Cart.com Valuation, Funding & Investors

Cart.com is valued at $1.6B as of May 2025.

Last Cart.com valuation

$1.6B

Series C · May 2025

Last Cart.com funding round

$180M

Undisclosed stage · Mar 2026

Cumulative funding Cart.com raised

$784M

across 10 funding rounds

Key investors in Cart.com

  • Oak HC/FT
  • Mercury Fund
  • Moonshots Capital
  • Arsenal Growth Equity
  • Legacy Knight
  • Gaingels

Cart.com Overview

About Cart.com

Cart.com is an Austin-headquartered provider of end-to-end commerce and logistics solutions unifying operations for B2C and B2B brands across sales channels. The platform supports multichannel fulfillment through a nationwide network of warehouses, AI-powered optimization, and data science teams serving thousands of mid-market and enterprise customers spanning consumer goods and industrial sectors.


Founded

2020

HQ

United StatesHouston, TX

Website

cart.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1.6B (May 2025)

Cart.com Valuation

Cart.com is currently valued at $1.6B, based on its Series C in May 2025.

The $50M round included Neuberger Berman, eGateway Capital and BlackRock.

Cart.com's valuation has grown 1.3x from $1.2B at its Series C in June 2023 to $1.6B in May 2025, across 2 priced rounds.

Cart.com valuation by funding round

Cart.com valuation by funding round
DateStageValuation
May 2025Series C$1.6B
Jun 2023Series C$1.2B

Cart.com Funding History

Cart.com has raised a total of $784M across 10 funding rounds.

Cart.com's first fundraising round was a $20M seed round in December 2020. The most recent completed round was a $180M undisclosed-stage round in March 2026.

