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- Shogun
Shogun Valuation, Funding & Investors
Shogun is valued at $575M as of June 2021.
Last Shogun valuation
$575M
Series C · Jun 2021
Last Shogun funding round
$68M
Series C · Jun 2021
Cumulative funding Shogun raised
$115M
across 4 funding rounds
Key investors in Shogun
Initialized Capital
Y Combinator
VMG Partners
Accel
Insight Partners
Pioneer Fund
About Shogun
Shogun is a San Francisco-headquartered e-commerce platform enabling brands to build custom online stores on Shopify and BigCommerce. Founded in 2015, it offers drag-and-drop page builders, A/B testing tools, product merchandising, and integrations for web content management.
Founded
2015
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$575M (Jun 2021)
Shogun Valuation
Shogun is currently valued at $575M, based on its Series C in June 2021.
The $68M round was led by Insight Partners, with participation from VMG Partners, Initialized Capital and Accel.
Shogun valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| Jun 2021 | Series C | $575M |
Shogun Funding History
Shogun has raised a total of $115M across 4 funding rounds.
Shogun's first fundraising round was a $2M seed round in November 2018. The most recent completed round was a $68M Series C in June 2021.
Shogun funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2021 | Series C | Insight Partners (lead); VMG Partners; Initialized Capital; Accel | $68M | $575M | Shogun is a front-end e-commerce page builder that enables retailers to create customizable online stores, helping brands control their customer experience as an alternative to marketplaces like Amazon. The company raised $67.5 million in a Series C funding round on June 30, 2021, led by Insight Partners, with participation from Accel, Initialized Capital, and VMG Partners. This brought total funding to $114.5 million following a $35 million Series B led by Accel in October 2020. The round reflects Shogun's strong growth amid booming e-commerce during the COVID-19 period, with customer count increasing from 15,000 in October 2020 by another 5,000 in eight months, matching prior yearly growth. GMV across its business grew 255% over the previous two years. Shogun emphasizes fast-loading pages to reduce shopping cart abandonment, positioning it for merchants of all sizes. The funding will support further expansion in the e-commerce tools market, where companies seek greater autonomy from large platforms. |
| Oct 2020 | Series B | Accel (lead); Romain Lapeyre; Y Combinator; VMG Partners; John Surdakowski; Initialized Capital; Brian Grady; Bryant Chou; Alex O'Byrne; Mark Lavelle; Mark Lenhard | $35M | - | Shogun is an e-commerce experience platform offering Page Builder, a drag-and-drop page builder, and Frontend, a headless storefront tool for fast page performance and content management, integrating with platforms like Shopify, BigCommerce, and Magento. The company raised $35 million in a Series B funding round in October 2020, led by Accel, with participation from Initialized Capital, VMG Partners, Y Combinator, and individual investors including Alex O'Byrne, Brian Grady, Bryant Chou, John Surdakowski, Mark Lavelle, Mark Lenhard, and Romain Lapeyre. This followed a $10 million Series A in February 2020 led by Initialized Capital, bringing total funding to $47 million since inception in 2015. At the time of the Series B, Shogun served over 15,000 merchants, including brands like Leesa, MVMT, Timbuk2, Chubbies, K-Swiss, Rumpl, BeardBrand, and Fila, with business growth of 182% over the prior year and 5,000 new customers in the eight months leading up to the round. Demand surged amid the COVID-19 pandemic, which drove $94 billion in additional online spending since March 2020, with Shogun experiencing over 50% month-over-month platform usage growth since February and thousands of new customers. The company, then with 70 employees, operated as a product-led growth business, reaching scale with minimal sales and marketing investment. Proceeds from the Series B were allocated to scaling the platform, enhancing Page Builder and Frontend products, and expanding sales, marketing, executive, and engineering teams to capitalize on e-commerce acceleration. Accel partner Ethan Choi highlighted Shogun's role in enabling next-generation e-commerce experiences amid rising demand for unique online shopping. |
| Feb 2020 | Series A | Initialized Capital (lead); Y Combinator; VMG Partners; Pioneer Fund | $10M | - | Shogun raised a $10 million Series A funding round on February 20, 2020, led by Initialized Capital with participation from Pioneer Fund, VMG Partners, and Y Combinator. The funding aimed to scale the business and enhance the platform's capabilities for e-commerce site building on platforms like Shopify, BigCommerce, and Magento. Shogun provides tools including Page Builder, a drag-and-drop page builder, and Frontend, a headless commerce solution for faster page loads and easy updates. The company had previously raised a $2.1 million seed round in November 2018 led by Initialized Capital and Y Combinator. |
| Nov 2018 | Seed | Initialized Capital (lead); Y Combinator (lead) | $2M | - | - |
Who has invested in Shogun?
