Sendcloud Valuation, Funding & Investors

Sendcloud is valued at $750M as of September 2021.

Last Sendcloud valuation

$750M

Series C · Sep 2021

Last Sendcloud funding round

$177M

Series C · Sep 2021

Cumulative funding Sendcloud raised

$201M

across 5 funding rounds

Key investors in Sendcloud

Sendcloud Overview

About Sendcloud

SendCloud is a Netherlands-based all-in-one shipping platform for e-commerce retailers. The Eindhoven-headquartered service integrates with carriers like PostNL, DHL, and UPS, enabling quick connections in about five minutes. It automates label generation, tracking, returns, and analytics, serving over 20,000 webshops across Europe to reduce shipping costs and improve delivery experiences.


Founded

2012

HQ

NetherlandsEindhoven

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$750M (Sep 2021)

Sendcloud Valuation

Sendcloud is currently valued at $750M, based on its Series C in September 2021.

The $177M round was led by SoftBank Group, with participation from HPE Growth and L Catterton.

Sendcloud valuation by funding round

Sendcloud valuation by funding round
DateStageValuation
Sep 2021Series C$750M

Sendcloud Funding History

Sendcloud has raised a total of $201M across 5 funding rounds.

Sendcloud's first fundraising round was a $800K seed round in January 2015. The most recent completed round was a $177M Series C in September 2021.

Sendcloud funding rounds

Sendcloud funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2021Series CSoftBank Group (lead); HPE Growth; L Catterton$177M$750MSendcloud, an Eindhoven, Netherlands-based e-commerce shipping platform founded in 2012, raised $177 million in a Series C funding round on September 15, 2021, led by SoftBank Vision Fund 2 with participation from L Catterton and HPE Growth. The platform automates the entire shipping process for online merchants, including label creation, packing, pick-up, tracking, and returns, with over 50 integrations to platforms like Shopify, Amazon, and Magento, and partnerships with 35 carriers such as DHL, UPS, and GLS connecting to more than 400,000 service points across Europe. It serves over 23,000 businesses primarily in the UK, France, Belgium, Spain, the Netherlands, and other European countries, with clients including Rosefield, Subdued, Suit Suit, and Ledstores. Prior to this round, Sendcloud had raised just over $23 million, making this its largest investment to date. The company reported a 133% annual increase in parcel volume that year and employs around 400 people across offices in the UK, Netherlands, and Germany. A source close to the deal indicated a valuation of around $750 million, though not officially disclosed; for context, U.S. competitor Shippo raised at a $1 billion valuation in June 2021 despite having more customers but less capital efficiency. Sendcloud offers freemium pricing tiers starting from free 'essentials' up to €179 per month based on business size. The funds are earmarked to accelerate growth, expand international presence particularly in the UK, and drive global adoption of the platform amid rising e-commerce demand fueled by the Covid-19 pandemic. The shipping software market is projected to grow at a 9% CAGR to $5 billion by 2030. New board members include representatives from SoftBank Investment Advisers and L Catterton. Sendcloud positions itself as a multi-carrier solution essential for handling growing parcel volumes and flexible delivery options for merchants.
Nov 2020Series BAVP (lead); Bonsai Partners; henQ; BOM$15M-Sendcloud is the leading e-commerce shipping platform in Europe, providing an all-in-one solution that connects online retailers to local and global carriers, automates shipping processes including label printing and returns management, and helps businesses reduce costs while meeting consumer demands. The company closed a €12.6 million Series B round on November 16-17, 2020, led by AXA Venture Partners (AVP), with participation from existing investors BOM, Bonsai Partners, and a loan from Rabobank; prior investors include HenQ, TiiN Capital, and Startupbootcamp. The funds support international expansion, integration of more carriers, development of the shipping platform, and hiring 200 new employees to accelerate growth into new markets. Sendcloud reported $49.49 million in revenue for FY 2019 around the time of the round.
Aug 2017Series AhenQ (lead); TIIN Capital; BOM$6M--
Feb 2016SeedTIIN Capital (lead); BOM$2M--
Jan 2015SeedSanomaVentures (lead); Startupbootcamp$800K--

Who has invested in Sendcloud?

10 investors have backed Sendcloud across its funding rounds, including BOM, henQ, TIIN Capital, SoftBank Group, L Catterton and AVP.

Lead investors include SoftBank Group, AVP, henQ, TIIN Capital and SanomaVentures.