Cart.com funding rounds

Cart.com funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Mar 2026Undisclosed stageSpringcoast Capital Partners (lead); PayPal Ventures; Arsenal Growth Equity; Oak HC/FT; Mercury Fund$180M--
May 2025Series CNeuberger Berman; eGateway Capital; BlackRock$50M$1.6BCart.com is a unified commerce solutions provider founded in 2020 that serves B2C, B2B, and public sector organizations. The company offers an integrated platform combining enterprise-grade software, fulfillment infrastructure, and logistics services to enable omnichannel commerce from product discovery through delivery. In May 2025, Cart.com raised $50 million in additional funding, achieving a post-money valuation of $1.6 billion. The round included investments from funds and accounts managed by BlackRock and Neuberger Berman, new investor eGateway Capital, and other venture capital firms and family offices. This brought Cart.com's total capital raised since founding to $475 million. The company planned to deploy the capital toward global expansion, infrastructure investments, technology development, and merger and acquisition activity. Over the 12 months preceding the round, Cart.com expanded its logistics network from 13 to 18 omnichannel fulfillment facilities totaling over 10 million square feet, with more than half temperature-controlled. During this period the company completed acquisitions of OceanX and Amify, added major customers including Authentic Brands Group and Bluestar Alliance, and welcomed Bill Guthy, founder of Guthy-Renker, to its board of directors.
Jul 2024Series C-$25M-Cart.com is a Houston-based unified commerce and logistics platform that combines enterprise-grade software, services, and a nationwide fulfillment network to enable brands to manage omnichannel sales from discovery to delivery. Founded in 2020, it supports nearly 6,000 brands with AI-driven tools for predictive analytics, inventory routing, workflow automation, and reduced shipping costs. The company operates 14 warehouses and focuses on B2B/enterprise clients, international expansion, and sustainable profitability. Around July 2024, Cart.com raised $105 million in venture debt led by BlackRock and FT Partners to fund operational scale-up, strengthen logistics networks, and support technology enhancements, contributing to a total funding of approximately $616 million by then. This followed a January 2024 conventional debt round of $70 million from Trinity Capital and SVB. Earlier equity rounds included a Series C in June 2023 raising $60 million at a $1.2 billion pre-money valuation (led by B. Riley Venture Capital, Snowflake Ventures, and others) and additional $50 million in May 2025 reaching $1.6 billion post-money valuation with BlackRock and Neuberger Berman. A $180 million growth equity investment from Springcoast Partners was announced later, surpassing $1 billion total funding, with prior valuation cited as about $1.6 billion. Traction includes powering over $5 billion in gross merchandise value in 2022, 140 million product listings, $10 trillion in product ads, and 11 billion marketplace repricing events. Sources reference 1,053.5% revenue growth via Deloitte Fast 500 and targeting $30M+ ARR growth plays. Investors include PayPal Ventures, Arsenal Growth Equity, Mercury Fund, Oak HC/FT, and others. The platform positions against competitors by unifying commerce software with scaled logistics amid rising e-commerce demands.
Mar 2024Undisclosed stage-$18M--
Jun 2023Series CProsperity7 Ventures; Legacy Knight; Snowflake Ventures; B. Riley Venture Capital; Karman Ventures; Kingfisher Investment Advisors$60M$1.2BCart.com, founded in November 2020 by Omair Tariq and Jim Jacobson, is an Austin-based provider of end-to-end e-commerce enablement solutions, including software for storefront optimization, inventory management, supply chain logistics, and fulfillment services for nearly 6,000 brands. The company helps merchants sell and fulfill across channels, addressing enterprise challenges in inventory, promotions, and logistics through digital tools and AI-driven capabilities. On June 27, 2023, Cart.com closed a $60 million all-equity Series C funding round with participation from B. Riley Venture Capital, Karman Ventures (noted in some contexts), Kingfisher Investment Advisors, Legacy Knight, Prosperity7 Ventures, and Snowflake Ventures, among others. The round valued the company at $1.2 billion, a nearly 50% increase from its $840 million valuation in the February 2022 Series B extension, bringing total funding to $440 million. Sources variously describe this as total, post-money, or pre-money valuation, with the company announcement specifying pre-money. Funds will support accelerated growth to meet demand from B2B and enterprise clients, international expansion, product development in software and AI for better order and inventory control, and enhancement of commerce data capabilities. In 2022, Cart.com reported over 500% revenue growth, software powering $5 billion in gross merchandise value (GMV), 140 million product listings, $10 trillion in product ads, and 11 billion marketplace repricing events, alongside doubling its fulfillment footprint. The unicorn status positions Cart.com among fast-growing e-commerce logistics leaders, with prior rapid scaling including staff growth before reductions. Investors highlighted its role in evolving commerce through unified data and value chain optimization, with no reported liquidity preferences or structured terms in the round.
Mar 2023Series BSahin Boydas$69M--
Feb 2022Series BLegacy Knight (lead); Visa; Moonshots Capital; Beyond Capital; Citi Ventures; Gaingels$240M-Cart.com, an Austin-based end-to-end ecommerce platform competing with Amazon and Shopify, closed a $240 million funding round on February 3, 2022, comprising new equity led by Legacy Knight Capital Partners with participation from Citi Ventures, Visa, and other Fortune 100 brands, plus venture debt from J.P. Morgan and TriplePoint Capital. This brought total capital raised to $380 million. The round followed a $115 million Series B-1 also led by Legacy Knight. Funds supported international rollout of its ecommerce platform, acquisitions like Dallas-based FB Flurry for next-day fulfillment, and scaling operations amid explosive growth, including $3 billion gross merchandise value in 2021, up 400 percent year-over-year. The company, founded in November 2020 by CEO Omair Tariq, unifies software, services, and logistics for merchants to sell and fulfill across channels. Investors highlighted Cart.com's rapid execution in building a massive-scale platform. Subsequent rounds included a June 2023 Series C of $60 million at $1.2 billion pre-money valuation (participation from Legacy Knight among others), a 2024 Series C extension to $85 million at the same valuation, a May 2025 $50 million raise at $1.6 billion post-money valuation from BlackRock and Neuberger Berman (total raised then $475 million), and a March 2026 $180 million growth equity from Springcoast Partners surpassing $1 billion total funding with prior $1.6 billion valuation. Cart.com grew to nearly 6,000 brands, 850 employees by 2026, focusing on AI-powered commerce OS, U.S. fulfillment network, enterprise B2B demand, and omnichannel expansion.
