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- Olist
Olist Valuation, Funding & Investors
Olist is valued at $1.5B as of December 2021.
Last Olist valuation
$1.5B
Series E · Dec 2021
Last Olist funding round
$186M
Series E · Dec 2021
Cumulative funding Olist raised
$323M
across 8 funding rounds
Key investors in Olist
Redpoint eventures
Valor Capital Group
SoftBank Group
FJ Labs
Goldman Sachs
Kevin Efrusy
About Olist
São Paulo-headquartered Olist serves as Brazil's leading commerce enabler for small and medium businesses, facilitating sales on major marketplaces through its integrated ecosystem. Olist Store connects merchants to platforms including Mercado Livre, Amazon, and Shopee, while Olist Shops delivers mobile-first ecommerce tools accessible in 180 countries. Complementing these, Olist Pax manages logistics and fulfillment across Brazil, and Olist Credit with Olist Pay handles financing and payments. Founded in 2015, Olist operates in over 2,000 Brazilian cities and pursues global expansion.
Founded
2015
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Commission, Subscription
Valuation
$1.5B (Dec 2021)
Olist Valuation
Olist is currently valued at $1.5B, based on its Series E in December 2021.
The $186M round was led by Wellington Management, with participation from Altitude Ventures, Corton Capital, Globo Ventures, SoftBank Group, Goldman Sachs and 4 other investors.
Olist valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Dec 2021 | Series E | $1.5B |
Olist Funding History
Olist has raised a total of $323M across 8 funding rounds.
Olist's first fundraising round was a $800K seed round in April 2015. The most recent completed round was a $186M Series E in December 2021.
Olist funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Dec 2021 | Series E | Wellington Management (lead); Altitude Ventures; Corton Capital; Globo Ventures; SoftBank Group; Goldman Sachs; Upload Ventures; Citrino Gestão de Recursos; Kevin Efrusy; Valor Capital Group | $186M | $1.5B | Olist is a Brazilian e-commerce marketplace integrator that connects small businesses to larger product marketplaces, enabling entrepreneurs to sell products to a broader customer base through a SaaS licensing model for small brick-and-mortar businesses. The platform operates in trading, logistics, and capital areas, serving over 45,000 shopkeepers and retailers as clients. In 2021, Olist tripled its size and completed four acquisitions: social commerce startup Clickspace, logistics company PAX, VNDA, and Tiny ERP, all enhancing its commerce tools and services for small businesses. On December 15, 2021, Olist raised $186 million in a Series E funding round led by Wellington Management, achieving a post-money valuation of $1.5 billion and unicorn status. Investors included funds managed by SoftBank Latin America Ventures, Corton Capital, Valor Capital Group, Goldman Sachs, Globo Ventures, and Kevin Efrusy, matching the specified list except for Altitude Ventures, Citrino Gestão de Recursos, and Upload Ventures which were not mentioned. This followed a $23 million Series D extension in April 2021 led by Goldman Sachs, bringing total Series D to $80 million and cumulative funding to around $322.5 million per some reports. The new capital supports expansion beyond current offerings, including recent entry into Mexico and plans to grow across Latin America. Olist has been at the forefront of digital retail, boosted by e-commerce growth, and aims to deliver more value to customers through enhanced services and regional footprint. |
| Apr 2021 | Series D | Goldman Sachs (lead); Redpoint eventures | $23M | - | Olist is a Brazilian e-commerce platform that integrates small and medium-sized businesses with larger marketplaces, providing SaaS tools for product catalogs, logistics, payments, and market expansion to help merchants sell nationwide and internationally. Founded in 2015, it serves over 200,000 users across 180+ countries as of April 2021. The company raised a $23 million Series D extension on April 15, 2021, led by Goldman Sachs Asset Management with participation from existing investor Redpoint eventures, bringing total Series D to $80 million after prior tranches led by SoftBank. Cumulative funding reached over $126 million, positioning Olist for an eventual IPO. This round supported product development, international expansion, potential acquisitions, and technology enhancements amid booming e-commerce during the pandemic. Olist reported revenue tripling year-over-year in Q1 2021 to a record level and doubling in 2020, though exact figures were not disclosed. The investment highlighted Goldman Sachs' interest in Olist's SMB empowerment model, with plans to integrate with ERPs and complementary solutions. Post-April 2021, Olist continued aggressive growth, raising a $186 million Series E in December 2021 at a $1.5 billion valuation led by Wellington Management, with participation from SoftBank, Goldman Sachs, and others. It tripled in size during 2021, completed four acquisitions including Clickspace (social commerce), PAX (logistics), VNDA, and Tiny ERP, and planned fulfillment services plus expanded financial offerings like credit and risk management. |
