Swiftly Valuation, Funding & Investors

Swiftly is valued at $1B as of September 2022.

Last Swiftly valuation

$1B

Series C · Sep 2022

Last Swiftly funding round

$100M

Series C · Sep 2022

Cumulative funding Swiftly raised

$216M

across 3 funding rounds

Key investors in Swiftly

  • Sand Hill Angels
  • Wormhole Capital
  • Gaingels
  • Liquid 2 Ventures
  • Western Technology Investment
  • Ruttenberg Gordon Investments

Swiftly Overview

About Swiftly

Swiftly is a vertical SaaS platform transforming grocery retail into digital media businesses. Its Swiftly Stack unifies POS, loyalty, e-commerce, and mobile data for identity resolution, audience targeting, and attribution. Retailers including independents and chains monetize inventory through self-serve campaigns for CPG brands like Procter & Gamble and Unilever.


Founded

2018

HQ

United StatesSeattle, WA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$1B (Sep 2022)

Swiftly Valuation

Swiftly is currently valued at $1B, based on its Series C in September 2022.

The $100M round was led by BRV Capital Management.

Swiftly valuation by funding round

Swiftly valuation by funding round
DateStageValuation
Sep 2022Series C$1B

Swiftly Funding History

Swiftly has raised a total of $216M across 3 funding rounds.

Swiftly's first fundraising round was a $16M seed round in September 2019. The most recent completed round was a $100M Series C in September 2022.

Swiftly funding rounds

Swiftly funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2022Series CBRV Capital Management (lead)$100M$1BSwiftly Systems is a Seattle-based retail technology platform providing omnichannel tools for brick-and-mortar retailers, including branded apps for customer engagement, personalized offers, first-party data analytics, and retail media networks to compete with e-commerce giants. The company partners with hundreds of iconic consumer brands like Hershey and Colgate-Palmolive, powering digital platforms across nearly 10,000 store locations in the U.S. as of earlier 2022, with year-to-date growth to 22,500 stores and 80% increase in gross merchandise value by September 2022. Swiftly announced a $100 million Series C funding round on September 19, 2022, led by BRV Capital Management, achieving unicorn status with a valuation exceeding $1 billion, following a prior $100 million Series B in March 2022, bringing total funding to over $210 million. The new capital supports rapid expansion of product offerings, onboarding more retailers and brands, geographic growth into markets like Mexico, Canada, Europe, and Asia, and enhancing technology for urban mobility and digital transformation. BRV Capital, a tech-focused growth equity firm with expertise in Asia, backs category leaders; CEO Henry Kim emphasized empowering retailers to shift from analog to algorithms for digital shopper capture and monetization.
Mar 2022Series BWormhole Capital (lead); PROOF; Liquid 2 Ventures; silicon ventures; Bramalea Partners; Martin Companies; Ruttenberg Gordon Investments; Sand Hill Angels; Gaingels; Western Technology Investment$100M-Swiftly, a retail technology company based in Seattle, announced a $100 million Series B funding round led by Wormhole Capital on March 8, 2022. The round included participation from Liquid2 Ventures, Bramalea Partners, Gaingels, Silicon Ventures, Proof VC, Western Technology Investment, Sand Hill Angels, and The Martin Family. This brought the company's total cumulative funding to $120 million. Swiftly provides a suite of tools and platforms designed to help retailers enhance customer experiences, capture digital advertising revenue, and build customer loyalty through AI-powered technology. The company's platform enables retailers to build digital customer relationships and powers retail media networks that provide closed-loop advertising reporting for brand partners. At the time of the Series B announcement, Swiftly's technology powered approximately 10,000 store locations nationwide. According to later third-party valuation estimates from March 2024 or beyond, Swiftly was valued at $1 billion, though this post-money valuation at the time of the Series B round was not disclosed in company announcements or contemporaneous sources. The company used Series B funding to accelerate organizational growth and expand its product offerings to serve additional retailers and brands.
Sep 2019SeedThe Ward Family; Mendacre; Wormhole Capital; Shan-Lyn Ma; Sand Hill Angels; First Star Ventures; Vivek Garipalli; Sam McBride; Ron Burkle$16M--

Who has invested in Swiftly?

18 investors have backed Swiftly across its funding rounds, including Sand Hill Angels, Wormhole Capital, Gaingels, Liquid 2 Ventures, Western Technology Investment and Ruttenberg Gordon Investments.

Lead investors include BRV Capital Management and Wormhole Capital.


