Bloom & Wild Valuation, Funding & Investors

Bloom & Wild is valued at $500M as of July 2021.

Last Bloom & Wild valuation

$500M

Series D · Jul 2021

Last Bloom & Wild funding round

$42M

Series D · Jul 2021

Cumulative funding Bloom & Wild raised

$173M

across 5 funding rounds

Key investors in Bloom & Wild

  • MMC Ventures
  • Burda Principal Investments
  • General Catalyst
  • Index Ventures
  • Novator
  • D4 Ventures

Bloom & Wild Overview

About Bloom & Wild

Bloom & Wild is a London-based online florist founded in 2013 by Aron Gelbard and Ben Stanway, known for pioneering letterbox flower delivery designed for long-distance gifting, with more than 90% of orders sent between people in different locations. The company expanded across Europe through acquisitions of Bloomon in the Netherlands and Bergamotte in France. It now operates in eight countries under the Bloom & Wild, bloomon, and Bergamotte brands, positioning itself as one of Europe's largest online flower delivery services in a fragmented market with no dominant player.


Founded

2013

HQ

United KingdomUnited Kingdom

Status

Privately held

Customer focus

B2C

Revenue model

Product sales, Subscription

Valuation

$500M (Jul 2021)

Bloom & Wild Valuation

Bloom & Wild is currently valued at $500M, based on its Series D in July 2021.

The $42M round included General Catalyst, Novel TMT Ventures, Index Ventures, Pecten Capital, Burda Principal Investments and 3 other investors.

Bloom & Wild's valuation has moved from $500M at its Series D in January 2021 to $500M in July 2021, across 2 priced rounds.

Bloom & Wild valuation by funding round

Bloom & Wild valuation by funding round
DateStageValuation
Jul 2021Series D$500M
Jan 2021Series D$500M

Bloom & Wild Funding History

Bloom & Wild has raised a total of $173M across 5 funding rounds.

Bloom & Wild's first fundraising round was a $4M Series A in July 2015. The most recent completed round was a $42M Series D in July 2021.

