iSpot.tv Revenue, Valuation, Funding & Investors

iSpot.tv is valued at $1B as of April 2022, a 13.3x multiple on its last reported $75M revenue.

Last iSpot.tv valuation

$1B

Undisclosed stage · Apr 2022

Last iSpot.tv funding round

$325M

Undisclosed stage · Apr 2022

iSpot.tv revenue

$75M

Undisclosed stage · Apr 2022

Key investors in iSpot.tv

  • Madrona
  • Insight Partners
  • Goldman Sachs
  • Peak Opportunity Partners
  • TL Ventures

iSpot.tv Overview

About iSpot.tv

iSpot.tv is a Bellevue, Washington-headquartered company that measures the brand and business impact of TV and streaming ads from planning through conversion. Its real-time attribution platform analyzes creative effectiveness, optimizes media plans, and benchmarks performance against competitors for cross-platform campaigns. Purpose-built for linear and connected TV, iSpot.tv delivers granular insights to advertisers worldwide, founded in 2012.


Founded

2012

HQ

United StatesSeattle, WA

Website

ispot.tv

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$75M (Apr 2022)

Valuation

$1B (Apr 2022)

iSpot.tv Valuation

iSpot.tv is currently valued at $1B, based on its undisclosed-stage round in April 2022.

The $325M round was led by Goldman Sachs.

iSpot.tv's valuation has grown 7.8x from $129M at its Series B in May 2015 to $1B in April 2022, across 3 priced rounds.

iSpot.tv valuation by funding round

Revenue multiple
iSpot.tv valuation by funding round
DateStageValuationRevenue Multiple
Apr 2022Undisclosed stage$1B13.3x
Sep 2018Series C$330M-
May 2015Series B$129M-

iSpot.tv Revenue

iSpot.tv's latest recorded revenue is $75M, as of its undisclosed-stage round in April 2022. At a $1B valuation, that implies a 13.3x revenue multiple.

iSpot.tv revenue by funding round

iSpot.tv revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Apr 2022$75M$1B13.3xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

iSpot.tv Funding History

iSpot.tv has raised a total of $382M across 4 funding rounds.

iSpot.tv's first fundraising round was a $5M Series A in October 2013. The most recent completed round was a $325M undisclosed-stage round in April 2022.

