Attentive Revenue, Valuation, Funding & Investors
Attentive is valued at $6.9B as of March 2021, a 55.2x multiple on its last reported $125M revenue.
Last Attentive valuation
$6.9B
Series E · Mar 2021
Last Attentive funding round
$470M
Series E · Mar 2021
Attentive revenue
$125M
Series E · Mar 2021
Key investors in Attentive
Sequoia Capital
Coatue
IVP
NextView Ventures
Bain Capital Ventures
Eniac Ventures
About Attentive
Attentive is a New York-headquartered conversational commerce platform specializing in SMS marketing for retail and e-commerce brands. The service enables personalized messaging campaigns compliant with TCPA regulations, integrating with Shopify and Klaviyo. Serving over 2,000 brands like CB2 and Pura Vida, Attentive processes billions of messages annually to drive customer retention and sales.
Founded
2016
HQ
Hoboken, NJWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$125M (Mar 2021)
Valuation
$6.9B (Mar 2021)
Attentive Valuation
Attentive is currently valued at $6.9B, based on its Series E in March 2021.
The $470M round was led by Coatue, with participation from IVP, TCV, Tiger Global, Gutbrain Ventures, D1 Capital Partners and 1 other investor.
Attentive's valuation has grown 138x from $50M at its Series A in February 2018 to $6.9B in March 2021, across 4 priced rounds.
Attentive valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Mar 2021 | Series E | $6.9B | 55.2x |
| Sep 2020 | Series D | $2.2B | 4.4x |
| Aug 2019 | Series B | $300M | - |
| Feb 2018 | Series A | $50M | - |
Attentive Revenue
Attentive's latest recorded revenue is $125M, as of its Series E in March 2021. At a $6.9B valuation, that implies a 55.2x revenue multiple.
Revenue moved from $500M in September 2020 to $125M in March 2021, while the revenue multiple moved from 4.4x to 55.2x.
Attentive revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Mar 2021 | $125M | $6.9B | 55.2x | Series E |
| Sep 2020 | $500M | $2.2B | 4.4x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Attentive Funding History
Attentive has raised a total of $863M across 6 funding rounds.
Attentive's first fundraising round was a $13M Series A in February 2018. The most recent completed round was a $470M Series E in March 2021.
Attentive funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2021 | Series E | Coatue (lead); IVP; TCV; Tiger Global; Gutbrain Ventures; D1 Capital Partners; Base10 Partners | $470M | $6.9B | Attentive is a mobile messaging platform specializing in SMS, email, and push notifications for enterprise brands, enabling personalized customer engagement across channels like RCS Business Messaging in partnership with Google. The company raised a $470 million Series E round on March 9, 2021, achieving a $6.9 billion post-money valuation, led by Coatue with participation from Tiger Global, though sources confirm alignment with investors including Base10 Partners, IVP, TCV, D1 Capital Partners, and Gutbrain Ventures. This valued the company at 55.2x its 2021 annual recurring revenue of $125 million. Attentive has demonstrated strong growth post-round, reaching an estimated $200 million ARR by end of 2022 (up 60% YoY) and $500 million ARR in 2024, with international revenue from UK and Australia growing 125% YoY. The platform powers significant customer revenue, such as $29 billion for brands in the year ending September 2025 and nearly $2 billion during Cyber Week 2025 via 5.7 billion messages. Features like Attentive AI have driven 180% increases in online revenue and 160% in conversions for customers. Competitively, Attentive ranks in the Forbes Cloud 100 and serves over 8,000 brands across 70 industries, including Crate & Barrel and Urban Outfitters. Total funding reached $863-922 million across seven rounds by 2025, with secondary market valuations ranging $2.7-5.8 billion (5.4-11.6x 2024 ARR), compared to public peers like Braze and Klaviyo at 6.9-13.6x LTM revenue. An IPO planned for mid-2024 was deferred due to market conditions. |
