ActiveCampaign Revenue, Valuation, Funding & Investors

ActiveCampaign is valued at $3B as of April 2021, a 18.2x multiple on its last reported $165M revenue.

Last ActiveCampaign valuation

$3B

Series C · Apr 2021

Last ActiveCampaign funding round

$240M

Series C · Apr 2021

ActiveCampaign revenue

$165M

Series C · Apr 2021

Key investors in ActiveCampaign

  • Silversmith Capital Partners
  • Susquehanna Growth Equity
  • Tiger Global
  • Dragoneer

ActiveCampaign Overview

About ActiveCampaign

ActiveCampaign is a Chicago-headquartered marketing automation platform offering email campaigns, CRM, and sales tools. Founded in 2003, the service powers 800+ pre-built workflows combining machine learning personalization across email, SMS, chat, and social channels for small to mid-sized businesses worldwide.


Founded

2003

HQ

United StatesChicago, IL

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$165M (Apr 2021)

Valuation

$3B (Apr 2021)

ActiveCampaign Valuation

ActiveCampaign is currently valued at $3B, based on its Series C in April 2021.

The $240M round was led by Tiger Global, with participation from Dragoneer, Silversmith Capital Partners and Susquehanna Growth Equity.

ActiveCampaign valuation by funding round

ActiveCampaign valuation by funding round
DateStageValuationRevenue Multiple
Apr 2021Series C$3B18.2x

ActiveCampaign Revenue

ActiveCampaign's latest recorded revenue is $165M, as of its Series C in April 2021. At a $3B valuation, that implies a 18.2x revenue multiple.

ActiveCampaign revenue by funding round

ActiveCampaign revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Apr 2021$165M$3B18.2xSeries C

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

ActiveCampaign Funding History

ActiveCampaign has raised a total of $360M across 3 funding rounds.

ActiveCampaign's first fundraising round was a $20M Series A in October 2016. The most recent completed round was a $240M Series C in April 2021.