Bloom & Wild funding rounds

Bloom & Wild funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jul 2021Series DGeneral Catalyst; Novel TMT Ventures; Index Ventures; Pecten Capital; Burda Principal Investments; Novator; MMC Ventures; D4 Ventures$42M$500MBloom & Wild is an online florist specializing in letterbox flowers, focusing on long-distance gifting with over 90% of orders from senders and recipients in different locations. The company experienced explosive growth during COVID, with revenue surging from $23M in 2018 to $191M in 2021 as consumers shifted to online delivery amid retail closures. It expanded internationally through acquisitions of Bloomon in the Netherlands (April 2021) and Bergamotte in France (July 2021), establishing presence in multiple European markets including UK, France, Germany, Austria, and others. In 2021, Bloom & Wild raised $102M in a Series D round led by General Catalyst, achieving an approximate post-money valuation of $500M, implying a 2.6x revenue multiple on $191M 2021 revenue. Investors in the round and prior funding include General Catalyst, Index Ventures, Burda Principal Investments, D4 Ventures, MMC Ventures, Novator, and others, with total funding reaching around $199M across six rounds by mid-2021. A separate $27.73M debt facility was secured on July 28, 2021, but the specified equity investors align more closely with the Series D. Post-funding, Bloom & Wild prioritized profitability over growth amid macroeconomic challenges, with revenue declining to $150M in 2024 and achieving $5.6M adjusted EBITDA that year. The company maintains a strong position as Europe's leading online flower delivery service, with nearly 60k five-star reviews and operations across eight countries under brands like Bloom & Wild, bloomon, and Bergamotte.
Jan 2021Series DGeneral Catalyst (lead); Index Ventures; Latitude; Burda Principal Investments; Novator; D4 Ventures; Mandeep Singh$103M$500MBloom & Wild is a London-based e-commerce retailer of flowers and gifts, founded in 2013 by Aron Gelbard and Ben Stanway, operating in the UK, Ireland, France, Germany, Austria, and partnering with Sainsbury’s for retail presence. The company raised £75 million ($102M) in a Series D round on January 17, 2021, led by General Catalyst with participation from Index Ventures, Novator, Latitude Ventures, D4 Ventures, Burda Principal Investments, and Mandeep Singh, reaching an approximate $500M post-money valuation. Funds were allocated to European expansion, technology enhancements including AI for demand forecasting and merchandising, supply chain centralization for sustainable sourcing from Kenya and Europe, product range broadening, and hiring. The round followed explosive 2020 growth with revenues up 160% year-over-year and over 4 million deliveries, marking the company's first profitable year amid COVID-driven demand. Sacra estimates 2021 revenue at $191M, implying a 2.6x valuation/revenue multiple at the $500M valuation. Bloom & Wild differentiates through tech-driven operations minimizing waste, high customer satisfaction (85%+ NPS in UK), and sustainability focus. It competes in a fragmented European flower market with no dominant player over 1% share, leveraging e-commerce growth and acquisitions like Bloomon and Bergamotte for synergies. Post-round, it secured $27.73M debt in July 2021 and continued scaling toward profitability while targeting 20% YoY growth.
Sep 2018Series CPiper Private Equity (lead); Burda Principal Investments; MMC Ventures$20M-Bloom & Wild, an online flower gifting brand co-founded in 2013 by Aron Gelbard and Ben Stanway, closed a £15m equity funding round on or around October 1, 2018, led by Piper Private Equity, with participation from MMC Ventures, Burda Principal Investments, and existing angel investors. The round, equivalent to approximately $19.53M USD, was aimed at propelling business growth in the UK, France, and Germany, where the company had already shipped more than 50 million flowers. Piper's Jax Unsworth joined the board, highlighting the global flower gifting market's potential for disruption and praising Bloom & Wild's proposition, management team, and market-leading brand. The investment built on Piper's prior support for the business, positioning Bloom & Wild to expand as the world's most loved flower gifting brand across Europe. Later developments include a £75m investment announced by Piper, involving General Catalyst and Index Ventures, to accelerate growth toward unicorn status in Europe's £14bn fresh cut flower market. The company emphasized innovations like letterbox-friendly packaging, direct-from-producer flowers that bloom longer, superior digital experience, and high customer metrics including an NPS of 85.
Feb 2017Series BBurda Principal Investments (lead); MMC Ventures$5M-Bloom & Wild, founded in 2013 by Aron Gelbard and Ben Stanway, is a British online florist specializing in letterbox flower delivery with technology-driven operations and sustainability focus. In 2017, the company secured £3.75m in funding led by Burda Principal Investments, with participation from previous investor MMC Ventures and angel investors. The round was intended to enhance customer experience, develop new products, expand the corporate gifting business, and support international expansion into Europe. At the time of the investment, Bloom & Wild demonstrated a 35% monthly growth rate and was delivering tens of thousands of bouquets monthly across the UK and Ireland.
Jul 2015Series AMMC Ventures (lead); Catamaran; Scott Sage; Samos Investments$4M-Bloom & Wild is an online flower delivery company founded in 2013 and headquartered in London. The company closed a £2.5m Series A funding round in July 2015 led by MMC Ventures. Previous seed funding included contributions from angel investors.

Who has invested in Bloom & Wild?

14 investors have backed Bloom & Wild across its funding rounds, including MMC Ventures, Burda Principal Investments, General Catalyst, Index Ventures, Novator and D4 Ventures.

Lead investors include General Catalyst, Piper Private Equity, Burda Principal Investments and MMC Ventures.


Bloom & Wild Investors

Investors in Bloom & Wild by funding rounds participated
InvestorHQRoundsRoleFirst check
Burda Principal InvestmentsGermanyMunich4LeadFeb 2017
MMC VenturesUnited KingdomLondon4LeadJul 2015
General CatalystUnited StatesSan Francisco, CA2LeadJan 2021
Index VenturesUnited KingdomLondon2ParticipantJan 2021
NovatorUnited KingdomLondon2ParticipantJan 2021
D4 VenturesUnited KingdomLondon2ParticipantJan 2021
CatamaranIndiaBangalore1ParticipantJul 2015
Novel TMT VenturesUnited StatesNew York City, NY1ParticipantJul 2021
Pecten CapitalUnited KingdomLondon1ParticipantJul 2021
LatitudeUnited KingdomUnited Kingdom1ParticipantJan 2021
Scott SageUnited KingdomLondon1ParticipantJul 2015
Piper Private EquityUnited KingdomLondon1LeadSep 2018

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Acquisitions by Bloom & Wild

Bloom & Wild has acquired 2 companies to date.

