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Seismic Revenue, Valuation, Funding & Investors
Seismic is valued at $3B as of August 2021, a 12.0x multiple on its last reported $250M revenue.
Last Seismic valuation
$3B
Series G · Aug 2021
Last Seismic funding round
$170M
Series G · Aug 2021
Seismic revenue
$250M
Series G · Aug 2021
Key investors in Seismic
Jackson Square Ventures
JMI Equity
Lightspeed Venture Partners
T. Rowe Price
General Atlantic
Ameriprise Financial
About Seismic
Seismic is a San Diego-headquartered provider of AI-driven sales enablement platforms for go-to-market teams. The Seismic Enablement Cloud integrates content management, buyer engagement analytics, and training modules used by enterprises like Panasonic and Siemens. Founded in 2010, it maintains offices in Dublin, London, Singapore, and Sydney.
Founded
2010
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$250M (Aug 2021)
Valuation
$3B (Aug 2021)
Seismic Valuation
Seismic is currently valued at $3B, based on its Series G in August 2021.
The $170M round was led by Permira, with participation from Jackson Square Ventures, Ameriprise Financial, T. Rowe Price, Lightspeed Venture Partners and JMI Equity.
Seismic's valuation has grown 154x from $20M at its Series A in August 2013 to $3B in August 2021, across 4 priced rounds.
Seismic valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Aug 2021 | Series G | $3B | 12.0x |
| Sep 2020 | Series F | $1.6B | 5.3x |
| Dec 2018 | Series E | $1B | 3.3x |
| Aug 2013 | Series A | $20M | - |
Seismic Revenue
Seismic's latest recorded revenue is $250M, as of its Series G in August 2021. At a $3B valuation, that implies a 12.0x revenue multiple.
Revenue moved from $300M in December 2018 to $250M in August 2021, while the revenue multiple moved from 3.3x to 12.0x.
Seismic revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Aug 2021 | $250M | $3B | 12.0x | Series G |
| Sep 2020 | $300M | $1.6B | 5.3x | Series F |
| Dec 2018 | $300M | $1B | 3.3x | Series E |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Seismic Funding History
Seismic has raised a total of $447M across 7 funding rounds.
Seismic's first fundraising round was a $5M Series A in August 2013. The most recent completed round was a $170M Series G in August 2021.
Seismic funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Aug 2021 | Series G | Permira (lead); Jackson Square Ventures; Ameriprise Financial; T. Rowe Price; Lightspeed Venture Partners; JMI Equity | $170M | $3B | Seismic is a sales enablement and marketing orchestration platform that helps B2B companies accelerate revenue growth by managing, automating, and distributing sales content while reducing redundant systems and manual processes. In August 2021, Seismic raised $170 million in a Series G funding round led by Permira, with participation from Lightspeed Venture Partners, JMI Equity, Jackson Square Ventures, Ameriprise Financial, and T. Rowe Price, achieving a post-money valuation of $3 billion. The funds were intended to support the acquisition of Lessonly, a sales coaching and training platform, and prepare for a potential IPO. At the time of the round, Seismic reported annual recurring revenue (ARR) of $250 million in 2021 and served approximately 2,000 organizations across 100 countries, facilitating over 22 million sales interactions with clients including Citrix, New York Life, IBM, Nintex, and American Express. The company has raised a total of about $446.5 million across multiple rounds prior to additional debt financing in 2024. Seismic continues to demonstrate strong growth post-round, achieving profitability in its fiscal year ending January 31, 2025, with 85 customers generating over $1 million in ARR each, double-digit international ARR growth, 90% gross customer retention, and high platform usage metrics like 3.7 million AI activities and 76 million content shares. |
| Sep 2020 | Series F | Jackson Square Ventures; Ameriprise Financial; T. Rowe Price; Lightspeed Venture Partners; EDBI | $92M | $1.6B | Seismic, a San Diego-based sales enablement and marketing orchestration platform founded in 2010, raised $92 million in its Series F funding round in September 2020, led by a company backed by the Permira funds, with participation from existing investors including Jackson Square Ventures and others, bringing total funding to $270 million to date. The round valued the company at $1.6 billion post-money, aimed at accelerating rapid innovation, international growth, and M&A activities. At the time, Seismic had over 900 employees across 14 offices and had recently acquired Percolate in November 2019 to expand its Storytelling Platform. The company demonstrated strong market leadership, named a Leader in The Forrester Wave™: Sales Content Solutions, Q3 2020, and other analyst reports like Aragon Research Globe and Gartner Magic Quadrant. During the first half of 2020, Seismic achieved a 148% increase in active users year-over-year, driven by the shift to digital and remote work, positioning it as the clear leader with revenues nearly four times its nearest competitor according to the announcement. In June 2021, Seismic announced surpassing $200 million in annual revenue run rate, alongside 45% growth in active users over the prior year, its best first quarter ever with over 50 new customers, and 182% year-over-year sales growth in Europe and APAC. The company had grown to over 1,000 employees and acquired Grapevine6 (now Seismic LiveSocial) in December 2020. Investors like Jackson Square Ventures highlighted Seismic's emergence as the sales enablement market leader since their Series A in 2013. |
