Contentstack Valuation, Funding & Investors

Contentstack is valued at $574M as of November 2022.

Last Contentstack valuation

$574M

Series C · Nov 2022

Last Contentstack funding round

$80M

Series C · Nov 2022

Cumulative funding Contentstack raised

$169M

across 3 funding rounds

Key investors in Contentstack

  • Insight Partners
  • Illuminate Ventures
  • Georgian
  • GingerBread Capital

Contentstack Overview

About Contentstack

Contentstack is a San Francisco-headquartered composable Digital Experience Platform delivering headless CMS, commerce, and personalization capabilities. It powers content experiences for enterprises such as Vogue, Puma, and Wendy's via API-first architecture. A founding MACH Alliance member since 2020, Contentstack emphasizes microservices-based, cloud-native SaaS for scalable, high-traffic sites with integrations to Adobe and Salesforce.


Founded

2018

HQ

United StatesAustin, TX

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$574M (Nov 2022)

Contentstack Valuation

Contentstack is currently valued at $574M, based on its Series C in November 2022.

The $80M round was led by Georgian and Insight Partners, with participation from Illuminate Ventures.

Contentstack valuation by funding round

Contentstack valuation by funding round
DateStageValuation
Nov 2022Series C$574M

Contentstack Funding History

Contentstack has raised a total of $169M across 3 funding rounds.

Contentstack's first fundraising round was a $32M Series A in October 2019. The most recent completed round was a $80M Series C in November 2022.

Contentstack funding rounds

Contentstack funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Nov 2022Series CGeorgian (lead); Insight Partners (lead); Illuminate Ventures$80M$574MContentstack is a content experience platform (CXP) providing a headless CMS solution that enables marketers and developers to deliver composable digital experiences, addressing integration challenges for enterprises migrating from legacy systems. The platform supports omnichannel and personalized experiences, with features like Automation Hub, and is cloud-agnostic across AWS and Microsoft Azure. Founded in 2015 by Nishant Patel, it serves global brands such as Chase, McDonald's, Sephora, and Shell, with 42% of customers having over $1B in revenue and 35% publicly traded. On November 15, 2022, Contentstack raised $80 million in a Series C round co-led by Georgian and Insight Partners, with participation from Illuminate Ventures, bringing total funding to $169 million. Previous rounds included a $57.5 million Series B in June 2021 led by Insight Partners with Georgian and Illuminate Ventures, and a $31.5 million Series A in October 2019 led by Insight Partners. Georgian's Emily Walsh joined the board post-round. Funds will accelerate enterprise composable adoption, operations, and hiring in Hyderabad, Bengaluru, Pune, and Virar-Mumbai. At the time of the Series C, Contentstack had grown to over 400 employees and nearly 50,000 users across 70+ markets, doubled customers served, nearly tripled ARR (exact figure not disclosed), and maintained 97% customer retention. It reported over 150% growth since Series A and positions as a CMS market leader with high-growth traction. The post-money valuation was $573.8 million, with no disclosed revenue, EBITDA, or multiples.
Jun 2021Series BInsight Partners (lead); Georgian; Illuminate Ventures; GingerBread Capital$58M-Contentstack is a leading Content Experience Platform (CXP) and pioneer in headless CMS, providing enterprises with tools for personalized omnichannel digital experiences. In June 2021, it raised $57.5 million in an oversubscribed Series B round led by Insight Partners, with participation from existing investors Illuminate Ventures and GingerBread Capital, and new investor Georgian. This brought total funding to $89 million following the prior $31.5 million Series A in 2019, also led by Insight Partners. The funds were allocated to fuel international growth, expand the ecosystem of channel and technology partners, and accelerate innovation from Contentstack's labs, including leveraging Georgian's AI expertise for machine learning features. The company reported revenue growth of 150% since the Series A, attributed to surging demand for digital experiences during the pandemic and adoption by Fortune 500 enterprises like HP and Broadcom, though the base revenue figure was undisclosed. Contentstack positioned itself as indispensable for digital transformation, competing in the headless CMS market against players like Strapi. Investors highlighted its market leadership, product-market fit with global brands, and potential in the composable architecture trend. Subsequent developments included an $80 million Series C in November 2022 co-led by Georgian and Insight Partners with Illuminate Ventures, raising total funding to $169 million for enterprise composable initiatives.
Oct 2019Series AInsight Partners (lead); Illuminate Ventures; GingerBread Capital$32M-Contentstack is a content experience platform (CXP) provider, pioneering headless CMS solutions for enterprise customers seeking modern, MACH-based architectures to outperform legacy systems. In October 2019, the company raised $31.5 million in its Series A round, led by Insight Partners, with participation from existing investors GingerBread Capital and Illuminate Ventures. This funding aimed to scale operations and enhance platform capabilities amid growing demand for composable digital experiences. The Series A brought Contentstack's total funding at that time toward building momentum in a competitive market shifting from traditional CMS to headless and API-first platforms. Insight Partners, a global software investor, continued support from earlier stages, leveraging its network for growth. Subsequent rounds included a $57.5 million oversubscribed Series B in June 2021, again led by Insight Partners with Illuminate Ventures, GingerBread Capital, and new investor Georgian, bringing total raised to $89 million for international expansion, partner ecosystem growth, and innovation. A Series C followed in November 2022 for $80 million led by Georgian and Insight Partners, pushing cumulative funding over $169 million, focused on enterprise adoption of composable architectures and operations in India.

