Bloomreach Revenue, Valuation, Funding & Investors

Bloomreach is valued at $2.2B as of February 2022, a 14.7x multiple on its last reported $150M revenue.

Last Bloomreach valuation

$2.2B

Series F · Feb 2022

Last Bloomreach funding round

$175M

Series F · Feb 2022

Bloomreach revenue

$150M

Series F · Feb 2022

Key investors in Bloomreach

  • Bain Capital Ventures
  • Sixth Street
  • Lightspeed Venture Partners
  • New Enterprise Associates
  • Salesforce Ventures
  • Battery Ventures

Bloomreach Overview

About Bloomreach

Bloomreach is an Amsterdam-headquartered provider of the Commerce Experience Cloud for digital commerce. Discovery delivers AI-powered search and merchandising, Content manages headless CMS sites, and Engagement unifies customer data platforms with marketing automation. It powers experiences for over 850 brands including Albertsons, Staples, Puma, Bosch, and Marks & Spencer, integrating with partners like Salesforce, SAP, and Accenture.


Founded

2009

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$150M (Feb 2022)

Valuation

$2.2B (Feb 2022)

Bloomreach Valuation

Bloomreach is currently valued at $2.2B, based on its Series F in February 2022.

The $175M round was led by Goldman Sachs Asset Management, with participation from Sixth Street and Bain Capital Ventures.

Bloomreach's valuation has grown 2.4x from $900M at its Series E in January 2021 to $2.2B in February 2022, across 2 priced rounds.

Bloomreach valuation by funding round

Revenue multiple
Bloomreach valuation by funding round
DateStageValuationRevenue Multiple
Feb 2022Series F$2.2B14.7x
Jan 2021Series E$900M3.5x

Bloomreach Revenue

Bloomreach's latest recorded revenue is $150M, as of its Series F in February 2022. At a $2.2B valuation, that implies a 14.7x revenue multiple.

Revenue moved from $260M in January 2021 to $150M in February 2022, while the revenue multiple moved from 3.5x to 14.7x.

Bloomreach revenue by funding round

Bloomreach revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Feb 2022$150M$2.2B14.7xSeries F
Jan 2021$260M$900M3.5xSeries E

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Bloomreach Funding History

Bloomreach has raised a total of $381M across 3 funding rounds.

Bloomreach's first fundraising round was a $56M Series D in January 2016. The most recent completed round was a $175M Series F in February 2022.

Bloomreach funding rounds

Bloomreach funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2022Series FGoldman Sachs Asset Management (lead); Sixth Street; Bain Capital Ventures$175M$2.2BBloomreach is an AI-powered commerce platform focused on personalization, unifying real-time customer and product data to deliver tailored e-commerce experiences across channels. The company raised $175 million in a funding round led by Goldman Sachs Asset Management, with participation from Bain Capital Ventures and Sixth Street, announced around February 2022. At the close of 2022, Bloomreach reported surpassing $150 million in annual recurring revenue (ARR), up from $100 million in 2021, marking its strongest quarterly performance to date. This growth followed the investment and was driven by personalized email campaigns, composable commerce architectures, and AI features that boosted key e-commerce metrics, such as a 72% increase in Black Friday emails to 331 million and 50% rise in SMS messages. Bloomreach emphasized balanced cash burn with growth amid economic challenges like supply chain issues and inflation. The company planned to invest in R&D for its data engine and personalization platform, expand its partner ecosystem, and grow geographically in North America and Europe. It has long incorporated AI into products like email and testing tools, with early explorations into technologies like ChatGPT for content generation. Customer metrics improved significantly, including substantial increases in value per email for marketing agents. By 2025, Bloomreach achieved further milestones, surpassing $260 million in ARR, reaching positive free cash flow, and recording net new ARR highs, propelled by its Loomi AI agentic platform. Nearly half of customers adopted next-generation AI agents, doubling year-over-year, while those with multiple agents quadrupled. The conversational shopping agent saw 113% higher engagement during holidays. Bloomreach expanded globally with a new APAC data center, hires in Australia/New Zealand, and growth in Spain/Italy, plus partnerships with AWS (Retail Competency), Databricks, and Captain Up. New customers included Thirdlove, ALDO, Halfords, and SPANX, with expansions at Next and Desigual.
Jan 2021Series ESixth Street (lead)$150M$900MBloomreach, founded in 2009, develops the Commerce Experience Cloud, an API-first platform providing AI-driven product discovery, search, merchandising, content management, and personalization tools for e-commerce businesses to enhance customer experiences and drive conversions. In January 2021, the company raised a $150 million Series E round led by Sixth Street Growth, valuing Bloomreach at a post-money valuation of $900 million, as reported by TechCrunch. This investment coincided with the acquisition of Exponea, a customer data and experience platform, adding marketing automation capabilities, 200 employees, and 250 new customers to reach a total of 750 clients. The funding was aimed at fueling growth in AI and machine learning for personalization, supporting the Exponea integration, and capitalizing on surging e-commerce demand accelerated by the COVID-19 pandemic, which drove record performance in the second half of 2020. Sixth Street Growth, a platform specializing in non-control investments for growth companies, highlighted Bloomreach's leadership in digital commerce experiences. This Series E positioned Bloomreach for expansion ahead of its next $175 million Series F in February 2022, led by Goldman Sachs Asset Management with participation from Bain Capital Ventures and Sixth Street, which more than doubled the valuation to $2.2 billion. The 2021 round built on prior funding including Series A ($5M, 2009), Series B ($11M, 2010), and others, bringing total capital raised to over $422 million by 2022. Bloomreach continued growth with headless CMS launches, new features in discovery and engagement pillars, and global go-to-market expansion.
Jan 2016Series DSalesforce Ventures; New Enterprise Associates; Battery Ventures; Lightspeed Venture Partners; Bain Capital Ventures$56M--

Who has invested in Bloomreach?

