HP, Gap, MAC, Santander, Philips, AVON, LG, Adidas, and Vodafone. In February 2022, Insider raised $121 million in a Series D funding round led by Qatar Investment Authority (QIA), with participation from Sequoia, Riverwood Capital, 212, Wamda Capital, Esas Private Equity, and Endeavor Catalyst, achieving a post-money valuation of $1.22 billion and unicorn status. The funds were allocated for global expansion, core technology enhancements, marketing investments, local sales scaling, and aggressive hiring, particularly female engineers in R&D and product development. The round supported Insider's hyper-growth strategy, building on prior expansions into 11 Asian regions and partnerships with global brands. Subsequent rounds included a $105 million extension in May 2023 at a valuation approaching $2 billion for M&A, and a $500 million Series E in late 2024 led by General Atlantic at $4 billion valuation to fuel AI investments and US expansion.
Jul 2020Series CRiverwood Capital (lead); Wamda Capital; Sequoia Capital; Endeavor Catalyst; Peak XV Partners$32M-Insider is a Singapore-based SaaS company founded in 2012 that provides a Multichannel Growth Management Platform (GMP) to help digital marketers drive growth across acquisition, activation, retention, and revenue. The platform leverages artificial intelligence and machine learning for real-time predictive segmentation, enabling personalized customer journeys across web, mobile web, mobile apps, messaging, email, and ad channels. The company was profitable and had built a customer base of over 800 brands including Singapore Airlines, Marks and Spencer, Virgin, Uniqlo, Samsung, and Estée Lauder across 24 countries. In July 2020, Insider announced a $32 million Series C funding round led by Riverwood Capital with participation from Sequoia Capital (listed as "Sequoia" in one source and "Sequoia India" in another), Wamda Capital, and Endeavor Catalyst. The round brought total funding to either $42 million or $47 million depending on the source. The capital was allocated toward U.S. market entry, sales and marketing expansion, hiring R&D engineers, and developing new platform features. CEO Hande Cilingir emphasized the company's profitable status and selective approach to fundraising, noting they raised capital only when ready to achieve new growth levels. The company's competitive advantage stemmed from its ability to integrate customer data from multiple marketing channels, including offline sources, to generate better predictive insights compared to larger competitors like Salesforce.
Apr 2018Series BPeak XV Partners (lead); Doğan Holding; Wamda Capital$11M--
Sep 2016Series A-$2M--
Feb 2015SeedAslanoba Capital (lead)$700K--
Jan 2013Pre-seedGalata Business Angels$200K--

Who has invested in Insider?

11 investors have backed Insider across its funding rounds, including Peak XV Partners, Wamda Capital, Sequoia Capital, Endeavor Catalyst, General Atlantic and Qatar Investment Authority.

Lead investors include General Atlantic, Riverwood Capital, Peak XV Partners and Aslanoba Capital.


Insider Investors

Investors in Insider by funding rounds participated
InvestorHQRoundsRoleFirst check
Wamda CapitalUAEDubai2ParticipantApr 2018
Peak XV PartnersIndiaBangalore2LeadApr 2018
Doğan HoldingTurkeyIstanbul1ParticipantApr 2018
Riverwood CapitalUnited StatesSan Francisco, CA1LeadJul 2020
Qatar Investment AuthorityQatarQatar1ParticipantMay 2023
Galata Business AngelsTurkeyIstanbul1ParticipantJan 2013
General AtlanticUnited StatesNew York City, NY1LeadNov 2024
Sequoia CapitalUnited StatesSan Francisco, CA1ParticipantJul 2020
Endeavor CatalystUnited StatesNew York City, NY1ParticipantJul 2020

This data is available for Pro users. Sign up to see all 11 Insider investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Acquisitions by Insider

Insider has acquired 1 company to date.

Last acquisition by Insider was on January 10th 2023. Insider acquired MindBehind for $1M.


Latest Acquisitions by Insider

MindBehind
Description
MindBehind is a business messaging platform enabling AI-powered chatbots and live agent connections across channels like WhatsApp, Facebook Messenger, and Telegram. The service automates customer engagement for sales, marketing, and support in industries such as retail and finance. Headquartered in Barcelona, Spain, MindBehind processes millions of conversations monthly for global enterprise clients.
HQ CountryTurkey
HQ City
İstanbul
Deal Date10 Jan 2023
Valuation$1M
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all Insider acquisitions and their M&A valuation multiples.

Start Free Trial

Insider Competitors

Insider competitors include listed companies like SoundHound and Braze, and private ones like Clari, Nextiva, Hightouch and Algolia.

Public and private companies comparable to Insider
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ClariUnited StatesSan Francisco, CAPrivate--$2.6B-
SoundHoundUnited StatesUnited StatesPublicly listed$169M$19M$2.7B11.3x
NextivaUnited StatesPhoenix, AZPrivate$250M-$2.7B10.8x
HightouchUnited StatesSan Francisco, CAPrivate$70M-$2.8B-
AlgoliaUnited StatesSan Francisco, CAPrivate$75M-$2.3B30.0x
BrazeUnited StatesUnited StatesPublicly listed$738M($109M)$2.8B3.0x

Insider Public Comps

Insider is still privately-owned, but its public comps include SoundHound, Braze, Marketingforce Management, Sansan, Freshworks, Sprinklr, ZoomInfo, Deluxe, Lumine Group and Appier Group.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
SoundHound$169M$19M14.6x11.3x132.5x(35.5x)
Braze$738M($109M)3.4x3.0x(23.2x)33.6x
Marketingforce Management$420M$22M3.8x2.7x73.4x24.4x
Sansan$346M$67M4.3x4.2x22.3x21.9x
Freshworks$839M$41M3.2x2.9x65.7x11.3x
Sprinklr$857M$66M1.0x1.0x13.6x5.5x
ZoomInfo$1.2B$326M2.0x2.1x7.8x5.1x
Deluxe$2.1B$379M1.2x1.2x6.7x5.6x

This data is available for Pro users. Sign up to see all Insider competitors and their valuation data.

Start Free Trial

Common questions about Insider

When was Insider founded?Insider was founded in 2012.
Where is Insider headquartered?Insider is headquartered in Istanbul, Turkey.
Is Insider publicly listed?No, Insider is a private, VC-backed company.
What is Insider's valuation?Insider was last valued at $2.5B in its Series E in November 2024.
How much funding has Insider raised?Insider has raised $772M across 8 funding rounds.
What was Insider's last funding round?Insider's last funding round was a $500M Series E in November 2024, led by General Atlantic.
Who are Insider's investors?Insider's investors include Wamda Capital, Peak XV Partners, Doğan Holding, Riverwood Capital, Qatar Investment Authority, Galata Business Angels, General Atlantic, Sequoia Capital, Endeavor Catalyst, Aslanoba Capital and 1 other.
What is Insider's revenue?Insider's latest recorded revenue is $200M (November 2024).
What is Insider's revenue multiple?Insider's latest valuation implies a 12.5x revenue multiple ($2.5B valuation on $200M of revenue).
Which companies are comparable to Insider?Companies comparable to Insider include Clari, SoundHound, Nextiva, Hightouch, Algolia and Braze.
How many companies has Insider acquired?Insider has acquired 1 company, including MindBehind.
What was the largest acquisition by Insider?The $1M acquisition of MindBehind in January 2023 is the largest acquisition Insider has made to date.

See companies similar to Insider

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial