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6sense Revenue, Valuation, Funding & Investors
6sense is valued at $5.2B as of January 2022, a 47.3x multiple on its last reported $110M revenue.
Last 6sense valuation
$5.2B
Series E · Jan 2022
Last 6sense funding round
$200M
Series E · Jan 2022
6sense revenue
$110M
Series E · Jan 2022
Key investors in 6sense
Insight Partners
Battery Ventures
Venrock
Tiger Global
Salesforce Ventures
Bain Capital Ventures
About 6sense
6sense is a San Francisco-headquartered revenue intelligence platform that uses artificial intelligence to detect anonymous buyer signals and prioritize high-intent accounts. The service equips sales, marketing, and customer success teams with predictive analytics to improve pipeline quality, sales velocity, and conversion rates. Founded in 2013, it serves B2B enterprises including Adobe, Dell, and IBM across technology and other sectors.
Founded
2013
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$110M (Jan 2022)
Valuation
$5.2B (Jan 2022)
6sense Valuation
6sense is currently valued at $5.2B, based on its Series E in January 2022.
The $200M round was led by Blue Owl Capital Inc. and MSD Partners, with participation from Putnam Premier IT, SoftBank Group, Tiger Global, Sapphire Ventures, D1 Capital Partners and 3 other investors.
6sense's valuation has grown 115x from $45M at its Series A in May 2014 to $5.2B in January 2022, across 5 priced rounds.
6sense valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jan 2022 | Series E | $5.2B | 47.3x |
| Mar 2021 | Series D | $2.1B | 46.7x |
| Jan 2020 | Series C | $300M | - |
| Jul 2015 | Series B | $92M | - |
| May 2014 | Series A | $45M | - |
6sense Revenue
6sense's latest recorded revenue is $110M, as of its Series E in January 2022. At a $5.2B valuation, that implies a 47.3x revenue multiple.
Revenue grew from $45M in March 2021 to $110M in January 2022, while the revenue multiple moved from 46.7x to 47.3x.
6sense revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jan 2022 | $110M | $5.2B | 47.3x | Series E |
| Mar 2021 | $45M | $2.1B | 46.7x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
6sense Funding History
6sense has raised a total of $426M across 7 funding rounds.
6sense's first fundraising round was a $12M Series A in May 2014. The most recent completed round was a $200M Series E in January 2022.
6sense funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2022 | Series E | Blue Owl Capital Inc. (lead); MSD Partners (lead); Putnam Premier IT; SoftBank Group; Tiger Global; Sapphire Ventures; D1 Capital Partners; B Capital; Insight Partners; Harmony Partners | $200M | $5.2B | 6sense is a leading AI-powered platform for B2B organizations to generate predictable revenue by uncovering anonymous buying behavior, prioritizing accounts for sales and marketing, and enabling personalized multi-channel engagement. The platform integrates AI, big data, and machine learning to help revenue teams increase deal sizes, improve conversion rates, and reduce sales cycles, serving major customers like Cisco, NetApp, and Thomson Reuters on a subscription basis. On January 20, 2022, 6sense closed a $200 million Series E funding round led by Blue Owl and MSD Partners, with participation from B Capital, D1 Capital Partners, Putnam Premier IT, Harmony Partners, Insight Partners, Sapphire Ventures, SoftBank Vision Fund, and Tiger Global. This round increased the company's post-money valuation to $5.2 billion, more than doubling it from the prior $125 million Series D just ten months earlier. The funding came after a strong year with run rate revenue exceeding $110 million and net retention over 125%, highlighting robust growth and customer adoption. 6sense had doubled its customer base and made acquisitions like Fortella and Slintel to enhance its capabilities. The investment supports expansion of its Account Engagement Platform into a comprehensive revenue operations solution addressing data silos and cross-functional collaboration challenges in sales and marketing. Post-round traction included continued revenue growth, with estimates of approximately $150M ARR in 2022 and $210M in 2023, maintaining strong unit economics via land-and-expand strategies and high net dollar retention. |
| Mar 2021 | Series D | D1 Capital Partners (lead); Tiger Global; Sapphire Ventures; Insight Partners | $125M | $2.1B | 6sense is a leading account engagement platform that uses AI, machine learning, and big data to help B2B revenue teams understand and target potential clients through account-based orchestration, unifying data silos to predict buyer journeys, prioritize outreach, and deliver personalized campaigns. The company announced a $125 million Series D funding round on March 30, 2021, led by D1 Capital Partners, with participation from Sapphire Ventures, Tiger Global, and existing investor Insight Partners, at a post-money valuation of $2.1 billion. This marked a significant increase from its prior $300 million valuation in the $40 million Series C round 15 months earlier, cementing its unicorn status. The funding followed three consecutive years of over 100% revenue growth, positioning 6sense as a leader in the account-based technology market for sales and marketing. Investors highlighted strong customer feedback and the platform's ability to deliver measurable value in improving B2B revenue results. The capital was earmarked to expand 6sense's data layer, advance machine learning-based next-best-action predictions, scale AI-driven orchestration for ideal customer journeys, accelerate product development, and support team growth, including hiring across customer success, product, design, sales, and data roles. Founded in 2013, 6sense had raised over $226 million in venture funding prior to this round, with earlier investments from firms like Insight Partners, Salesforce Ventures, Battery Ventures, and others. The platform addresses key challenges in B2B go-to-market strategies by reconstructing account-based buyer journeys from enterprise data scattered across the internet. Subsequent developments included a $200 million Series E in January 2022 and $100 million debt financing in June 2023 to further fuel AI capabilities and growth. |
| Jan 2020 | Series C | Insight Partners (lead); Scale-Up | $40M | $300M | 6sense is a B2B revenue intelligence platform leveraging AI for account-based marketing, sales orchestration, and predictive analytics to help revenue teams identify and engage high-value accounts. In January 2020, it raised $40 million in a Series C funding round led by Insight Partners, with the purpose of expanding sales and marketing teams and driving customer acquisition. This followed earlier rounds including a Series B of $20 million and Series A of $12 million. The Series C came 15 months before the March 2021 Series D ($125M at $2.1B valuation, led by D1 Capital Partners with Sapphire Ventures, Tiger Global, and Insight Partners participating), during which time 6sense reportedly achieved over 100% growth and signed 100 new customers in Q4. 6sense has positioned itself as a leader in account-based orchestration, recognized in reports like Forrester New Wave and G2 Grids, evolving from predictive analytics. Total funding across rounds reached over $526M by 2023, including debt financing, with ongoing investments in AI capabilities, product development, and global expansion into EMEA and Australia. |
| Apr 2019 | Undisclosed stage | Industry Ventures (lead); Salesforce Ventures; Battery Ventures; BluePointe Ventures; Venrock; Bain Capital Ventures; Costanoa Ventures | $27M | - | 6sense is an account-based orchestration platform powered by AI, helping sales and marketing teams identify, target, and engage high-value accounts using big data, machine learning, and predictive analytics. The company raised $27 million in April 2019, led by Industry Ventures, with participation from Bain Capital Ventures, Battery Ventures, BluePointe Ventures (likely BluePointe), Costanoa Ventures, Salesforce Ventures, and Venrock. This round followed prior funding including a $12 million Series A in 2014 co-led by Battery Ventures and Venrock, a $20 million Series B in 2015 led by Bain Capital Ventures with Battery Ventures and Venrock, and additional investment from Salesforce Ventures later that year. The 2019 funding was used to invest in technology infrastructure and product innovation. The company continued its growth trajectory with subsequent rounds, including $40 million Series C from Insight Partners shortly after, $125 million Series D in March 2021 at a $2.1 billion valuation led by D1 Capital Partners with Tiger Global, Sapphire Ventures, SAP Ventures, and Insight Partners, and a $200 million Series E in January 2022 at $5.2 billion valuation co-led by Blue Owl and MSD Partners. Total funding exceeded $500 million by 2023, including a $100 million debt facility from Silicon Valley Bank in June 2023 to support AI-driven growth and acquisitions like Saleswhale. 6sense achieved significant traction post-2019, doubling its customer base in 2019 with clients like Thomson Reuters, Clari, PTC, and Phenom People, and launching features such as Dynamic Display Advertising, Account Based Retargeting, and Sales Alerts. The platform positions 6sense in the competitive account-based marketing space, competing with tools focused on B2B revenue orchestration. |
| Jul 2015 | Series B | Salesforce Ventures (lead) | $2M | $92M | - |
| Feb 2015 | Series B | Bain Capital Ventures (lead); Battery Ventures; Venrock | $20M | - | 6sense, a San Francisco-based company founded in 2013, launched its SaaS-based predictive intelligence platform less than a year before raising $20 million in a Series B funding round on February 20, 2015. The round was led by Bain Capital Ventures, with participation from existing investors Battery Ventures and Venrock, bringing total financing to $36 million. Indy Guha from Bain Capital Ventures joined the company's advisory board. The platform addresses challenges in B2B lead generation by replacing guesswork with intelligence on anonymous buyer activity, as most prospects self-educate and 70% of the buyer's journey occurs before engaging directly. At the time, 6sense had signed notable clients including Cisco, Dell, NetApp, VMware, and NetSuite, indicating considerable growth. The funds were intended to scale the business and accelerate growth. |
| May 2014 | Series A | Battery Ventures (lead); Venrock (lead); Base Ventures; Silicon Valley Bank | $12M | $45M | - |
Who has invested in 6sense?
20 investors have backed 6sense across its funding rounds, including Insight Partners, Battery Ventures, Venrock, Tiger Global, Salesforce Ventures and Bain Capital Ventures.
Lead investors include Blue Owl Capital Inc., MSD Partners, D1 Capital Partners, Insight Partners, Industry Ventures and 4 other investors.
6sense Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | May 2014 | ||
| 3 | Lead | May 2014 | ||
| 3 | Lead | Jan 2020 | ||
| 2 | Lead | Jul 2015 | ||
| 2 | Participant | Mar 2021 | ||
| 2 | Participant | Mar 2021 | ||
| 2 | Lead | Mar 2021 | ||
| 2 | Lead | Feb 2015 | ||
| 1 | Lead | Apr 2019 | ||
| 1 | Participant | Jan 2022 | ||
| 1 | Lead | Jan 2022 | ||
| 1 | Participant | Jan 2020 | ||
| 1 | Participant | Jan 2022 | ||
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Start Free TrialAcquisitions by 6sense
6sense has acquired 5 companies to date.
Last acquisition by 6sense was on June 9th 2022. 6sense acquired Granite Media for undisclosed valuation.