iSpot.tv funding rounds

iSpot.tv funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Apr 2022Undisclosed stageGoldman Sachs (lead)$325M$1BiSpot.tv is a Bellevue, Washington-based company providing real-time TV and streaming ad measurement software that recognizes content, catalogs metadata, and tracks ad performance including consumer responses like website visits or purchases. It competes with Nielsen as an alternative measurement provider, serving 400 large advertisers and media companies with tools for audience measurement, ad verification, and campaign analytics across broadcast, cable, and VOD using ACR technology. The company has acquired Ace Metrix, DRMetrix, and Tunity to expand capabilities. On April 27, 2022, iSpot.tv received a $325 million investment from Goldman Sachs Asset Management, described as a significant minority stake, with the deal believed to value the company at over $1 billion, achieving unicorn status. This was a sole investor round, joining prior backers Insight Partners and Madrona Venture Group as primary investors; previously, iSpot had raised $58 million total, with a 2018 round at $330 million valuation. Funds will support platform expansion, engineering hires, sales growth, and acquisitions. For the 2022 funding period, iSpot reported $75 million revenue in 2021 (up 47% from $51 million in 2020), was on track to exceed $100 million in 2022, and surpassed $100 million in annual recurring revenue. The company had 350 employees across offices in Bellevue, New York, Los Angeles, and Tel Aviv. Partnerships included NBCUniversal piloting iSpot for Olympics, Super Bowl, and 2022-23 ad negotiations, plus pilots with WarnerMedia and Paramount. Goldman Sachs highlighted iSpot's proprietary data analytics for the dynamic video measurement space.
Sep 2018Series CInsight Partners (lead); Madrona (lead)$30M$330MiSpot.tv is a Bellevue, Washington-based startup founded in 2012 that provides real-time TV advertising analytics and measurement, pulling data from over 9 million smart TVs to track ad performance, impressions, creative engagement, and attribution to business outcomes across national, local, and OTT platforms. The platform helps brands like BMW, Target, T-Mobile, and Microsoft validate TV ad exposures, measure creative wearout, correlate to digital actions and sales lift, and gain competitive insights, positioning itself as a digital-like alternative to traditional Nielsen panels without fraud issues. On September 26, 2018, iSpot.tv raised $30 million in a Series C funding round led by Insight Venture Partners and Madrona Venture Group, bringing total funding to $57.8 million. CEO Sean Muller described the capital as 'acceleration capital' to fuel growth, expand sales, invest in product innovation, data science, and analytics teams, aiming to become the largest independent third-party TV ad measurement provider. The company had grown to 154 employees, serving over 200 blue-chip brands, with revenues reportedly increasing 100% or more year-over-year for five years (14x since the prior May 2015 round) and plans to exceed 200 staff the next year. This round reflects investor interest in TV ad tech amid fragmentation, OTT growth, and pressure from digital platforms like Facebook and Google threatening TV's $70 billion ad market. iSpot partners with TV makers like Vizio and networks like NBCUniversal for validated outcomes, differentiating via precise, real-time structured data. Investors like Jeff Lieberman of Insight praised iSpot's leadership in innovative measurement products.
May 2015Series BInsight Partners (lead); Peak Opportunity Partners; Madrona$22M$129MiSpot.tv, founded in 2012, is a Bellevue-based startup that provides real-time analytics for TV advertising measurement. The company uses proprietary audio and video fingerprinting technology to automatically detect when ads appear on television and measure their effectiveness by tracking digital responses across platforms like Facebook, Twitter, YouTube, and search engines. By May 2015, iSpot.tv had built a library of more than 100,000 TV commercials and tracked approximately 6,000 shows monthly across 106 networks, representing about 100,000 TV placements. In May 2015, iSpot.tv announced a $21.9 million Series B funding round led by Insight Venture Partners, with participation from existing investor Madrona Venture Group. With this round, the company's total funding reached approximately $27.5 to $28 million. At the time of the funding, iSpot.tv employed approximately 60 people and expected to reach 100 employees by the end of 2015, serving more than 150 clients including major brands such as Sony Pictures, T-Mobile, Volvo, P&G, Holiday Inn, ESPN, The Walt Disney Studios, Paramount, Dish Network, NBCUniversal, American Express, Lincoln, Microsoft, and Sprint. The company was cash-flow positive in the first quarter of 2015 and planned to use the fresh capital to accelerate product development, expand analytics capabilities to local TV advertising, and develop viewability measurement tools for television.
Oct 2013Series AMadrona (lead); TL Ventures$5M-iSpot.tv raised $5 million in a seed round in October 2013 led by Madrona Venture Group and TL Ventures. The funding aimed to accelerate expansion of its TV ad analytics platform, which provides real-time data on national TV campaigns by monitoring feeds from providers like Comcast and DirecTV. At the time, the 18-month-old Seattle-area company had 15 employees, analyzed 35,000 TV commercials, and served clients including ESPN, Jos. A. Bank, and GroupM. It was on the brink of profitability and cash-flow funded prior to the raise. iSpot.tv differentiates through speed in ingesting data, tagging metadata like actors and songs, and delivering actionable insights for advertisers and networks.

Who has invested in iSpot.tv?

5 investors have backed iSpot.tv across its funding rounds, including Madrona, Insight Partners, Goldman Sachs, Peak Opportunity Partners and TL Ventures.

Lead investors include Goldman Sachs, Insight Partners and Madrona.


iSpot.tv Investors

Investors in iSpot.tv by funding rounds participated
InvestorHQRoundsRoleFirst check
MadronaUnited StatesSeattle, WA3LeadOct 2013
Insight PartnersUnited StatesNew York City, NY2LeadMay 2015
Goldman SachsUnited StatesNew York City, NY1LeadApr 2022

This data is available for Pro users. Sign up to see all 5 iSpot.tv investors.

Start Free Trial

Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.

Start Free Trial

Acquisitions by iSpot.tv

iSpot.tv has acquired 4 companies to date.

Last acquisition by iSpot.tv was on September 13th 2023. iSpot.tv acquired 605 for undisclosed valuation.


Latest Acquisitions by iSpot.tv

605
Tunity
DRMetrix
Ace Metrix
Description
605 is a New York-based TV analytics company employing data scientists to process viewing data for broadcasters and advertisers. Founded in 2013, it measures audience reach and ad effectiveness using ACR technology across connected TVs, with Comscore acquiring it in 2021.
Tunity is a mobile application that streams audio from muted live televisions to users' smartphones via QR code scans. New York City-headquartered, it serves environments like sports bars, gyms, airports, universities, and waiting areas across the United States and Europe. The platform integrates with over 200 broadcast networks, enabling synchronized audio playback in multiple languages. Tunity partners with venues including AMC Theatres and Hilton hotels, processing millions of streams annually to enhance public viewing experiences.
DRMetrix is a media verification service monitoring U.S. cable networks 24/7 for direct response TV commercials. Based in Salt Lake City, its AVS platform analyzes digital fingerprints of airings and infomercials across 100 channels. Launched in 2008, DRMetrix provides clients like media agencies with spot verification reports and competitive intelligence.
-
HQ CountryUnited StatesUnited StatesUnited StatesUnited States
HQ City
-
New York City, NY
Los Angeles, CA
-
Deal Date13 Sep 20232 Mar 202211 Oct 202114 Jan 2021
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all iSpot.tv acquisitions and their M&A valuation multiples.

