Extend Valuation, Funding & Investors

Extend is valued at $1.6B as of May 2021.

Last Extend valuation

$1.6B

Series C · May 2021

Last Extend funding round

$260M

Series C · May 2021

Cumulative funding Extend raised

$320M

across 4 funding rounds

Key investors in Extend

  • GreatPoint Ventures
  • Meritech Capital Partners
  • Lightbank
  • Shah Capital Partners
  • Michael Arrieta
  • SoftBank Group

Extend Overview

About Extend

Extend is an API platform enabling merchants to offer extended warranties and protection plans across online and offline channels. Integrations with Shopify, Magento, Salesforce Commerce Cloud, and BigCommerce allow seamless deployment, while its machine learning engine personalizes offers to boost conversions. Headquartered in San Francisco, California, since 2019, Extend handles product registration, claims processing, and customer support for electronics, appliances, and consumer goods.


Founded

2019

HQ

United StatesSan Francisco, CA

Website

extend.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1.6B (May 2021)

Extend Valuation

Extend is currently valued at $1.6B, based on its Series C in May 2021.

The $260M round was led by SoftBank Group, with participation from GreatPoint Ventures, Nationwide Building, 40 North Ventures, Amex Ventures, 10X Capital and 3 other investors.

Extend valuation by funding round

Extend valuation by funding round
DateStageValuation
May 2021Series C$1.6B

Extend Funding History

Extend has raised a total of $320M across 4 funding rounds.

Extend's first fundraising round was a $4M seed round in January 2019. The most recent completed round was a $260M Series C in May 2021.

Extend funding rounds

Extend funding rounds
DateStageInvestorsRaisedValuationDeal Summary
May 2021Series CSoftBank Group (lead); GreatPoint Ventures; Nationwide Building; 40 North Ventures; Amex Ventures; 10X Capital; Launchpad Capital; Tomales Bay Capital; Meritech Capital Partners$260M$1.6BExtend is a San Francisco-based company providing modern warranty and protection plan solutions for merchants and consumers through an API-powered platform. It enables e-commerce retailers to offer extended warranties digitally, using machine learning to optimize offers in real-time, improving conversions and generating incremental revenue. The platform integrates with major platforms like Shopify, BigCommerce, Magento, and Salesforce Commerce Cloud, and supports custom API setups for larger merchants, handling both online and offline protection. On May 18, 2021, Extend raised a $260 million Series C funding round led by SoftBank Vision Fund 2, with participation from Amex Ventures, Meritech Capital Partners, PayPal Ventures, GreatPoint Ventures, Nationwide, Tomales Bay Capital, Launchpad Capital, 10X Capital, and 40North Ventures, among others. This round cemented Extend's unicorn status with a post-money valuation of $1.6 billion. The funding was aimed at fueling growth, enhancing API integrations, scaling merchant partnerships, and expanding product coverage. In 2021, Extend achieved significant traction, adding over 330 new merchants to reach more than 600 total live merchants, including brands like Jomashop, Touch of Modern, Sur La Table, Z Gallerie, Traeger Grills, and Mattress Warehouse. The company sold over 2 million product protection plans in its second full year, partnering with platforms like Cart.com and BigCommerce to widen its ecosystem. Cumulative funding reached approximately $386 million across rounds, with prior Series B of $40 million in 2020 led by Meritech Capital. Extend focuses on democratizing extended warranties, improving customer experience with digital claims processing, and leveraging data analytics for merchant optimization. Future plans include global expansion, AI-driven claims automation, fraud detection, and personalized offerings.
Oct 2020Series BMeritech Capital Partners (lead); GreatPoint Ventures; Shah Capital Partners$40M--
Nov 2019Series AGreatPoint Ventures (lead); Lightbank; Michael Marks; Pritzker Group Venture Capital; Jason Robins; Michael Arrieta; Shah Capital Partners; Rick Smith; Erik Torenberg$16M--
Jan 2019SeedLightbank; Graph Ventures; Michael Arrieta$4M--

Who has invested in Extend?

