- Companies
- Sendcloud
Sendcloud Valuation, Funding & Investors
Sendcloud is valued at $750M as of September 2021.
Last Sendcloud valuation
$750M
Series C · Sep 2021
Last Sendcloud funding round
$177M
Series C · Sep 2021
Cumulative funding Sendcloud raised
$201M
across 5 funding rounds
Key investors in Sendcloud
BOM
henQ
TIIN Capital
SoftBank Group
L Catterton
AVP
About Sendcloud
SendCloud is a Netherlands-based all-in-one shipping platform for e-commerce retailers. The Eindhoven-headquartered service integrates with carriers like PostNL, DHL, and UPS, enabling quick connections in about five minutes. It automates label generation, tracking, returns, and analytics, serving over 20,000 webshops across Europe to reduce shipping costs and improve delivery experiences.
Founded
2012
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$750M (Sep 2021)
Sendcloud Valuation
Sendcloud is currently valued at $750M, based on its Series C in September 2021.
The $177M round was led by SoftBank Group, with participation from HPE Growth and L Catterton.
Sendcloud valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Sep 2021 | Series C | $750M |
Sendcloud Funding History
Sendcloud has raised a total of $201M across 5 funding rounds.
Sendcloud's first fundraising round was a $800K seed round in January 2015. The most recent completed round was a $177M Series C in September 2021.
Sendcloud funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Sep 2021 | Series C | SoftBank Group (lead); HPE Growth; L Catterton | $177M | $750M | Sendcloud, an Eindhoven, Netherlands-based e-commerce shipping platform founded in 2012, raised $177 million in a Series C funding round on September 15, 2021, led by SoftBank Vision Fund 2 with participation from L Catterton and HPE Growth. The platform automates the entire shipping process for online merchants, including label creation, packing, pick-up, tracking, and returns, with over 50 integrations to platforms like Shopify, Amazon, and Magento, and partnerships with 35 carriers such as DHL, UPS, and GLS connecting to more than 400,000 service points across Europe. It serves over 23,000 businesses primarily in the UK, France, Belgium, Spain, the Netherlands, and other European countries, with clients including Rosefield, Subdued, Suit Suit, and Ledstores. Prior to this round, Sendcloud had raised just over $23 million, making this its largest investment to date. The company reported a 133% annual increase in parcel volume that year and employs around 400 people across offices in the UK, Netherlands, and Germany. A source close to the deal indicated a valuation of around $750 million, though not officially disclosed; for context, U.S. competitor Shippo raised at a $1 billion valuation in June 2021 despite having more customers but less capital efficiency. Sendcloud offers freemium pricing tiers starting from free 'essentials' up to €179 per month based on business size. The funds are earmarked to accelerate growth, expand international presence particularly in the UK, and drive global adoption of the platform amid rising e-commerce demand fueled by the Covid-19 pandemic. The shipping software market is projected to grow at a 9% CAGR to $5 billion by 2030. New board members include representatives from SoftBank Investment Advisers and L Catterton. Sendcloud positions itself as a multi-carrier solution essential for handling growing parcel volumes and flexible delivery options for merchants. |
| Nov 2020 | Series B | AVP (lead); Bonsai Partners; henQ; BOM | $15M | - | Sendcloud is the leading e-commerce shipping platform in Europe, providing an all-in-one solution that connects online retailers to local and global carriers, automates shipping processes including label printing and returns management, and helps businesses reduce costs while meeting consumer demands. The company closed a €12.6 million Series B round on November 16-17, 2020, led by AXA Venture Partners (AVP), with participation from existing investors BOM, Bonsai Partners, and a loan from Rabobank; prior investors include HenQ, TiiN Capital, and Startupbootcamp. The funds support international expansion, integration of more carriers, development of the shipping platform, and hiring 200 new employees to accelerate growth into new markets. Sendcloud reported $49.49 million in revenue for FY 2019 around the time of the round. |
| Aug 2017 | Series A | henQ (lead); TIIN Capital; BOM | $6M | - | - |
| Feb 2016 | Seed | TIIN Capital (lead); BOM | $2M | - | - |
| Jan 2015 | Seed | SanomaVentures (lead); Startupbootcamp | $800K | - | - |
Who has invested in Sendcloud?
10 investors have backed Sendcloud across its funding rounds, including BOM, henQ, TIIN Capital, SoftBank Group, L Catterton and AVP.