Swiftly Investors

Investors in Swiftly by funding rounds participated
InvestorHQRoundsRoleFirst check
Wormhole CapitalUnited StatesNew York City, NY2LeadSep 2019
Sand Hill AngelsUnited StatesSan Francisco, CA2ParticipantSep 2019
The Ward FamilyUnited StatesUnited States1ParticipantSep 2019
PROOFUnited StatesUnited States1ParticipantMar 2022
MendacreUnited StatesCharlotte, NC1ParticipantSep 2019
Liquid 2 VenturesUnited StatesSan Francisco, CA1ParticipantMar 2022
BRV Capital ManagementHong KongHong Kong1LeadSep 2022
silicon venturesUnited StatesUnited States1ParticipantMar 2022
Shan-Lyn MaUnited StatesUnited States1ParticipantSep 2019
Bramalea PartnersUnited StatesBoston, MA1ParticipantMar 2022
Martin CompaniesUnited StatesTyler, TX1ParticipantMar 2022
Ruttenberg Gordon InvestmentsUnited StatesNew York City, NY1ParticipantMar 2022
First Star VenturesUnited StatesUnited States1ParticipantSep 2019

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Acquisitions by Swiftly

Swiftly has acquired 1 company to date.

Last acquisition by Swiftly was on March 6th 2024. Swiftly acquired BYBE for undisclosed valuation.


Latest Acquisitions by Swiftly

BYBE
Description
BYBE is a technology platform for the adult beverage industry headquartered in New York. It manages promotions for beer, wine, and spirits brands, handling offer creation, distribution to retailers, compliance validation, payment processing, and analytics. The system integrates with retail point-of-sale networks and ensures adherence to state-specific alcohol regulations.
HQ CountryUnited States
HQ City
Columbus, OH
Deal Date6 Mar 2024
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Swiftly Competitors

Swiftly competitors include listed companies like Shiprocket, Lightspeed Commerce and Rezolve AI, and private ones like commercetools, iSpot.tv and ShipBob.

Public and private companies comparable to Swiftly
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
commercetoolsGermanyMunichPrivate$150M-$1.9B12.7x
ShiprocketIndiaIndiaPublicly listed$211M($7M)$917M-
Lightspeed CommerceCanadaCanadaPublicly listed$1.2B($13M)$1.2B0.7x
iSpot.tvUnited StatesSeattle, WAPrivate$75M-$1B13.3x
ShipBobUnited StatesUnited StatesPrivate--$1B-
Rezolve AIUnited KingdomUnited KingdomPublicly listed$47M($109M)$950M4.0x

Swiftly Public Comps

Swiftly is still privately-owned, but its public comps include Taboola, Vobile, Ibotta, NCR Voyix, Rezolve AI, Shiprocket, Hangzhou Raycloud Tech, ODDITY Tech, Lightspeed Commerce and Infomart.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Taboola$1.9B$121M0.5x0.5x8.4x4.5x
Vobile$366M$63M3.1x2.6x18.0x20.1x
Ibotta$342M$7M2.5x2.4x114.9x15.3x
NCR Voyix$2.7B$252M0.8x1.0x8.9x5.2x
Rezolve AI$47M($109M)23.3x4.0x(10.0x)(19.3x)
Shiprocket$211M($7M)4.3x-(131.1x)-
Hangzhou Raycloud Tech$84M$719K10.6x9.8x1238.3x-
ODDITY Tech$810M$131M1.5x1.8x9.6x18.3x

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Common questions about Swiftly

When was Swiftly founded?Swiftly was founded in 2018.
Where is Swiftly headquartered?Swiftly is headquartered in Seattle, WA, United States.
Is Swiftly publicly listed?No, Swiftly is a private, VC-backed company.
What is Swiftly's valuation?Swiftly was last valued at $1B in its Series C in September 2022.
How much funding has Swiftly raised?Swiftly has raised $216M across 3 funding rounds.
What was Swiftly's last funding round?Swiftly's last funding round was a $100M Series C in September 2022, led by BRV Capital Management.
Who are Swiftly's investors?Swiftly's investors include Wormhole Capital, Sand Hill Angels, The Ward Family, PROOF, Mendacre, Liquid 2 Ventures, BRV Capital Management, silicon ventures, Shan-Lyn Ma, Bramalea Partners and 8 others.
Which companies are comparable to Swiftly?Companies comparable to Swiftly include commercetools, Shiprocket, Lightspeed Commerce, iSpot.tv, ShipBob and Rezolve AI.
How many companies has Swiftly acquired?Swiftly has acquired 1 company, including BYBE.

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