About Slice
Slice is a New York-headquartered tech platform partnering with independent pizzerias for online ordering. It provides custom websites, mobile apps, marketing tools, and group ordering features. Slice connects 3,000 cities across all 50 U.S. states with delivery networks. Launched in 2015, it processes orders for family-owned shops competing with chains.
Founded
2015
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Commission, Subscription
Valuation
$299M (May 2020)
Slice Valuation
Slice is currently valued at $299M, based on its Series C in May 2020.
The $43M round was led by KKR, with participation from RiverPark Ventures, Teamworthy Ventures and Notable Capital.
Slice valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| May 2020 | Series C | $299M |
Slice Funding History
Slice has raised a total of $125M across 6 funding rounds.
Slice's first fundraising round was a $4M seed round in March 2015. The most recent completed round was a $40M Series D in April 2021.
Slice funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Apr 2021 | Series D | Cross Creek (lead); KKR; RiverPark Ventures; Wormhole Capital; Adam Bain; Primary Venture Partners; Dick Costolo; Notable Capital | $40M | - | Slice is a restaurant-technology platform that helps independent pizzerias build and grow their online businesses. The company provides a suite of digital tools and services designed to compete with larger chains like Domino's, including direct online ordering, delivery coordination, point-of-sale systems (Slice Register), and a loyalty program (Slice Rewards). In April 2021, Slice closed a Series D funding round of $40 million led by Cross Creek, with participation from existing investors including KKR, GGV Capital, and Primary Ventures, as well as new investors 01 Advisors (founded by former Twitter CEO Dick Costolo and former COO Adam Bain). The round brought Slice's cumulative funding to $165 million. The capital was earmarked for expanding vertical solutions, scaling the Slice Accelerate program (which provides select pizzerias with $15,000 in technology and services), and growing its network of independent restaurant partners. By 2021, Slice had grown to approximately 16,000 partners and was on track to manage over $1 billion in transaction volume that year. The company differentiated itself through a vertically integrated business model with fixed-cost ordering, enabling it to keep delivery costs low relative to third-party delivery platforms and saving partner shops over $250 million cumulatively compared to predatory delivery apps. |
| May 2020 | Series C | KKR (lead); RiverPark Ventures; Teamworthy Ventures; Notable Capital | $43M | $299M | Slice is a technology platform empowering independent pizzerias with online ordering, delivery management, and digital tools to compete with large chains. The company connects local pizza shops to customers via a unified app and provides features like Slice Register and Slice Rewards to drive growth. The platform differentiates by focusing exclusively on pizza, offering lower fees than competitors like DoorDash or Uber Eats, and enabling pizzerias to own customer relationships. On May 12, 2020, Slice raised $43 million in a Series C round led by KKR, with participation from GGV Capital, Primary Venture Partners, and RiverPark Ventures. Post-money valuation was $277-320 million. Funds supported launching new tools, technological advancements, and market expansion. Prior rounds included a Series B-II of $14.2 million in March 2019. By this round, Slice had gained significant traction, partnering with thousands of independent pizzerias and processing substantial transaction volumes. Following the Series C, Slice continued raising capital, securing a $40 million Series D in April 2021 from investors including KKR, Cross Creek, GGV Capital, Primary Venture Partners, and RiverPark Ventures. The company acquired Instore in March 2021 to bolster in-store technology. Slice aimed to scale to 20,000 partner pizzerias, managing over $1 billion in transactions, amid competition from Domino's and other chains. |
| Mar 2019 | Series B | RiverPark Ventures; FJ Labs; Mark William Lewis; Notable Capital | $20M | - | - |
| May 2017 | Series A | Notable Capital (lead); RiverPark Ventures; Primary Venture Partners | $15M | - | Slice raised $15 million in a Series A funding round in May 2017 led by Notable Capital, with participation from Primary Venture Partners and RiverPark Ventures. The capital was used to scale the business and enhance marketing efforts. This followed earlier rounds including a $4 million seed in March 2015 and approximately $3 million in July 2016. Slice operates in the restaurant technology sector, providing an online ordering and delivery platform for pizzerias and other local restaurants. The company has continued to raise capital in subsequent rounds, including a $43 million Series C in May 2020 and a $40 million Series D in April 2021 led by Cross Creek, with total funding exceeding $120 million. |
| Jul 2016 | Seed | Contour Venture Partners | $3M | - | - |
| Mar 2015 | Seed | Wiley Cerilli; RiverPark Ventures; Jason Finger; Paul Appelbaum; Todd Arky; Marc Boxser | $4M | - | - |
Who has invested in Slice?