Last acquisition by Bloom & Wild was on July 28th 2021. Bloom & Wild acquired Bergamotte for undisclosed valuation.


Latest Acquisitions by Bloom & Wild

Bergamotte
Bloomon
Description
Bergamotte is a Paris-based online service delivering fresh flowers and plants across France. Started in 2015, it sources bouquets from local growers and offers same-day delivery in cities like Lyon, Marseille, and Bordeaux. The platform features seasonal collections, subscription boxes, and corporate gifting options with nationwide coverage through partnerships with regional florists. Bergamotte emphasizes sustainable packaging and direct-from-farm quality for personal and event occasions.
Bloomon is an Amsterdam-headquartered direct-to-consumer flower delivery service across Europe. It ships weekly bouquets composed of seasonal varieties like tulips, dahlias, and eucalyptus sourced from Dutch auctions. Subscription and one-time orders arrive in recyclable packaging, with designs curated by in-house florists.
HQ CountryFranceNetherlands
HQ City
Paris
Amsterdam
Deal Date28 Jul 202122 Apr 2021
Valuationundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Bloom & Wild Competitors

Bloom & Wild competitors include listed companies like THG and HelloFresh, and private ones like Shogun, GoKwik, SIRCLO and Bobbie.

Public and private companies comparable to Bloom & Wild
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
ShogunUnited StatesLos Angeles, CAPrivate--$575M-
THGUnited KingdomUnited KingdomPublicly listed$2.3B$133M$573M0.5x
GoKwikIndiaNew DelhiPrivate$30M-$463M15.4x
SIRCLOIndonesiaJakartaPrivate--$343M-
HelloFreshGermanyGermanyPublicly listed$7.8B$246M$452M0.0x
BobbieUnited StatesSan Francisco, CAPrivate$165M-$570M3.5x

Bloom & Wild Public Comps

Bloom & Wild is still privately-owned, but its public comps include Vital Farms, Lily & Beauty, Fonterra Shareholders' Fund, Dingdong (Cayman), Wisynco Group, Debenhams Group, Sligro Food Group, Kofola, Astral Foods and Unilever Nigeria.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Vital Farms$759M$102M0.8x0.8x5.8x18.0x
Lily & Beauty$252M($12M)1.3x-(27.8x)-
Fonterra Shareholders' Fund$38M-12.7x0.0x-0.4x
Dingdong (Cayman)$3.6B$34M0.1x0.1x7.3x-
Wisynco Group$415M$51M1.2x-9.5x-
Debenhams Group$1.2B($45M)0.6x0.6x(16.5x)10.2x
Sligro Food Group$3.1B$177M0.4x0.4x6.4x7.0x
Kofola$509M$92M1.7x1.6x9.1x9.8x

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Common questions about Bloom & Wild

When was Bloom & Wild founded?Bloom & Wild was founded in 2013.
Where is Bloom & Wild headquartered?Bloom & Wild is headquartered in United Kingdom.
Is Bloom & Wild publicly listed?No, Bloom & Wild is a private, VC-backed company.
What is Bloom & Wild's valuation?Bloom & Wild was last valued at $500M in its Series D in July 2021.
How much funding has Bloom & Wild raised?Bloom & Wild has raised $173M across 5 funding rounds.
What was Bloom & Wild's last funding round?Bloom & Wild's last funding round was a $42M Series D in July 2021.
Who are Bloom & Wild's investors?Bloom & Wild's investors include Burda Principal Investments, MMC Ventures, General Catalyst, Index Ventures, Novator, D4 Ventures, Catamaran, Novel TMT Ventures, Pecten Capital, Latitude and 4 others.
Which companies are comparable to Bloom & Wild?Companies comparable to Bloom & Wild include Shogun, THG, GoKwik, SIRCLO, HelloFresh and Bobbie.
How many companies has Bloom & Wild acquired?Bloom & Wild has acquired 2 companies, including Bergamotte and Bloomon.

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