Route Valuation, Funding & Investors

Route is valued at $1.4B as of June 2024.

See full Route profile

Last Route valuation

$1.4B

Series C · Jun 2024

Last Route funding round

$40M

Series C · Jun 2024

Cumulative funding Route raised

$289M

across 5 funding rounds

Key investors in Route

  • Album VC
  • Madrona
  • Craft Ventures
  • Upfront Ventures
  • Hedosophia
  • Hanaco Venture Capital

Route Overview

About Route

Route is a post-purchase experience management platform offering comprehensive shipping protection, package tracking, and customer engagement tools for e-commerce merchants. The software enables online retailers to provide insurance coverage for lost or damaged shipments, reduce customer service inquiries through automated tracking notifications, and drive repeat purchases via AI-powered product recommendations integrated across over 13000 merchant sites. Services include real-time claims processing, carbon-neutral shipping options, and multi-channel customer communication capabilities.


Founded

2018

HQ

United StatesSalt Lake City, UT

Website

route.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1.4B (Jun 2024)

Route Valuation

Route is currently valued at $1.4B, based on its Series C in June 2024.

The $40M round was led by Hanaco Venture Capital, with participation from Jaws Ventures, Granger Management LLC and Madrona.

Route's valuation has grown 1.1x from $1.3B at its Series B in January 2022 to $1.4B in June 2024, across 2 priced rounds.

Route valuation by funding round

Route valuation by funding round
DateStageValuation
Jun 2024Series C$1.4B
Jan 2022Series B$1.3B

Route Funding History

Route has raised a total of $289M across 5 funding rounds.

Route's first fundraising round was a $2M seed round in February 2019. The most recent completed round was a $40M Series C in June 2024.

Route funding rounds

Route funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jun 2024Series CHanaco Venture Capital (lead); Jaws Ventures; Granger Management LLC; Madrona$40M$1.4BRoute App, Inc., based in Lehi, Utah, provides a post-purchase package tracking and protection platform for ecommerce brands, offering real-time shipment updates, notifications, package protection, and carbon offsetting to enhance customer loyalty, retention, and new revenue streams while reducing shipping losses. The company empowers over 13,000 brands, including Alice + Olivia, BlendJet, Cult Gaia, Tom Ford, Daily Drills, LoveShackFancy, Solo Stove, and Wellbel, serving as a foundational tech stack component for global ecommerce. In June 2024, Route raised $40 million in a Series C funding round led by Hanaco Venture Capital, with participation from JAWS Ventures, Madrona Ventures, and Granger Management LLC, at a post-money valuation of $1.4 billion. This marks their sixth funding round, following a $200 million Series B in January 2022 at $1.25 billion valuation led by Hedosophia, bringing total funding to approximately $288.5 million. The investment cements Route's billion-dollar status amid a challenging VC market. Proceeds will expand solutions to boost customer lifetime value and satisfaction, targeting profitability in the post-purchase experience segment, described as the 'final frontier' in ecommerce with significant disruption and consolidation potential. CEO Michael Yamartino emphasized delivering 24/7 visibility and quality service comparable to billion-dollar retailers. Investors like Hanaco's Lior Prosor highlighted Route's mature team, rapid growth, market positioning, and path to profitability. Route's growth reflects strong demand for improved post-purchase logistics, addressing consumer expectations for frictionless delivery and recourse for issues, positioning it competitively in ecommerce tech.
Jan 2022Series BHedosophia (lead)$200M$1.3BRoute is a company providing package protection and tracking services in the logistics and e-commerce sector. In January 2022, it raised USD 200 million in a Series B funding round led by Hedosophia, achieving a valuation of USD 1.25 billion at that time. The funds were intended to scale the business and enhance its package protection and tracking offerings. Hedosophia, known for investments in tech including SPACs, led this key growth stage for Route. This round followed earlier funding, including a seed round in February 2019 raising approximately USD 1.53 million. Route continued fundraising with a Series C in June 2024 raising USD 40 million led by Hanaco Venture Capital at a USD 1.4 billion valuation, aimed at expanding customer lifetime value solutions and path to profitability. Total funding raised across rounds amounts to USD 288.5 million as of the latest data.
Mar 2020Series ACraft Ventures (lead); Element Ventures; Justin Timberlake; Goldcrest Capital; Album VC; Upfront Ventures$35M-Route is a logistics technology platform that enhances post-purchase experiences for e-commerce brands by tracking shipments, offering protection against loss or damage, and providing features like carbon-neutral shipping and personalized recommendations. Founded in 2018 or 2019 by Evan Walker (CEO) and Mike Moreno, headquartered in Lehi, UT, the company addresses shipping challenges to boost customer engagement and sustainability. In March 2020, Route raised $35 million in a Series A round led by Craft Ventures, with participation from investors including Album VC, Upfront Ventures, and others. Prior to the Series A, Route completed seed rounds: $1.53 million in February 2019 and $12 million in November 2019 led by Album VC. The Series A funds were used to establish core services and build infrastructure for package tracking and protection. By 2020, Route achieved estimated revenue of $34 million, reflecting strong early traction in the e-commerce logistics space amid growing online shopping demands. The company has since raised significantly more, totaling around $288-321 million across multiple rounds, with lead investors like Craft Ventures recurring. Route continued scaling with a Series B in February 2022 valued at $1.25 billion and a Series C in June 2024 raising $40 million at a $1.4 billion post-money valuation led by Hanaco Ventures, involving Craft Ventures, Upfront Ventures, and others. It has attracted 14 investors including FJ Labs, Madrona, and Jaws Capital.
Nov 2019SeedAlbum VC (lead)$12M-Route raised $12 million in a seed funding round in November 2019 led by Album VC. This followed a seed round of $1.53 million in February 2019 and a convertible note in July 2019. The funding supported validating the business model and developing the initial product version for its post-purchase package tracking and protection platform.
Feb 2019SeedSorenson Capital$2M--

