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- Yotpo
Yotpo Revenue, Valuation, Funding & Investors
Yotpo is valued at $1.4B as of September 2021, a 14.0x revenue multiple. Yotpo revenue was $100M, as disclosed with its latest round.
Last Yotpo valuation
$1.4B
Strategic investment · Sep 2021
Last Yotpo funding round
$30M
Strategic investment · Sep 2021
Yotpo revenue
$100M
Strategic investment · Sep 2021
Key investors in Yotpo
Blumberg Capital
2B.VC
Bessemer Venture Partners
Vintage Investment Partners
Access Industries
Vertex Ventures
About Yotpo
Yotpo is an e-commerce marketing software company founded in Tel Aviv in 2011 and headquartered in New York. Its products help online brands collect and display customer reviews and user-generated content, operate loyalty and referral programs, and manage how products appear in artificial-intelligence shopping results. Merchants use the platform to improve conversion, repeat purchasing and customer retention across their digital storefronts. Yotpo connects with commerce, customer-service and marketing systems through integrations and application programming interfaces. Its customers include direct-to-consumer brands and larger retailers using platforms such as Shopify and BigCommerce. The company sells its tools to businesses through recurring software plans and related enterprise services. Yotpo expanded its product suite through acquisitions including Swell Rewards, SMSBump and Coho AI. 2B Angels backed the company in its first seed financing and in later venture rounds.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$100M (Sep 2021)
Valuation
$1.4B (Sep 2021)
Yotpo Valuation
Yotpo is currently valued at $1.4B, based on its strategic investment round in September 2021.
The $30M round was led by Shopify.
Yotpo's valuation has grown 1.4x from $1B at its Series E in August 2020 to $1.4B in September 2021, across 3 priced rounds.
Yotpo valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Sep 2021 | Strategic investment | $1.4B | 14.0x |
| Mar 2021 | Series F | $1.4B | 14.0x |
| Aug 2020 | Series E | $1B | 10.0x |
Yotpo Revenue
Yotpo's latest recorded revenue is $100M, as of its strategic investment round in September 2021. At a $1.4B valuation, that implies a 14.0x revenue multiple.
Revenue moved from $100M in August 2020 to $100M in September 2021, while the revenue multiple moved from 10.0x to 14.0x.
Yotpo revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Sep 2021 | $100M | $1.4B | 14.0x | Strategic investment |
| Mar 2021 | $100M | $1.4B | 14.0x | Series F |
| Aug 2020 | $100M | $1B | 10.0x | Series E |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Yotpo Funding History
Yotpo has raised a total of $436M across 9 funding rounds.
Yotpo's first fundraising round was a $800K seed round in April 2011. The most recent completed round was a $30M strategic investment round in September 2021.
Yotpo funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2021 | Strategic investment | Shopify (lead) | $30M | $1.4B | Yotpo is an Israeli-founded eCommerce marketing platform offering tools like reviews, loyalty and referrals programs, SMS marketing, and visual user-generated content, serving over 30,000 customers including Patagonia, Steve Madden, and Princess Polly, with strong integrations for Shopify merchants. In March 2021, Yotpo raised $230 million in a Series F round led by Bessemer Venture Partners and Tiger Global at a $1.4 billion post-money valuation, crossing $100 million ARR driven by 170% growth in SMS Marketing and near-doubling of Loyalty revenue. The funds were allocated to enhance the all-in-one platform, deepen product synergies, launch customer lifetime value measurement, and expand R&D and international hiring. On September 9, 2021, Shopify made a strategic $30 million corporate investment in Yotpo as part of a multi-year platform partnership to co-develop marketing solutions for deepening customer relationships. Sources reference the prior $1.4 billion valuation from the Series F, positioning Yotpo as a unicorn preparing for a potential Nasdaq IPO aiming to raise $400-500 million in early 2022. This investment aligns with Shopify's strategy of backing ecosystem partners like Stripe, Affirm, and others to support its merchant base. Yotpo's growth was fueled by eCommerce demand, with total funding reaching approximately $436 million across 11 rounds by late 2021, backed by investors including ClalTech, Vertex Ventures, and Hanaco. The Shopify partnership emphasized five key products for merchants, building on mutual customers and Yotpo's acceleration in key metrics. |
