Shoplazza Valuation, Funding & Investors

Shoplazza is valued at $130M as of January 2021.

Last Shoplazza valuation

$130M

Series C · Jan 2021

Last Shoplazza funding round

$150M

Series C · Jan 2022

Cumulative funding Shoplazza raised

$209M

across 3 funding rounds

Key investors in Shoplazza

Shoplazza Overview

About Shoplazza

Shoplazza is a Toronto-based e-commerce SaaS platform that lets merchants build and manage online stores, handling sales, promotions, and business operations for direct-to-consumer and dropshipping models. Founded in 2017 by Jeff Li, Bing Xia, and Junfeng Li, it supports more than 500,000 stores across over 180 markets with integrations for platforms including Facebook, Instagram, TikTok, and Google, and offers its own payments product, Shoplazza Payments.


Founded

2017

HQ

ChinaChina

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$130M (Jan 2021)

Shoplazza Valuation

Shoplazza is currently valued at $130M, based on its Series C in January 2021.

The $49M round included Sky9 Capital, Pantheon Asset, Qianhai Fund of Funds and HSG.

Shoplazza valuation by funding round

Shoplazza valuation by funding round
DateStageValuation
Jan 2021Series C$130M

Shoplazza Funding History

Shoplazza has raised a total of $209M across 3 funding rounds.

Shoplazza's first fundraising round was a $10M Series A in May 2018. The most recent completed round was a $150M Series C in January 2022.

Shoplazza funding rounds

Shoplazza funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jan 2022Series CSoftBank Group (lead); StepStone Group; Sky9 Capital; Chimera Partners; Elegrace; Qianhai Fund of Funds; HSG$150M-Shoplazza is a Toronto-based software development company providing a shopping cart SaaS platform for merchants to create online stores, handle sales, promotions, and business management, supporting direct-to-consumer, dropshipping, and integrations for over 500,000 stores in more than 180 markets. Founded in 2017 by Jeff Li, Bing Xia, and Junfeng Li, the company raised $150 million in a Series C1 round around January/February 2022 led by SoftBank Vision Fund 2, with participation from Chimera Partners, Elegrace, HSG, Qianhai Fund of Funds, Sky9 Capital, and StepStone Group. This was one of four funding rounds for the company to date. Shoplazza has since focused on AI integration, launching features like Reformia panoramic product displays and visual navigation, partnering with dropshipping platform Doba Inc., and growing its Shoplazza Payments solution, which saw 49% transaction volume growth during a Black Friday–Cyber Monday event. Looking forward, Shoplazza's co-founder and COO Alyson Zhang was set to speak on AI and commerce at CES 2026, with plans for an 'AI Innovators of the Year' category in its 2025 awards. The company continues emphasizing platform enhancements amid competition in e-commerce SaaS.
Jan 2021Series CSky9 Capital; Pantheon Asset; Qianhai Fund of Funds; HSG$49M$130MShoplazza is a Toronto-based e-commerce SaaS platform founded in 2017 by Bing Xia and Jeff Li, offering tools for building independent online stores, marketing, payments, and fulfillment to help brands globalize across social platforms like Facebook, Instagram, TikTok, and Google. It supports direct-to-consumer and dropshipping models for over 500,000 stores in 180+ markets, with integrations from partners like Facebook, Google, PayPal, Stripe, and Mobvista, and employs over 300 staff across six cities with 500+ developers and vendors. The company has raised $199M total over six rounds, including a Series C - II for $150M on January 20, 2022, led by SoftBank Vision Fund 2 with investors like Chimera, Stepstone, Elegrace, HongShan (HSG), Qianhai Ark Asset Management (Qianhai FoF), and Sky9 Capital. Later traction includes 49% growth in Shoplazza Payments transaction volume during a Black Friday-Cyber Monday event. Funds from the 2022 round support R&D, product development like AI-driven features (Reformia panoramic displays), recruitment, and North American/European expansion. Shoplazza continues advancing AI commerce integrations, partnerships like Doba for dropshipping, and events such as CES 2026 talks.
May 2018Series AHSG (lead); Sky9 Capital (lead); Trip Capital (lead)$10M--

Who has invested in Shoplazza?

