Shogun Valuation, Funding & Investors

Shogun is valued at $575M as of June 2021.

Last Shogun valuation

$575M

Series C · Jun 2021

Last Shogun funding round

$68M

Series C · Jun 2021

Cumulative funding Shogun raised

$115M

across 4 funding rounds

Key investors in Shogun

  • Initialized Capital
  • Y Combinator
  • VMG Partners
  • Accel
  • Insight Partners
  • Pioneer Fund

Shogun Overview

About Shogun

Shogun is a San Francisco-headquartered e-commerce platform enabling brands to build custom online stores on Shopify and BigCommerce. Founded in 2015, it offers drag-and-drop page builders, A/B testing tools, product merchandising, and integrations for web content management.


Founded

2015

HQ

United StatesLos Angeles, CA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$575M (Jun 2021)

Shogun Valuation

Shogun is currently valued at $575M, based on its Series C in June 2021.

The $68M round was led by Insight Partners, with participation from VMG Partners, Initialized Capital and Accel.

Shogun valuation by funding round

Shogun valuation by funding round
DateStageValuation
Jun 2021Series C$575M

Shogun Funding History

Shogun has raised a total of $115M across 4 funding rounds.

Shogun's first fundraising round was a $2M seed round in November 2018. The most recent completed round was a $68M Series C in June 2021.

Shogun funding rounds

Shogun funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jun 2021Series CInsight Partners (lead); VMG Partners; Initialized Capital; Accel$68M$575MShogun is a front-end e-commerce page builder that enables retailers to create customizable online stores, helping brands control their customer experience as an alternative to marketplaces like Amazon. The company raised $67.5 million in a Series C funding round on June 30, 2021, led by Insight Partners, with participation from Accel, Initialized Capital, and VMG Partners. This brought total funding to $114.5 million following a $35 million Series B led by Accel in October 2020. The round reflects Shogun's strong growth amid booming e-commerce during the COVID-19 period, with customer count increasing from 15,000 in October 2020 by another 5,000 in eight months, matching prior yearly growth. GMV across its business grew 255% over the previous two years. Shogun emphasizes fast-loading pages to reduce shopping cart abandonment, positioning it for merchants of all sizes. The funding will support further expansion in the e-commerce tools market, where companies seek greater autonomy from large platforms.
Oct 2020Series BAccel (lead); Romain Lapeyre; Y Combinator; VMG Partners; John Surdakowski; Initialized Capital; Brian Grady; Bryant Chou; Alex O'Byrne; Mark Lavelle; Mark Lenhard$35M-Shogun is an e-commerce experience platform offering Page Builder, a drag-and-drop page builder, and Frontend, a headless storefront tool for fast page performance and content management, integrating with platforms like Shopify, BigCommerce, and Magento. The company raised $35 million in a Series B funding round in October 2020, led by Accel, with participation from Initialized Capital, VMG Partners, Y Combinator, and individual investors including Alex O'Byrne, Brian Grady, Bryant Chou, John Surdakowski, Mark Lavelle, Mark Lenhard, and Romain Lapeyre. This followed a $10 million Series A in February 2020 led by Initialized Capital, bringing total funding to $47 million since inception in 2015. At the time of the Series B, Shogun served over 15,000 merchants, including brands like Leesa, MVMT, Timbuk2, Chubbies, K-Swiss, Rumpl, BeardBrand, and Fila, with business growth of 182% over the prior year and 5,000 new customers in the eight months leading up to the round. Demand surged amid the COVID-19 pandemic, which drove $94 billion in additional online spending since March 2020, with Shogun experiencing over 50% month-over-month platform usage growth since February and thousands of new customers. The company, then with 70 employees, operated as a product-led growth business, reaching scale with minimal sales and marketing investment. Proceeds from the Series B were allocated to scaling the platform, enhancing Page Builder and Frontend products, and expanding sales, marketing, executive, and engineering teams to capitalize on e-commerce acceleration. Accel partner Ethan Choi highlighted Shogun's role in enabling next-generation e-commerce experiences amid rising demand for unique online shopping.
Feb 2020Series AInitialized Capital (lead); Y Combinator; VMG Partners; Pioneer Fund$10M-Shogun raised a $10 million Series A funding round on February 20, 2020, led by Initialized Capital with participation from Pioneer Fund, VMG Partners, and Y Combinator. The funding aimed to scale the business and enhance the platform's capabilities for e-commerce site building on platforms like Shopify, BigCommerce, and Magento. Shogun provides tools including Page Builder, a drag-and-drop page builder, and Frontend, a headless commerce solution for faster page loads and easy updates. The company had previously raised a $2.1 million seed round in November 2018 led by Initialized Capital and Y Combinator.
Nov 2018SeedInitialized Capital (lead); Y Combinator (lead)$2M--

Who has invested in Shogun?