| Mar 2021 | Series F | Bessemer Venture Partners (lead); Vertex Ventures; Vintage Investment Partners; ClalTech; Global Coin Ventures; Hanaco Venture Capital | $230M | $1.4B | Yotpo is an eCommerce and content marketing platform founded in 2011 that helps retail brands generate online revenue growth by collecting and leveraging customer-generated content including reviews, ratings, photos, and Q&A. The platform serves over 30,000 eCommerce customers including major brands such as Patagonia, Steve Madden, Revolution Beauty, and Princess Polly. Yotpo's product suite includes Yotpo SMS Marketing, Yotpo Loyalty & Referrals, Yotpo Reviews, and Yotpo Visual UGC, with SMS Marketing growing 170% and Loyalty nearly doubling in 2020. The company announced its Series F funding round on March 18, 2021, raising $230 million at a $1.4 billion post-money valuation, led by Bessemer Venture Partners and Tiger Global with participation from existing investors Claltech Investment, Coin Ventures, Hanaco, Vertex Ventures, and Vintage Investment Partners. At the time of the round announcement, Yotpo had crossed the $100 million annual recurring revenue (ARR) threshold, reflecting significant acceleration across business metrics. The company stated it would use the funding to double its product and R&D team, accelerate rollout of its full platform experience, and launch new products focused on customer communication and measuring customer lifetime value. |
| Aug 2020 | Series E | Bessemer Venture Partners (lead); Blumberg Capital; Vertex Ventures; Access Industries; Hanaco Venture Capital; Phoenix Financial | $75M | $1B | Yotpo is an eCommerce marketing platform providing solutions for reviews, loyalty, SMS marketing, and other customer retention tools, serving over 30,000 brands like Patagonia and Steve Madden. In August 2020, Yotpo raised $75 million in its Series E funding round led by Bessemer Venture Partners, with participation from investors including Access Industries, Blumberg Capital, Hanaco Venture Capital, Phoenix Financial, and Vertex Ventures. The post-money valuation for this round was $1 billion, aimed at supporting growth and platform expansion. This Series E round followed prior financings such as Series D ($51M in November 2017 led by Access Industries) and Series C ($22M in June 2016 led by Bessemer). Total funding raised across rounds reached approximately $435-436M by 2021. Yotpo's traction positioned it alongside eCommerce leaders like Shopify and BigCommerce, with Bessemer highlighting its scaling SaaS expertise from prior investments. |
| Nov 2017 | Series D | Access Industries (lead); Blumberg Capital; Vertex Ventures; Vintage Investment Partners; Marker; Rhodium; Bessemer Venture Partners; Vertex Ventures Israel; 2B.VC | $51M | - | Yotpo is a SaaS-based eCommerce marketing platform founded in 2011 that enables businesses to collect and leverage user-generated content such as reviews, Q&As, photos, and videos for marketing and customer feedback. It uses AI and behavioral data to optimize content requests post-purchase, achieving high conversion rates. In November 2017, Yotpo closed a $51 million Series D funding round led by Access Industries (ClalTech), with participation from Bessemer Venture Partners, Marker, Vintage Partners (now Vintage Investment Partners), Blumberg Capital, Rhodium, 2B Angels, and new investor Vertex Ventures, bringing total funding to $101 million. The proceeds were earmarked for building an enterprise-grade platform, global expansion including a new U.S. office in Salt Lake City, and hiring 150 employees to reach over 400 total. Later rounds such as Series E ($75M at nearly $1B in 2020) and Series F ($230M at $1.4B in 2021). Yotpo continued rapid expansion post-2017, serving thousands of eCommerce brands and integrating products like reviews, visual UGC, loyalty, referrals, and SMS marketing. The company demonstrated strong traction in subsequent years, with 300% customer growth in 2019, 170% YoY net new ARR during early COVID-19, and low churn, positioning it as a leader in eCommerce retention and marketing, such as a 250% ARR increase by August 2020 and crossing $100M ARR by March 2021. Total funding has since reached around $436M, with a current valuation of $1.4B. |
| Jun 2016 | Series C | Bessemer Venture Partners (lead); Blumberg Capital; Vintage Investment Partners; Marker; Innovation Endeavors; Access Industries | $22M | - | Yotpo is an eCommerce marketing platform founded in Australia in 2010 that helps brands build customer loyalty and engagement. The company provides an integrated suite of marketing tools designed to help eCommerce brands stand out and retain customers. In June 2016, Yotpo raised $22 million in Series C funding led by Bessemer Venture Partners as part of the company's strategy to expand the platform's capabilities and enter new markets. The round's post-money valuation was not publicly disclosed at the time. Bessemer Venture Partners became a long-term strategic investor in the company, impressed by Yotpo's potential in the rapidly growing eCommerce space and its path toward scaling as a SaaS platform. The company continued to grow substantially over the following years, eventually crossing $100 million in annual recurring revenue by March 2021 when it raised $230 million in Series F funding at a $1.4 billion valuation, demonstrating the significant value creation from the earlier 2016 investment round. |
