- Companies
- Extend
Extend Valuation, Funding & Investors
Extend is valued at $1.6B as of May 2021.
Last Extend valuation
$1.6B
Series C · May 2021
Last Extend funding round
$260M
Series C · May 2021
Cumulative funding Extend raised
$320M
across 4 funding rounds
Key investors in Extend
GreatPoint Ventures
Meritech Capital Partners
Lightbank
Shah Capital Partners
Michael Arrieta
SoftBank Group
About Extend
Extend is an API platform enabling merchants to offer extended warranties and protection plans across online and offline channels. Integrations with Shopify, Magento, Salesforce Commerce Cloud, and BigCommerce allow seamless deployment, while its machine learning engine personalizes offers to boost conversions. Headquartered in San Francisco, California, since 2019, Extend handles product registration, claims processing, and customer support for electronics, appliances, and consumer goods.
Founded
2019
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$1.6B (May 2021)
Extend Valuation
Extend is currently valued at $1.6B, based on its Series C in May 2021.
The $260M round was led by SoftBank Group, with participation from GreatPoint Ventures, Nationwide Building, 40 North Ventures, Amex Ventures, 10X Capital and 3 other investors.
Extend valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| May 2021 | Series C | $1.6B |
Extend Funding History
Extend has raised a total of $320M across 4 funding rounds.
Extend's first fundraising round was a $4M seed round in January 2019. The most recent completed round was a $260M Series C in May 2021.
Extend funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2021 | Series C | SoftBank Group (lead); GreatPoint Ventures; Nationwide Building; 40 North Ventures; Amex Ventures; 10X Capital; Launchpad Capital; Tomales Bay Capital; Meritech Capital Partners | $260M | $1.6B | Extend is a San Francisco-based company providing modern warranty and protection plan solutions for merchants and consumers through an API-powered platform. It enables e-commerce retailers to offer extended warranties digitally, using machine learning to optimize offers in real-time, improving conversions and generating incremental revenue. The platform integrates with major platforms like Shopify, BigCommerce, Magento, and Salesforce Commerce Cloud, and supports custom API setups for larger merchants, handling both online and offline protection. On May 18, 2021, Extend raised a $260 million Series C funding round led by SoftBank Vision Fund 2, with participation from Amex Ventures, Meritech Capital Partners, PayPal Ventures, GreatPoint Ventures, Nationwide, Tomales Bay Capital, Launchpad Capital, 10X Capital, and 40North Ventures, among others. This round cemented Extend's unicorn status with a post-money valuation of $1.6 billion. The funding was aimed at fueling growth, enhancing API integrations, scaling merchant partnerships, and expanding product coverage. In 2021, Extend achieved significant traction, adding over 330 new merchants to reach more than 600 total live merchants, including brands like Jomashop, Touch of Modern, Sur La Table, Z Gallerie, Traeger Grills, and Mattress Warehouse. The company sold over 2 million product protection plans in its second full year, partnering with platforms like Cart.com and BigCommerce to widen its ecosystem. Cumulative funding reached approximately $386 million across rounds, with prior Series B of $40 million in 2020 led by Meritech Capital. Extend focuses on democratizing extended warranties, improving customer experience with digital claims processing, and leveraging data analytics for merchant optimization. Future plans include global expansion, AI-driven claims automation, fraud detection, and personalized offerings. |
| Oct 2020 | Series B | Meritech Capital Partners (lead); GreatPoint Ventures; Shah Capital Partners | $40M | - | - |
| Nov 2019 | Series A | GreatPoint Ventures (lead); Lightbank; Michael Marks; Pritzker Group Venture Capital; Jason Robins; Michael Arrieta; Shah Capital Partners; Rick Smith; Erik Torenberg | $16M | - | - |
| Jan 2019 | Seed | Lightbank; Graph Ventures; Michael Arrieta | $4M | - | - |
Who has invested in Extend?
18 investors have backed Extend across its funding rounds, including GreatPoint Ventures, Meritech Capital Partners, Lightbank, Shah Capital Partners, Michael Arrieta and SoftBank Group.
Lead investors include SoftBank Group, Meritech Capital Partners and GreatPoint Ventures.
Extend Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Lead | Nov 2019 | ||
| 2 | Participant | Jan 2019 | ||
| 2 | Participant | Jan 2019 | ||
| 2 | Participant | Nov 2019 | ||
| 2 | Lead | Oct 2020 | ||
| 1 | Participant | Nov 2019 | ||
| 1 | Participant | May 2021 | ||
| 1 | Participant | Nov 2019 | ||
| 1 | Lead | May 2021 | ||
| 1 | Participant | Jan 2019 | ||
| 1 | Participant | May 2021 | ||
| 1 | Participant | May 2021 | ||
| 1 | Participant | Nov 2019 | ||
This data is available for Pro users. Sign up to see all 18 Extend investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialExtend Competitors
Extend competitors include listed companies like GigaCloud Technology and Xinhua Winshare, and private ones like Cart.com, AppDirect, fabric and Olist.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1.6B | - | ||
| Private | $18M | - | $1.5B | - | ||
| Private | - | - | $1.5B | - | ||
| Private | - | - | $1.5B | - | ||
| Publicly listed | $1.3B | $158M | $1.9B | 1.4x | ||
| Publicly listed | $1.7B | $248M | $1.9B | 0.4x |
Extend Public Comps
Extend is still privately-owned, but its public comps include Ellington Financial, Cymbria, Triumph Financial, Trinity Capital, Sixth Street Specialty, Atlanticus, Hoist Finance, Paragon Banking Group, GigaCloud Technology and Intrum.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $641M | - | 31.4x | 43.2x | - | - | |||
| $246M | - | 6.0x | - | - | - | |||
| $424M | - | 3.6x | 3.3x | - | - | |||
| $285M | - | 11.2x | 9.2x | - | - | |||
| $410M | - | 8.6x | 8.7x | - | 8.7x | |||
| $403M | - | 18.4x | 2.7x | - | - | |||
| $408M | - | 7.0x | 5.3x | - | - | |||
| $710M | - | - | - | - | - | |||
This data is available for Pro users. Sign up to see all Extend competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Extend
| When was Extend founded? | Extend was founded in 2019. |
| Where is Extend headquartered? | Extend is headquartered in San Francisco, CA, United States. |
| Is Extend publicly listed? | No, Extend is a private, VC-backed company. |
| What is Extend's valuation? | Extend was last valued at $1.6B in its Series C in May 2021. |
| How much funding has Extend raised? | Extend has raised $320M across 4 funding rounds. |
| What was Extend's last funding round? | Extend's last funding round was a $260M Series C in May 2021, led by SoftBank Group. |
| Who are Extend's investors? | Extend's investors include GreatPoint Ventures, Lightbank, Michael Arrieta, Shah Capital Partners, Meritech Capital Partners, Michael Marks, Nationwide Building, Pritzker Group Venture Capital, SoftBank Group, Graph Ventures and 8 others. |
| Which companies are comparable to Extend? | Companies comparable to Extend include Cart.com, AppDirect, fabric, Olist, GigaCloud Technology and Xinhua Winshare. |
See companies similar to Extend
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




