Olist Valuation, Funding & Investors

Olist is valued at $1.5B as of December 2021.

See full Olist profile

Last Olist valuation

$1.5B

Series E · Dec 2021

Last Olist funding round

$186M

Series E · Dec 2021

Cumulative funding Olist raised

$322M

across 8 funding rounds

Key investors in Olist

Olist Overview

About Olist

Olist is a Brazilian software company that sells an enterprise resource planning system and a marketplace integration hub to small and medium-sized online and offline retailers. Merchants use it to list products on large marketplaces, manage orders, stock and shipping, and receive payments and credit through its financial services. It was founded by Tiago Dalvi and is headquartered in Curitiba. Backers include SoftBank, Wellington Management, Goldman Sachs Asset Management, Valor Capital Group and Redpoint eventures. A USD 186 million Series E in December 2021 valued the company at USD 1.5 billion. It bought Clickspace, PAX, VNDA and Tiny between 2020 and 2021, and in 2025 acquired the credit fintech Flip while arranging a BRL 90 million receivables fund.


Founded

2015

HQ

BrazilCuritiba

Website

olist.com

Status

Privately held

Customer focus

B2B

Revenue model

Commission, Subscription

Valuation

$1.5B (Dec 2021)

Olist Valuation

Olist is currently valued at $1.5B, based on its Series E in December 2021. Read the announcement ↗

The $186M round was led by Wellington Management, with participation from Altitude Ventures, Corton Capital, Citrino Ventures, Globo Ventures, SoftBank Group and 4 other investors.

Olist valuation by funding round

Olist valuation by funding round
DateStageValuation
Dec 2021Series E$1.5B

Olist Funding History

Olist has raised a total of $322M across 8 funding rounds.

Olist's first fundraising round was a $800K seed round in April 2015. The most recent completed round was a $186M Series E in December 2021.