Lead investors include SoftBank Group, AVP, henQ, TIIN Capital and SanomaVentures.
Sendcloud Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 3 | Participant | Feb 2016 | ||
| 2 | Lead | Feb 2016 | ||
| 2 | Lead | Aug 2017 | ||
| 1 | Participant | Nov 2020 | ||
| 1 | Participant | Sep 2021 | ||
| 1 | Lead | Sep 2021 | ||
| 1 | Lead | Nov 2020 | ||
| 1 | Lead | Jan 2015 | ||
This data is available for Pro users. Sign up to see all 10 Sendcloud investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Sendcloud
Sendcloud has acquired 2 companies to date.
Last acquisition by Sendcloud was on December 19th 2024. Sendcloud acquired Lox for undisclosed valuation.
Latest Acquisitions by Sendcloud
| Description | Lox is a Tel Aviv-based IT consultancy building dashboards and custom software for e-commerce brands. It develops analytics platforms integrating Shopify, Google Analytics, and Klaviyo for real-time sales tracking and customer insights. Services include data visualization tools and automation scripts to optimize inventory and marketing. Through loxsolution.com, it supports scaling retailers with scalable web applications. | Tracey is an online platform analyzing parcel shipment data for logistics providers. It aggregates tracking information from carriers worldwide, delivering analytics on delivery times, exceptions, and performance metrics through customizable dashboards. Users access real-time insights via web interface to optimize routes and customer service. |
| HQ Country | ||
| HQ City | Rotterdam | Eindhoven |
| Deal Date | 19 Dec 2024 | 6 Jul 2023 |
| Valuation | undisclosed | undisclosed |
| EV/Revenue | ||
| EV/EBITDA | ||
This data is available for Pro users. Sign up to see all Sendcloud acquisitions and their M&A valuation multiples. Start Free Trial | ||
Sendcloud Competitors
Sendcloud competitors include listed companies like GigaCloud Technology and Infomart, and private ones like ShipBob, Bringg, Flexe and Swiftly.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Publicly listed | $1.3B | $158M | $1.9B | 1.4x | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Private | - | - | $1B | - | ||
| Publicly listed | $121M | $31M | $1.2B | 8.6x |
Sendcloud Public Comps
Sendcloud is still privately-owned, but its public comps include Auction Technology Group, Duolun Technology, Guotai Epoint Sofware, Riskified, New Trend International Logis-Tech, e-Hualu, ODDITY Tech, Hangzhou Raycloud Tech, Vtex and Shiprocket.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $190M | ($93M) | 4.6x | 3.5x | (9.3x) | 10.1x | |||
| $60M | $2M | 9.2x | - | 277.1x | - | |||
| $274M | $14M | 1.3x | 1.4x | 26.2x | 25.3x | |||
| $345M | ($31M) | 1.8x | 1.6x | (20.3x) | 19.0x | |||
| $352M | $42M | 1.4x | - | 11.9x | - | |||
| $69M | ($310M) | 24.1x | - | (5.4x) | - | |||
| $810M | $131M | 1.5x | 1.8x | 9.6x | 18.3x | |||
| $84M | $719K | 10.6x | 9.8x | 1238.3x | - | |||
This data is available for Pro users. Sign up to see all Sendcloud competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Sendcloud
| When was Sendcloud founded? | Sendcloud was founded in 2012. |
| Where is Sendcloud headquartered? | Sendcloud is headquartered in Eindhoven, Netherlands. |
| Is Sendcloud publicly listed? | No, Sendcloud is a private, VC-backed company. |
| What is Sendcloud's valuation? | Sendcloud was last valued at $750M in its Series C in September 2021. |
| How much funding has Sendcloud raised? | Sendcloud has raised $201M across 5 funding rounds. |
| What was Sendcloud's last funding round? | Sendcloud's last funding round was a $177M Series C in September 2021, led by SoftBank Group. |
| Who are Sendcloud's investors? | Sendcloud's investors include BOM, TIIN Capital, henQ, Bonsai Partners, HPE Growth, SoftBank Group, AVP, SanomaVentures, L Catterton and Startupbootcamp. |
| Which companies are comparable to Sendcloud? | Companies comparable to Sendcloud include ShipBob, GigaCloud Technology, Bringg, Flexe, Swiftly and Infomart. |
| How many companies has Sendcloud acquired? | Sendcloud has acquired 2 companies, including Lox and Tracey. |
See companies similar to Sendcloud
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