9 investors have backed Shoplazza across its funding rounds, including HSG, Sky9 Capital, Qianhai Fund of Funds, SoftBank Group, StepStone Group and Chimera Partners.

Lead investors include SoftBank Group, HSG, Sky9 Capital and Trip Capital.


Shoplazza Investors

Investors in Shoplazza by funding rounds participated
InvestorHQRoundsRoleFirst check
Sky9 CapitalChinaShanghai3LeadMay 2018
HSGHong KongHong Kong3LeadMay 2018
Qianhai Fund of FundsChinaShenzhen2ParticipantJan 2021
StepStone GroupUnited StatesNew York City, NY1ParticipantJan 2022
SoftBank GroupJapanTokyo1LeadJan 2022
Pantheon AssetChinaBeijing1ParticipantJan 2021
Trip CapitalUnited StatesSan Francisco, CA1LeadMay 2018

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Investments by Shoplazza

Shoplazza has invested in 1 company to date.

Latest investment by Shoplazza was on January 9th 2026. Shoplazza invested in PhotonPay in their Series B round.


Latest Investments by Shoplazza

PhotonPay
Description
PhotonPay is a Hong Kong-headquartered digital financial infrastructure provider offering global payment solutions including card issuing, online payments, payouts, and FX management through offices worldwide.
HQ CountryHong Kong
HQ City
-
Deal Date9 Jan 2026
RoundSeries B
Raisedundisclosed
InvestorsIDG Capital; Enlight Capital; Hillhouse Investment; Faction
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Shoplazza Competitors

Shoplazza competitors include listed companies like Lightspeed Commerce and Shiprocket, and private ones like StoreHub, Triple Whale, UrbanPiper and Odeko.

Public and private companies comparable to Shoplazza
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
StoreHubMalaysiaPetaling JayaPrivate--$138M-
Triple WhaleIsraelJerusalemPrivate$22M-$167M7.6x
UrbanPiperIndiaBangalorePrivate--$100M-
OdekoUnited StatesNew York City, NYPrivate$150M-$262M-
Lightspeed CommerceCanadaCanadaPublicly listed$1.2B($13M)$1.2B0.7x
ShiprocketIndiaIndiaPublicly listed$211M($7M)$917M-

Shoplazza Public Comps

Shoplazza is still privately-owned, but its public comps include GrocerIQ, Vectron Sys, AudioEye, Kinjiro, CYBERLINKS, Netbay, Eagle Eye, 91APP, StrongPoint and RocketBoots.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
GrocerIQ$7M($2M)18.5x-(80.0x)-
Vectron Sys$43M$4M3.3x-32.8x-
AudioEye$40M$2M2.5x2.4x63.7x8.8x
Kinjiro$35M$16M1.9x1.8x4.1x-
CYBERLINKS$117M$20M0.7x0.7x4.1x-
Netbay$22M$11M3.0x3.3x5.9x7.5x
Eagle Eye$65M$15M2.6x2.6x11.6x12.3x
91APP$57M$19M2.2x1.8x6.3x5.2x

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Common questions about Shoplazza

When was Shoplazza founded?Shoplazza was founded in 2017.
Where is Shoplazza headquartered?Shoplazza is headquartered in China.
Is Shoplazza publicly listed?No, Shoplazza is a private, VC-backed company.
What is Shoplazza's valuation?Shoplazza was last valued at $130M in its Series C in January 2021.
How much funding has Shoplazza raised?Shoplazza has raised $209M across 3 funding rounds.
What was Shoplazza's last funding round?Shoplazza's last funding round was a $150M Series C in January 2022, led by SoftBank Group.
Who are Shoplazza's investors?Shoplazza's investors include Sky9 Capital, HSG, Qianhai Fund of Funds, StepStone Group, SoftBank Group, Pantheon Asset, Trip Capital, Chimera Partners and Elegrace.
Which companies are comparable to Shoplazza?Companies comparable to Shoplazza include StoreHub, Triple Whale, UrbanPiper, Odeko, Lightspeed Commerce and Shiprocket.
How many companies has Shoplazza invested in?Shoplazza has invested in 1 company, including PhotonPay.
What was Shoplazza's last investment?In January 2026, Shoplazza invested in PhotonPay's Series B alongside IDG Capital, Enlight Capital, Hillhouse Investment and 1 other investor.

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