ActiveCampaign funding rounds

ActiveCampaign funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Apr 2021Series CTiger Global (lead); Dragoneer; Silversmith Capital Partners; Susquehanna Growth Equity$240M$3BActiveCampaign is a Customer Experience Automation (CXA) platform providing email marketing, marketing automation, and CRM tools to help companies create personalized customer experiences at scale. The platform powers four billion weekly automated experiences and 150 million monthly automated campaigns across its customer base. On April 21, 2021, the company announced a $240 million Series C funding round led by new investor Tiger Global, with participation from Dragoneer Investment Group, Susquehanna Growth Equity, and Silversmith Capital Partners, bringing total capital raised to $360 million. The Series C valued ActiveCampaign at in excess of $3 billion on a post-money basis. At the time of the announcement, ActiveCampaign had surpassed $165 million in annual recurring revenue (ARR), achieving this milestone less than a year after reaching $100 million ARR in its prior funding round. The company had added over 300 employees in 2020 and planned to grow to over 1,000 employees by the end of 2021 across international hubs in Chicago, Indianapolis, Dublin, and Sydney. ActiveCampaign's platform had expanded to over 850 technology partners including Facebook, Microsoft, Zendesk, Salesforce, Google, and Shopify, and achieved industry-leading customer satisfaction scores on G2.com for Marketing Automation, CRM, and E-Commerce Personalization categories.
Jan 2020Series BSusquehanna Growth Equity (lead); Silversmith Capital Partners$100M-ActiveCampaign, a Chicago-based leader in Customer Experience Automation (CXA), raised $100 million in a Series B growth round on January 28, 2020, led by Susquehanna Growth Equity with participation from Silversmith Capital Partners, which had led the prior $20 million Series A in 2016. The funding aims to develop the CXA category through product innovations beyond traditional marketing automation, CRM, and service tech, while expanding internationally and strengthening customer success and partner ecosystems. At the time, the company had grown its annual recurring revenue sixfold to over $90 million (reported as almost $100 million in one source), opened offices in Indianapolis, Dublin, Sydney, and expanded in Brazil, and launched an app marketplace with over 260 tech partners and 250 pre-defined automations. Founded in 2003, ActiveCampaign revamped its business model three years prior to the round, achieving capital-efficient growth to nearly $100 million in annual revenue on just $20 million prior funding, earning praise from Susquehanna's Martin Angert as a 'diamond in the rough.' The platform enables businesses to automate customer experiences combining email marketing, automation, CRM, and machine learning for segmentation and personalization across channels. This efficiency and traction with SMBs positioned it strongly in the market. Post-round developments include a subsequent Series C in April 2021 raising $240 million at over $3 billion valuation led by Tiger Global with Dragoneer and prior investors, by which time ARR surpassed $165 million (up from $100 million ARR less than a year after Series B), customer base grew to 145,000, and usage hit records like 4 billion weekly automated experiences. Plans included scaling to over 1,000 employees by end-2021 after adding 300 in 2020, with hubs in Chicago, Indianapolis, Dublin, and Sydney.
Oct 2016Series ASilversmith Capital Partners (lead)$20M-ActiveCampaign, a leader in intelligence-driven marketing and sales automation, secured $20 million in growth capital from Silversmith Capital Partners on October 11, 2016. The platform serves tens of thousands of small and medium-sized businesses worldwide, powering their marketing and sales processes. Prior to the round, the company had grown over 550% since early 2015 and expanded its team from 14 to over 75 employees. Funds were earmarked for innovations in customer lifecycle marketing and predictive modeling. Silversmith, a Boston-based growth equity firm founded in 2015 with $460 million under management, acted as the sole investor, aligning with their strategy of investing $15-50 million in profitable tech companies. This marked ActiveCampaign's first external funding after being bootstrapped, with the company founded in 2003 but scaling significantly from 2016 with just 15 people initially. Later rounds built on this foundation: a 2020 $100 million Series B led by Susquehanna Growth Equity with Silversmith participation, at which point ARR exceeded $90 million (sixfold growth from prior levels), alongside office expansions in Indianapolis, Dublin, Sydney, and Brazil, plus a partner ecosystem with over 260 integrations. By 2021, a $240 million Series C led by Tiger Global valued the company above $3 billion USD, with ARR surpassing $165 million, 145,000 customers, 850+ employees, and total funding reaching $360 million including prior rounds. ActiveCampaign positions itself in the Customer Experience Automation (CXA) category, differentiating from legacy marketing automation, CRM, and service tools through predictive capabilities and automations, evidenced by metrics like four billion weekly automated experiences and two million daily predictions in later years. The company expanded internationally and grew its team to over 550 by 2020 while maintaining sustainability, as noted by investors.

Who has invested in ActiveCampaign?

4 investors have backed ActiveCampaign across its funding rounds, including Silversmith Capital Partners, Susquehanna Growth Equity, Tiger Global and Dragoneer.

Lead investors include Tiger Global, Susquehanna Growth Equity and Silversmith Capital Partners.


ActiveCampaign Investors

Investors in ActiveCampaign by funding rounds participated
InvestorHQRoundsRoleFirst check
Silversmith Capital PartnersUnited StatesBoston, MA3LeadOct 2016
Susquehanna Growth EquityUnited StatesPhiladelphia, PA2LeadJan 2020

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by ActiveCampaign

ActiveCampaign has acquired 4 companies to date.

Last acquisition by ActiveCampaign was on February 3rd 2026. ActiveCampaign acquired Feedback Intelligence for undisclosed valuation.


