Sendcloud Revenue, Valuation, Funding & Investors

Sendcloud is valued at $750M as of September 2021, a 6.1x revenue multiple. Sendcloud revenue was $123M, as disclosed with its latest round.

Last Sendcloud valuation

$750M

Series C · Sep 2021

Last Sendcloud funding round

$177M

Series C · Sep 2021

Sendcloud revenue

$123M

Series C · Sep 2021

Key investors in Sendcloud

Sendcloud Overview

About Sendcloud

Sendcloud is an Eindhoven shipping-software company founded in 2012 for e-commerce merchants. Its platform connects online stores and marketplaces with parcel carriers so retailers can generate labels, choose delivery services, track shipments and manage returns from one interface. The product integrates with major commerce systems and courier networks, reducing the technical and administrative work required to ship across countries. Sendcloud serves tens of thousands of merchants and supports both smaller web shops and higher-volume retail operations across Europe. It earns subscription and usage-based revenue through tiered software plans, shipping tools and carrier-related services. The company reports more than one hundred integrations and over four hundred employees supporting its international network. It has expanded both organically and through acquisitions including Tracey, Isendu, Lox and Sendy.


Founded

2012

HQ

NetherlandsEindhoven

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$123M (Sep 2021)

Valuation

$750M (Sep 2021)

Sendcloud Valuation

Sendcloud is currently valued at $750M, based on its Series C in September 2021. Read the announcement ↗

The $177M round was led by SoftBank Group, with participation from HPE Growth and L Catterton.

Sendcloud valuation by funding round

Sendcloud valuation by funding round
DateStageValuationRevenue Multiple
Sep 2021Series C$750M6.1x

Sendcloud Revenue

Sendcloud's latest recorded revenue is $123M, as of its Series C in September 2021. At a $750M valuation, that implies a 6.1x revenue multiple.

Sendcloud revenue by funding round

Sendcloud revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Sep 2021$123M$750M6.1xSeries C

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Sendcloud Funding History

Sendcloud has raised a total of $201M across 5 funding rounds.

Sendcloud's first fundraising round was a $800K seed round in January 2015. The most recent completed round was a $177M Series C in September 2021.

Sendcloud funding rounds

Sendcloud funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2021Series CSoftBank Group (lead); HPE Growth; L Catterton$177M$750MSendcloud, an Eindhoven, Netherlands-based e-commerce shipping platform founded in 2012, raised $177 million in a Series C funding round on September 15, 2021, led by SoftBank Vision Fund 2 with participation from L Catterton and HPE Growth. The platform automates the entire shipping process for online merchants, including label creation, packing, pick-up, tracking, and returns, with over 50 integrations to platforms like Shopify, Amazon, and Magento, and partnerships with 35 carriers such as DHL, UPS, and GLS connecting to more than 400,000 service points across Europe. It serves over 23,000 businesses primarily in the UK, France, Belgium, Spain, the Netherlands, and other European countries, with clients including Rosefield, Subdued, Suit Suit, and Ledstores. Prior to this round, Sendcloud had raised just over $23 million, making this its largest investment to date. The company reported a 133% annual increase in parcel volume that year and employs around 400 people across offices in the UK, Netherlands, and Germany. A source close to the deal indicated a valuation of around $750 million, though not officially disclosed; for context, U.S. competitor Shippo raised at a $1 billion valuation in June 2021 despite having more customers but less capital efficiency. Sendcloud offers freemium pricing tiers starting from free 'essentials' up to €179 per month based on business size. The funds are earmarked to accelerate growth, expand international presence particularly in the UK, and drive global adoption of the platform amid rising e-commerce demand fueled by the Covid-19 pandemic. The shipping software market is projected to grow at a 9% CAGR to $5 billion by 2030. New board members include representatives from SoftBank Investment Advisers and L Catterton. Sendcloud positions itself as a multi-carrier solution essential for handling growing parcel volumes and flexible delivery options for merchants.
Nov 2020Series BAVP (lead); Bonsai Partners; henQ; BOM$15M-Sendcloud is the leading e-commerce shipping platform in Europe, providing an all-in-one solution that connects online retailers to local and global carriers, automates shipping processes including label printing and returns management, and helps businesses reduce costs while meeting consumer demands. The company closed a €12.6 million Series B round on November 16-17, 2020, led by AXA Venture Partners (AVP), with participation from existing investors BOM, Bonsai Partners, and a loan from Rabobank; prior investors include HenQ, TiiN Capital, and Startupbootcamp. The funds support international expansion, integration of more carriers, development of the shipping platform, and hiring 200 new employees to accelerate growth into new markets. Sendcloud reported $49.49 million in revenue for FY 2019 around the time of the round.
Aug 2017Series AhenQ (lead); TIIN Capital; BOM$6M--
Feb 2016SeedTIIN Capital (lead); BOM$2M--
Jan 2015SeedSanomaVentures (lead); Startupbootcamp$800K--

Who has invested in Sendcloud?

10 investors have backed Sendcloud across its funding rounds, including BOM, henQ, TIIN Capital, SoftBank Group, L Catterton and AVP.

Lead investors include SoftBank Group, AVP, henQ, TIIN Capital and SanomaVentures.


Sendcloud Investors

Investors in Sendcloud by funding rounds participated
InvestorHQRoundsRoleFirst check
BOMNetherlandsTilburg3ParticipantFeb 2016
TIIN CapitalNetherlandsNetherlands2LeadFeb 2016
henQNetherlandsAmsterdam2LeadAug 2017
Bonsai PartnersSpainMadrid1ParticipantNov 2020
HPE GrowthNetherlandsAmsterdam1ParticipantSep 2021
SoftBank GroupJapanTokyo1LeadSep 2021
AVPFranceParis1LeadNov 2020
SanomaVenturesNetherlandsAmsterdam1LeadJan 2015

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Acquisitions by Sendcloud

Sendcloud has acquired 4 companies to date.

