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Attentive Revenue, Valuation, Funding & Investors
Attentive is valued at $6.9B as of March 2021, a 27.6x revenue multiple. Attentive revenue was $250M, as disclosed with its latest round.
Last Attentive valuation
$6.9B
Series E · Mar 2021
Last Attentive funding round
$470M
Series E · Mar 2021
Attentive revenue
$250M
Series E · Mar 2021
Key investors in Attentive
Sequoia Capital
IVP
Eniac Ventures
NextView Ventures
Bain Capital Ventures
Coatue
About Attentive
Attentive is a New York City-based provider of AI-powered text-message and email marketing software for retail and e-commerce brands. Its platform lets brands collect subscribers through sign-up units, send personalized campaigns and automated journeys, and hold two-way conversations over SMS, email and RCS business messaging. Brian Long and Andrew Jones, who earlier founded the mobile advertising start-up TapCommerce, which Twitter acquired, started the company in 2016, and it has offices in San Francisco, London and Sydney. Attentive serves more than 8,000 brands, reported $500 million in annual recurring revenue in 2024, and says customer campaigns generated about $1.8 billion of online sales over Cyber Week 2023. It sells the platform as software as a service. Funding includes a $230 million Series D led by Coatue at a $2.2 billion valuation in September 2020 and a $470 million Series E in March 2021. Amit Jhawar, formerly chief executive of Venmo, became chief executive in June 2023, and the company had about 1,500 employees in March 2025.
Founded
2016
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$250M (Mar 2021)
Valuation
$6.9B (Mar 2021)
Attentive Valuation
Attentive is currently valued at $6.9B, based on its Series E in March 2021. Read the announcement ↗
The $470M round was led by Coatue, with participation from IVP, TCV, Tiger Global, Gutbrain Ventures, D1 Capital Partners and 1 other investor.
Attentive's valuation has grown 138x from $50M at its Series A in February 2018 to $6.9B in March 2021, across 4 priced rounds.
Attentive valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Mar 2021 | Series E | $6.9B | 27.6x |
| Sep 2020 | Series D | $2.2B | - |
| Aug 2019 | Series B | $300M | - |
| Feb 2018 | Series A | $50M | - |
Attentive Revenue
Attentive's latest recorded revenue is $250M, as of its Series E in March 2021. At a $6.9B valuation, that implies a 27.6x revenue multiple.
Attentive revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Mar 2021 | $250M | $6.9B | 27.6x | Series E |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Attentive Funding History
Attentive has raised a total of $863M across 6 funding rounds.
Attentive's first fundraising round was a $13M Series A in February 2018. The most recent completed round was a $470M Series E in March 2021.
Attentive funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2021 | Series E | Coatue (lead); IVP; TCV; Tiger Global; Gutbrain Ventures; D1 Capital Partners; Base10 Partners | $470M | $6.9B | Attentive announced a $470 million Series E in March 2021. Press reports described Coatue and Tiger Global as leading investors, with the round valuing the company at about $7 billion, up from $2.2 billion at its $230 million Series D six months earlier. Attentive operates a text-message and email marketing platform used by retail and e-commerce brands, and it later added RCS business messaging and AI-driven features. The company says it reached $500 million in annual recurring revenue in 2024 and serves more than 8,000 brands. Co-founders Brian Long and Andrew Jones started the New York-based business in 2016, and Amit Jhawar, formerly chief executive of Venmo, became chief executive in June 2023 with Long moving to executive chairman. Attentive considered a public listing in 2024 but postponed it. Attentive did not publish revenue for the period around the round. |
| Sep 2020 | Series D | Coatue (lead); Sozo Ventures; Eniac Ventures; Wellington Management; IVP; NextView Ventures; High Alpha; Sequoia Capital; Tiger Global; Sapphire Ventures; D1 Capital Partners; Bain Capital Ventures; Atomico | $230M | $2.2B | Attentive is a personalized text messaging SaaS platform for brands and organizations, helping customers engage mobile audiences to drive online sales, working with over 2,000 businesses including Sephora, Tapestry, Urban Outfitters, Michaels, Steve Madden, and Jack in the Box. On average, it drives 18.5% of customers' total online revenue, with a focus on mobile transactions, and has powered billions of dollars in transactions. On September 23, 2020, Attentive raised $230 million in a Series D funding round led by Coatue at a $2.2 billion valuation, marking its unicorn status. New investors included Tiger Global, Wellington Management Company, D1 Capital Partners, Atomico, and Sozo Ventures, alongside existing backers like Bain Capital Ventures, Sequoia, Sequoia Capital Global Equities, IVP, Eniac Ventures, NextView Ventures, High Alpha, and Sapphire Ventures. This brought total capital raised to $394 million, with $340 million secured in 2020 alone, following a $110 million Series C extension in April 2020. The funds were allocated to accelerate product innovation, business growth, and hiring top talent. At the time, Attentive had over 400 full-time employees, a 310% year-over-year headcount increase, with more hires post-COVID remote transition than pre-March 2020. The company was ranked #8 on LinkedIn's Top 50 Startups in the US and emphasized product and engineering roles in hiring. Attentive positioned itself as a leader in mobile messaging due to its immediacy, relevancy, and ease of use, impressing investors like Coatue's Lucas Swisher with its growth and performance. |
