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Socar Valuation Multiples

Discover revenue and EBITDA valuation multiples for Socar and similar public comparables like Quhuo, Bengo4.com, Everyday Network Co., RideNow Group and more.

Socar Overview

About Socar

Socar Inc is a car sharing company in Korea. The company uses mobility technology for its business.


Founded

2011

HQ

South Korea

Employees

445

Website

socar.kr

Financials (FY)

Revenue: $313M
EBITDA: $67M

EV

$524M

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Socar Financials

Socar reported last fiscal year revenue of $313M and EBITDA of $67M.

In the same fiscal year, Socar generated $313M in gross profit, $67M in EBITDA, and had net loss of ($12M).

Revenue (LTM)


Socar P&L

In the most recent fiscal year, Socar reported revenue of $313M and EBITDA of $67M.

Socar is unprofitable as of last fiscal year, with gross margin of 100%, EBITDA margin of 21%, and net margin of (4%).

See analyst estimates for Socar
Last FY202320242025202620272028
Revenue$313M$265M$287M$313M
Gross Profit$313M$265M$287M$313M
Gross Margin100%100%100%100%
EBITDA$67M$42M$65M$67M
EBITDA Margin21%16%23%21%
EBIT Margin5%(2%)(2%)5%
Net Profit($12M)($28M)($21M)($12M)
Net Margin(4%)(11%)(7%)(4%)
Net Debt$173M---

Financial data powered by Morningstar, Inc.

Socar Stock Performance

Socar has current market cap of $340M, and enterprise value of $524M.

Market Cap Evolution


Socar's stock price is $8.95.

Socar share price decreased by 25.2% in the last 30 days, and by 0.9% in the last year.

Socar has an EPS (earnings per share) of $-0.32.

See more trading valuation data for Socar
EVMarket CapPrice 1DPrice 1MPrice 3MPrice 12MEPS
$524M$340M-1.0%-25.2%12.0%-0.9%$-0.32

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Socar Valuation Multiples

Socar trades at 1.7x EV/Revenue multiple, and 7.8x EV/EBITDA.

See NTM and 2027E valuation multiples for Socar

EV / Revenue (LTM)


Socar Financial Valuation Multiples

As of May 29, 2026, Socar has market cap of $340M and EV of $524M.

Socar has a P/E ratio of (27.8x).

Last FY202320242025202620272028
EV/Revenue1.7x2.0x1.8x1.7x
EV/EBITDA7.8x12.5x8.1x7.8x
EV/EBIT34.0x(81.2x)(80.3x)34.0x
EV/Gross Profit1.7x2.0x1.8x1.7x
P/E(27.8x)(12.1x)(16.5x)(27.8x)
EV/FCF25.7x(6.9x)(45.3x)25.7x

Multiples above and below 250x are considered non-meaningful (n/m). Valuation data powered by FactSet, Inc. and Morningstar, Inc.

Verified Socar Valuation Multiples

Access all public comps and forward-looking valuation multiples like EV/Revenue in 2027, based on consensus analyst estimates. Powered by FactSet and Morningstar.

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Socar Margins & Growth Rates

Socar grew revenue by 4% and EBITDA by 28% in the last fiscal year.

In the most recent fiscal year, Socar reported gross margin of 100%, EBITDA margin of 21%, and net margin of (4%).

See estimated margins and future growth rates for Socar

Socar Margins

Last FY202420252026202720282029
Gross Margin100%100%100%100%
EBITDA Margin21%23%21%26%
EBIT Margin5%(2%)5%6%
Net Margin(4%)(7%)(4%)1%
FCF Margin7%(4%)7%17%

Socar Growth Rates

FY+1/FY23/2424/2525/2626/2727/2828/29
Revenue Growth4%8%9%4%
Gross Profit Growth4%8%9%4%
EBITDA Growth28%54%4%28%
EBIT Growth30%1%(336%)30%
Net Profit Growth(117%)(27%)(41%)(117%)
FCF Growth174%(85%)(276%)174%

Data powered by FactSet, Inc. and Morningstar, Inc.

Socar Operational KPIs

Socar's revenue per employee in the last FY averaged $0.7M, while opex per employee averaged $0.7M for the same period.

Socar's Rule of 40 is 31% (metric relevant for SaaS companies only, counted as combined revenue growth rate and EBITDA margin).

Socar's Rule of X is 37% (created by Bessemer, Rule of X is another metric to measure SaaS companies, ~1.5x stronger vs. the traditional Rule of 40, counted as revenue growth rate multiplied by 2.5 plus EBITDA margin).

Access forward-looking KPIs for Socar
Last FY202320242025202620272028
Rule of 4031%---
Bessemer Rule of X37%---
Revenue per Employee$0.7M---
Opex per Employee$0.7M---
S&M Expenses to Revenue14%17%18%14%
G&A Expenses to Revenue23%22%19%23%
Opex to Revenue95%102%102%95%

Data powered by FactSet, Inc. and Morningstar, Inc.

