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- Signifyd
Signifyd Revenue, Valuation, Funding & Investors
Signifyd is valued at $1.3B as of April 2021.
Last Signifyd valuation
$1.3B
Series E · Apr 2021
Last Signifyd funding round
$205M
Series E · Apr 2021
Signifyd revenue
$75M
Series D · May 2018
Key investors in Signifyd
Menlo Ventures
Amex Ventures
IA Ventures
AllegisCyber
Bain Capital Ventures
QED Investors
About Signifyd
Signifyd is a San Jose-headquartered SaaS platform providing guaranteed fraud protection for e-commerce merchants. Founded in 2011, it uses machine learning to analyze over 300 data points per transaction, approving legitimate orders while covering chargeback losses up to approved limits. Signifyd powers conversions for brands like Under Armour, Puma, and Lenovo across North America, Europe, and Asia. The solution integrates with Shopify, Magento, and Salesforce Commerce Cloud, serving members of the Internet Retailer Top 500.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$75M (May 2018)
Valuation
$1.3B (Apr 2021)
Signifyd Valuation
Signifyd is currently valued at $1.3B, based on its Series E in April 2021.
The $205M round was led by Blue Owl Capital Corp., with participation from Neuberger Berman, CPP Investments and Fidelity Information Services.
Signifyd's valuation has grown 3.4x from $400M at its Series D in May 2018 to $1.3B in April 2021, across 2 priced rounds.
Signifyd valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Apr 2021 | Series E | $1.3B | - |
| May 2018 | Series D | $400M | 5.3x |
Signifyd Revenue
Signifyd's latest recorded revenue is $75M, as of its Series D in May 2018. At a $400M valuation, that implies a 5.3x revenue multiple.
Signifyd revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| May 2018 | $75M | $400M | 5.3x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Signifyd Funding History
Signifyd has raised a total of $407M across 6 funding rounds.
Signifyd's first fundraising round was a $7M Series A in June 2015. The most recent completed round was a $205M Series E in April 2021.
Signifyd funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2021 | Series E | Blue Owl Capital Corp. (lead); Neuberger Berman; CPP Investments; Fidelity Information Services | $205M | $1.3B | Signifyd, headquartered in Palo Alto and later noted in San Jose, California, provides a machine learning-driven Commerce Protection Platform for e-commerce merchants, offering fraud protection, abuse prevention, and payment optimization with a financial guarantee that enables higher transaction approvals and revenue lift of 5-7% on average. On April 15, 2021, the company closed a $205 million Series E growth equity funding round led by Owl Rock (now Blue Owl Capital Corporation), with participation from investors including CPP Investments, FIS, and Neuberger Berman, achieving a post-money valuation of $1.34 billion and unicorn status. The round brought Signifyd's total funding to approximately $394 million across multiple rounds, with prior cumulative funding of about $189 million from investors like Section Partners, American Express Ventures, and Menlo Ventures. The funding was earmarked to fuel Signifyd's global expansion, enhance its AI-driven fraud models, scale enterprise partnerships, and advance identity-centric commerce protection features, including optimized payment paths, higher transaction approval rates with banks and gateways, and adaptation to regulatory compliance. Signifyd's platform analyzes vast commerce data to approve 93-95% of orders that legacy rules-based systems would decline, such as those with AVS or CVV mismatches, preventing merchants from losing up to 7.8% of potential revenue. The company positioned itself to lead e-commerce into a future with improved checkout experiences amid shifting consumer habits post-2020. At the time, Signifyd had around 399 employees by late 2022 and focused on integrations with major e-commerce platforms, predictive fraud analytics, and international growth in secure online commerce. Signifyd continued developing tools to boost customer lifetime value and fraud pattern anticipation. |
| May 2018 | Series D | Premji Invest (lead); Menlo Ventures; Lucas Venture Group; Amex Ventures; Think + Ventures; IA Ventures; AllegisCyber; Resolute Ventures; Bain Capital Ventures | $100M | $400M | Signifyd, a San Jose-based provider of guaranteed fraud protection for e-commerce merchants, raised $100 million in a Series D funding round on May 31, 2018, led by Premji Invest with participation from Bain Capital Ventures, Menlo Ventures, American Express Ventures, IA Ventures, Allegis Cyber, and Resolute Ventures. The round brought total funding to $187 million and valued the company at $400 million post-money. Funds were allocated to double headcount to 320 employees, expand the new Barcelona office opened in April 2018, and accelerate growth with global enterprise retailers. Signifyd's solution uses machine learning to analyze 1,000 data points per card-not-present order, offering chargeback guarantees to approve legitimate transactions and combat false declines estimated at over $150 billion annually. Clients included major brands like Walmart's Jet.com, Wayfair, Lacoste, Luxottica, iRobot, and others, with protected merchants doubling to over 10,000. The company positioned itself in the fraud detection market projected to reach $42 billion by 2022. Bloomberg sources reported Signifyd's healthy gross revenue at $75 million per year, contributing to the rich $400 million valuation, especially compared to competitors Riskified ($64 million total funding) and Forter ($50 million). This followed a $56 million Series C in May 2017. |
