Syndigo Valuation, Funding & Investors

Syndigo is valued at $2B as of December 2020.

Last Syndigo valuation

$2B

Undisclosed stage · Dec 2020

Last Syndigo funding round

Undisclosed stage

Amount undisclosed · Dec 2020

Key investors in Syndigo

  • Summit Partners

Syndigo Overview

About Syndigo

Syndigo is a Chicago-headquartered product content management company established in 1996. Its Content Experience Hub syndicates digital assets like images, nutrition data, and specs across 1 billion-plus products to retailers including Walmart, Amazon, and Target. The platform serves 15,000 brands globally with analytics for omnichannel commerce.


Founded

1973

HQ

United StatesChicago, IL

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$2B (Dec 2020)

Syndigo Valuation

Syndigo is currently valued at $2B, based on its undisclosed-stage round in December 2020. Read the announcement ↗

The round included Summit Partners.

Syndigo valuation by funding round

Syndigo valuation by funding round
DateStageValuation
Dec 2020Undisclosed stage$2B

Syndigo Funding History

Syndigo has raised 1 funding round.

Syndigo funding rounds
DateStageInvestorsValuationDeal Summary
Dec 2020Undisclosed stageSummit Partners$2BSummit Partners made a growth equity investment in Syndigo in December 2020, with existing investor The Jordan Company also participating in the round. The investment is intended to support Syndigo's global growth and expansion of its service offerings for retailer, manufacturer and distributor clients. Financial terms were not disclosed by the parties, although Bloomberg News reported before the announcement that the deal valued Syndigo at nearly USD 2 billion. Syndigo provides a software-as-a-service platform for product information management and syndication, built around its Content Experience Hub. It served more than 12,000 manufacturers and 1,750 retailers and distributors across North America, Latin America and Europe, and added more than 1,500 clients in 2020. Paul Salay was chief executive at the time. Syndigo is headquartered in Chicago, Illinois.

Who has invested in Syndigo?

1 investor has backed Syndigo across its funding rounds, including Summit Partners.


Syndigo Investors

Investors in Syndigo by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Syndigo

Syndigo has acquired 9 companies to date.

Last acquisition by Syndigo was on March 9th 2026. Syndigo acquired Taggstar for undisclosed valuation.


Latest Acquisitions by Syndigo

Taggstar
1WorldSync
Riversand
Attribytes
Description
Taggstar is a London-based eCommerce platform providing real-time social proof notifications like purchase trends and reviews. Integrated with sites such as Very.co.uk, Matalan, and TUI, Taggstar boosts conversion rates through messages on product pages. The firm founded by ex-lastminute.com executive Fraser Robinson serves UK retailers with A/B tested displays.
1WorldSync is a global product information network and data pool operator that syndicates trusted product data among trading partners to streamline retail and supply chain operations.
Riversand is a Houston, Texas-headquartered provider of master data management and product information management software. The platform supports multichannel syndication for retailers and manufacturers, integrating with ERP systems like SAP and Oracle. Riversand offers cloud and on-premises deployments with AI-driven data governance for industries including consumer goods and high-tech. Founded in 2001, it serves global brands like Coca-Cola and Whirlpool across 50 countries.
Attribytes is a cloud platform for foodservice data management serving distributors, manufacturers, and operators. Its tools include View My Product for item specifications, collaboration dashboards, pricing modules, and logistics tracking. The system enhances online shopping with rich product content and purchase analytics to drive sales. Headquartered in Atlanta, Attribytes connects over 500 suppliers across North America.
HQ CountryUnited KingdomUnited StatesUnited StatesUnited States
HQ City
London
-
Houston, TX
Phoenix, AZ
Deal Date9 Mar 20263 Sep 202526 May 20211 Oct 2020
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Syndigo Competitors

Syndigo competitors include listed companies like GigaCloud Technology and Xinhua Winshare, and private ones like Bloomreach, Framer, commercetools and NuCom Group.

Public and private companies comparable to Syndigo
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
BloomreachUnited StatesSan Francisco, CAPrivate$150M-$2.2B14.7x
FramerNetherlandsAmsterdamPrivate$50M-$2B40.0x
GigaCloud TechnologyUnited StatesUnited StatesPublicly listed$1.3B$158M$2.1B1.5x
commercetoolsGermanyMunichPrivate$150M-$1.9B12.7x
NuCom GroupGermanyMunichPrivate$795M-$2.2B2.8x
Xinhua WinshareChinaChinaPublicly listed$1.7B$250M$2.4B0.7x

Syndigo Public Comps

Syndigo is still privately-owned, but its public comps include Karooooo, Planisware, GigaCloud Technology, DoubleVerify, Amplitude, Business-intelligence, Shanghai DZH, Xinhua Winshare, Innodata and Lightspeed Commerce.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Karooooo$329M$145M6.3x5.5x14.3x13.4x
Planisware$221M$75M8.4x7.5x24.6x20.5x
GigaCloud Technology$1.3B$158M1.7x1.5x14.0x11.0x
DoubleVerify$748M$136M2.6x2.5x14.5x7.3x
Amplitude$343M($76M)5.8x5.0x(26.4x)116.7x
Business-intelligence$392M$54M6.1x5.5x43.9x-
Shanghai DZH$124M($549K)17.8x-(4035.1x)-
Xinhua Winshare$1.7B$250M0.7x0.7x4.9x5.9x

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Common questions about Syndigo

When was Syndigo founded?Syndigo was founded in 1973.
Where is Syndigo headquartered?Syndigo is headquartered in Chicago, IL, United States.
Is Syndigo publicly listed?No, Syndigo is a private, VC-backed company.
What is Syndigo's valuation?Syndigo was last valued at $2B in its undisclosed-stage round in December 2020.
What was Syndigo's last funding round?Syndigo's last funding round was a undisclosed-stage round in December 2020.
Who are Syndigo's investors?Syndigo's investors include Summit Partners.
Which companies are comparable to Syndigo?Companies comparable to Syndigo include Bloomreach, Framer, GigaCloud Technology, commercetools, NuCom Group and Xinhua Winshare.
How many companies has Syndigo acquired?Syndigo has acquired 9 companies, including Taggstar, 1WorldSync, Riversand, Attribytes and Kwikee.

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