| Nov 2020 | Series D | SoftBank Group (lead); Velt Partners; Peninsula Business Services; FJ Labs; Kevin Efrusy; Valor Capital Group | $58M | - | Olist is a Brazil-based e-commerce platform founded in 2015 that enables small retailers and merchants to integrate with larger marketplaces, providing services including cataloging, market intelligence, logistics, and product exposure through a SaaS model and drop-shipping. The company connects small businesses to bigger product marketplaces, helping entrepreneurs expand their customer base with a capital-light approach. In November 2020, Olist raised R$310 million (approximately $57.5-58 million) in a Series D round led by SoftBank Latin America Ventures, with participation from Valor Capital Group, Peninsula Business Services (Península Participações), Velt Partners, FJ Labs, and angel investor Kevin Efrusy. This followed a 2019 Series C round of around $46-47 million also led by SoftBank with Redpoint eVentures and Valor Capital. The funding will support Olist's growth, product development, acceleration of expansion, and potential mergers and acquisitions. Alongside the round announcement, Olist acquired Clickspace, a Brazilian SaaS provider for e-commerce marketplace management, for an undisclosed amount. At the time, Olist had over 7,000 customers and planned to add up to 100 new employees. Olist operates in the competitive Brazilian e-commerce enablement space, focusing on omnichannel sales adaptation for businesses of all sizes. SoftBank's continued investment underscores confidence in Olist's mission amid rising e-commerce adoption in Latin America. |
| Oct 2019 | Series C | SoftBank Group (lead); Redpoint eventures; Valor Capital Group | $47M | - | Olist is a Brazilian e-commerce integration platform founded in 2015 that enables smaller merchants and brick-and-mortar retailers to sell their goods through larger online marketplaces. The company provides a SaaS licensing model offering cataloguing services, market intelligence, logistics, product exposure, and an operational dashboard with ERP features and AI-powered categorization to help sellers gain prominence across multiple channels. In October 2019, Olist raised R$190 million ($46.65 million) in Series C funding led by SoftBank's Latin America Innovation Fund, with participation from existing investors Redpoint E.ventures and Valor Capital Group. At the time of this round, Olist served approximately 7,000 merchants and announced plans to grow this to 100,000 merchants within two years. The company later disclosed strong growth, raising an additional $80 million in Series D financing (with $57.5 million in November 2020 and a $23 million extension in April 2021), followed by a $186 million Series E round in December 2021 at a $1.5 billion valuation, during which it had grown to over 45,000 clients and completed four acquisitions including Clickspace, PAX, VNDA, and Tiny ERP. |
| Apr 2018 | Series B | FJ Labs; Redpoint eventures; Endeavor Catalyst; Valor Capital Group; Bossa Invest | $5M | - | Olist raised $5 million in a Series B round in 2018 from investors including Bossa Invest, Endeavor Catalyst, FJ Labs, Redpoint eventures, and Valor Capital Group. The company operates as a Brazilian e-commerce platform that integrates market intelligence, catalog services, end-buyer support, product exposure, and sales facilitation for online retailers. This funding contributed to Olist's total capital raised, which later exceeded $296 million across multiple rounds. In 2018, Olist's revenue reached 8,699,763, reflecting steady growth in customer purchases on the platform. The company demonstrated strong progress in Brazil's competitive e-commerce market, where it evolved rapidly despite challenges faced by global players like Amazon. Olist's business model supported entrepreneurs and retailers in direct sales across various product categories. Subsequent developments included a Series C of $46.6 million in 2019 and Series D rounds totaling over $80 million by 2020, with participation from SoftBank and Goldman Sachs, building on early momentum from the 2018 round. |
| Jan 2017 | Seed | Redpoint eventures; Valor Capital Group | $2M | - | - |
| Jan 2016 | Series A | Redpoint eventures | $1M | - | - |
| Apr 2015 | Seed | Fabio Gabaldo; Unreasonable Capital; Redpoint eventures; Ian McNish; Flavio Dias; DeNA; Paulo Piccini; Leonardo Teixeira; 500 Global | $800K | - | - |
Who has invested in Olist?