Aug 2021Series BOak HC/FT (lead)$98M-Cart.com is a Houston-based provider of end-to-end e-commerce services, offering a unified commerce platform that integrates software, fulfillment, and logistics for B2C and B2B brands to manage omnichannel sales from product discovery to delivery. In August 2021, the company raised a $98 million Series B round led by Oak HC/FT, with participation from PayPal Ventures, Clearco, G9 Ventures, Mercury Fund, Valedor Partners, and Arsenal Growth, bringing total funding to $143 million following a $25 million Series A and $20 million seed. The funds were earmarked for technology development, expanding headcount from under two dozen to over 300 employees by year-end, and pursuing acquisitions to accelerate growth. The Series B targeted helping scaling merchants, particularly those with around $1 million in sales, by handling backend operations including order management, inventory, and payments as a merchant-of-record. Strategic interest from investors like Oak HC/FT and PayPal Ventures highlighted Cart.com's potential to enable faster success through integrated tools. At the time, the company focused on acquisitions and building a comprehensive platform to support brand-centric growth in a fragmented e-commerce landscape. Later rounds provide context on trajectory: by 2025, Cart.com raised additional $50 million to reach a $1.6 billion post-money valuation, totaling $475 million raised, and in 2026 secured $180 million growth equity from Springcoast Partners, surpassing $1 billion in total funding while operating 14 warehouses processing over 70 million orders annually for 6,000+ customers handling $10B GMV.
Apr 2021Series AArsenal Growth Equity (lead); Mercury Fund (lead); Moonshots Capital$25M-Cart.com, a Houston-based commerce and logistics platform founded in 2020, raised a $25 million Series A round in April 2021 led by Mercury Fund and Arsenal Growth Equity, capping a $45 million funding sprint that began with a $20 million seed from Bearing Ventures. This early capital supported the development of its unified commerce enablement platform integrating order management, warehouse management, transportation, payments, and marketing services as a merchant-of-record. The company serves enterprise brands and retailers like TOMS Shoes, PacSun, and Janie and Jack, handling omnichannel sales, fulfillment, and supply chain operations. Following the Series A, Cart.com continued aggressive expansion with an $98 million Series B in August 2021 led by Oak HC/FT and PayPal Ventures, then a transformative $240 million round in February 2022 led by Legacy Knight Capital Partners with Citi Ventures and Visa, driving over 400% revenue growth and scaling to 850 employees. By May 2025, a $50 million raise from BlackRock and Neuberger Berman established a $1.6 billion valuation, with total venture capital reaching $872 million prior to a $180 million growth equity round in March 2026 led by Springcoast Partners, surpassing $1 billion in total funding. The platform operates 8.5 million square feet across 14 fulfillment centers, processing over 70 million orders annually for more than 6,000 customers managing $10B in GMV. It differentiates from pure 3PLs like ShipBob or Stord by combining software with physical logistics and AI-driven optimizations for inventory routing. Investors including PayPal Ventures, Arsenal Growth Equity, Mercury Fund, and Oak HC/FT have backed multiple rounds, targeting high-growth commerce plays amid a fulfillment market projected to double to $272 billion by 2030 at 14% CAGR. Post-2026 raise, Cart.com plans AI workflow automation, predictive analytics, European expansion, warehouse growth, and Shopify Plus integrations, positioning for reshoring trends and tariff-driven U.S. dominance.
Dec 2020SeedBearing Ventures (lead)$20M-Cart.com, founded in 2020 and headquartered in Houston, Texas, is a provider of unified omnichannel commerce and logistics solutions, offering end-to-end services including demand generation, fulfillment, marketplace optimization, and E-Commerce-as-a-Service (ECaaS) to B2C, B2B, and public sector organizations. The company aims to streamline operations through advanced technology, helping businesses manage their commerce lifecycle from product discovery to delivery, and has served clients like Authentic Brands Group and Bluestar Alliance. In December 2020, Cart.com raised a $20 million seed round led by Bearing Ventures to develop its initial e-commerce platform and validate the unified commerce concept. This was followed shortly by a $25 million Series A round in April 2021 led by Mercury Fund and Arsenal Growth, with participation from Moonshots Capital and Scarlet Venture Fund, bringing total funding at that point to over $45 million. The capital was used to respond to increasing customer demand, make key hires, accelerate growth, expand platform features, onboard merchants, and scale operational infrastructure. Subsequent rounds included a $60 million Series C in 2022 at a $1.2 billion valuation with investors like B. Riley Venture Capital, Snowflake Ventures, and Prosperity7 Ventures, a larger $240 million Series C extension in February 2022 led by Citi Ventures, and further raises such as $68.6 million in March 2023. By May 2025, an additional $50 million raise achieved a $1.6 billion post-money valuation with BlackRock and Neuberger Berman, bringing total funding to $475 million, followed by $180 million growth capital from Springcoast Partners pushing past $1 billion total. The company has pursued aggressive expansion, including acquisitions like OceanX in December 2024 and Amify in April prior, with plans for more deals, international growth, AI capabilities, workflow automation, and logistics network scaling. CEO Omair Tariq has emphasized building the largest comprehensive platform in unified commerce.