| Apr 2020 | Series C | Coatue (lead); Sequoia Capital (lead) | $40M | - | Attentive is a personalized text messaging SaaS platform that enables businesses to engage customers via mobile messaging for e-commerce, retail, and other sectors. In April 2020, the company extended its Series C funding round to a total of $110 million, adding Sequoia Capital Global Equities and Coatue as new investors alongside the initial $70 million led by Sequoia and IVP. This extension came less than six months after the Series B announcement and brought total capital raised to $164 million, with $150 million in the prior eight months. The funds were allocated to accelerate product innovation, business growth, and support customers amid the COVID-19 climate, including a dedicated fund for e-commerce, retail, food and beverage, and educational institutions to access Attentive's technology and guidance. Prior to this, Attentive had raised $40 million in a Series B round in August 2019 led by Sequoia Capital, with participation from Bain Capital Ventures, IVP, and others. Following the Series C extension, Attentive quickly progressed to a $230 million Series D in September 2020 led by Coatue at a $2.2 billion valuation, with new investors including Tiger Global and Wellington Management, bringing total funding to $394 million, of which $340 million was raised in 2020. By then, Attentive served over 2,000 customers like Sephora and Urban Outfitters, driving billions in transactions, and had grown headcount by 310% year-over-year to over 400 employees. |
| Jan 2020 | Series C | IVP (lead); Sequoia Capital (lead); Eniac Ventures; NextView Ventures; David Spector | $70M | - | Attentive announced a $70 million Series C investment on 29 January 2020, led by Sequoia Capital and IVP, with participation from existing investors Eniac Ventures and NextView Ventures. The round came less than six months after its $40 million Series B and brought the total capital raised to $124 million. Attentive provides a mobile messaging platform that lets retailers send personalized, two-way text messages to shoppers, and it said it worked with more than 750 businesses, including Coach, Urban Outfitters, CB2, PacSun, Lulus, Party City and Jack in the Box. Chief executive Brian Long said the company was growing faster than it had expected and was raising the money opportunistically rather than out of necessity. Co-founders Long and Andrew Jones had previously founded TapCommerce, which Twitter acquired. No valuation was disclosed, and the round was extended by a further $40 million in April 2020. |
| Aug 2019 | Series B | Sequoia Capital (lead); Eniac Ventures; IVP; NextView Ventures; High Alpha; Bain Capital Ventures | $40M | $300M | Attentive is a mobile messaging platform that enables retailers to personalize SMS communications with consumers, offering higher engagement rates compared to email. Founded by Brian Long and Andrew Jones, previously of TapCommerce (acquired by Twitter), the company targets brands seeking effective direct-to-consumer marketing amid declining email performance. By August 2019, Attentive served over 400 retail brands including Sephora, Urban Outfitters, Coach, CB2, and Jack in the Box, with platform messages achieving click-through rates above 30%. In its Series B round around July/August 2019, Attentive raised $40 million led by Sequoia Capital, with participation from Bain Capital Ventures, Eniac Ventures, NextView Ventures, IVP, and High Alpha. The funding aimed to scale operations, expand the engineering and sales teams, accelerate product innovation, and support rapid business growth to meet demand from mobile-first audiences. This followed a $14 million Series A in 2018 led by Bain Capital Ventures, bringing total capital to $54 million pre-Series C. |
| Feb 2018 | Series A | Bain Capital Ventures (lead); Eniac Ventures; NextView Ventures | $13M | $50M | Attentive is a New York-based personalized mobile messaging platform for e-commerce and retail brands, specializing in AI-powered SMS and email solutions to drive customer engagement and online revenue. The company raised a $13 million Series A round in February 2018, led by Bain Capital Ventures with participation from Eniac Ventures and NextView Ventures. This investment was made at a $50 million valuation to expand the customer base, enhance product features, grow the team, and launch new capabilities in mobile marketing. The funding supported Attentive's positioning in conversational commerce, leveraging high open rates over 90%, click-through rates over 30%, and 25x ROI for brands. Bain Capital Ventures had prior success with the founders from their previous venture TapCommerce, acquired by Twitter. The round accelerated operations amid rising smartphone usage and mobile-first consumer behavior among younger generations. |
Who has invested in Attentive?
17 investors have backed Attentive across its funding rounds, including Sequoia Capital, IVP, Eniac Ventures, NextView Ventures, Bain Capital Ventures and Coatue.
Lead investors include Coatue, Sequoia Capital, IVP and Bain Capital Ventures.