Latest Acquisitions by ActiveCampaign

Feedback Intelligence
Hilos
Onesend
ActiveCampaign Postmark
Description
Feedback Intelligence is a San Francisco-based AI company offering reinforcement learning from human feedback solutions tailored for enterprise large language models. The platform streamlines RLHF processes to improve model accuracy and alignment with business-specific needs, serving tech firms and enterprises deploying custom LLMs.
Hilos is a no-code automation platform for WhatsApp business messaging. Businesses build customer journeys using a drag-and-drop flow builder to handle inquiries, bookings, payments, and support tickets without developers. It integrates with CRMs like HubSpot and payment gateways such as Stripe. Mexico City-headquartered Hilos powers conversations for e-commerce brands and service providers across Latin America and Europe.
Onesend is a Melbourne-based provider of customer engagement technologies including iBeacon proximity marketing, SMS campaigns, and email automation. Retailers and hospitality businesses use its platform to deliver location-triggered notifications via Bluetooth beacons. Onesend integrates with Shopify, WooCommerce, and Salesforce for personalized messaging. The company powers campaigns for Australian brands like Myer and Crown Resorts across physical stores and events.
ActiveCampaign Postmark is a Denver-headquartered transactional email delivery service acquired by ActiveCampaign in 2021. It specializes in reliable sending for web applications, handling sign-up confirmations, password resets, and receipts with dedicated IP addresses. Postmark offers webhooks, message streams, and suppression lists to maintain deliverability above 99%. The API supports Ruby, PHP, and Node.js integrations. Launched in 2011, it processes billions of emails monthly for SaaS companies and e-commerce platforms.
HQ CountryUnited StatesMexicoAustraliaUnited States
HQ City
San Francisco, CA
Mexico City
Sunshine Coast
Chicago, IL
Deal Date3 Feb 202615 Apr 202517 Oct 20233 May 2022
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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ActiveCampaign Competitors

ActiveCampaign competitors include listed companies like Braze, Freshworks and SoundHound, and private ones like Seismic, Hightouch and Nextiva.

Public and private companies comparable to ActiveCampaign
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SeismicUnited StatesSan Diego, CAPrivate$250M-$3B12.0x
BrazeUnited StatesUnited StatesPublicly listed$738M($109M)$2.8B3.0x
HightouchUnited StatesSan Francisco, CAPrivate$70M-$2.8B-
FreshworksUnited StatesUnited StatesPublicly listed$839M$41M$3.3B2.9x
NextivaUnited StatesPhoenix, AZPrivate$250M-$2.7B10.8x
SoundHoundUnited StatesUnited StatesPublicly listed$169M$19M$2.7B11.3x

ActiveCampaign Public Comps

ActiveCampaign is still privately-owned, but its public comps include Braze, Freshworks, SoundHound, Lumine Group, Marketingforce Management, Sansan, Klaviyo, Sprinklr, ZoomInfo and Deluxe.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Braze$738M($109M)3.4x3.0x(23.2x)33.6x
Freshworks$839M$41M3.2x2.9x65.7x11.3x
SoundHound$169M$19M14.6x11.3x132.5x(35.5x)
Lumine Group$766M$278M5.3x4.2x14.4x12.6x
Marketingforce Management$420M$22M3.8x2.7x73.4x24.4x
Sansan$346M$67M4.3x4.2x22.3x21.9x
Klaviyo$1.2B($51M)3.1x2.6x(74.0x)16.7x
Sprinklr$857M$66M1.0x1.0x13.6x5.5x

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Common questions about ActiveCampaign

When was ActiveCampaign founded?ActiveCampaign was founded in 2003.
Where is ActiveCampaign headquartered?ActiveCampaign is headquartered in Chicago, IL, United States.
Is ActiveCampaign publicly listed?No, ActiveCampaign is a private, VC-backed company.
What is ActiveCampaign's valuation?ActiveCampaign was last valued at $3B in its Series C in April 2021.
How much funding has ActiveCampaign raised?ActiveCampaign has raised $360M across 3 funding rounds.
What was ActiveCampaign's last funding round?ActiveCampaign's last funding round was a $240M Series C in April 2021, led by Tiger Global.
Who are ActiveCampaign's investors?ActiveCampaign's investors include Silversmith Capital Partners, Susquehanna Growth Equity, Dragoneer and Tiger Global.
What is ActiveCampaign's revenue?ActiveCampaign's latest recorded revenue is $165M (April 2021).
What is ActiveCampaign's revenue multiple?ActiveCampaign's latest valuation implies a 18.2x revenue multiple ($3B valuation on $165M of revenue).
Which companies are comparable to ActiveCampaign?Companies comparable to ActiveCampaign include Seismic, Braze, Hightouch, Freshworks, Nextiva and SoundHound.
How many companies has ActiveCampaign acquired?ActiveCampaign has acquired 4 companies, including Feedback Intelligence, Hilos, Onesend and ActiveCampaign Postmark.

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