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- VidMob
VidMob Valuation, Funding & Investors
VidMob is valued at $193M as of May 2025.
Last VidMob valuation
$193M
Series A · May 2025
Last VidMob funding round
$8M
Series A · May 2025
Cumulative funding VidMob raised
$240M
across 8 funding rounds
Key investors in VidMob
Interlock Partners
Acadia Woods Partners
Macanta Investments
Brandtech Ventures
Drive by DraftKings
BuildGroup
About VidMob
VidMob is a New York-headquartered creative production platform founded in 2017 that uses AI analytics to optimize ads for Meta, TikTok, Snapchat, and YouTube. It connects brands like Walmart, Nestlé, and Uber with a global creator network for rapid iterations. VidMob holds certified partner status from all major platforms and donates services to non-profits via VidMob Gives.
Founded
2014
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Valuation
$193M (May 2025)
VidMob Valuation
VidMob is currently valued at $193M, based on its Series A in May 2025.
VidMob's valuation has moved from $298M at its Series C in February 2021 to $193M in May 2025, across 3 priced rounds.
VidMob valuation by funding round
| Date | Stage | Valuation |
|---|---|---|
| May 2025 | Series A | $193M |
| Aug 2022 | Series D | $450M |
| Feb 2021 | Series C | $298M |
VidMob Funding History
VidMob has raised a total of $240M across 8 funding rounds.
VidMob's first fundraising round was a $6M seed round in October 2015. The most recent completed round was a $8M Series A in May 2025.
VidMob funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| May 2025 | Series A | - | $8M | $193M | VidMob develops a creative performance platform that assists brands in creating digital video advertisements with expert teams. The company raised $8 million in a Series D - II or Series E venture funding round on May 8, 2025, from undisclosed investors. Total funding raised stands at approximately $210-212M across multiple rounds. Current valuation metrics place VidMob at $193.0M as of May 8, 2025, with a capital efficiency ratio of 0.91x, reflecting valuation relative to total capital raised. A pre-money valuation of $185 million was reported for the May 2025 round. Previous notable rounds include a $110M Series D in August 2022 led by Shamrock Capital at a $500M valuation in August 2022, aimed at enhancing the Intelligent Creative platform, global expansion, product development, sales, and marketing. VidMob operates in the adtech sector, focusing on integrating data, analytics, and creative production to optimize marketing performance across digital advertising platforms. |
| Aug 2022 | Series D | Shamrock Capital Advisors (lead); PROOF; ID Fund; eGateway Capital; JettyCove; Drive by DraftKings | $110M | $450M | VidMob is a leading platform for Intelligent Creative that provides an end-to-end solution helping brands optimize the performance of their creative advertising assets by unifying data and analytics with creative production. The platform delivers improved marketing performance across all major digital advertising platforms including Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit. VidMob enables brands to produce, track, measure, score and optimize creative advertising across multiple channels. On August 17, 2022, VidMob announced a Series D investment round of $110 million led by Shamrock Capital, with participation from other investors including DRIVE by DraftKings, eGateway Capital, and ID Fund. The round valued the company at $500 million post-money. The funding was intended to accelerate platform development and expand VidMob's global footprint. The company's revenue had grown at a compound annual growth rate of 110%, with accelerated growth every year for the prior four years as new brands joined the platform and existing clients expanded their usage. VidMob's competitive positioning centered on the breadth of its solution in the Intelligent Creative space, which was becoming a core driver of marketing performance as brands sought to maximize every marketing dollar. The platform provided customers with strategic partnerships and integrations with world-leading media platforms, offering the fastest path to creative that works. |
| Feb 2021 | Series C | Macanta Investments; Interlock Partners; Michael Kassan; Prefix Capital; JettyCove; Shutterstock; Adobe Ventures; The Spruce House Partnership; Cesar Melo; BuildGroup; Drive by DraftKings; Nick Brien | $50M | $298M | VidMob is a New York-based platform for Intelligent Creative that uses AI to measure and optimize advertising creative performance across digital channels, including social, programmatic web, and CTV/OTT. It unifies creative production with data analytics, connecting brands to a global network of elite content creators trained on best practices. The platform has earned creative partner badges from all major social and digital media platforms, serving clients like Johnson & Johnson and Colgate-Palmolive. On February 23, 2021, VidMob closed a $50 million Series C funding round with investors matching the query: Adobe Ventures (Adobe), BuildGroup, Drive by DraftKings, Interlock Partners, JettyCove (possibly via individuals), Macanta Investments, Michael Kassan, Nick Brien, Prefix Capital, Shutterstock, and The Spruce House Partnership, among others like Thomas Tull. The capital supports global expansion, e-commerce initiatives, advanced technology investments, and data science to enhance ad creative value. Investors praised VidMob's unique 'services-in-the-loop' model and learning capabilities integrated with its creative marketplace. VidMob continued raising capital post-Series C, including a $110 million Series D in August 2022 led by Shamrock Capital for platform development and global growth, and later rounds reaching over $213 million total funding by 2025. |