Olist funding rounds

Olist funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Dec 2021Series EWellington Management (lead); Altitude Ventures; Corton Capital; Citrino Ventures; Globo Ventures; SoftBank Group; Goldman Sachs; Upload Ventures; Kevin Efrusy; Valor Capital Group$186M$1.5BOlist raised US$186 million in a Series E round on 15 December 2021, led by Wellington Management, at a valuation of US$1.5 billion that made it a unicorn. Joining Wellington in the round were funds managed by SoftBank, Corton Capital, Valor Capital Group, Goldman Sachs, Globo Ventures and the angel investor Kevin Efrusy. The round followed a US$23 million Series D extension in April 2021 led by Goldman Sachs Asset Management, which brought the total Series D to US$80 million. Olist, a Brazilian e-commerce marketplace integrator that connects small businesses to larger product marketplaces through a SaaS licensing model, said it tripled in size in 2021 and closed four acquisitions in the previous year, including Clickspace, PAX and VNDA. It also began operations in Mexico and planned to expand across Latin America, and to extend its technology to risk management, accelerated sales and internal credit models for merchants.
Apr 2021Series DGoldman Sachs (lead); Redpoint eventures$23M-Olist is a Brazilian e-commerce platform that integrates small and medium-sized businesses with larger marketplaces, providing SaaS tools for product catalogs, logistics, payments, and market expansion to help merchants sell nationwide and internationally. Founded in 2015, it serves over 200,000 users across 180+ countries as of April 2021. The company raised a $23 million Series D extension on April 15, 2021, led by Goldman Sachs Asset Management with participation from existing investor Redpoint eventures, bringing total Series D to $80 million after prior tranches led by SoftBank. Cumulative funding reached over $126 million, positioning Olist for an eventual IPO. This round supported product development, international expansion, potential acquisitions, and technology enhancements amid booming e-commerce during the pandemic. Olist reported revenue tripling year-over-year in Q1 2021 to a record level and doubling in 2020, though exact figures were not disclosed. The investment highlighted Goldman Sachs' interest in Olist's SMB empowerment model, with plans to integrate with ERPs and complementary solutions. Post-April 2021, Olist continued aggressive growth, raising a $186 million Series E in December 2021 at a $1.5 billion valuation led by Wellington Management, with participation from SoftBank, Goldman Sachs, and others. It tripled in size during 2021, completed four acquisitions including Clickspace (social commerce), PAX (logistics), VNDA, and Tiny ERP, and planned fulfillment services plus expanded financial offerings like credit and risk management.
Nov 2020Series DSoftBank Group (lead); Velt Partners; Peninsula Business Services; FJ Labs; Kevin Efrusy; Valor Capital Group$58M-Olist is a Brazil-based e-commerce platform founded in 2015 that enables small retailers and merchants to integrate with larger marketplaces, providing services including cataloging, market intelligence, logistics, and product exposure through a SaaS model and drop-shipping. The company connects small businesses to bigger product marketplaces, helping entrepreneurs expand their customer base with a capital-light approach. In November 2020, Olist raised R$310 million (approximately $57.5-58 million) in a Series D round led by SoftBank Latin America Ventures, with participation from Valor Capital Group, Peninsula Business Services (Península Participações), Velt Partners, FJ Labs, and angel investor Kevin Efrusy. This followed a 2019 Series C round of around $46-47 million also led by SoftBank with Redpoint eVentures and Valor Capital. The funding will support Olist's growth, product development, acceleration of expansion, and potential mergers and acquisitions. Alongside the round announcement, Olist acquired Clickspace, a Brazilian SaaS provider for e-commerce marketplace management, for an undisclosed amount. At the time, Olist had over 7,000 customers and planned to add up to 100 new employees. Olist operates in the competitive Brazilian e-commerce enablement space, focusing on omnichannel sales adaptation for businesses of all sizes. SoftBank's continued investment underscores confidence in Olist's mission amid rising e-commerce adoption in Latin America.
Oct 2019Series CSoftBank Group (lead); Redpoint eventures; Valor Capital Group$47M-Olist is a Brazilian e-commerce integration platform founded in 2015 that enables smaller merchants and brick-and-mortar retailers to sell their goods through larger online marketplaces. The company provides a SaaS licensing model offering cataloguing services, market intelligence, logistics, product exposure, and an operational dashboard with ERP features and AI-powered categorization to help sellers gain prominence across multiple channels. In October 2019, Olist raised R$190 million ($46.65 million) in Series C funding led by SoftBank's Latin America Innovation Fund, with participation from existing investors Redpoint E.ventures and Valor Capital Group. At the time of this round, Olist served approximately 7,000 merchants and announced plans to grow this to 100,000 merchants within two years. The company later disclosed strong growth, raising an additional $80 million in Series D financing (with $57.5 million in November 2020 and a $23 million extension in April 2021), followed by a $186 million Series E round in December 2021 at a $1.5 billion valuation, during which it had grown to over 45,000 clients and completed four acquisitions including Clickspace, PAX, VNDA, and Tiny ERP.
Apr 2018Series BFJ Labs; Redpoint eventures; Endeavor Catalyst; Valor Capital Group; Bossa Invest$5M-Olist raised US$5 million in April 2018 in what was its third financing round, a Series B. Earlier backers included Endeavor Catalyst, FJ Labs and 500 Startups, and Redpoint eventures and Valor Capital Group continued to back the company in later rounds. The company, based in Curitiba and founded in 2015, connects merchants of all sizes, including physical stores, to the marketplaces of large online retailers through a SaaS model that includes cataloguing, market intelligence, logistics and an operational dashboard. The round preceded the R$190 million Series C led by SoftBank in October 2019, when Olist had about 7,000 partner merchants and planned to reach 100,000 within two years.
Jan 2017SeedRedpoint eventures; Valor Capital Group$2M--
Aug 2016Series ARedpoint eventures; 500 Global--Olist, the Brazilian platform that connects micro and small merchants to the marketplaces of large retailers, closed its second funding round, a Series A, in August 2016. Redpoint eventures led the round, which was also followed by the accelerator 500 Startups and individual investors linked to the retail market. The amount of the investment was not disclosed. As part of the deal, Romero Rodrigues, founder of Buscape and a Redpoint eventures partner in Brazil, took a seat on Olist's board. The company's platform lets merchants, small factories selling directly to consumers, importers, distributors and physical or online stores sell on the marketplaces of the country's largest e-commerce sites such as Submarino, Walmart, Extra and Ponto Frio. The capital was to be used to expand the team and the platform, connecting to new portals and offering more services to customers. The company was led by its founder and CEO Tiago Dalvi.
Apr 2015SeedFabio Gabaldo; Unreasonable Capital; Redpoint eventures; Ian McNish; Flavio Dias; DeNA; Paulo Piccini; Leonardo Teixeira; 500 Global$800K--

Who has invested in Olist?