Attentive Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Participant | Feb 2018 | ||
| 4 | Lead | Aug 2019 | ||
| 4 | Participant | Feb 2018 | ||
| 4 | Lead | Aug 2019 | ||
| 3 | Lead | Feb 2018 | ||
| 3 | Lead | Apr 2020 | ||
| 2 | Participant | Aug 2019 | ||
| 2 | Participant | Sep 2020 | ||
| 2 | Participant | Sep 2020 | ||
| 1 | Participant | Sep 2020 | ||
| 1 | Participant | Sep 2020 | ||
| 1 | Participant | Mar 2021 | ||
| 1 | Participant | Jan 2020 | ||
This data is available for Pro users. Sign up to see all 17 Attentive investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Attentive
Attentive has acquired 2 companies to date.
Last acquisition by Attentive was on June 9th 2021. Attentive acquired Tone for undisclosed valuation.
Latest Acquisitions by Attentive
| Description | Tone is a conversational SMS marketing platform for e-commerce brands headquartered in Cambridge, Massachusetts. Founded in 2017, it acquires opt-in subscribers, automates abandoned cart recovery, and handles two-way messaging with human oversight. Tone integrates with Shopify, Klaviyo, and Gorgias for order updates, promotions, and support, processing millions of messages monthly. | Privy is a Boston-headquartered e-commerce marketing platform established in 2011. It delivers email automation, SMS campaigns, pop-up forms, and referral programs tailored for Shopify and BigCommerce merchants. The platform enables abandoned cart recovery, upsell offers, and customer segmentation to drive revenue growth for direct-to-consumer brands in fashion, beauty, and wellness sectors. Privy integrates with Klaviyo and Google Analytics for enhanced performance tracking and operates primarily in North America with a focus on small to mid-sized online stores. |
| HQ Country | ||
| HQ City | - | Boston, MA |
| Deal Date | 9 Jun 2021 | 4 Jun 2021 |
| Valuation | undisclosed | $120M |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Attentive acquisitions and their M&A valuation multiples. Start Free Trial | ||
Attentive Competitors
Attentive competitors include listed companies like SoundHound and Sprout Social, and private ones like Gong, Talkdesk, Outreach and Nextiva.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $7.3B | - | ||
| Private | - | - | $10B | - | ||
| Private | $125M | - | $4.4B | 35.2x | ||
| Private | $250M | - | $2.7B | 10.8x | ||
| Publicly listed | $169M | $19M | $1.9B | 7.4x | ||
| Publicly listed | $458M | ($31M) | $730M | 1.3x |
Attentive Public Comps
Attentive is still privately-owned, but its public comps include RingCentral, Amdocs, NICE, Zeta Global, Box, Dropbox, Doximity, Klaviyo, Braze and Pegasystems.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2.5B | $339M | 3.2x | 3.0x | 23.4x | 11.0x | |||
| $4.5B | $922M | 1.7x | 1.6x | 8.1x | 6.2x | |||
| $2.9B | $849M | 2.1x | 2.0x | 7.4x | 6.6x | |||
| $1.3B | $39M | 5.9x | 4.4x | 196.1x | 20.0x | |||
| $1.2B | $124M | 5.6x | 5.2x | 52.7x | 16.7x | |||
| $2.5B | $854M | 4.3x | 4.3x | 12.6x | 9.2x | |||
| $645M | $229M | 8.0x | 7.8x | 22.6x | 15.4x | |||
| $1.2B | ($51M) | 4.1x | 3.4x | (97.7x) | 21.4x | |||
This data is available for Pro users. Sign up to see all Attentive competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Attentive
| When was Attentive founded? | Attentive was founded in 2016. |
| Where is Attentive headquartered? | Attentive is headquartered in New York City, NY, United States. |
| Is Attentive publicly listed? | No, Attentive is a private, VC-backed company. |
| What is Attentive's valuation? | Attentive was last valued at $6.9B in its Series E in March 2021. |
| How much funding has Attentive raised? | Attentive has raised $863M across 6 funding rounds. |
| What was Attentive's last funding round? | Attentive's last funding round was a $470M Series E in March 2021, led by Coatue. |
| Who are Attentive's investors? | Attentive's investors include Eniac Ventures, IVP, NextView Ventures, Sequoia Capital, Bain Capital Ventures, Coatue, High Alpha, Tiger Global, D1 Capital Partners, Sozo Ventures and 7 others. |
| What is Attentive's revenue? | Attentive's latest recorded revenue is $250M (March 2021). |
| What is Attentive's revenue multiple? | Attentive's latest valuation implies a 27.6x revenue multiple ($6.9B valuation on $250M of revenue). |
| Which companies are comparable to Attentive? | Companies comparable to Attentive include Gong, Talkdesk, Outreach, Nextiva, SoundHound and Sprout Social. |
| How many companies has Attentive acquired? | Attentive has acquired 2 companies, including Tone and Privy. |
| What was the largest acquisition by Attentive? | The $120M acquisition of Privy in June 2021 is the largest acquisition Attentive has made to date. |
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