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- Syndigo
Syndigo Valuation, Funding & Investors
Syndigo is valued at $2B as of December 2020.
Last Syndigo valuation
$2B
Undisclosed stage · Dec 2020
Last Syndigo funding round
Undisclosed stage
Amount undisclosed · Dec 2020
Key investors in Syndigo
Summit Partners
About Syndigo
Syndigo is a Chicago-headquartered product content management company established in 1996. Its Content Experience Hub syndicates digital assets like images, nutrition data, and specs across 1 billion-plus products to retailers including Walmart, Amazon, and Target. The platform serves 15,000 brands globally with analytics for omnichannel commerce.
Founded
1973
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$2B (Dec 2020)
Syndigo Valuation
Syndigo is currently valued at $2B, based on its undisclosed-stage round in December 2020. Read the announcement ↗
The round included Summit Partners.
Syndigo valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Dec 2020 | Undisclosed stage | $2B |
Syndigo Funding History
Syndigo has raised 1 funding round.
| Date | Stage | Investors | Valuation | Deal Summary |
|---|---|---|---|---|
| Dec 2020 | Undisclosed stage | Summit Partners | $2B | Summit Partners made a growth equity investment in Syndigo in December 2020, with existing investor The Jordan Company also participating in the round. The investment is intended to support Syndigo's global growth and expansion of its service offerings for retailer, manufacturer and distributor clients. Financial terms were not disclosed by the parties, although Bloomberg News reported before the announcement that the deal valued Syndigo at nearly USD 2 billion. Syndigo provides a software-as-a-service platform for product information management and syndication, built around its Content Experience Hub. It served more than 12,000 manufacturers and 1,750 retailers and distributors across North America, Latin America and Europe, and added more than 1,500 clients in 2020. Paul Salay was chief executive at the time. Syndigo is headquartered in Chicago, Illinois. |
Who has invested in Syndigo?
1 investor has backed Syndigo across its funding rounds, including Summit Partners.
Syndigo Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
This data is available for Pro users. Sign up to see all 1 Syndigo investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Syndigo
Syndigo has acquired 9 companies to date.
Last acquisition by Syndigo was on March 9th 2026. Syndigo acquired Taggstar for undisclosed valuation.
Latest Acquisitions by Syndigo
| Description | Taggstar is a London-based eCommerce platform providing real-time social proof notifications like purchase trends and reviews. Integrated with sites such as Very.co.uk, Matalan, and TUI, Taggstar boosts conversion rates through messages on product pages. The firm founded by ex-lastminute.com executive Fraser Robinson serves UK retailers with A/B tested displays. | 1WorldSync is a global product information network and data pool operator that syndicates trusted product data among trading partners to streamline retail and supply chain operations. | Riversand is a Houston, Texas-headquartered provider of master data management and product information management software. The platform supports multichannel syndication for retailers and manufacturers, integrating with ERP systems like SAP and Oracle. Riversand offers cloud and on-premises deployments with AI-driven data governance for industries including consumer goods and high-tech. Founded in 2001, it serves global brands like Coca-Cola and Whirlpool across 50 countries. | Attribytes is a cloud platform for foodservice data management serving distributors, manufacturers, and operators. Its tools include View My Product for item specifications, collaboration dashboards, pricing modules, and logistics tracking. The system enhances online shopping with rich product content and purchase analytics to drive sales. Headquartered in Atlanta, Attribytes connects over 500 suppliers across North America. | |
| HQ Country | |||||
| HQ City | London | - | Houston, TX | Phoenix, AZ | |
| Deal Date | 9 Mar 2026 | 3 Sep 2025 | 26 May 2021 | 1 Oct 2020 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Syndigo acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Syndigo Competitors
Syndigo competitors include listed companies like GigaCloud Technology and Xinhua Winshare, and private ones like Bloomreach, Framer, commercetools and NuCom Group.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $150M | - | $2.2B | 14.7x | ||
| Private | $50M | - | $2B | 40.0x | ||
| Publicly listed | $1.3B | $158M | $2.1B | 1.5x | ||
| Private | $150M | - | $1.9B | 12.7x | ||
| Private | $795M | - | $2.2B | 2.8x | ||
| Publicly listed | $1.7B | $250M | $2.4B | 0.7x |
Syndigo Public Comps
Syndigo is still privately-owned, but its public comps include Karooooo, Planisware, GigaCloud Technology, DoubleVerify, Amplitude, Business-intelligence, Shanghai DZH, Xinhua Winshare, Innodata and Lightspeed Commerce.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $329M | $145M | 6.3x | 5.5x | 14.3x | 13.4x | |||
| $221M | $75M | 8.4x | 7.5x | 24.6x | 20.5x | |||
| $1.3B | $158M | 1.7x | 1.5x | 14.0x | 11.0x | |||
| $748M | $136M | 2.6x | 2.5x | 14.5x | 7.3x | |||
| $343M | ($76M) | 5.8x | 5.0x | (26.4x) | 116.7x | |||
| $392M | $54M | 6.1x | 5.5x | 43.9x | - | |||
| $124M | ($549K) | 17.8x | - | (4035.1x) | - | |||
| $1.7B | $250M | 0.7x | 0.7x | 4.9x | 5.9x | |||
This data is available for Pro users. Sign up to see all Syndigo competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Syndigo
| When was Syndigo founded? | Syndigo was founded in 1973. |
| Where is Syndigo headquartered? | Syndigo is headquartered in Chicago, IL, United States. |
| Is Syndigo publicly listed? | No, Syndigo is a private, VC-backed company. |
| What is Syndigo's valuation? | Syndigo was last valued at $2B in its undisclosed-stage round in December 2020. |
| What was Syndigo's last funding round? | Syndigo's last funding round was a undisclosed-stage round in December 2020. |
| Who are Syndigo's investors? | Syndigo's investors include Summit Partners. |
| Which companies are comparable to Syndigo? | Companies comparable to Syndigo include Bloomreach, Framer, GigaCloud Technology, commercetools, NuCom Group and Xinhua Winshare. |
| How many companies has Syndigo acquired? | Syndigo has acquired 9 companies, including Taggstar, 1WorldSync, Riversand, Attribytes and Kwikee. |
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