24 investors have backed Olist across its funding rounds, including Redpoint eventures, Valor Capital Group, SoftBank Group, 500 Global, FJ Labs and Goldman Sachs.

Lead investors include Wellington Management, Goldman Sachs and SoftBank Group.


Olist Investors

Investors in Olist by funding rounds participated
InvestorHQRoundsRoleFirst check
Redpoint eventuresBrazilSão Paulo6ParticipantApr 2015
Valor Capital GroupUnited StatesNew York City, NY5ParticipantJan 2017
SoftBank GroupJapanTokyo3LeadOct 2019
FJ LabsUnited StatesNew York City, NY2ParticipantApr 2018
Goldman SachsUnited StatesNew York City, NY2LeadApr 2021
Kevin EfrusyUnited StatesPark City, UT2ParticipantNov 2020
500 GlobalUnited StatesPalo Alto, CA2ParticipantApr 2015
Altitude VenturesUnited StatesNashville, TN1ParticipantDec 2021
Velt PartnersSpainSan Pablo1ParticipantNov 2020
Fabio GabaldoBrazilSão Paulo1ParticipantApr 2015
Wellington ManagementUnited StatesBoston, MA1LeadDec 2021
Corton CapitalBrazilSão Paulo1ParticipantDec 2021
Peninsula Business ServicesUnited KingdomManchester1ParticipantNov 2020

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Olist

Olist has acquired 5 companies to date.

Last acquisition by Olist was on August 4th 2025. Olist acquired Flip for undisclosed valuation.


Latest Acquisitions by Olist

Flip
Vnda
Tiny
Pax
Description
Flip is a São Paulo-headquartered fintech providing credit lines and working capital to SMBs in Brazil. Founded in 2022, it disburses loans up to R$500,000 via digital underwriting on eCommerce sales data, serving 10,000 merchants across retail and services.
Vnda is a São Paulo-headquartered omni-channel SaaS platform for emerging brands and digital-native vertical brands in Brazil. It powers e-commerce, physical store management, and marketplace integrations for inventory, orders, and customer data. The platform supports over 1,000 retailers with tools for ERP connectivity and multi-channel sales across Latin America.
Tiny is a Bento Gonçalves-based cloud ERP platform tailored for micro and small businesses in Brazil. It streamlines electronic invoicing via NF-e and NFC-e, integrates with e-commerce platforms like Mercado Livre, manages inventory across multiple warehouses, handles financial accounting, and generates billing reports. Established in 2012 in Rio Grande do Sul, the system serves over 100,000 companies nationwide.
Pax is a São Paulo-based mobile logistics platform that facilitates on-demand truck bookings and route optimization for urban freight in Brazil. The app connects businesses with a network of 10,000 drivers operating vans, trucks, and motorcycles for deliveries in cities like São Paulo, Rio de Janeiro, and Belo Horizonte. Pax integrates telematics for live tracking and analytics, serving e-commerce giants and retailers with same-day services. The company expanded to cross-dock warehousing in 2022.
HQ CountryBrazilBrazilBrazilBrazil
HQ City
São Paulo
Porto Alegre
Bento Gonçalves
Barueri
Deal Date4 Aug 202529 Oct 202129 Oct 202121 Dec 2020
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Investments by Olist

Olist has invested in 2 companies to date.

Latest investment by Olist was on March 22nd 2022. Olist invested in nocnoc in their $7M Seed round.