Valuation Multiples Across 230+ Verticals

EV/RevenueEV/EBITDA
Last FYLTM2027ELast FYLTM2027E
Quhuo----
Bengo4.com3.7x3.1x21.8x15.6x
Everyday Network Co.17.9x-(46.7x)-
RideNow Group0.8x0.8x19.2x17.6x
Wheels Up1.1x-(5.6x)-
En0.4x0.5x2.0x4.1x
GA Technologies0.2x0.2x4.4x3.9x
Aramis Group0.2x0.2x5.9x7.8x

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Socar Funding History

Before going public, Socar raised $474M in total equity funding, across 9 rounds.

Last private valuation of Socar was $1B, after raising $150M in March 2022 from LOTTE Rental Co..


Socar Funding Rounds

DateStageRaised FromRaisedValuationRev. MultipleDeal Summary
Apr-26Strategic investmentKrafton$43M-Socar raised 65 billion won through a third-party allotment capital increase, with all new shares allocated to Krafton, making Krafton a major shareholder in Socar. Socar will use the funds to invest in Apex Mobility, a new joint venture with Krafton valued at 150 billion won, focused on developing and commercializing autonomous driving services and an electric vehicle-based mobility platform. Socar plans to contribute cash and data assets to the entity, with further details on capital contributions to be disclosed in May 2026. The strategic rationale centers on combining Socar's extensive experience in vehicle operations and data with Krafton's investment to create Korea's largest autonomous driving entity by investment scale. Krafton views Socar as a powerful platform for autonomous driving services, enabling independent development of the technology and research into physical AI using operational data. Socar operates Korea's leading car-sharing platform. Apex Mobility, scheduled for establishment in May 2026, will rank as the largest in Korea's autonomous driving services sector post-investment.
Mar-22Series GLOTTE Rental Co.$150M$1BSocar is South Korea's first and only mobility unicorn, a car-sharing platform that expanded its service offerings beyond vehicle rentals. In March 2022, Socar raised approximately 183.2 billion won ($150 million) in funding from Lotte Rental, the rental car unit of the South Korean Lotte Group, at a post-money valuation of 1.3 trillion won. This funding round valued Socar as a strategic investment by one of Korea's largest rental car operators, signaling confidence in the mobility platform's business model and growth potential. The company had raised a total of 379.7 billion won ($284.2 million) since its inception in 2011 prior to its subsequent IPO in August 2022. Socar was backed by major investors including SoftBank, SK Inc., and Altos Ventures. The company planned to use IPO proceeds for mergers and acquisitions, business expansion, and new technology development, including the launch of a super app offering electric bicycle and parking services alongside its car-sharing platform. Despite the unicorn status and growth ambitions, Socar faced challenges in profitability and later faced criticism for valuation levels relative to its more established competitor Lotte Rental, which maintained consistent operating profits of 245.5 billion won in 2021.
Sep-20Series FSG Private Equity; Songhyun Investment$51M$834MSocar, a South Korean car-sharing platform founded in 2011, operates the largest car-sharing service in Korea, offering peer-to-peer rentals, subscription models, long-term rentals, and business-to-business programs. It expanded into franchise taxi and designated driver services and planned entry into online used car sales. The company faced challenges including the shutdown of its van-hailing service Tada in 2019 due to regulatory issues and a drop in demand from COVID-19, but demonstrated resilience through new product launches and government permits for taxi operations. On approximately September 16, 2020 (announced October 16), Socar raised 60 billion KRW ($50.7-52.5 million) in a Series E funding round led by SG Private Equity with participation from Songhyun Investment, achieving unicorn status with a post-money valuation exceeding 1 trillion KRW. This marked Socar as the first Korean mobility startup to reach this milestone, surpassing prior valuations and recognizing its growth potential amid the pandemic. Previous investors include SK Holdings, Bain Capital, SoftBank Ventures Asia, and others; total funding raised by 2022 reached about $275 million. Proceeds were allocated to develop big data and AI technologies for new mobility services, recruit talent, enhance car-sharing for business customers, and improve overall competitiveness. CEO Park Jae-wook highlighted the investment as validation of Socar's business model and capacity for growth. Later developments included selling a 60% stake in its ride-hailing arm to Viva Republica in October 2020, acquisitions like Modu Company and Elecle in 2021, and plans for a 'super app' integrating car sharing, e-bike sharing, parking, car hailing, and more, with a shift to zero-emission vehicles by 2030. By 2022, Socar filed for an IPO on the Korea Exchange, targeting a 'super app' and additional M&A, though its valuation dipped below 1 trillion KRW to 966.6 billion KRW at a 28,000 KRW per share offering price for 3.64 million shares (101.92 billion KRW raise), lower than the 1.3 trillion KRW from Lotte Rental's March investment. A separate Malaysia subsidiary, Socar Malaysia, raised funds independently in 2021 at a 250 billion KRW valuation.
Feb-20Series ELB Private Equity; SBVA$43M--
Jan-19Series DAltos Ventures; KB Investment; SBVA; Stonebridge Ventures$45M-SOCAR is South Korea's largest car-sharing company, operating an eco-friendly ride-hailing service via website and mobile app, with approximately 3,200 car rental zones, 11,000 vehicles, and 4.5 million registered users as of early 2019. The company secured around W50 billion (US$44 million) in its Series D funding round from Altos Ventures, SoftBank Ventures Asia (SBVA), KB Investment, and Stonebridge Ventures. This brought total funding to US$174.1 million across four rounds, following a US$57 million investment from IMM Private Equity in April 2018. The fresh capital was earmarked for research and development to enhance mobility services on its platform. Previously, Series C funds supported the acquisition of messenger app startup VCNC and the launch of van-sharing service Tada. SOCAR began operations in 2011 with 100 rental cars in Jeju, expanded via mobile app in 2012, raised US$18 million in Series A in 2014, and US$56 million in Series B in November 2015. In early 2018, SOCAR entered Malaysia with 120 zones and 240 cars. The South Korean ride-hailing market showed growth potential, with revenue projected at US$528 million that year and US$694 million by 2023, amid low user penetration of 9.6%.
Apr-18Series CBain Capital; IMM Private Equity; Premier Partners; SK Holdings$56M--
Apr-17Series BSK Group$13M--
Nov-15Series BBain Capital; Brookside Capital; SK Group; SK Ventures$56M--
Oct-14Series ABain Capital$17M-Socar is a South Korean car-sharing startup comparable to Zipcar. In October 2014, it raised $18 million in a funding round led by Bain Capital, marking one of the largest investments in a Korean startup at the time. The round was introduced through an existing shareholder's contacts at Bain Capital, with the company impressing investors via its progress and vision. Socar operates exclusively in Korea, with no English option on its website, focusing on expanding its fleet from thousands to over 5,000 cars, alongside logistics and staffing investments to grow beyond Seoul. The funding supports increasing presence across Korea without immediate plans for overseas expansion or additional services, though synergies are considered possible. The CEO indicated no immediate next funding round unless overseas growth requires it.