| Jun 2015 | Series B | Marker (lead); Blumberg Capital; PLUS Ventures; Vintage Investment Partners; Rhodium; Innovation Endeavors; Access Industries; Zohar Gilon; 2B.VC; Gandyr Group | $15M | - | Yotpo raised $15 million in its Series B funding round in June 2015, led by Marker, with participation from 2B Angels, Access Industries, Blumberg Capital, Gandyr Group, Innovation Endeavors, PLUS Ventures, Rhodium, Vintage Investment Partners, and Zohar Gilon. The funds were intended to enhance product offerings, increase market share, expand the New York City office, and double employee headcount from 75 within 12 months. At the time, Yotpo's platform, which helps businesses with original content marketing including user-generated reviews and analytics, served over 100,000 businesses, with 65% in the United States. The platform had generated an additional $50 million in revenue for its customers over the prior year through features like targeted email timing based on purchase categories and regions. |
| Jan 2014 | Series A | Blumberg Capital (lead); PLUS Ventures; Magna Capital Partners; Rhodium; Zohar Gilon; Oliver Jung; 2B.VC; Gandyr Group | $11M | - | - |
| Oct 2012 | Undisclosed stage | 2B.VC | $2M | - | Yotpo closed a $1.5 million financing announced on October 30, 2012. Rhodium and Gandyr Group led the round, while existing investors including 2B Angels and Plus Ventures participated alongside additional backers. The announcement did not disclose valuation, ownership percentages or the amount invested by 2B Angels. Yotpo said it would use the capital to expand adoption among e-commerce websites and accelerate product development. At the time, the company provided social-review software intended to help online merchants generate customer opinions, display them at relevant points in the shopping journey and improve engagement. The business reported that roughly 2,000 commerce sites were using the platform and that new sites were joining each week. This financing followed Yotpo's $800,000 seed round in 2011 and is distinct from the $10.7 million Series A recorded in January 2014. |
| Apr 2011 | Seed | 2B.VC (lead) | $800K | - | Yotpo announced an $800,000 seed financing on April 18, 2011. TechCrunch reported that 2B Angels and PLUS Ventures led the round, but it did not disclose valuation, ownership percentages or the allocation between the two investors. Yotpo was then developing a business-to-business tool that aggregated and ranked online opinions for blogs and e-commerce sites. The company planned to use the capital to expand its user base, hire employees and prepare the product for a broader launch later that year. Its early product sought to increase engagement by showing shoppers and readers relevant opinions inside the publisher's own page. Yotpo later evolved into an e-commerce marketing platform spanning customer reviews, user-generated content, loyalty and artificial-intelligence shopping visibility. This seed event predates the company's later priced rounds already stored in the database and is therefore a distinct transaction. |
Who has invested in Yotpo?
20 investors have backed Yotpo across its funding rounds, including Blumberg Capital, 2B.VC, Bessemer Venture Partners, Vintage Investment Partners, Access Industries and Vertex Ventures.
Lead investors include Shopify, Bessemer Venture Partners, Access Industries, Marker, Blumberg Capital and 1 other investor.
Yotpo Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Lead | Jan 2014 | ||
| 5 | Lead | Apr 2011 | ||
| 4 | Participant | Jun 2015 | ||
| 4 | Lead | Jun 2015 | ||
| 4 | Lead | Jun 2016 | ||
| 3 | Participant | Nov 2017 | ||
| 3 | Lead | Jun 2015 | ||
| 3 | Participant | Jan 2014 | ||
| 2 | Participant | Jan 2014 | ||
| 2 | Participant | Jun 2015 | ||
| 2 | Participant | Aug 2020 | ||
| 2 | Participant | Jan 2014 | ||
| 2 | Participant | Jan 2014 | ||
This data is available for Pro users. Sign up to see all 20 Yotpo investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Yotpo
Yotpo has acquired 3 companies to date.
Last acquisition by Yotpo was on April 8th 2025. Yotpo acquired Coho AI for undisclosed valuation.