Who has invested in Cart.com?

21 investors have backed Cart.com across its funding rounds, including Oak HC/FT, Mercury Fund, Moonshots Capital, Arsenal Growth Equity, Legacy Knight and Gaingels.

Lead investors include Springcoast Capital Partners, Legacy Knight, Oak HC/FT, Arsenal Growth Equity, Mercury Fund and 1 other investor.


Cart.com Investors

Investors in Cart.com by funding rounds participated
InvestorHQRoundsRoleFirst check
Arsenal Growth EquityUnited StatesOrlando, FL2LeadApr 2021
Legacy KnightUnited StatesDallas, TX2LeadFeb 2022
Moonshots CapitalUnited StatesAustin, TX2ParticipantApr 2021
Oak HC/FTUnited StatesGreenwich, CT2LeadAug 2021
Mercury FundUnited StatesHouston, TX2LeadApr 2021
PayPal VenturesUnited StatesSan Jose, CA1ParticipantMar 2026
Sahin BoydasUnited StatesSan Francisco, CA1ParticipantMar 2023
Prosperity7 VenturesSaudi ArabiaDammam1ParticipantJun 2023
VisaUnited StatesSan Francisco, CA1ParticipantFeb 2022
Neuberger BermanUnited StatesNew York City, NY1ParticipantMay 2025
eGateway CapitalUnited StatesCincinnati, KY1ParticipantMay 2025
Snowflake VenturesUnited StatesBozeman, MT1ParticipantJun 2023
Bearing VenturesUnited StatesHouston, TX1LeadDec 2020

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Acquisitions by Cart.com

Cart.com has acquired 10 companies to date.

Last acquisition by Cart.com was on December 10th 2024. Cart.com acquired OceanX for undisclosed valuation.