| Dec 2020 | Undisclosed stage | - | $27M | - | VidMob is a platform for intelligent creative that unifies data and analytics with creative production to help brands optimize marketing messages for clarity, power, and effectiveness. This followed a Series B of $25 million in June 2019 led by BuildGroup to scale operations and enhance AI capabilities, and preceded a $50 million Series C announced around September 2020 from investors including Adobe, BuildGroup, Drive by DraftKings, Interlock Partners, and others. Later rounds included a Series D of $110 million in August 2022 led by Shamrock Capital at a $500 million valuation, used for sales, marketing, platform development, and global expansion, with participation from ID Fund, Drive by DraftKings, eGateway, PROOF, and others like Shutterstock and Spruce House. A Series D-II of $8 million occurred in May 2025. Total funding raised is reported variably as $210-239 million across 8-10 rounds. |
| Jun 2019 | Series B | BuildGroup (lead); Brandtech Ventures; Macanta Investments; Interlock Partners; Acadia Woods Partners; JDS Sports | $25M | - | VidMob is a video advertising company offering the Agile Creative Studio platform, which connects marketers with professional video editors and provides tools for creating data-driven video content tailored to platforms like Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube. Originally launched as a marketplace in 2015, it evolved into a broader platform emphasizing speed, cost-effectiveness, and insights for brands needing high-volume content. Clients include Bayer, Intercontinental Hotel Group, Ikea, Neutrogena, and Acorns, with testimonials highlighting improved ROI on social video campaigns. On June 13, 2019, VidMob raised $25 million in a Series B round led by BuildGroup, with participation from Acadia Woods, Herington LLC, Interlock Partners, Macanta Investments, LPs of Manifest, and You & Mr Jones (also known as Brandtech Ventures). This brought total funding to over $45 million. The investors praised VidMob's technology for delivering actionable insights, tools for activation, and a visionary 'API for creativity' to meet the demands of complex communication in a data-driven content era. Proceeds were earmarked for tripling down on engineering and data science, expanding international presence beyond its NYC headquarters to locations like Chicago, Los Angeles, Pittsfield, and London, and scaling operations. VidMob reported 35% year-over-year growth and positioned itself as an official creative partner for major social platforms. |
| May 2018 | Series A | Brandtech Ventures (lead); Macanta Investments; Interlock Partners; Acadia Woods Partners; Manifest | $6M | - | VidMob is a creative technology platform that helps brands create and optimize digital video advertising. The company's AI-powered platform analyzes creative performance data to inform marketing decisions. In March 2018, VidMob closed a $6.4 million Series A Extension round led by Manifest Growth Fund I and You & Mr Jones Inc. to accelerate platform development and expand its data analytics capabilities. The company has raised a total of $212.5 million across multiple funding rounds and currently has a known valuation of $193 million as of recent secondary market data. |
| Nov 2017 | Series A | Stampede Ventures; Macanta Investments; Interlock Partners; Acadia Woods Partners; Manifest | $8M | - | VidMob raised $7.5 million in a Series A financing round on November 17, 2017, from investors including Acadia Woods Partners, Interlock Partners, Macanta Investments, Manifest Investment Partners, and Stampede Ventures, bringing total funding to over $13 million since 2015. The company operates as a video creation network and platform, functioning as a virtual post-production house for agencies, social networks, marketers, digital publishers, and e-commerce platforms to scale high-quality video creative. Funds were allocated to grow headcount across offices in Los Angeles, New York, Chicago, and Massachusetts, expand technology capacity and tools, and build agency and brand partnerships. |
| Oct 2015 | Seed | Structure Fund; Blue Heron Ventures; Interlock Partners; Acadia Woods Partners; Terrapin Bale Venture Fund & Studio; Brad Zions; Foundation Capital | $6M | - | VidMob is a video creation platform and Intelligent Creative network founded in 2015. The company raised $6 million in Seed financing in October 2015 from investors including Foundation Capital, Brad Zions, Structure Fund, and John Maloney. The round funded early operations as VidMob developed its platform to help brands and agencies scale video creative production. By the time of its Series A round in November 2017, the company had grown revenue more than tenfold year-over-year and had secured partnerships with Facebook, Snap, Instagram, and Twitter as an official marketing partner and solution provider. |
Who has invested in VidMob?