| May 2017 | Series C | Bain Capital Ventures (lead); Menlo Ventures; Amex Ventures | $56M | - | Signifyd is a San Jose-based fraud detection startup providing machine learning-powered payment validation and guaranteed fraud protection for e-commerce merchants, helping identify scammers by assessing thousands of data points and offering full refunds for fraudulent transactions within 48 hours. The company raised $56 million in its Series C round in May 2017, led by Bain Capital Ventures with participation from Menlo Ventures, American Express Ventures, and other returning investors, bringing total funding to $95 million at that point. Funds were intended to fuel adoption of its service, expand internationally, and invest in R&D amid rapid e-commerce growth where fraud was outpacing overall sales. Signifyd demonstrated strong traction around the round, reporting sales growth of over 450% in the past year, a twentyfold increase in transaction volume processed, and more than 5,000 clients including Chegg, Wayfair, Jet.com, Peet’s Coffee, and Lacoste. Its technology positioned it as a key player in e-commerce security, differentiating through financial guarantees and confidence in accuracy equivalent to several percentage points of retailer gross revenue savings. The round followed two 2016 raises totaling $39 million ($20M in February led by Menlo Ventures and $19M in September). Post-2017, Signifyd continued scaling with a $100M Series D in May 2018 led by Premji Invest, doubling protected merchants, opening a European office in Barcelona, partnering with Magento and Salesforce Commerce Cloud, and earning recognitions like Gartner Cool Vendor. Much later, a 2021 Series E valued it at $1.34B with $205M raised. |
| Sep 2016 | Series B | Menlo Ventures; Amex Ventures; TriplePoint Capital | $19M | - | Signifyd, an e-commerce fraud prevention platform founded in 2011 by former PayPal employees Raj Ramanand and Mike Liberty, raised $19 million in funding around September 2016 from American Express Ventures, Menlo Ventures, and TriplePoint Capital. This round followed a $20 million Series B in February 2016 led by Menlo Ventures with other investors including Allegis Capital, IA Ventures, and QED Investors, bringing total funding to $50 million. The company offers machine learning-driven transaction risk assessment using data points like geo-location, social signals, customer history, and behavioral insights, providing merchants with Accept/Decline decisions and a 100% financial guarantee against fraud losses. Signifyd serves over 5,000 e-commerce companies, including Fortune 1000 retailers like Jet.com, Lacoste, Peet's Coffee & Tea, and others. Merchants reportedly achieve up to 20% margin improvements and cash-flow predictability from the guarantee. By the end of 2015, Signifyd reported a transaction volume run rate of $5.6 billion with 8x year-over-year growth. The new capital was earmarked to scale infrastructure, enhance machine learning technology, grow operations, and expand e-commerce integrations. Investors highlighted the growing need for advanced fraud solutions amid rising online shopping, praising Signifyd's technology for enabling even small merchants to combat fraud effectively. The company had previously raised over $30 million from investors like Data Collective and Andreessen Horowitz prior to the 2016 rounds. |
| Feb 2016 | Series B | Menlo Ventures (lead); Bill McKiernan; Amex Ventures; Timothy Eades; QED Investors; IA Ventures; AllegisCyber; BYU Cougar Capital | $20M | - | Signifyd announced a $20 million Series B funding round on February 25, 2016, led by Menlo Ventures, with participation from Allegis Capital, IA Ventures, QED Investors, Bill McKiernan, and Tim Eades. This brought total funding to $31 million. The capital was intended to accelerate growth, scale infrastructure, and expand the team of fraud experts. Menlo Ventures partner Pravin Vazirani highlighted Signifyd's tremendous growth, strong unit economics, and unique guarantee-backed fraud detection for e-commerce at scale. Signifyd provides machine learning-driven fraud prevention and guarantee services for online retailers, distinguishing itself by backing its product with a financial guarantee unlike traditional software-only providers. The company had demonstrated rapid progress with minimal prior capital, positioning it to solidify leadership in e-commerce fraud detection. Subsequent rounds included a second Series B of $19 million in September 2016 and a $56 million Series C in May 2017 led by Bain Capital Ventures, followed by larger raises like $100 million Series D and $205 million Series E in 2021 at $1.34 billion valuation, but no details on the 2016 valuation or financial metrics. Investors like American Express Ventures and Menlo Ventures continued participation in later rounds. |
| Jun 2015 | Series A | Lucas Venture Group; Tekton Ventures; QED Investors; IA Ventures; AllegisCyber; BYU Cougar Capital; Resolute Ventures | $7M | - | - |
Who has invested in Signifyd?