Latest Investments by Olist

nocnoc
nocnoc
FLOKI Technologies
Description
nocnoc is a cross-border eCommerce platform linking Latin American marketplaces with international sellers. It simulates domestic shopping for imports, handling logistics and payments across Brazil, Mexico, and Chile via nocnocstore.com. The service boosts seller volumes in the region without customs friction.
nocnoc is a cross-border eCommerce platform linking Latin American marketplaces with international sellers. It simulates domestic shopping for imports, handling logistics and payments across Brazil, Mexico, and Chile via nocnocstore.com. The service boosts seller volumes in the region without customs friction.
FLOKI Technologies is a Tel Aviv-based market network platform applying AI to procurement for fragmented foodservice industries. The solution connects bars, restaurants, dark kitchens, and dark stores with suppliers for automated ordering and inventory management. Launched in 2021, FLOKI serves clients in Israel and Europe, integrating with POS systems from Lightspeed and Square. The platform negotiates bulk pricing and streamlines payments to match efficiencies of large chains.
HQ CountryUruguayUruguayBrazil
HQ City
Montevideo
Montevideo
São Paulo
Deal Date22 Mar 20221 Mar 202128 Dec 2020
RoundSeedPre-seedPre-seed
Raised$7M$2M$700K
InvestorsIC Ventures; Broadhaven Capital Partners; Caravela Capital; Mouro Capital; Diego Dzodan; Quona CapitalIC Ventures; Caravela Capital; Flavio Dias; Paulo PicciniVivaReal; Apontador Busca Local; Iporanga Ventures
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Olist Competitors

Olist competitors include listed companies like Infomart and GigaCloud Technology, and private ones like AppDirect, Cart.com, Route and Weidian Group.

Public and private companies comparable to Olist
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AppDirectUnited StatesNew York City, NYPrivate$18M-$1.5B-
Cart.comUnited StatesHouston, TXPrivate$176M-$1.6B9.1x
RouteUnited StatesSalt Lake City, UTPrivate--$1.4B-
InfomartJapanJapanPublicly listed$119M$31M$1.3B9.1x
GigaCloud TechnologyUnited StatesUnited StatesPublicly listed$1.3B$158M$2.1B1.5x
Weidian GroupChinaBeijingPrivate--$1.4B-

Olist Public Comps

Olist is still privately-owned, but its public comps include Lightspeed Commerce, Liquidity Services, Focus Technology, Infomart, TBO.com, Izumi Co, Upwork, Riskified, Ibotta and Ziff Davis.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Lightspeed Commerce$1.2B($13M)0.9x0.8x(78.3x)12.9x
Liquidity Services$477M$45M2.5x2.5x26.0x14.8x
Focus Technology$289M$84M4.8x4.3x16.6x14.4x
Infomart$119M$31M10.0x9.1x38.6x33.4x
TBO.com$264M$41M6.2x4.7x40.2x30.1x
Izumi Co$3.6B$296M0.6x0.6x7.0x6.7x
Upwork$788M$180M1.1x1.2x5.0x4.0x
Riskified$345M($31M)2.7x2.3x(29.9x)26.8x

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Common questions about Olist

When was Olist founded?Olist was founded in 2015.
Where is Olist headquartered?Olist is headquartered in Curitiba, Brazil.
Is Olist publicly listed?No, Olist is a private, VC-backed company.
What is Olist's valuation?Olist was last valued at $1.5B in its Series E in December 2021.
How much funding has Olist raised?Olist has raised $322M across 8 funding rounds.
What was Olist's last funding round?Olist's last funding round was a $186M Series E in December 2021, led by Wellington Management.
Who are Olist's investors?Olist's investors include Redpoint eventures, Valor Capital Group, SoftBank Group, FJ Labs, Goldman Sachs, Kevin Efrusy, 500 Global, Altitude Ventures, Velt Partners, Fabio Gabaldo and 14 others.
Which companies are comparable to Olist?Companies comparable to Olist include AppDirect, Cart.com, Route, Infomart, GigaCloud Technology and Weidian Group.
How many companies has Olist acquired?Olist has acquired 5 companies, including Flip, Vnda, Tiny, Pax and Clickspace.
How many companies has Olist invested in?Olist has invested in 2 companies, including nocnoc and FLOKI Technologies.
What was Olist's last investment?In March 2022, Olist invested in nocnoc's $7M seed round alongside IC Ventures, Broadhaven Capital Partners, Caravela Capital and 3 other investors.

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