| Sep 2020 | Series D | Coatue (lead) | $230M | $2.2B | Attentive is a personalized text messaging SaaS platform for brands and organizations, helping customers engage mobile audiences to drive online sales, working with over 2,000 businesses including Sephora, Tapestry, Urban Outfitters, Michaels, Steve Madden, and Jack in the Box. On average, it drives 18.5% of customers' total online revenue, with a focus on mobile transactions, and has powered billions of dollars in transactions. On September 23, 2020, Attentive raised $230 million in a Series D funding round led by Coatue at a $2.2 billion valuation, marking its unicorn status. New investors included Tiger Global, Wellington Management Company, D1 Capital Partners, Atomico, and Sozo Ventures, alongside existing backers like Bain Capital Ventures, Sequoia, Sequoia Capital Global Equities, IVP, Eniac Ventures, NextView Ventures, High Alpha, and Sapphire Ventures. This brought total capital raised to $394 million, with $340 million secured in 2020 alone, following a $110 million Series C extension in April 2020. The funds were allocated to accelerate product innovation, business growth, and hiring top talent. At the time, Attentive had over 400 full-time employees, a 310% year-over-year headcount increase, with more hires post-COVID remote transition than pre-March 2020. The company was ranked #8 on LinkedIn's Top 50 Startups in the US and emphasized product and engineering roles in hiring. Attentive positioned itself as a leader in mobile messaging due to its immediacy, relevancy, and ease of use, impressing investors like Coatue's Lucas Swisher with its growth and performance. |
| Apr 2020 | Series C | Coatue (lead); Sequoia Capital (lead) | $40M | - | Attentive is a personalized text messaging SaaS platform that enables businesses to engage customers via mobile messaging for e-commerce, retail, and other sectors. In April 2020, the company extended its Series C funding round to a total of $110 million, adding Sequoia Capital Global Equities and Coatue as new investors alongside the initial $70 million led by Sequoia and IVP. This extension came less than six months after the Series B announcement and brought total capital raised to $164 million, with $150 million in the prior eight months. The funds were allocated to accelerate product innovation, business growth, and support customers amid the COVID-19 climate, including a dedicated fund for e-commerce, retail, food and beverage, and educational institutions to access Attentive's technology and guidance. Prior to this, Attentive had raised $40 million in a Series B round in August 2019 led by Sequoia Capital, with participation from Bain Capital Ventures, IVP, and others. Following the Series C extension, Attentive quickly progressed to a $230 million Series D in September 2020 led by Coatue at a $2.2 billion valuation, with new investors including Tiger Global and Wellington Management, bringing total funding to $394 million, of which $340 million was raised in 2020. By then, Attentive served over 2,000 customers like Sephora and Urban Outfitters, driving billions in transactions, and had grown headcount by 310% year-over-year to over 400 employees. |
| Jan 2020 | Series C | IVP (lead); Sequoia Capital (lead); Jaws Ventures; NextView Ventures; David Spector | $70M | - | Attentive is an AI-powered personalized mobile messaging SaaS platform designed for e-commerce brands, retail businesses, and organizations seeking to optimize customer engagement through SMS and email marketing. The platform enables brands to send promotional offers, product recommendations, and personalized messages based on customer purchase history, with early versions demonstrating average contribution of 18-20% of a brand's total online revenue when fully utilized. On January 29, 2020, Attentive announced a $70 million Series C investment led by Sequoia Capital and IVP, with participation from existing investors Eniac Ventures and NextView Ventures. This round brought Attentive's total capital raised to $124 million. At the time of the Series C, the company had achieved approximately $78.5 million in annual revenue during 2020, with notable customers including Kate Spade, Jack in the Box, and the Milwaukee Bucks NBA team. The company had also surpassed 2,000 customers by 2020 and demonstrated strong growth trajectory, with revenue expanding to $125 million in 2021 and reaching approximately $200 million in ARR by 2022. Attentive's core technology includes its Two-Tap signup feature, which later earned eight issued patents, enabling frictionless customer opt-in experiences that drove SMS subscriber growth of up to 25% annually according to Forrester research. |