Sendcloud Investors

Investors in Sendcloud by funding rounds participated
InvestorHQRoundsRoleFirst check
BOMNetherlandsTilburg3ParticipantFeb 2016
TIIN CapitalNetherlandsNetherlands2LeadFeb 2016
henQNetherlandsAmsterdam2LeadAug 2017
Bonsai PartnersSpainMadrid1ParticipantNov 2020
HPE GrowthNetherlandsAmsterdam1ParticipantSep 2021
SoftBank GroupJapanTokyo1LeadSep 2021
AVPFranceParis1LeadNov 2020
SanomaVenturesNetherlandsAmsterdam1LeadJan 2015

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Acquisitions by Sendcloud

Sendcloud has acquired 2 companies to date.

Last acquisition by Sendcloud was on December 19th 2024. Sendcloud acquired Lox for undisclosed valuation.


Latest Acquisitions by Sendcloud

Lox
Tracey
Description
Lox is a Tel Aviv-based IT consultancy building dashboards and custom software for e-commerce brands. It develops analytics platforms integrating Shopify, Google Analytics, and Klaviyo for real-time sales tracking and customer insights. Services include data visualization tools and automation scripts to optimize inventory and marketing. Through loxsolution.com, it supports scaling retailers with scalable web applications.
Tracey is an online platform analyzing parcel shipment data for logistics providers. It aggregates tracking information from carriers worldwide, delivering analytics on delivery times, exceptions, and performance metrics through customizable dashboards. Users access real-time insights via web interface to optimize routes and customer service.
HQ CountryNetherlandsNetherlands
HQ City
Rotterdam
Eindhoven
Deal Date19 Dec 20246 Jul 2023
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Sendcloud Competitors

Sendcloud competitors include listed companies like GigaCloud Technology and Infomart, and private ones like ShipBob, Bringg, Flexe and Swiftly.

Public and private companies comparable to Sendcloud
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ShipBobUnited StatesUnited StatesPrivate--$1B-
GigaCloud TechnologyUnited StatesUnited StatesPublicly listed$1.3B$158M$1.9B1.4x
BringgIsraelIsraelPrivate--$1B-
FlexeUnited StatesSeattle, WAPrivate--$1B-
SwiftlyUnited StatesSeattle, WAPrivate--$1B-
InfomartJapanJapanPublicly listed$121M$31M$1.2B8.6x

Sendcloud Public Comps

Sendcloud is still privately-owned, but its public comps include Auction Technology Group, Duolun Technology, Guotai Epoint Sofware, Riskified, New Trend International Logis-Tech, e-Hualu, ODDITY Tech, Hangzhou Raycloud Tech, Vtex and Shiprocket.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Auction Technology Group$190M($93M)4.6x3.5x(9.3x)10.1x
Duolun Technology$60M$2M9.2x-277.1x-
Guotai Epoint Sofware$274M$14M1.3x1.4x26.2x25.3x
Riskified$345M($31M)1.8x1.6x(20.3x)19.0x
New Trend International Logis-Tech$352M$42M1.4x-11.9x-
e-Hualu$69M($310M)24.1x-(5.4x)-
ODDITY Tech$810M$131M1.5x1.8x9.6x18.3x
Hangzhou Raycloud Tech$84M$719K10.6x9.8x1238.3x-

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Common questions about Sendcloud

When was Sendcloud founded?Sendcloud was founded in 2012.
Where is Sendcloud headquartered?Sendcloud is headquartered in Eindhoven, Netherlands.
Is Sendcloud publicly listed?No, Sendcloud is a private, VC-backed company.
What is Sendcloud's valuation?Sendcloud was last valued at $750M in its Series C in September 2021.
How much funding has Sendcloud raised?Sendcloud has raised $201M across 5 funding rounds.
What was Sendcloud's last funding round?Sendcloud's last funding round was a $177M Series C in September 2021, led by SoftBank Group.
Who are Sendcloud's investors?Sendcloud's investors include BOM, TIIN Capital, henQ, Bonsai Partners, HPE Growth, SoftBank Group, AVP, SanomaVentures, L Catterton and Startupbootcamp.
Which companies are comparable to Sendcloud?Companies comparable to Sendcloud include ShipBob, GigaCloud Technology, Bringg, Flexe, Swiftly and Infomart.
How many companies has Sendcloud acquired?Sendcloud has acquired 2 companies, including Lox and Tracey.

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