| Dec 2018 | Series E | Lightspeed Venture Partners (lead); T. Rowe Price (lead); Jackson Square Ventures; General Atlantic; JMI Equity | $100M | $1B | Seismic, founded in 2010, provides a sales enablement platform that helps companies create, manage, and deliver sales and marketing collateral, enabling sellers to access the right content to advance sales cycles. The company announced a $100 million Series E funding round on December 18, 2018, achieving a $1 billion post-money valuation and unicorn status. The round was led by Lightspeed Venture Partners and T. Rowe Price, with participation from existing investors General Atlantic, JMI Equity, and Jackson Square Ventures, bringing total funding raised to $179 million. Seismic's platform focuses on content management for sales and marketing teams, positioning it as a leader in the sales enablement space. At the time, the company served over 600 customers, each averaging more than $200,000 in annual spending, indicating strong traction and growing demand. CEO Doug Winter highlighted the technology's role in helping marketers create relevant content and assisting sellers in navigating materials effectively. The investment signals IPO ambitions, bolstered by T. Rowe Price's involvement as both investor and customer. Funds were earmarked for global expansion, including acceleration in markets outside the US after launching offices in Sydney and London in 2017, as well as product innovation to maintain a competitive edge. John W. Thompson, Lightspeed venture partner and Microsoft chairman, joined the board, adding significant executive expertise from IBM, Symantec, and others. |
| Nov 2017 | Series D | - | $20M | - | Seismic is a San Diego-based sales enablement platform that helps sales and marketing teams deliver personalized content. The funding aimed to enhance platform capabilities and support customer growth. Later rounds included a $92 million Series F in September 2020 led by Permira, valuing Seismic at approximately $1.6 billion, and a $170 million Series G in August 2021 led by Permira, reaching a $3 billion valuation alongside the acquisition of Lessonly. Total funding raised exceeds $446 million across multiple rounds, with investors including JMI Equity, Lightspeed Venture Partners, Jackson Square Ventures, and T. Rowe Price. In June 2021, Seismic reported surpassing $200 million in annual revenue run rate, amid strong growth in Europe and Asia-Pacific. Seismic serves nearly 2,000 customers including IBM, Cisco, Microsoft, and American Express, with over 1,000 employees. It has pursued M&A, acquiring Percolate in 2019, Grapevine6 in 2020, and Lessonly in 2021, while planning international expansion and platform innovation. |
| May 2016 | Series C | General Atlantic (lead); Jackson Square Ventures; JMI Equity | $40M | - | Seismic is an enterprise software company providing a sales enablement platform that offers customized content creation, analytics, and real-time insights for marketing and sales teams, helping sales representatives reduce time spent on collateral by 30 hours per month. The platform enables customers to customize over a million pieces of sales collateral annually. At the time of the Series C round, Seismic served 175 enterprise customers globally across financial services, life sciences, healthcare, technology, manufacturing, and insurance, with more than half having annual revenues exceeding $1 billion, including many Fortune 500 companies. The company was headquartered in San Diego with 150 employees worldwide. On May 25, 2016, Seismic raised $40 million in its Series C funding round led by General Atlantic, with participation from existing investors JMI Equity and Jackson Square Ventures. This brought total funding to approximately $64.5 million following prior Series A ($4.5M in August 2013 led by Jackson Square Ventures) and Series B ($20M in January 2015 led by JMI Equity). The investment aimed to accelerate market expansion, strengthen product development, and grow Seismic's leadership in the sales enablement market. Gary Reiner, former GE CIO and General Atlantic Operating Partner, joined the board. The funding supported scaling operations amid rising demand for sales enablement tools. |
| Jan 2015 | Series B | JMI Equity (lead); Jackson Square Ventures | $20M | - | Seismic, founded in 2010 and headquartered in San Diego, is a sales enablement platform that helps marketing and sales teams engage with prospective customers with tailored, personalized content at scale. The company's platform provides content customization and real-time analytics capabilities for enterprise sales and marketing teams, eliminating approximately 30 hours per month that average sales representatives spend searching for and creating marketing collateral. In January 2015, Seismic closed a Series B funding round of $20 million led by JMI Equity, a growth equity firm focused on investing in leading software companies. Previous investor Sigma West also participated in the round. At the time of the Series B round, Seismic had 150 employees across multiple global offices and served 175 enterprise customers globally, including many Fortune 500 companies, with more than half having annual revenues exceeding $1 billion. The company planned to use the funding to accelerate product innovation and expand its sales, marketing, and customer experience teams. |
| Aug 2013 | Series A | Jackson Square Ventures (lead) | $5M | $20M | Seismic was founded in 2010 as a marketing and sales enablement platform. In August 2013, the company closed its Series A round, raising $4.5 million led by Jackson Square Ventures to build the product foundation and expand early hiring. |
Who has invested in Seismic?