| Aug 2019 | Series B | Sequoia Capital (lead); Eniac Ventures; IVP; Jaws Ventures; NextView Ventures; High Alpha; Bain Capital Ventures | $40M | $300M | Attentive is a mobile messaging platform that enables retailers to personalize SMS communications with consumers, offering higher engagement rates compared to email. Founded by Brian Long and Andrew Jones, previously of TapCommerce (acquired by Twitter), the company targets brands seeking effective direct-to-consumer marketing amid declining email performance. By August 2019, Attentive served over 400 retail brands including Sephora, Urban Outfitters, Coach, CB2, and Jack in the Box, with platform messages achieving click-through rates above 30%. In its Series B round around July/August 2019, Attentive raised $40 million led by Sequoia Capital, with participation from Bain Capital Ventures, Eniac Ventures, NextView Ventures, IVP, and High Alpha. The funding aimed to scale operations, expand the engineering and sales teams, accelerate product innovation, and support rapid business growth to meet demand from mobile-first audiences. This followed a $14 million Series A in 2018 led by Bain Capital Ventures, bringing total capital to $54 million pre-Series C. |
| Feb 2018 | Series A | Bain Capital Ventures (lead); Eniac Ventures; NextView Ventures; MIT Ventures; MetaProp; HarbourVest Partners | $13M | $50M | Attentive is a New York-based personalized mobile messaging platform for e-commerce and retail brands, specializing in AI-powered SMS and email solutions to drive customer engagement and online revenue. The company raised a $13 million Series A round in February 2018, led by Bain Capital Ventures with participation from Eniac Ventures, NextView Ventures, HarbourVest Partners, MetaProp, and MIT Ventures. This investment was made at a $50 million valuation to expand the customer base, enhance product features, grow the team, and launch new capabilities in mobile marketing. The funding supported Attentive's positioning in conversational commerce, leveraging high open rates over 90%, click-through rates over 30%, and 25x ROI for brands. Bain Capital Ventures had prior success with the founders from their previous venture TapCommerce, acquired by Twitter. The round accelerated operations amid rising smartphone usage and mobile-first consumer behavior among younger generations. |
Who has invested in Attentive?
17 investors have backed Attentive across its funding rounds, including Sequoia Capital, Coatue, IVP, NextView Ventures, Bain Capital Ventures and Eniac Ventures.
Lead investors include Coatue, Sequoia Capital, IVP and Bain Capital Ventures.
Attentive Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 3 | Lead | Aug 2019 | |
| United States | 3 | Participant | Feb 2018 | |
| San Francisco, CA | 3 | Lead | Aug 2019 | |
| New York City, NY | 3 | Lead | Apr 2020 | |
| New York City, NY | 2 | Participant | Feb 2018 | |
| Miami, FL | 2 | Participant | Aug 2019 | |
| San Francisco, CA | 2 | Lead | Feb 2018 | |
| Indianapolis, IN | 1 | Participant | Aug 2019 | |
| San Francisco, CA | 1 | Participant | Mar 2021 | |
 Sydney | 1 | Participant | Feb 2018 | |
![](data:image/svg+xml,<svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20"><rect fill="%23e5e7eb" width="20" height="20" rx="4"/></svg>){kind=small} David Spector | San Francisco, CA | 1 | Participant | Jan 2020 |
| New York City, NY | 1 | Participant | Feb 2018 | |
| New York City, NY | 1 | Participant | Mar 2021 | |
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Start Free TrialAcquisitions by Attentive
Attentive has acquired 2 companies to date.
Last acquisition by Attentive was on June 9th 2021. Attentive acquired Tone for undisclosed valuation.