Socar M&A Activity

Socar has acquired 5 companies to date.

Last acquisition by Socar was on December 16th 2021. Socar acquired Elecle for undisclosed valuation.

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Latest Acquisitions by Socar

Elecle
Modo Company
CHACARE
POLARIANT
Description
Elecle is a Seoul-based operator of electric bike-sharing services in South Korea. The fleet exceeds 5,000 e-bikes with swappable batteries, accessible via app for urban commuting in Seoul and Busan. Elecle stations integrate with public transit apps, offering hourly and daily rentals. Started in 2020, it partners with Kakao Mobility for payments and expansion to 20 cities.
Modo Company is a Seoul-based mobile application offering smart parking solutions throughout South Korea. The app provides real-time availability at over 10,000 lots, peer-to-peer space sharing, and reservation features with integrated payments. Users access navigation, pricing comparisons, and electric vehicle charging station locators. Launched in 2021, Modo Company partners with municipal governments and private operators to reduce urban congestion in major cities like Seoul and Busan.
CHACARE is a Seoul-based operator of a mobile car washing service platform connecting vehicle owners with professional detailers. Available through its website and app at chacare.co.kr, the service dispatches certified washers for on-demand cleaning at homes, offices, or parking lots throughout South Korea. It emphasizes eco-friendly products, contactless payments, and subscription models for regular maintenance, serving urban customers in Seoul, Busan, and Incheon with rapid response times.
Polariant offers precise indoor positioning technology by polarizing indoor light sources. The system pairs polarizing filters on lights with compact ANT sensors to capture three-dimensional location and posture data. Applications include self-driving AGVs in smart factories and optimal path navigation in smart parking systems.
HQ CountrySouth KoreaSouth KoreaSouth KoreaSouth Korea
HQ City
Seoul
Seoul
Seoul
Seoul
Deal Date16 Dec 202110 Dec 202119 Jul 201917 Apr 2019
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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About Socar

When was Socar founded?Socar was founded in 2011.
Where is Socar headquartered?Socar is headquartered in South Korea.
How many employees does Socar have?As of today, Socar has over 445 employees.
Is Socar publicly listed?Yes, Socar is a public company listed on Korea Exchange.
What is the stock symbol of Socar?Socar trades under 403550 ticker.
When did Socar go public?Socar went public in 2022.
Who are competitors of Socar?Socar main competitors include Quhuo, Bengo4.com, Everyday Network Co., RideNow Group, Wheels Up, En, GA Technologies, Aramis Group, Addcn Technology, Fiverr.
What is the current market cap of Socar?Socar's current market cap is $340M.
What is the current revenue of Socar?Socar's last fiscal year revenue is $313M.
What is the current revenue growth of Socar?Socar revenue growth (vs. last FY) is 4%.
What is the current EV/Revenue multiple of Socar?Current revenue multiple of Socar is 1.7x.
Is Socar profitable?No, Socar is not profitable.
How many companies Socar has acquired to date?As of May 2026, Socar has acquired 5 companies.
What was the largest acquisition by Socar?None of the M&A deals Socar has completed have disclosed valuations.
What companies Socar acquired?Socar acquired Elecle, CHACARE, Modo Company, POLARIANT, and Between.
In how many companies Socar has invested to date?Socar hasn't invested in any companies yet (or none have been disclosed publicly).

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