Who has invested in Route?

12 investors have backed Route across its funding rounds, including Album VC, Madrona, Craft Ventures, Upfront Ventures, Hedosophia and Hanaco Venture Capital.

Lead investors include Hanaco Venture Capital, Hedosophia, Craft Ventures and Album VC.


Route Investors

Investors in Route by funding rounds participated
InvestorHQRoundsRoleFirst check
Album VCUnited StatesSalt Lake City, UT2LeadNov 2019
Jaws VenturesUnited StatesMiami, FL1ParticipantJun 2024
Element VenturesUnited StatesProvo, UT1ParticipantMar 2020
Hanaco Venture CapitalIsraelTel Aviv1LeadJun 2024
Sorenson CapitalUnited StatesSalt Lake City, UT1ParticipantFeb 2019
Granger Management LLCUnited StatesNew York City, NY1ParticipantJun 2024
Justin TimberlakeUnited StatesNew York City, NY1ParticipantMar 2020
Goldcrest CapitalUnited StatesDallas, TX1ParticipantMar 2020
HedosophiaUnited KingdomLondon1LeadJan 2022
Upfront VenturesUnited StatesLos Angeles, CA1ParticipantMar 2020

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Route Competitors

Route competitors include listed companies like Infomart and GigaCloud Technology, and private ones like Olist, Cart.com, Flexe and ShipBob.

Public and private companies comparable to Route
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
OlistBrazilCuritibaPrivate--$1.5B-
InfomartJapanJapanPublicly listed$121M$31M$1.2B8.6x
GigaCloud TechnologyUnited StatesUnited StatesPublicly listed$1.3B$158M$1.9B1.4x
Cart.comUnited StatesHouston, TXPrivate--$1.6B-
FlexeUnited StatesSeattle, WAPrivate--$1B-
ShipBobUnited StatesUnited StatesPrivate--$1B-

Route Public Comps

Route is still privately-owned, but its public comps include Infomart, Lightspeed Commerce, GuoChuang Software, Rezolve AI, Shiprocket, GigaCloud Technology, Hangzhou Raycloud Tech, ODDITY Tech, Xinhua Winshare and Riskified.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Infomart$121M$31M9.3x8.6x35.9x31.7x
Lightspeed Commerce$1.2B($13M)0.7x0.7x(65.4x)11.0x
GuoChuang Software$220M($17M)4.8x-(60.4x)-
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)
Shiprocket$211M($7M)4.3x-(131.1x)-
GigaCloud Technology$1.3B$158M1.6x1.4x12.8x10.6x
Hangzhou Raycloud Tech$84M$719K10.6x9.8x1238.3x-
ODDITY Tech$810M$131M1.5x1.8x9.6x18.3x

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Common questions about Route

When was Route founded?Route was founded in 2018.
Where is Route headquartered?Route is headquartered in Salt Lake City, UT, United States.
Is Route publicly listed?No, Route is a private, VC-backed company.
What is Route's valuation?Route was last valued at $1.4B in its Series C in June 2024.
How much funding has Route raised?Route has raised $289M across 5 funding rounds.
What was Route's last funding round?Route's last funding round was a $40M Series C in June 2024, led by Hanaco Venture Capital.
Who are Route's investors?Route's investors include Album VC, Jaws Ventures, Element Ventures, Hanaco Venture Capital, Sorenson Capital, Granger Management LLC, Justin Timberlake, Goldcrest Capital, Hedosophia, Upfront Ventures and 2 others.
Which companies are comparable to Route?Companies comparable to Route include Olist, Infomart, GigaCloud Technology, Cart.com, Flexe and ShipBob.

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