13 investors have backed Shogun across its funding rounds, including Initialized Capital, Y Combinator, VMG Partners, Accel, Insight Partners and Pioneer Fund.
Lead investors include Insight Partners, Accel, Initialized Capital and Y Combinator.
Shogun Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Nov 2018 | ||
| 3 | Lead | Nov 2018 | ||
| 3 | Participant | Feb 2020 | ||
| 2 | Lead | Oct 2020 | ||
| 1 | Participant | Oct 2020 | ||
| 1 | Participant | Oct 2020 | ||
| 1 | Participant | Oct 2020 | ||
| 1 | Participant | Oct 2020 | ||
| 1 | Participant | Oct 2020 | ||
| 1 | Lead | Jun 2021 | ||
| 1 | Participant | Oct 2020 | ||
This data is available for Pro users. Sign up to see all 13 Shogun investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialShogun Competitors
Shogun competitors include listed companies like THG and Vtex, and private ones like Bloom & Wild, GoKwik, SIRCLO and Hungryroot.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $500M | - | ||
| Publicly listed | $2.3B | $133M | $573M | 0.5x | ||
| Private | $30M | - | $463M | 15.4x | ||
| Private | - | - | $343M | - | ||
| Private | $175M | - | $750M | 4.3x | ||
| Publicly listed | $241M | $22M | $603M | 1.7x |
Shogun Public Comps
Shogun is still privately-owned, but its public comps include THG, Dmall, Betterware de Mexico, Vtex, Bukalapak.com, Cars.com, Debenhams Group, Lily & Beauty, DocMorris and Dingdong (Cayman).
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2.3B | $133M | 0.5x | 0.5x | 9.2x | 9.7x | |||
| $332M | $21M | 1.6x | 1.5x | 24.8x | 20.8x | |||
| $829M | $152M | 1.2x | 1.1x | 6.6x | 5.4x | |||
| $241M | $22M | 1.8x | 1.7x | 19.2x | 10.5x | |||
| $367M | $139M | - | - | - | - | |||
| $723M | $157M | 1.4x | 1.4x | 6.5x | 4.8x | |||
| $1.2B | ($45M) | 0.6x | 0.6x | (16.5x) | 10.2x | |||
| $252M | ($12M) | 1.3x | - | (27.8x) | - | |||
This data is available for Pro users. Sign up to see all Shogun competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Shogun
| When was Shogun founded? | Shogun was founded in 2015. |
| Where is Shogun headquartered? | Shogun is headquartered in Los Angeles, CA, United States. |
| Is Shogun publicly listed? | No, Shogun is a private, VC-backed company. |
| What is Shogun's valuation? | Shogun was last valued at $575M in its Series C in June 2021. |
| How much funding has Shogun raised? | Shogun has raised $115M across 4 funding rounds. |
| What was Shogun's last funding round? | Shogun's last funding round was a $68M Series C in June 2021, led by Insight Partners. |
| Who are Shogun's investors? | Shogun's investors include Initialized Capital, Y Combinator, VMG Partners, Accel, Romain Lapeyre, John Surdakowski, Brian Grady, Bryant Chou, Alex O'Byrne, Insight Partners and 3 others. |
| Which companies are comparable to Shogun? | Companies comparable to Shogun include Bloom & Wild, THG, GoKwik, SIRCLO, Hungryroot and Vtex. |
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