13 investors have backed Shogun across its funding rounds, including Initialized Capital, Y Combinator, VMG Partners, Accel, Insight Partners and Pioneer Fund.

Lead investors include Insight Partners, Accel, Initialized Capital and Y Combinator.


Shogun Investors

Investors in Shogun by funding rounds participated
InvestorHQRoundsRoleFirst check
Initialized CapitalUnited StatesSan Francisco, CA4LeadNov 2018
Y CombinatorUnited StatesSan Francisco, CA3LeadNov 2018
VMG PartnersUnited StatesSan Francisco, CA3ParticipantFeb 2020
AccelUnited StatesPalo Alto, CA2LeadOct 2020
Romain LapeyreUnited StatesSan Francisco, CA1ParticipantOct 2020
John SurdakowskiUnited StatesNew York City, NY1ParticipantOct 2020
Brian GradyUnited StatesChicago, IL1ParticipantOct 2020
Bryant ChouUnited StatesSan Francisco, CA1ParticipantOct 2020
Alex O'ByrneUnited StatesNew York City, NY1ParticipantOct 2020
Insight PartnersUnited StatesNew York City, NY1LeadJun 2021
Mark LavelleUnited StatesAustin, TX1ParticipantOct 2020

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Shogun Competitors

Shogun competitors include listed companies like THG and Vtex, and private ones like Bloom & Wild, GoKwik, SIRCLO and Hungryroot.

Public and private companies comparable to Shogun
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Bloom & WildUnited KingdomUnited KingdomPrivate--$500M-
THGUnited KingdomUnited KingdomPublicly listed$2.3B$133M$573M0.5x
GoKwikIndiaNew DelhiPrivate$30M-$463M15.4x
SIRCLOIndonesiaJakartaPrivate--$343M-
HungryrootUnited StatesNew York City, NYPrivate$175M-$750M4.3x
VtexBrazilBrazilPublicly listed$241M$22M$603M1.7x

Shogun Public Comps

Shogun is still privately-owned, but its public comps include THG, Dmall, Betterware de Mexico, Vtex, Bukalapak.com, Cars.com, Debenhams Group, Lily & Beauty, DocMorris and Dingdong (Cayman).

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
THG$2.3B$133M0.5x0.5x9.2x9.7x
Dmall$332M$21M1.6x1.5x24.8x20.8x
Betterware de Mexico$829M$152M1.2x1.1x6.6x5.4x
Vtex$241M$22M1.8x1.7x19.2x10.5x
Bukalapak.com$367M$139M----
Cars.com$723M$157M1.4x1.4x6.5x4.8x
Debenhams Group$1.2B($45M)0.6x0.6x(16.5x)10.2x
Lily & Beauty$252M($12M)1.3x-(27.8x)-

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Common questions about Shogun

When was Shogun founded?Shogun was founded in 2015.
Where is Shogun headquartered?Shogun is headquartered in Los Angeles, CA, United States.
Is Shogun publicly listed?No, Shogun is a private, VC-backed company.
What is Shogun's valuation?Shogun was last valued at $575M in its Series C in June 2021.
How much funding has Shogun raised?Shogun has raised $115M across 4 funding rounds.
What was Shogun's last funding round?Shogun's last funding round was a $68M Series C in June 2021, led by Insight Partners.
Who are Shogun's investors?Shogun's investors include Initialized Capital, Y Combinator, VMG Partners, Accel, Romain Lapeyre, John Surdakowski, Brian Grady, Bryant Chou, Alex O'Byrne, Insight Partners and 3 others.
Which companies are comparable to Shogun?Companies comparable to Shogun include Bloom & Wild, THG, GoKwik, SIRCLO, Hungryroot and Vtex.

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