24 investors have backed Olist across its funding rounds, including Redpoint eventures, Valor Capital Group, SoftBank Group, FJ Labs, Goldman Sachs and Kevin Efrusy.
Lead investors include Wellington Management, Goldman Sachs and SoftBank Group.
Olist Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 6 | Participant | Apr 2015 | ||
| 5 | Participant | Jan 2017 | ||
| 3 | Lead | Oct 2019 | ||
| 2 | Participant | Apr 2018 | ||
| 2 | Lead | Apr 2021 | ||
| 2 | Participant | Nov 2020 | ||
| 1 | Participant | Dec 2021 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Participant | Apr 2015 | ||
| 1 | Lead | Dec 2021 | ||
| 1 | Participant | Dec 2021 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Participant | Dec 2021 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Olist
Olist has acquired 5 companies to date.
Last acquisition by Olist was on August 4th 2025. Olist acquired Flip for undisclosed valuation.
Latest Acquisitions by Olist
| Description | Flip is a São Paulo-headquartered fintech providing credit lines and working capital to SMBs in Brazil. Founded in 2022, it disburses loans up to R$500,000 via digital underwriting on eCommerce sales data, serving 10,000 merchants across retail and services. | Vnda is a São Paulo-headquartered omni-channel SaaS platform for emerging brands and digital-native vertical brands in Brazil. It powers e-commerce, physical store management, and marketplace integrations for inventory, orders, and customer data. The platform supports over 1,000 retailers with tools for ERP connectivity and multi-channel sales across Latin America. | Tiny is a Bento Gonçalves-based cloud ERP platform tailored for micro and small businesses in Brazil. It streamlines electronic invoicing via NF-e and NFC-e, integrates with e-commerce platforms like Mercado Livre, manages inventory across multiple warehouses, handles financial accounting, and generates billing reports. Established in 2012 in Rio Grande do Sul, the system serves over 100,000 companies nationwide. | Pax is a São Paulo-based mobile logistics platform that facilitates on-demand truck bookings and route optimization for urban freight in Brazil. The app connects businesses with a network of 10,000 drivers operating vans, trucks, and motorcycles for deliveries in cities like São Paulo, Rio de Janeiro, and Belo Horizonte. Pax integrates telematics for live tracking and analytics, serving e-commerce giants and retailers with same-day services. The company expanded to cross-dock warehousing in 2022. | |
| HQ Country | |||||
| HQ City | São Paulo | Porto Alegre | Bento Gonçalves | Barueri | |
| Deal Date | 4 Aug 2025 | 29 Oct 2021 | 29 Oct 2021 | 21 Dec 2020 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Olist acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Investments by Olist
Olist has invested in 2 companies to date.
Latest investment by Olist was on March 22nd 2022. Olist invested in nocnoc in their $7M Seed round.
