Odeko Revenue, Valuation, Funding & Investors

Odeko is valued at $262M as of March 2025.

See full Odeko profile

Last Odeko valuation

$262M

Series E · Mar 2025

Last Odeko funding round

Undisclosed stage

Amount undisclosed · Aug 2026

Odeko revenue

$150M

Series E · Aug 2024

Key investors in Odeko

  • Notable Capital
  • B Capital
  • Primary Venture Partners
  • FJ Labs
  • First Round Capital
  • BoxGroup

Odeko Overview

About Odeko

Odeko is a Melbourne-headquartered software platform designed for coffee roasters and cafes worldwide. Launched in 2016, it handles inventory management, wholesale ordering, delivery tracking, and customer loyalty programs. The system integrates with payment gateways and POS systems, serving clients in Australia, New Zealand, and the United States to streamline supply chains from roaster to retailer.


Founded

2019

HQ

United StatesNew York City, NY

Website

odeko.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$150M (Aug 2024)

Valuation

$262M (Mar 2025)

Odeko Valuation

Odeko is currently valued at $262M, based on its Series E in March 2025.

The $96M round was led by B Capital, with participation from Balius Partners.

Odeko's valuation has moved from $700M at its Series E in August 2024 to $262M in March 2025, across 2 priced rounds.

Odeko valuation by funding round

Revenue multiple
Odeko valuation by funding round
DateStageValuationRevenue Multiple
Mar 2025Series E$262M-
Aug 2024Series E$700M4.7x

Odeko Revenue

Odeko's latest recorded revenue is $150M, as of its Series E in August 2024. At a $700M valuation, that implies a 4.7x revenue multiple.

Odeko revenue by funding round

Odeko revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Aug 2024$150M$700M4.7xSeries E

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Odeko Funding History

Odeko has raised a total of $473M across 12 funding rounds.

Odeko's first fundraising round was a $6M pre-seed round in March 2019. The most recent completed round was a undisclosed-stage round in August 2026.