Latest Acquisitions by Yotpo
| Description | Coho AI is a New York-headquartered provider of an AI-powered product-led revenue platform that integrates with B2B SaaS tools. Founded in 2021, it analyzes customer touchpoints to identify revenue opportunities for growth, customer success, and sales teams, enhancing conversion rates through holistic user insights. | SMSBump is a Canada-headquartered SMS marketing platform tailored for eCommerce brands using Shopify and other platforms. The service enables automated text campaigns, abandoned cart recovery, and customer notifications with features like A/B testing and segmentation. Founded in 2017 and based in Montreal, SMSBump integrates directly with leading eCommerce tools to boost conversion rates through personalized mobile messaging. It serves thousands of online stores worldwide with compliance tools for TCPA and GDPR regulations. | Swell Rewards is a Victoria, Canada-headquartered loyalty platform for omnichannel retailers, automating email SMS campaigns and VIP programs. It tracks purchase history across POS and e-commerce, personalizing offers for 500+ brands in fashion and beauty. Founded in 2014, Swell integrates with Shopify and Klaviyo, boosting retention by segmenting customers in North America and Europe. |
| HQ Country | |||
| HQ City | New York City, NY | - | Boston, MA |
| Deal Date | 8 Apr 2025 | 29 Jan 2020 | 9 Aug 2018 |
| Valuation | undisclosed | $35M | $16M |
| EV/Revenue | |||
| EV/EBITDA | |||
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Yotpo Competitors
Yotpo competitors include listed companies like Infomart and Riskified, and private ones like Paddle, Route, Weidian Group and Signifyd.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $75M | - | $1.4B | 18.7x | ||
| Private | - | - | $1.4B | - | ||
| Private | - | - | $1.4B | - | ||
| Private | $75M | - | $1.3B | - | ||
| Publicly listed | $119M | $31M | $1.3B | 9.1x | ||
| Publicly listed | $345M | ($31M) | $1.1B | 2.3x |
Yotpo Public Comps
Yotpo is still privately-owned, but its public comps include Lightspeed Commerce, Infomart, Riskified, ODDITY Tech, Shiprocket, THG, Hangzhou Raycloud Tech, Auction Technology Group, GigaCloud Technology and Vtex.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $1.2B | ($13M) | 0.9x | 0.8x | (78.3x) | 12.9x | |||
| $119M | $31M | 10.0x | 9.1x | 38.6x | 33.4x | |||
| $345M | ($31M) | 2.7x | 2.3x | (29.9x) | 26.8x | |||
| $810M | $131M | 1.7x | 2.0x | 10.4x | 26.2x | |||
| $213M | ($7M) | 4.5x | - | (136.7x) | - | |||
| $2.3B | $132M | 0.6x | 0.6x | 11.2x | 11.2x | |||
| $85M | $725K | 9.3x | 8.5x | 1089.9x | - | |||
| $190M | ($93M) | 5.0x | 3.8x | (10.1x) | 10.8x | |||
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Common questions about Yotpo
| When was Yotpo founded? | Yotpo was founded in 2011. |
| Where is Yotpo headquartered? | Yotpo is headquartered in New York City, NY, United States. |
| Is Yotpo publicly listed? | No, Yotpo is a private, VC-backed company. |
| What is Yotpo's valuation? | Yotpo was last valued at $1.4B in its strategic investment round in September 2021. |
| How much funding has Yotpo raised? | Yotpo has raised $436M across 9 funding rounds. |
| What was Yotpo's last funding round? | Yotpo's last funding round was a $30M strategic investment round in September 2021, led by Shopify. |
| Who are Yotpo's investors? | Yotpo's investors include Blumberg Capital, 2B.VC, Vintage Investment Partners, Access Industries, Bessemer Venture Partners, Vertex Ventures, Marker, Rhodium, PLUS Ventures, Innovation Endeavors and 10 others. |
| What is Yotpo's revenue? | Yotpo's latest recorded revenue is $100M (September 2021). |
| What is Yotpo's revenue multiple? | Yotpo's latest valuation implies a 14.0x revenue multiple ($1.4B valuation on $100M of revenue). |
| Which companies are comparable to Yotpo? | Companies comparable to Yotpo include Paddle, Route, Weidian Group, Signifyd, Infomart and Riskified. |
| How many companies has Yotpo acquired? | Yotpo has acquired 3 companies, including Coho AI, SMSBump and Swell Rewards. |
| What was the largest acquisition by Yotpo? | The $35M acquisition of SMSBump in January 2020 is the largest acquisition Yotpo has made to date. |
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