Latest Investments by Olist
| Description | nocnoc is a cross-border eCommerce platform linking Latin American marketplaces with international sellers. It simulates domestic shopping for imports, handling logistics and payments across Brazil, Mexico, and Chile via nocnocstore.com. The service boosts seller volumes in the region without customs friction. | nocnoc is a cross-border eCommerce platform linking Latin American marketplaces with international sellers. It simulates domestic shopping for imports, handling logistics and payments across Brazil, Mexico, and Chile via nocnocstore.com. The service boosts seller volumes in the region without customs friction. | FLOKI Technologies is a Tel Aviv-based market network platform applying AI to procurement for fragmented foodservice industries. The solution connects bars, restaurants, dark kitchens, and dark stores with suppliers for automated ordering and inventory management. Launched in 2021, FLOKI serves clients in Israel and Europe, integrating with POS systems from Lightspeed and Square. The platform negotiates bulk pricing and streamlines payments to match efficiencies of large chains. |
| HQ Country | |||
| HQ City | Montevideo | Montevideo | São Paulo |
| Deal Date | 22 Mar 2022 | 1 Mar 2021 | 28 Dec 2020 |
| Round | Seed | Pre-seed | Pre-seed |
| Raised | $7M | $2M | $700K |
| Investors | IC Ventures; Broadhaven Capital Partners; Caravela Capital; Mouro Capital; Diego Dzodan; Quona Capital | IC Ventures; Caravela Capital; Flavio Dias; Paulo Piccini | VivaReal; Apontador Busca Local; Iporanga Ventures |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
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Olist Competitors
Olist competitors include listed companies like Infomart and GigaCloud Technology, and private ones like AppDirect, Cart.com, Route and Weidian Group.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $18M | - | $1.5B | - | ||
| Private | - | - | $1.6B | - | ||
| Private | - | - | $1.4B | - | ||
| Publicly listed | $121M | $31M | $1.2B | 8.6x | ||
| Publicly listed | $1.3B | $158M | $1.9B | 1.4x | ||
| Private | - | - | $1.4B | - |
Olist Public Comps
Olist is still privately-owned, but its public comps include Focus Technology, Izumi Co, Liquidity Services, Infomart, Lightspeed Commerce, TBO.com, BuySell Technologies, GigaCloud Technology, Yelp and Baltic Classifieds Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $286M | $83M | 4.3x | 3.9x | 14.7x | 13.7x | |||
| $3.7B | $300M | 0.6x | 0.6x | 6.9x | 6.8x | |||
| $477M | $45M | 2.4x | 2.4x | 24.9x | 14.4x | |||
| $121M | $31M | 9.3x | 8.6x | 35.9x | 31.7x | |||
| $1.2B | ($13M) | 0.7x | 0.7x | (65.4x) | 11.0x | |||
| $262M | $41M | 6.7x | 5.2x | 43.2x | 34.3x | |||
| $647M | $70M | 1.8x | 1.4x | 16.2x | 11.8x | |||
| $1.3B | $158M | 1.6x | 1.4x | 12.8x | 10.6x | |||
This data is available for Pro users. Sign up to see all Olist competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Olist
| When was Olist founded? | Olist was founded in 2015. |
| Where is Olist headquartered? | Olist is headquartered in Curitiba, Brazil. |
| Is Olist publicly listed? | No, Olist is a private, VC-backed company. |
| What is Olist's valuation? | Olist was last valued at $1.5B in its Series E in December 2021. |
| How much funding has Olist raised? | Olist has raised $323M across 8 funding rounds. |
| What was Olist's last funding round? | Olist's last funding round was a $186M Series E in December 2021, led by Wellington Management. |
| Who are Olist's investors? | Olist's investors include Redpoint eventures, Valor Capital Group, SoftBank Group, FJ Labs, Goldman Sachs, Kevin Efrusy, Altitude Ventures, Velt Partners, Fabio Gabaldo, Wellington Management and 14 others. |
| Which companies are comparable to Olist? | Companies comparable to Olist include AppDirect, Cart.com, Route, Infomart, GigaCloud Technology and Weidian Group. |
| How many companies has Olist acquired? | Olist has acquired 5 companies, including Flip, Vnda, Tiny, Pax and Clickspace. |
| How many companies has Olist invested in? | Olist has invested in 2 companies, including nocnoc and FLOKI Technologies. |
| What was Olist's last investment? | In March 2022, Olist invested in nocnoc's $7M seed round alongside IC Ventures, Broadhaven Capital Partners, Caravela Capital and 3 other investors. |
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