Start Free Trial

Investments by iSpot.tv

iSpot.tv has invested in 1 company to date.

Latest investment by iSpot.tv was on November 15th 2022. iSpot.tv invested in TVision in their $16M Undisclosed stage round.


Latest Investments by iSpot.tv

TVision
Description
TVision is a New York City-headquartered audience measurement company founded in 2014, with additional offices in Boston and Tokyo. It delivers person-level, second-by-second data on TV viewing attention across linear, cable, and streaming platforms. Clients including Disney, NBCUniversal, and Magna use its metrics for campaign performance, content creation, and competitive benchmarking. TVision's passive metering tracks who watches, what content, and engagement levels without diaries or panels.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date15 Nov 2022
RoundUndisclosed stage
Raised$16M
InvestorsAccomplice; Susquehanna International Group; Golden Ventures
Valuationundisclosed
EV/Revenue
EV/EBITDA

This data is available for Pro users. Sign up to see all iSpot.tv investments and their VC round multiples.

Start Free Trial

iSpot.tv Competitors

iSpot.tv competitors include listed companies like Amagi Media Labs and Septeni Holdings, and private ones like StackAdapt, Tezign, Quantum Metric and Swiftly.

Public and private companies comparable to iSpot.tv
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
StackAdaptCanadaTorontoPrivate$500M$125M$2.5B5.0x
TezignChinaShanghaiPrivate--$1B-
Quantum MetricUnited StatesColorado Springs, COPrivate--$1B-
SwiftlyUnited StatesSeattle, WAPrivate--$1B-
Amagi Media LabsIndiaIndiaPublicly listed$157M$8M$1.3B6.3x
Septeni HoldingsJapanJapanPublicly listed$195M$36M$675M2.8x

iSpot.tv Public Comps

iSpot.tv is still privately-owned, but its public comps include Taboola, Vobile, Ibotta, MNTN, Criteo, Harmonic, PubMatic, Amagi Media Labs, Septeni Holdings and Digital Turbine.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Taboola$1.9B$121M0.5x0.5x8.4x4.5x
Vobile$366M$63M3.1x2.6x18.0x20.1x
Ibotta$342M$7M2.5x2.4x114.9x15.3x
MNTN$290M($10M)2.1x1.8x(63.5x)6.7x
Criteo$1.9B$323M0.4x0.7x2.2x2.1x
Harmonic$361M$24M3.0x2.3x46.2x11.9x
PubMatic$283M$22M2.4x2.3x30.9x10.1x
Amagi Media Labs$157M$8M7.2x6.3x145.2x75.9x

This data is available for Pro users. Sign up to see all iSpot.tv competitors and their valuation data.

Start Free Trial

Common questions about iSpot.tv

When was iSpot.tv founded?iSpot.tv was founded in 2012.
Where is iSpot.tv headquartered?iSpot.tv is headquartered in Seattle, WA, United States.
Is iSpot.tv publicly listed?No, iSpot.tv is a private, VC-backed company.
What is iSpot.tv's valuation?iSpot.tv was last valued at $1B in its undisclosed-stage round in April 2022.
How much funding has iSpot.tv raised?iSpot.tv has raised $382M across 4 funding rounds.
What was iSpot.tv's last funding round?iSpot.tv's last funding round was a $325M undisclosed-stage round in April 2022, led by Goldman Sachs.
Who are iSpot.tv's investors?iSpot.tv's investors include Madrona, Insight Partners, Goldman Sachs, Peak Opportunity Partners and TL Ventures.
What is iSpot.tv's revenue?iSpot.tv's latest recorded revenue is $75M (April 2022).
What is iSpot.tv's revenue multiple?iSpot.tv's latest valuation implies a 13.3x revenue multiple ($1B valuation on $75M of revenue).
Which companies are comparable to iSpot.tv?Companies comparable to iSpot.tv include StackAdapt, Tezign, Quantum Metric, Swiftly, Amagi Media Labs and Septeni Holdings.
How many companies has iSpot.tv acquired?iSpot.tv has acquired 4 companies, including 605, Tunity, DRMetrix and Ace Metrix.
How many companies has iSpot.tv invested in?iSpot.tv has invested in 1 company, including TVision.
What was iSpot.tv's last investment?In November 2022, iSpot.tv invested in TVision's $16M undisclosed-stage round alongside Accomplice, Susquehanna International Group and Golden Ventures.

See companies similar to iSpot.tv

Start Your
Free Trial Today

Try Multiples for free for 3 days. Got questions or need a demo? Schedule a call with us below.

Start Trial