Who has invested in Contentstack?

4 investors have backed Contentstack across its funding rounds, including Insight Partners, Illuminate Ventures, Georgian and GingerBread Capital.

Lead investors include Georgian and Insight Partners.


Contentstack Investors

Investors in Contentstack by funding rounds participated
InvestorHQRoundsRoleFirst check
Illuminate VenturesUnited StatesSan Francisco, CA3ParticipantOct 2019
Insight PartnersUnited StatesNew York City, NY3LeadOct 2019

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Acquisitions by Contentstack

Contentstack has acquired 1 company to date.

Last acquisition by Contentstack was on December 1st 2024. Contentstack acquired Lytics for undisclosed valuation.


Latest Acquisitions by Contentstack

Lytics
Description
Lytics is a Seattle-headquartered customer data platform founded in 2012 that unifies behavioral and profile data from sources like websites, CRM systems, and apps into persistent customer profiles. The platform delivers real-time personalization for marketing channels including email, web, and mobile ads. Lytics serves enterprise clients such as Microsoft, Unilever, and Dell Technologies, enabling them to activate first-party data for audience segmentation and campaign orchestration. Its Jester engine uses machine learning to predict customer interests and recommend content. With integrations to Adobe Experience Cloud and Salesforce Marketing Cloud, Lytics supports over 200 brands in North America and Europe.
HQ CountryUnited States
HQ City
Portland, OR
Deal Date1 Dec 2024
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Contentstack Competitors

Contentstack competitors include listed companies like Wix.com, AudioEye, Vtex and Auction Technology Group, and private ones like ADA and Postscript.

Public and private companies comparable to Contentstack
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Wix.comUnited StatesUnited StatesPublicly listed$2B($13M)$3.3B2.0x
AudioEyeUnited StatesUnited StatesPublicly listed$40M$2M$94M2.4x
ADAMalaysiaKuala LumpurPrivate$72M$1M$550M-
VtexBrazilBrazilPublicly listed$241M$22M$603M1.7x
PostscriptUnited StatesPhoenix, AZPrivate$39M-$636M16.3x
Auction Technology GroupUnited KingdomUnited KingdomPublicly listed$190M($93M)$710M3.5x

Contentstack Public Comps

Contentstack is still privately-owned, but its public comps include THG, Vtex, Yext, Locaweb, Auction Technology Group, Objective Corp., Foxit Software, Shanghai Wondertek, Softcreate Holdings and Riskified.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
THG$2.3B$133M0.5x0.5x9.2x9.7x
Vtex$241M$22M1.8x1.7x19.2x10.5x
Yext$447M$80M1.7x1.7x9.4x6.1x
Locaweb$289M($31M)1.4x1.3x(12.8x)5.4x
Auction Technology Group$190M($93M)4.6x3.5x(9.3x)10.1x
Objective Corp.$85M$33M4.1x3.7x10.9x10.1x
Foxit Software$159M$13M3.4x3.0x39.8x19.8x
Shanghai Wondertek$38M$3M7.2x-80.9x-

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Common questions about Contentstack

When was Contentstack founded?Contentstack was founded in 2018.
Where is Contentstack headquartered?Contentstack is headquartered in Austin, TX, United States.
Is Contentstack publicly listed?No, Contentstack is a private, VC-backed company.
What is Contentstack's valuation?Contentstack was last valued at $574M in its Series C in November 2022.
How much funding has Contentstack raised?Contentstack has raised $169M across 3 funding rounds.
What was Contentstack's last funding round?Contentstack's last funding round was a $80M Series C in November 2022, led by Georgian and Insight Partners.
Who are Contentstack's investors?Contentstack's investors include Illuminate Ventures, Insight Partners, Georgian and GingerBread Capital.
Which companies are comparable to Contentstack?Companies comparable to Contentstack include Wix.com, AudioEye, ADA, Vtex, Postscript and Auction Technology Group.
How many companies has Contentstack acquired?Contentstack has acquired 1 company, including Lytics.

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