8 investors have backed Seismic across its funding rounds, including Jackson Square Ventures, JMI Equity, Lightspeed Venture Partners, T. Rowe Price, General Atlantic and Ameriprise Financial.
Lead investors include Permira, Lightspeed Venture Partners, T. Rowe Price, General Atlantic, JMI Equity and 1 other investor.
Seismic Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 6 | Lead | Aug 2013 | ||
| 4 | Lead | Jan 2015 | ||
| 3 | Lead | Dec 2018 | ||
| 3 | Lead | Dec 2018 | ||
| 2 | Participant | Sep 2020 | ||
| 2 | Lead | May 2016 | ||
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Start Free TrialAcquisitions by Seismic
Seismic has acquired 6 companies to date.
Last acquisition by Seismic was on February 12th 2026. Seismic acquired Highspot for undisclosed valuation.
Latest Acquisitions by Seismic
| Description | Highspot is a Seattle-headquartered sales enablement platform founded in 2012. The AI-powered tool unifies content management, buyer engagement, training modules, coaching resources, and performance analytics for revenue teams. It integrates with CRM systems like Salesforce to deliver contextual guidance during customer interactions worldwide. | Lessonly is an Indianapolis-based learning management platform acquired by Seismic in 2021, specializing in employee training and sales enablement. It offers microlearning modules, video coaching, and analytics for skills development in customer-facing roles. Integrated into Seismic's suite, Lessonly serves over 1,000 organizations globally. | Grapevine6 is a sales enablement platform using artificial intelligence to curate personalized social content. It scans sales team members' digital profiles for interests, selects relevant web articles, and automates scheduling across LinkedIn, Twitter, and other channels for efficient sharing. | Percolate is a content marketing platform unifying web and mobile operations for brand management. New York-headquartered until its integration into Seismic, it covers governance, planning, creation, distribution, audience acquisition, customer management, and analytics across teams and channels. | |
| HQ Country | |||||
| HQ City | Seattle, WA | Indianapolis, IN | Toronto | New York City, NY | |
| Deal Date | 12 Feb 2026 | 16 Aug 2021 | 1 Dec 2020 | 5 Nov 2019 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Seismic acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Seismic Competitors
Seismic competitors include listed companies like SoundHound, Rezolve AI, Appier Group and Salesforce, and private ones like Clay and AppsFlyer.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $169M | $19M | $2.7B | 11.3x | ||
| Private | $200M | - | $7.1B | 35.5x | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x | ||
| Publicly listed | $281M | $44M | $1B | 2.9x | ||
| Publicly listed | $42B | $13B | $200B | 5.2x | ||
| Private | $350M | - | $2.7B | 7.7x |
Seismic Public Comps
Seismic is still privately-owned, but its public comps include Shenzhen Intellifusion, Infleqtion, Braze, Fermi, Freshworks, SoundHound, Intsig Information, CorVel, Ncino and XtalPi.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $200M | ($3M) | 14.3x | 14.6x | (952.5x) | (1086.5x) | |||
| $29M | ($52M) | 92.3x | 64.5x | (50.9x) | (60.0x) | |||
| $738M | ($109M) | 3.4x | 3.0x | (23.2x) | 33.6x | |||
| - | ($490M) | - | 281.8x | (7.5x) | (63.2x) | |||
| $839M | $41M | 3.2x | 2.9x | 65.7x | 11.3x | |||
| $169M | $19M | 14.6x | 11.3x | 132.5x | (35.5x) | |||
| $270M | $83M | 7.8x | 6.6x | 25.2x | 23.6x | |||
| $959M | $175M | 3.5x | - | 19.1x | - | |||
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Common questions about Seismic
| When was Seismic founded? | Seismic was founded in 2010. |
| Where is Seismic headquartered? | Seismic is headquartered in San Diego, CA, United States. |
| Is Seismic publicly listed? | No, Seismic is a private, VC-backed company. |
| What is Seismic's valuation? | Seismic was last valued at $3B in its Series G in August 2021. |
| How much funding has Seismic raised? | Seismic has raised $447M across 7 funding rounds. |
| What was Seismic's last funding round? | Seismic's last funding round was a $170M Series G in August 2021, led by Permira. |
| Who are Seismic's investors? | Seismic's investors include Jackson Square Ventures, JMI Equity, T. Rowe Price, Lightspeed Venture Partners, Ameriprise Financial, General Atlantic, Permira and EDBI. |
| What is Seismic's revenue? | Seismic's latest recorded revenue is $250M (August 2021). |
| What is Seismic's revenue multiple? | Seismic's latest valuation implies a 12.0x revenue multiple ($3B valuation on $250M of revenue). |
| Which companies are comparable to Seismic? | Companies comparable to Seismic include SoundHound, Clay, Rezolve AI, Appier Group, Salesforce and AppsFlyer. |
| How many companies has Seismic acquired? | Seismic has acquired 6 companies, including Highspot, Lessonly, Grapevine6, Percolate and SAVO. |
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