26 investors have backed VidMob across its funding rounds, including Interlock Partners, Acadia Woods Partners, Macanta Investments, Brandtech Ventures, Drive by DraftKings and BuildGroup.
Lead investors include Shamrock Capital Advisors, BuildGroup and Brandtech Ventures.
VidMob Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 5 | Participant | Oct 2015 | ||
| 4 | Participant | Nov 2017 | ||
| 4 | Participant | Oct 2015 | ||
| 2 | Lead | May 2018 | ||
| 2 | Participant | Feb 2021 | ||
| 2 | Participant | Nov 2017 | ||
| 2 | Lead | Jun 2019 | ||
| 2 | Participant | Feb 2021 | ||
| 1 | Participant | Nov 2017 | ||
| 1 | Participant | Oct 2015 | ||
| 1 | Participant | Aug 2022 | ||
| 1 | Participant | Oct 2015 | ||
| 1 | Participant | Aug 2022 | ||
This data is available for Pro users. Sign up to see all 26 VidMob investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by VidMob
VidMob has acquired 1 company to date.
Last acquisition by VidMob was on October 28th 2021. VidMob acquired Chiligum Creatives for undisclosed valuation.
Latest Acquisitions by VidMob
| Description | Chiligum Creatives is a São Paulo-based software provider automating artwork production for advertising agencies and brands in Brazil. Its platform generates final ads, packaging, and POS materials from editable templates, integrating with Adobe Suite for real-time approvals. Serving clients like Unilever and Coca-Cola since 2015, it cuts production time by 70% through cloud collaboration across teams in Rio de Janeiro and Belo Horizonte. |
| HQ Country | |
| HQ City | São Paulo |
| Deal Date | 28 Oct 2021 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all VidMob acquisitions and their M&A valuation multiples. Start Free Trial | |
VidMob Competitors
VidMob competitors include listed companies like Amdocs, Brave Bison Group, KT Nasmedia and comScore, and private ones like Vidyard and NOX.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $4.5B | $922M | $6.3B | 1.5x | ||
| Private | - | - | $175M | - | ||
| Publicly listed | $73M | $5M | $127M | 2.0x | ||
| Private | - | - | $115M | - | ||
| Publicly listed | $86M | $19M | $104M | 0.2x | ||
| Publicly listed | $357M | $29M | $77M | 0.5x |
VidMob Public Comps
VidMob is still privately-owned, but its public comps include i-mobile Co., Vecima Networks, Viant, Kaltura, Ateme, Fan Communications, Appear, Verve Group, CyberLink and Team Internet.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $138M | $28M | 0.2x | 0.2x | 1.2x | - | |||
| $205M | $7M | 1.2x | 1.1x | 36.0x | 6.4x | |||
| $344M | $23M | 0.7x | 1.0x | 10.9x | 3.6x | |||
| $181M | ($5M) | 1.3x | 1.2x | (43.5x) | 13.4x | |||
| $110M | $8M | 1.8x | 1.6x | 25.7x | 13.5x | |||
| $46M | $14M | 1.8x | 1.8x | 6.0x | - | |||
| $85M | $20M | 1.3x | 1.2x | 5.6x | 6.4x | |||
| $634M | $141M | 1.1x | 0.9x | 4.9x | 4.3x | |||
This data is available for Pro users. Sign up to see all VidMob competitors and their valuation data. Start Free Trial | ||||||||
Common questions about VidMob
| When was VidMob founded? | VidMob was founded in 2014. |
| Where is VidMob headquartered? | VidMob is headquartered in New York City, NY, United States. |
| Is VidMob publicly listed? | No, VidMob is a private, VC-backed company. |
| What is VidMob's valuation? | VidMob was last valued at $193M in its Series A in May 2025. |
| How much funding has VidMob raised? | VidMob has raised $240M across 8 funding rounds. |
| What was VidMob's last funding round? | VidMob's last funding round was a $8M Series A in May 2025. |
| Who are VidMob's investors? | VidMob's investors include Interlock Partners, Macanta Investments, Acadia Woods Partners, Brandtech Ventures, JettyCove, Manifest, BuildGroup, Drive by DraftKings, Stampede Ventures, Structure Fund and 16 others. |
| Which companies are comparable to VidMob? | Companies comparable to VidMob include Amdocs, Vidyard, Brave Bison Group, NOX, KT Nasmedia and comScore. |
| How many companies has VidMob acquired? | VidMob has acquired 1 company, including Chiligum Creatives. |
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