17 investors have backed Slice across its funding rounds, including RiverPark Ventures, Notable Capital, KKR, Primary Venture Partners, FJ Labs and Contour Venture Partners.
Lead investors include Cross Creek, KKR and Notable Capital.
Slice Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Participant | Mar 2015 | ||
| 4 | Lead | May 2017 | ||
| 2 | Lead | May 2020 | ||
| 2 | Participant | May 2017 | ||
| 1 | Participant | Mar 2015 | ||
| 1 | Participant | May 2020 | ||
| 1 | Participant | Mar 2015 | ||
| 1 | Participant | Mar 2015 | ||
| 1 | Participant | Mar 2019 | ||
| 1 | Participant | Apr 2021 | ||
| 1 | Participant | Apr 2021 | ||
| 1 | Participant | Mar 2019 | ||
| 1 | Participant | Apr 2021 | ||
This data is available for Pro users. Sign up to see all 17 Slice investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by Slice
Slice has acquired 1 company to date.
Last acquisition by Slice was on November 1st 2020. Slice acquired Instore for undisclosed valuation.
Latest Acquisitions by Slice
| Description | Instore is a Boston-headquartered retail management platform unifying point-of-sale, inventory, CRM, and marketing tools for independent merchants. Its cloud system handles barcode scanning, gift cards, loyalty programs, and labor scheduling across iOS and Android devices. Used by over 1,000 stores since 2015, Instore integrates with QuickBooks and Square for seamless reporting on sales trends and customer behavior. |
| HQ Country | |
| HQ City | San Francisco, CA |
| Deal Date | 1 Nov 2020 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Slice acquisitions and their M&A valuation multiples. Start Free Trial | |
Slice Competitors
Slice competitors include listed companies like Turn Cloud Technology and Gloo, and private ones like Snackpass, MunchOn Eats, HUNGRY and Munchery.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $400M | - | ||
| Private | - | - | $200M | - | ||
| Private | $15M | - | $270M | - | ||
| Private | - | - | $300M | - | ||
| Publicly listed | $25M | $7M | $288M | - | ||
| Publicly listed | $95M | ($136M) | $449M | 3.0x |
Slice Public Comps
Slice is still privately-owned, but its public comps include Aramis Group, Socar, Quick Co., ZIGExN, Turn Cloud Technology, Fiverr, ThredUp, So-Young, Addcn Technology and One Career.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2.7B | $74M | 0.2x | 0.2x | 6.1x | 10.7x | |||
| $343M | $72M | 1.5x | - | 7.0x | - | |||
| $218M | $41M | 1.0x | 1.0x | 5.4x | - | |||
| $188M | $38M | 1.3x | 1.2x | 6.4x | 4.8x | |||
| $25M | $7M | 12.1x | - | 42.2x | - | |||
| $431M | $13M | 0.2x | 0.2x | 5.2x | 1.0x | |||
| $311M | ($5M) | 1.0x | 0.9x | (59.2x) | 20.5x | |||
| $227M | ($32M) | 1.0x | 0.8x | (7.5x) | (11.9x) | |||
This data is available for Pro users. Sign up to see all Slice competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Slice
| When was Slice founded? | Slice was founded in 2015. |
| Where is Slice headquartered? | Slice is headquartered in New York City, NY, United States. |
| Is Slice publicly listed? | No, Slice is a private, VC-backed company. |
| What is Slice's valuation? | Slice was last valued at $299M in its Series C in May 2020. |
| How much funding has Slice raised? | Slice has raised $125M across 6 funding rounds. |
| What was Slice's last funding round? | Slice's last funding round was a $40M Series D in April 2021, led by Cross Creek. |
| Who are Slice's investors? | Slice's investors include RiverPark Ventures, Notable Capital, KKR, Primary Venture Partners, Wiley Cerilli, Teamworthy Ventures, Jason Finger, Paul Appelbaum, FJ Labs, Wormhole Capital and 7 others. |
| Which companies are comparable to Slice? | Companies comparable to Slice include Snackpass, MunchOn Eats, HUNGRY, Munchery, Turn Cloud Technology and Gloo. |
| How many companies has Slice acquired? | Slice has acquired 1 company, including Instore. |
See companies similar to Slice
Start Your
Free Trial Today
Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.