7 investors have backed Bloomreach across its funding rounds, including Bain Capital Ventures, Sixth Street, Lightspeed Venture Partners, New Enterprise Associates, Salesforce Ventures and Battery Ventures.

Lead investors include Goldman Sachs Asset Management and Sixth Street.


Bloomreach Investors

Investors in Bloomreach by funding rounds participated
InvestorHQRoundsRoleFirst check
Sixth StreetUnited StatesSan Francisco, CA2LeadJan 2021
Bain Capital VenturesUnited StatesSan Francisco, CA2ParticipantJan 2016
Salesforce VenturesUnited StatesSan Francisco, CA1ParticipantJan 2016
New Enterprise AssociatesUnited StatesSan Francisco, CA1ParticipantJan 2016
Battery VenturesUnited StatesBoston, MA1ParticipantJan 2016

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Acquisitions by Bloomreach

Bloomreach has acquired 3 companies to date.

Last acquisition by Bloomreach was on January 23rd 2024. Bloomreach acquired Radiance Commerce for undisclosed valuation.


Latest Acquisitions by Bloomreach

Radiance Commerce
Exponea
Hippo
Description
Radiance Commerce is a provider of AI-driven tools for e-commerce brands and retailers. Its flagship product, Radiance SmartChat, deploys large language models as a shopping concierge to assist customers through product discovery and checkout processes. The platform integrates with major e-commerce sites to boost conversion rates. Headquartered in San Francisco, the company targets mid-sized online stores seeking conversational commerce enhancements.
Exponea is a Prague-based customer data platform now part of Bloomreach, enabling omni-channel personalization. It processes behavioral data for real-time campaigns across email, web, and mobile, serving e-commerce brands like Zalando and Sephora with segmentation and A/B testing tools.
-
HQ CountryUnited StatesUnited StatesNetherlands
HQ City
San Francisco, CA
New York City, NY
-
Deal Date23 Jan 202426 Jan 202126 Oct 2016
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Bloomreach Competitors

Bloomreach competitors include listed companies like Rezolve AI, GigaCloud Technology, Wix.com and Infomart, and private ones like Rokt and Attentive.

Public and private companies comparable to Bloomreach
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$950M4.0x
GigaCloud TechnologyUnited StatesUnited StatesPublicly listed$1.3B$158M$1.9B1.4x
Wix.comUnited StatesUnited StatesPublicly listed$2B($13M)$3.3B2.0x
RoktUnited StatesNew York City, NYPrivate$600M-$3.5B5.8x
InfomartJapanJapanPublicly listed$121M$31M$1.2B8.6x
AttentiveUnited StatesHoboken, NJPrivate$125M-$6.9B55.2x

Bloomreach Public Comps

Bloomreach is still privately-owned, but its public comps include Karooooo, DoubleVerify, Business-intelligence, Shanghai DZH, Innodata, Xinhua Winshare, GigaCloud Technology, Planisware, Marketingforce Management and SoundHound.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Karooooo$337M$148M6.3x5.7x14.3x13.8x
DoubleVerify$748M$136M2.7x2.5x14.6x7.4x
Business-intelligence$389M$54M6.6x5.9x47.7x-
Shanghai DZH$123M($545K)18.1x-(4082.3x)-
Innodata$252M$47M6.8x5.2x36.6x22.7x
Xinhua Winshare$1.7B$248M0.4x0.4x2.9x3.4x
GigaCloud Technology$1.3B$158M1.6x1.4x12.8x10.6x
Planisware$228M$78M7.3x6.7x21.5x18.4x

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Common questions about Bloomreach

When was Bloomreach founded?Bloomreach was founded in 2009.
Where is Bloomreach headquartered?Bloomreach is headquartered in San Francisco, CA, United States.
Is Bloomreach publicly listed?No, Bloomreach is a private, VC-backed company.
What is Bloomreach's valuation?Bloomreach was last valued at $2.2B in its Series F in February 2022.
How much funding has Bloomreach raised?Bloomreach has raised $381M across 3 funding rounds.
What was Bloomreach's last funding round?Bloomreach's last funding round was a $175M Series F in February 2022, led by Goldman Sachs Asset Management.
Who are Bloomreach's investors?Bloomreach's investors include Sixth Street, Bain Capital Ventures, Salesforce Ventures, New Enterprise Associates, Battery Ventures, Lightspeed Venture Partners and Goldman Sachs Asset Management.
What is Bloomreach's revenue?Bloomreach's latest recorded revenue is $150M (February 2022).
What is Bloomreach's revenue multiple?Bloomreach's latest valuation implies a 14.7x revenue multiple ($2.2B valuation on $150M of revenue).
Which companies are comparable to Bloomreach?Companies comparable to Bloomreach include Rezolve AI, GigaCloud Technology, Wix.com, Rokt, Infomart and Attentive.
How many companies has Bloomreach acquired?Bloomreach has acquired 3 companies, including Radiance Commerce, Exponea and Hippo.

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