Last acquisition by Sendcloud was on September 29th 2026. Sendcloud acquired KeenDelivery for undisclosed valuation.


Latest Acquisitions by Sendcloud

KeenDelivery
Lox
Isendu
Tracey
Description
Sendy is the Dutch parcel-shipping platform operated by KeenDelivery B.V. from Veenendaal. It gives online retailers a single interface for booking shipments, printing labels, selecting carriers, tracking parcels and handling returns. The product connects merchants to multiple national and international delivery services without requiring a separate technical integration for each carrier. Sendy serves business users ranging from smaller web shops to higher-volume e-commerce operations and offers tiered software plans alongside charges linked to shipments. Its commercial model therefore combines recurring subscriptions with usage-based logistics revenue. Sendcloud announced the acquisition of Sendy on 29 September 2026 and said the Dutch company would become part of its organization, extending the buyer's local shipping proposition and merchant reach.
Lox is a Tel Aviv-based IT consultancy building dashboards and custom software for e-commerce brands. It develops analytics platforms integrating Shopify, Google Analytics, and Klaviyo for real-time sales tracking and customer insights. Services include data visualization tools and automation scripts to optimize inventory and marketing. Through loxsolution.com, it supports scaling retailers with scalable web applications.
Isendu is a Florence shipping-software company founded in 2019 for small and midsized online merchants. Its platform connects web shops with parcel carriers and automates label creation, order handling, shipment tracking, customer notifications and returns. Merchants use one operating interface rather than managing each carrier and commerce integration separately. The company serves business customers selling through their own stores and online marketplaces, with particular coverage in Italy and other European markets. It earns recurring software and usage-based revenue tied to the shipping tools and volumes processed through the platform. Sendcloud announced its agreement to acquire Isendu in June 2024 and later identified the company among its completed acquisitions, integrating the Italian product and team into its European shipping platform.
Tracey is an online platform analyzing parcel shipment data for logistics providers. It aggregates tracking information from carriers worldwide, delivering analytics on delivery times, exceptions, and performance metrics through customizable dashboards. Users access real-time insights via web interface to optimize routes and customer service.
HQ CountryNetherlandsNetherlandsItalyNetherlands
HQ City
Veenendaal
Rotterdam
Florence
Eindhoven
Deal Date29 Sep 202619 Dec 202426 Jun 20246 Jul 2023
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Sendcloud Competitors

Sendcloud competitors include listed companies like GigaCloud Technology and Infomart, and private ones like ShipBob, Shoplazza, Bringg and Flexe.

Public and private companies comparable to Sendcloud
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ShipBobUnited StatesUnited StatesPrivate--$1B-
GigaCloud TechnologyUnited StatesUnited StatesPublicly listed$1.3B$158M$2.1B1.5x
ShoplazzaChinaChinaPrivate--$600M-
BringgIsraelIsraelPrivate--$1B-
FlexeUnited StatesSeattle, WAPrivate--$1B-
InfomartJapanJapanPublicly listed$119M$31M$1.3B9.1x

Sendcloud Public Comps

Sendcloud is still privately-owned, but its public comps include Duolun Technology, Auction Technology Group, Hangzhou Raycloud Tech, e-Hualu, New Trend International Logis-Tech, Beijing eGova, THG, Vtex, Guotai Epoint Sofware and GuoChuang Software.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Duolun Technology$60M$2M10.3x-311.4x-
Auction Technology Group$190M($93M)5.0x3.8x(10.1x)10.8x
Hangzhou Raycloud Tech$85M$725K9.3x8.5x1089.9x-
e-Hualu$70M($312M)21.0x-(4.7x)-
New Trend International Logis-Tech$355M$42M1.6x-13.2x-
Beijing eGova$90M($52M)7.1x-(12.3x)-
THG$2.3B$132M0.6x0.6x11.2x11.2x
Vtex$241M$22M2.0x1.8x21.7x10.8x

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Common questions about Sendcloud

When was Sendcloud founded?Sendcloud was founded in 2012.
Where is Sendcloud headquartered?Sendcloud is headquartered in Eindhoven, Netherlands.
Is Sendcloud publicly listed?No, Sendcloud is a private, VC-backed company.
What is Sendcloud's valuation?Sendcloud was last valued at $750M in its Series C in September 2021.
How much funding has Sendcloud raised?Sendcloud has raised $201M across 5 funding rounds.
What was Sendcloud's last funding round?Sendcloud's last funding round was a $177M Series C in September 2021, led by SoftBank Group.
Who are Sendcloud's investors?Sendcloud's investors include BOM, TIIN Capital, henQ, Bonsai Partners, HPE Growth, SoftBank Group, AVP, SanomaVentures, L Catterton and Startupbootcamp.
What is Sendcloud's revenue?Sendcloud's latest recorded revenue is $123M (September 2021).
What is Sendcloud's revenue multiple?Sendcloud's latest valuation implies a 6.1x revenue multiple ($750M valuation on $123M of revenue).
Which companies are comparable to Sendcloud?Companies comparable to Sendcloud include ShipBob, GigaCloud Technology, Shoplazza, Bringg, Flexe and Infomart.
How many companies has Sendcloud acquired?Sendcloud has acquired 4 companies, including KeenDelivery, Lox, Isendu and Tracey.

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