19 investors have backed Signifyd across its funding rounds, including Menlo Ventures, Amex Ventures, IA Ventures, AllegisCyber, Bain Capital Ventures and QED Investors.
Lead investors include Blue Owl Capital Corp., Premji Invest, Bain Capital Ventures and Menlo Ventures.
Signifyd Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Feb 2016 | ||
| 4 | Participant | Feb 2016 | ||
| 3 | Participant | Jun 2015 | ||
| 3 | Participant | Jun 2015 | ||
| 2 | Participant | Jun 2015 | ||
| 2 | Participant | Jun 2015 | ||
| 2 | Participant | Jun 2015 | ||
| 2 | Participant | Jun 2015 | ||
| 2 | Lead | May 2017 | ||
| 1 | Participant | Feb 2016 | ||
| 1 | Lead | Apr 2021 | ||
| 1 | Participant | Feb 2016 | ||
| 1 | Participant | Apr 2021 | ||
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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialSignifyd Competitors
Signifyd competitors include listed companies like Infomart and Rezolve AI, and private ones like Paddle, Route, Yotpo and airSlate.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $75M | - | $1.4B | 18.7x | ||
| Private | - | - | $1.4B | - | ||
| Private | $100M | - | $1.4B | 14.0x | ||
| Private | - | - | $1.3B | - | ||
| Publicly listed | $121M | $31M | $1.2B | 8.6x | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x |
Signifyd Public Comps
Signifyd is still privately-owned, but its public comps include Infomart, Lightspeed Commerce, Rezolve AI, Shiprocket, Hangzhou Raycloud Tech, ODDITY Tech, Riskified, GigaCloud Technology, Xinhua Winshare and Auction Technology Group.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $121M | $31M | 9.3x | 8.6x | 35.9x | 31.7x | |||
| $1.2B | ($13M) | 0.7x | 0.7x | (65.4x) | 11.0x | |||
| $47M | ($109M) | 23.3x | 4.0x | (10.0x) | (19.3x) | |||
| $211M | ($7M) | 4.3x | - | (131.1x) | - | |||
| $84M | $719K | 10.6x | 9.8x | 1238.3x | - | |||
| $810M | $131M | 1.5x | 1.8x | 9.6x | 18.3x | |||
| $345M | ($31M) | 1.8x | 1.6x | (20.3x) | 19.0x | |||
| $1.3B | $158M | 1.6x | 1.4x | 12.8x | 10.6x | |||
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Common questions about Signifyd
| When was Signifyd founded? | Signifyd was founded in 2011. |
| Where is Signifyd headquartered? | Signifyd is headquartered in San Jose, CA, United States. |
| Is Signifyd publicly listed? | No, Signifyd is a private, VC-backed company. |
| What is Signifyd's valuation? | Signifyd was last valued at $1.3B in its Series E in April 2021. |
| How much funding has Signifyd raised? | Signifyd has raised $407M across 6 funding rounds. |
| What was Signifyd's last funding round? | Signifyd's last funding round was a $205M Series E in April 2021, led by Blue Owl Capital Corp.. |
| Who are Signifyd's investors? | Signifyd's investors include Menlo Ventures, Amex Ventures, IA Ventures, AllegisCyber, Lucas Venture Group, QED Investors, BYU Cougar Capital, Resolute Ventures, Bain Capital Ventures, Bill McKiernan and 9 others. |
| What is Signifyd's revenue? | Signifyd's latest recorded revenue is $75M (May 2018). |
| What is Signifyd's revenue multiple? | Signifyd's latest valuation implies a 5.3x revenue multiple ($400M valuation on $75M of revenue). |
| Which companies are comparable to Signifyd? | Companies comparable to Signifyd include Paddle, Route, Yotpo, airSlate, Infomart and Rezolve AI. |
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