18 investors have backed Extend across its funding rounds, including GreatPoint Ventures, Meritech Capital Partners, Lightbank, Shah Capital Partners, Michael Arrieta and SoftBank Group.

Lead investors include SoftBank Group, Meritech Capital Partners and GreatPoint Ventures.


Extend Investors

Investors in Extend by funding rounds participated
InvestorHQRoundsRoleFirst check
GreatPoint VenturesUnited StatesNew Haven, CT3LeadNov 2019
LightbankUnited StatesChicago, IL2ParticipantJan 2019
Michael ArrietaUnited StatesUnited States2ParticipantJan 2019
Shah Capital PartnersUnited StatesSan Jose, CA2ParticipantNov 2019
Meritech Capital PartnersUnited StatesSan Francisco, CA2LeadOct 2020
Michael MarksUnited StatesSan Francisco, CA1ParticipantNov 2019
Nationwide BuildingUnited KingdomSwindon1ParticipantMay 2021
Pritzker Group Venture CapitalUnited StatesChicago, IL1ParticipantNov 2019
SoftBank GroupJapanTokyo1LeadMay 2021
Graph VenturesUnited StatesSan Francisco, CA1ParticipantJan 2019
40 North VenturesUnited StatesUnited States1ParticipantMay 2021
Amex VenturesUnited StatesNew York City, NY1ParticipantMay 2021
Jason RobinsUnited StatesBoston, MA1ParticipantNov 2019

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Extend Competitors

Extend competitors include listed companies like GigaCloud Technology and Xinhua Winshare, and private ones like Cart.com, AppDirect, fabric and Olist.

Public and private companies comparable to Extend
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Cart.comUnited StatesHouston, TXPrivate--$1.6B-
AppDirectUnited StatesNew York City, NYPrivate$18M-$1.5B-
fabricUnited StatesSeattle, WAPrivate--$1.5B-
OlistBrazilCuritibaPrivate--$1.5B-
GigaCloud TechnologyUnited StatesUnited StatesPublicly listed$1.3B$158M$1.9B1.4x
Xinhua WinshareChinaChinaPublicly listed$1.7B$248M$1.9B0.4x

Extend Public Comps

Extend is still privately-owned, but its public comps include Ellington Financial, Cymbria, Triumph Financial, Trinity Capital, Sixth Street Specialty, Atlanticus, Hoist Finance, Paragon Banking Group, GigaCloud Technology and Intrum.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Ellington Financial$641M-31.4x43.2x--
Cymbria$246M-6.0x---
Triumph Financial$424M-3.6x3.3x--
Trinity Capital$285M-11.2x9.2x--
Sixth Street Specialty$410M-8.6x8.7x-8.7x
Atlanticus$403M-18.4x2.7x--
Hoist Finance$408M-7.0x5.3x--
Paragon Banking Group$710M-----

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Common questions about Extend

When was Extend founded?Extend was founded in 2019.
Where is Extend headquartered?Extend is headquartered in San Francisco, CA, United States.
Is Extend publicly listed?No, Extend is a private, VC-backed company.
What is Extend's valuation?Extend was last valued at $1.6B in its Series C in May 2021.
How much funding has Extend raised?Extend has raised $320M across 4 funding rounds.
What was Extend's last funding round?Extend's last funding round was a $260M Series C in May 2021, led by SoftBank Group.
Who are Extend's investors?Extend's investors include GreatPoint Ventures, Lightbank, Michael Arrieta, Shah Capital Partners, Meritech Capital Partners, Michael Marks, Nationwide Building, Pritzker Group Venture Capital, SoftBank Group, Graph Ventures and 8 others.
Which companies are comparable to Extend?Companies comparable to Extend include Cart.com, AppDirect, fabric, Olist, GigaCloud Technology and Xinhua Winshare.

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