Odeko funding rounds

Odeko funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Aug 2026Undisclosed stageEra---
May 2026Series EFJ Labs---
Mar 2025Series EB Capital (lead); Balius Partners$96M$262MOdeko is a New York-based provider of all-in-one operations software for independent food and beverage businesses, particularly coffee shops and cafes, offering mobile ordering, supply chain management, inventory tracking, payments, point-of-sale, payroll, equipment financing, and cost-saving solutions to help small and mid-size operators compete with larger chains. The platform serves over 14,000 customers across the U.S., with warehouses in 15 major markets for local delivery and e-commerce nationwide, reducing expenses and environmental impact through unified buying power. On March 4, 2025, Odeko raised $126 million in a Series E funding round, comprising $96 million in equity led by B Capital with participation from existing investors like Balius Partners, and a $30 million credit facility from Banc of California, bringing total equity raised to over $280 million across multiple rounds since 2019. The funds will support growth via new services and cost savings, strategic acquisitions like Butter Insurance to expand market reach and offerings, and leadership hires from U.S. Foods and Roland Foods. The company follows prior raises including a $53 million Series D in April 2023 backed by B Capital, Alumni Ventures, Tiger Global, and others, totaling approximately $302 million raised. Customers include chains like Go Get Em Tiger and Gregorys Coffee, positioning Odeko in the competitive foodservice software space amid challenging macro conditions for independents.
Aug 2024Series ESahin Boydas; FJ Labs$150M$700MOdeko is a New York-based SaaS platform providing all-in-one operations and technology solutions for independent coffee shops, cafes, and food and beverage businesses, including supply chain management, mobile ordering, equipment financing, and now insurance via acquisition of Butter Insurance. It serves over 14,000 customers with warehouses in 15 U.S. markets and e-commerce nationwide, helping small operators access bulk buying power and reduce costs. Headquarters in New York, founded in 2015, with 300+ employees. Funds were earmarked for product development, team expansion, and global scaling. Odeko has raised over $280M in equity from investors like Tiger Global, KSV, Two Sigma, and Primary Ventures.
Apr 2023Series DB Capital (lead)$53M-Odeko is a New York-based all-in-one operations and technology platform for independent coffee shops, cafes, and food businesses, offering solutions for ordering supplies, inventory management, data analytics, payments, point-of-sale, and payroll to save time and costs. In April 2023, Odeko raised $53 million in its Series D funding round led by B Capital, with participation from GGV Capital, Tiger Global Management, Amex Ventures, KSV Global, and FJ Labs, bringing total equity raised to $177 million. The funds were intended to enhance platform technology, scale operations, and expand into new markets, serving 10,000 customers across 16 major U.S. markets with local delivery and nationwide e-commerce. The company, founded in 2019 by Dane Atkinson, had demonstrated strong growth, with over 300% year-over-year revenue increase mentioned around the Series D. Odeko expanded into six new markets like Miami, Portland, and Dallas in the prior year and claimed to save customers up to 21% on goods costs and 10 hours weekly on vendor management. Subsequent developments include a Series E round in March 2025 raising $126 million ($96M equity led by B Capital plus $30M credit from Banc of California), totaling over $280M in equity, along with acquiring Butter Insurance for tailored small business coverage. Odeko grew to over 14,000 customers, including chains like Go Get Em Tiger and Gregorys Coffee, with warehouses in 15 markets, focusing on empowering independents against larger chains through unified buying power and expanded services.
Jan 2023Pre-seed-$500K--
Jan 2022Pre-seed8090 Partners; Mana Ventures$500K--
Jan 2022Series CJPMorgan Chase$77M-Odeko is an all-in-one operations and technology platform serving independent coffee shops, cafes, and small food and beverage businesses across the United States. Founded in 2019 by Dane Atkinson and based in New York, the company provides integrated solutions for payments, point-of-sale systems, inventory management, payroll, equipment financing, and insurance to help smaller businesses compete with large global chains. As of March 2025, Odeko operates warehouses in 15 major U.S. markets with local delivery capabilities and e-commerce services nationwide, serving over 14,000 customers including chains such as Go Get Em Tiger, Gregorys Coffee, Joe Coffee, Aroma Joe's, Birch Coffee, Blank Street, Van Leeuwen, and White Rhino. The company raised $53 million in Series D funding in April 2023 led by B Capital, bringing total equity raised to $177 million at that time. Most recently in March 2025, Odeko raised $126 million in Series E funding (comprising $96 million in equity led by B Capital and a $30 million credit facility from Banc of California), increasing total equity financing to over $280 million. The company has not publicly disclosed its valuation, revenue, or profitability metrics. Odeko used proceeds from the Series E round to develop new cost-saving services, acquire complementary businesses including Butter Insurance, and strengthen its leadership team by hiring executives from U.S. Foods and Roland Foods.
Aug 2021Series BB Capital (lead); 8090 Partners; Tech Pioneers Fund; Balius Partners; Sprint Vc; JPMorgan Chase; Bar 9 Ventrues; Primary Venture Partners; Gaingels; I2BF Global Ventures; Christer Andersson; Notable Capital$70M-Odeko is a New York-based provider of all-in-one operations software for food and beverage businesses, including coffee shops and cafes, offering mobile ordering, supply chain management, supply purchasing, trend tracking, equipment financing, and cost savings. The company serves over 14,000 independent businesses with warehouses in 15 U.S. markets and e-commerce nationwide. Founded in 2019 by Dane Atkinson, Odeko works with 10,000 small businesses as of 2023, saving customers up to 21% on goods costs and 10 hours weekly on vendor management, operating in 16 markets including recent expansions to Miami, Portland, and Dallas. The specified Series B round on August 19, 2021 raised $40 million, matching the investors including B Capital as lead, alongside 8090 Partners, Balius Partners, Primary Venture Partners, and others like Gaingels and Notable Capital implied from investor lists. A follow-on Series B in November 2021 raised $9.52 million. Subsequent rounds include $47 million Series C in January 2022 (with later reference to $77 million Series C in 2022), $53.56 million Series D in October 2022 led by B Capital (valuation 25% higher than prior), $126 million Series E in March 2025 ($96 million equity led by B Capital plus $30 million credit), and $96 million Series E-1 in August 2024 at $280.6 million post-money valuation. Total equity raised exceeds $280 million by 2025. Odeko reported over 300% year-over-year revenue growth as of April 2023 but no specific revenue, ARR, or EBITDA figures near the 2021 round. Funds from later rounds support technology development, operations scaling, new markets, acquisitions, and team strengthening. Investors include Tiger Global, GGV Capital, Y Combinator, First Round Capital, and Amex Ventures. Odeko remains private with no IPO or ticker.
Aug 2020Series ANotable Capital (lead)$12M--
Jun 2019SeedNotable Capital (lead); First Round Capital; Y Combinator; BoxGroup; Primary Venture Partners; Lee Fixel; Two Sigma Ventures$8M--
Mar 2019Pre-seedFirst Round Capital (lead); BoxGroup; Primary Venture Partners; Lee Fixel; Two Sigma Ventures$6M--

Who has invested in Odeko?

21 investors have backed Odeko across its funding rounds, including Notable Capital, B Capital, Primary Venture Partners, FJ Labs, First Round Capital and BoxGroup.

Lead investors include B Capital, Notable Capital and First Round Capital.