Latest Acquisitions by Attentive
| Description | Tone is a conversational SMS marketing platform for e-commerce brands headquartered in Cambridge, Massachusetts. Founded in 2017, it acquires opt-in subscribers, automates abandoned cart recovery, and handles two-way messaging with human oversight. Tone integrates with Shopify, Klaviyo, and Gorgias for order updates, promotions, and support, processing millions of messages monthly. | Privy is a Boston-headquartered e-commerce marketing platform established in 2011. It delivers email automation, SMS campaigns, pop-up forms, and referral programs tailored for Shopify and BigCommerce merchants. The platform enables abandoned cart recovery, upsell offers, and customer segmentation to drive revenue growth for direct-to-consumer brands in fashion, beauty, and wellness sectors. Privy integrates with Klaviyo and Google Analytics for enhanced performance tracking and operates primarily in North America with a focus on small to mid-sized online stores. |
| HQ Country | | |
| HQ City | - | Boston, MA |
| Deal Date | 9 Jun 2021 | 4 Jun 2021 |
| Valuation | undisclosed | $120M |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Attentive acquisitions and their M&A valuation multiples. Start Free Trial | ||
Attentive Competitors
Attentive competitors include listed companies like SoundHound and Sprout Social, and private ones like Gong, Talkdesk, Outreach and Nextiva.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| San Francisco, CA | Private | - | - | $7.3B | - | |
| San Francisco, CA | Private | $230M | - | $10B | 43.5x | |
| Seattle, WA | Private | $125M | - | $4.4B | 35.2x | |
| Phoenix, AZ | Private | $250M | - | $2.7B | 10.8x | |
| United States | Publicly listed | $169M | $19M | $2.7B | 11.3x | |
| United States | Publicly listed | $458M | ($31M) | $656M | 1.2x |
Attentive Public Comps
Attentive is still privately-owned, but its public comps include Amdocs, NICE, RingCentral, Zeta Global, Pegasystems, Dropbox, Tata Communications, Box, Doximity and Klaviyo.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $4.5B | $922M | 1.6x | 1.5x | 7.9x | 6.0x | |||
| $2.9B | $849M | 2.1x | 1.9x | 7.1x | 6.3x | |||
| $2.5B | $339M | 3.0x | 2.9x | 22.1x | 10.5x | |||
| $1.3B | $39M | 5.8x | 4.5x | 191.0x | 20.3x | |||
| $1.7B | $294M | 3.2x | 3.1x | 19.2x | 11.3x | |||
| $2.5B | $854M | 4.4x | 4.4x | 12.9x | 9.4x | |||
| $2.6B | $494M | 2.5x | 2.4x | 13.2x | 12.2x | |||
| $1.2B | $124M | 4.5x | 4.3x | 43.0x | 13.8x | |||
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Common questions about Attentive
| When was Attentive founded? | Attentive was founded in 2016. |
| Where is Attentive headquartered? | Attentive is headquartered in Hoboken, NJ, United States. |
| Is Attentive publicly listed? | No, Attentive is a private, VC-backed company. |
| What is Attentive's valuation? | Attentive was last valued at $6.9B in its Series E in March 2021. |
| How much funding has Attentive raised? | Attentive has raised $863M across 6 funding rounds. |
| What was Attentive's last funding round? | Attentive's last funding round was a $470M Series E in March 2021, led by Coatue. |
| Who are Attentive's investors? | Attentive's investors include IVP, NextView Ventures, Sequoia Capital, Coatue, Eniac Ventures, Jaws Ventures, Bain Capital Ventures, High Alpha, TCV, MIT Ventures and 7 others. |
| What is Attentive's revenue? | Attentive's latest recorded revenue is $125M (March 2021). |
| What is Attentive's revenue multiple? | Attentive's latest valuation implies a 55.2x revenue multiple ($6.9B valuation on $125M of revenue). |
| Which companies are comparable to Attentive? | Companies comparable to Attentive include Gong, Talkdesk, Outreach, Nextiva, SoundHound and Sprout Social. |
| How many companies has Attentive acquired? | Attentive has acquired 2 companies, including Tone and Privy. |
| What was the largest acquisition by Attentive? | The $120M acquisition of Privy in June 2021 is the largest acquisition Attentive has made to date. |
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