Latest Acquisitions by 6sense
| Description | Granite Media is a San Francisco-headquartered digital publisher producing content in finance, travel, sports, health, and lifestyle categories. The company operates multiple websites featuring original articles, guides, and reviews monetized entirely through programmatic advertising on exchanges like Google AdX and OpenX. Targeting engaged audiences, it delivers data-optimized stories on topics from investment strategies to destination itineraries across desktop and mobile platforms. | Saleswhale is a developer of an AI-driven conversational marketing platform that qualifies marketing leads through two-way email dialogues. Its AI sales assistant nurtures prospects autonomously before routing SQLs to reps. The system handles objection responses, scheduling, and personalization at scale using natural language processing. | Slintel is a Mountain View-headquartered sales intelligence platform founded in 2016 that analyzes technographic data to identify buying intent signals. The company processes digital footprints, technology adoption trends, and buyer behaviors from global markets to pinpoint active prospects. It covers companies and decision-makers worldwide, delivering insights into market opportunities for B2B sales teams. Slintel integrates with CRM systems to prioritize leads based on intent data. | Fortella is a Tel Aviv-headquartered revenue marketing platform that integrates advertising channels with CRM data to optimize customer acquisition costs. Launched in 2018, it automates budget allocation across Google Ads, Facebook, and LinkedIn using machine learning algorithms tied to pipeline revenue forecasts. Fortella serves B2B SaaS firms like Gong and WalkMe, delivering 30 percent improvements in marketing ROI through real-time attribution modeling and cross-channel orchestration. | |
| HQ Country | |||||
| HQ City | San Francisco, CA | Singapore | San Francisco, CA | San Francisco, CA | |
| Deal Date | 9 Jun 2022 | 20 Jan 2022 | 5 Oct 2021 | 31 Aug 2021 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all 6sense acquisitions and their M&A valuation multiples. Start Free Trial | |||||
6sense Competitors
6sense competitors include listed companies like Pegasystems and Klaviyo, and private ones like Outreach, Attentive, Clay and Gong.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $1.7B | $294M | $5.9B | 3.1x | ||
| Publicly listed | $1.2B | ($51M) | $4.5B | 2.6x | ||
| Private | $125M | - | $4.4B | 35.2x | ||
| Private | $125M | - | $6.9B | 55.2x | ||
| Private | $200M | - | $7.1B | 35.5x | ||
| Private | - | - | $7.3B | - |
6sense Public Comps
6sense is still privately-owned, but its public comps include Klaviyo, Pegasystems, Lumine Group, Freshworks, Braze, Zeta Global, SoundHound, Marketingforce Management, Sansan and Sprinklr.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.2B | ($51M) | 3.1x | 2.6x | (74.0x) | 16.7x | |||
| $1.7B | $294M | 3.2x | 3.1x | 19.2x | 11.3x | |||
| $766M | $278M | 5.3x | 4.2x | 14.4x | 12.6x | |||
| $839M | $41M | 3.2x | 2.9x | 65.7x | 11.3x | |||
| $738M | ($109M) | 3.4x | 3.0x | (23.2x) | 33.6x | |||
| $1.3B | $39M | 5.8x | 4.5x | 191.0x | 20.3x | |||
| $169M | $19M | 14.6x | 11.3x | 132.5x | (35.5x) | |||
| $420M | $22M | 3.8x | 2.7x | 73.4x | 24.4x | |||
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Common questions about 6sense
| When was 6sense founded? | 6sense was founded in 2013. |
| Where is 6sense headquartered? | 6sense is headquartered in United States. |
| Is 6sense publicly listed? | No, 6sense is a private, VC-backed company. |
| What is 6sense's valuation? | 6sense was last valued at $5.2B in its Series E in January 2022. |
| How much funding has 6sense raised? | 6sense has raised $426M across 7 funding rounds. |
| What was 6sense's last funding round? | 6sense's last funding round was a $200M Series E in January 2022, led by Blue Owl Capital Inc. and MSD Partners. |
| Who are 6sense's investors? | 6sense's investors include Battery Ventures, Venrock, Insight Partners, Salesforce Ventures, Tiger Global, Sapphire Ventures, D1 Capital Partners, Bain Capital Ventures, Industry Ventures, Putnam Premier IT and 10 others. |
| What is 6sense's revenue? | 6sense's latest recorded revenue is $110M (January 2022). |
| What is 6sense's revenue multiple? | 6sense's latest valuation implies a 47.3x revenue multiple ($5.2B valuation on $110M of revenue). |
| Which companies are comparable to 6sense? | Companies comparable to 6sense include Pegasystems, Klaviyo, Outreach, Attentive, Clay and Gong. |
| How many companies has 6sense acquired? | 6sense has acquired 5 companies, including Granite Media, Saleswhale, Slintel, Fortella and ZenIQ.io. |
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