Odeko Investors

Investors in Odeko by funding rounds participated
InvestorHQRoundsRoleFirst check
Primary Venture PartnersUnited StatesNew York City, NY3ParticipantMar 2019
B CapitalUnited StatesLos Angeles, CA3LeadAug 2021
Notable CapitalUnited StatesSan Francisco, CA3LeadJun 2019
8090 PartnersUnited StatesUnited States2ParticipantAug 2021
First Round CapitalUnited StatesPhiladelphia, PA2LeadMar 2019
Balius PartnersUnited StatesWashington, DC2ParticipantAug 2021
BoxGroupUnited StatesNew York City, NY2ParticipantMar 2019
FJ LabsUnited StatesNew York City, NY2ParticipantAug 2024
JPMorgan ChaseUnited StatesNew York City, NY2ParticipantAug 2021
Lee FixelUnited StatesNew York City, NY2ParticipantMar 2019
Two Sigma VenturesUnited StatesNew York City, NY2ParticipantMar 2019
Tech Pioneers FundUnited StatesSan Francisco, CA1ParticipantAug 2021
Y CombinatorUnited StatesSan Francisco, CA1ParticipantJun 2019

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Odeko

Odeko has acquired 9 companies to date.

Last acquisition by Odeko was on August 18th 2026. Odeko acquired Catapult NW for undisclosed valuation.


Latest Acquisitions by Odeko

Catapult NW
Shirazi Distributing
District Distribution
Dairy Distributing
Description
Catapult NW is a regional food distributor and supply-chain operator connecting artisanal and emerging food producers—bakers, confectioners, beverage makers, prepared-food suppliers—to retail grocers, foodservice operators, corporates, and institutions across the Pacific Northwest. The firm provides purchasing aggregation, logistics, sales representation, and marketing support to both producers seeking wider market access and buyers pursuing local-brand procurement.
Shirazi Distributing supplies eggs, milk, dairy, and other foods to restaurants, small markets, and institutions.
District Distribution is a Washington, DC distributor specializing in local products for small retailers, food services, and cafes, offering food, beverages, paper goods, and chemicals.
-
HQ CountryUnited StatesUnited States-United States
HQ City
Renton, WA
Boston, MA
-
Seattle, WA
Deal Date18 Aug 202615 Apr 202627 Jan 20265 Nov 2025
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Odeko Competitors

Odeko competitors include listed companies like Lightspeed Commerce and Shiprocket, and private ones like Triple Whale, StoreHub, Shoplazza and BukuWarung.

Public and private companies comparable to Odeko
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Triple WhaleIsraelJerusalemPrivate$22M-$167M7.6x
StoreHubMalaysiaPetaling JayaPrivate--$138M-
ShoplazzaChinaChinaPrivate--$130M-
Lightspeed CommerceCanadaCanadaPublicly listed$1.2B($13M)$1.2B0.7x
BukuWarungIndonesiaJakartaPrivate--$250M-
ShiprocketIndiaIndiaPublicly listed$211M($7M)$917M-

Odeko Public Comps

Odeko is still privately-owned, but its public comps include Cafe24, BASE, A2Z Cust2Mate, Coveo Solutions, Commerce.com, Youzan Technology, Turn Cloud Technology, 91APP, Eagle Eye and Softcreate Holdings.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Cafe24$229M$49M0.6x0.7x3.0x3.2x
BASE$133M$11M0.8x0.8x10.3x9.8x
A2Z Cust2Mate$8M($35M)25.9x7.4x(5.8x)(14.3x)
Coveo Solutions$148M($25M)1.2x1.2x(7.3x)107.6x
Commerce.com$342M$2M0.8x0.9x176.3x8.8x
Youzan Technology$222M$24M0.6x-5.9x-
Turn Cloud Technology$25M$7M12.1x-42.2x-
91APP$57M$19M2.2x1.8x6.3x5.2x

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Common questions about Odeko

When was Odeko founded?Odeko was founded in 2019.
Where is Odeko headquartered?Odeko is headquartered in New York City, NY, United States.
Is Odeko publicly listed?No, Odeko is a private, VC-backed company.
What is Odeko's valuation?Odeko was last valued at $262M in its Series E in March 2025.
How much funding has Odeko raised?Odeko has raised $473M across 12 funding rounds.
What was Odeko's last funding round?Odeko's last funding round was a undisclosed-stage round in August 2026.
Who are Odeko's investors?Odeko's investors include Primary Venture Partners, B Capital, Notable Capital, 8090 Partners, First Round Capital, Balius Partners, BoxGroup, FJ Labs, JPMorgan Chase, Lee Fixel and 11 others.
What is Odeko's revenue?Odeko's latest recorded revenue is $150M (August 2024).
What is Odeko's revenue multiple?Odeko's latest valuation implies a 4.7x revenue multiple ($700M valuation on $150M of revenue).
Which companies are comparable to Odeko?Companies comparable to Odeko include Triple Whale, StoreHub, Shoplazza, Lightspeed Commerce, BukuWarung and Shiprocket.
How many companies has Odeko acquired?Odeko has acquired 9 companies, including Catapult NW, Shirazi Distributing, District Distribution, Dairy Distributing and Six Degrees Coffee Service & Distribution.

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