Latest Acquisitions by Cart.com

OceanX
Amify
DataFeedWatch
SellerActive
Description
OceanX is a fulfillment operations manager specializing in personalized beauty and health subscriptions, leveraging over 30 years of expertise. The company partners with leading beauty brands to handle scaling demands via a modern fulfillment solution and real-time business intelligence platform. Services include inventory management, order processing, and shipping for subscription boxes containing cosmetics and wellness products. Headquartered in the United States, OceanX optimizes supply chain logistics to support direct-to-consumer models in the competitive beauty industry.
Amify is a provider of Amazon-as-a-Service solutions, managing storefronts, advertising, analytics, forecasting, and logistics to optimize brand performance on the platform and drive sales growth.
DataFeedWatch is a Berlin-headquartered feed management platform that optimizes product data feeds for e-commerce advertising across Google Shopping, Facebook, and other channels. Acquired by Productsup in 2019, it serves over 2,000 merchants and agencies in 100 countries with tools for feed optimization, rule-based transformations, and multi-channel distribution. The platform operates from offices in Amsterdam and Krakow.
SellerActive is a Portland, Oregon-headquartered e-commerce toolkit integrating with Amazon, eBay, Walmart, Magento, and 3dcart for multichannel management. Its PriceIntelligence engine dynamically adjusts listings based on 50 million daily competitor scans, while shipping software selects rates from UPS, FedEx, and USPS. Serving 5,000 sellers since 2008, it automates repricing for 1 million SKUs and fulfillment for high-volume orders.
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
Los Angeles, CA
Washington, DC
San Francisco, CA
Portland, OR
Deal Date10 Dec 20242 Apr 202417 Mar 202218 Jan 2022
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Cart.com Competitors

Cart.com competitors include listed companies like GigaCloud Technology and Infomart, and private ones like Olist, ElasticRun, fabric and Route.

Public and private companies comparable to Cart.com
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
OlistBrazilCuritibaPrivate--$1.5B-
GigaCloud TechnologyUnited StatesUnited StatesPublicly listed$1.3B$158M$1.9B1.4x
ElasticRunIndiaPunePrivate--$1.5B-
fabricUnited StatesSeattle, WAPrivate--$1.5B-
RouteUnited StatesSalt Lake City, UTPrivate--$1.4B-
InfomartJapanJapanPublicly listed$121M$31M$1.2B8.6x

Cart.com Public Comps

Cart.com is still privately-owned, but its public comps include Focus Technology, SureKAM Corporation, Transfar Zhilian Co, GigaCloud Technology, Wuxi Boton Technology, Xinhua Winshare, Infomart, Lightspeed Commerce, Blackbuck and Karooooo.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Focus Technology$286M$83M4.3x3.9x14.7x13.7x
SureKAM Corporation$1.2B$93M1.0x1.0x13.4x18.6x
Transfar Zhilian Co$3.7B$258M1.0x1.3x14.0x12.5x
GigaCloud Technology$1.3B$158M1.6x1.4x12.8x10.6x
Wuxi Boton Technology$516M$55M2.4x-22.6x-
Xinhua Winshare$1.7B$248M0.4x0.4x2.9x3.4x
Infomart$121M$31M9.3x8.6x35.9x31.7x
Lightspeed Commerce$1.2B($13M)0.7x0.7x(65.4x)11.0x

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Common questions about Cart.com

When was Cart.com founded?Cart.com was founded in 2020.
Where is Cart.com headquartered?Cart.com is headquartered in Houston, TX, United States.
Is Cart.com publicly listed?No, Cart.com is a private, VC-backed company.
What is Cart.com's valuation?Cart.com was last valued at $1.6B in its Series C in May 2025.
How much funding has Cart.com raised?Cart.com has raised $784M across 10 funding rounds.
What was Cart.com's last funding round?Cart.com's last funding round was a $180M undisclosed-stage round in March 2026, led by Springcoast Capital Partners.
Who are Cart.com's investors?Cart.com's investors include Arsenal Growth Equity, Legacy Knight, Moonshots Capital, Oak HC/FT, Mercury Fund, PayPal Ventures, Sahin Boydas, Prosperity7 Ventures, Visa, Neuberger Berman and 11 others.
Which companies are comparable to Cart.com?Companies comparable to Cart.com include Olist, GigaCloud Technology, ElasticRun, fabric, Route and Infomart.
How many companies has Cart.com acquired?Cart.com has acquired 10 companies, including OceanX, Amify, DataFeedWatch, SellerActive and FB Flurry.

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