VidMob Valuation, Funding & Investors

VidMob is valued at $193M as of May 2025.

Last VidMob valuation

$193M

Series A · May 2025

Last VidMob funding round

$8M

Series A · May 2025

Cumulative funding VidMob raised

$240M

across 8 funding rounds

Key investors in VidMob

  • Interlock Partners
  • Acadia Woods Partners
  • Macanta Investments
  • Brandtech Ventures
  • Drive by DraftKings
  • BuildGroup

VidMob Overview

About VidMob

VidMob is a New York-headquartered creative production platform founded in 2017 that uses AI analytics to optimize ads for Meta, TikTok, Snapchat, and YouTube. It connects brands like Walmart, Nestlé, and Uber with a global creator network for rapid iterations. VidMob holds certified partner status from all major platforms and donates services to non-profits via VidMob Gives.


Founded

2014

HQ

United StatesNew York City, NY

Website

vidmob.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Valuation

$193M (May 2025)

VidMob Valuation

VidMob is currently valued at $193M, based on its Series A in May 2025.

VidMob's valuation has moved from $298M at its Series C in February 2021 to $193M in May 2025, across 3 priced rounds.

VidMob valuation by funding round

VidMob valuation by funding round
DateStageValuation
May 2025Series A$193M
Aug 2022Series D$450M
Feb 2021Series C$298M

VidMob Funding History

VidMob has raised a total of $240M across 8 funding rounds.

VidMob's first fundraising round was a $6M seed round in October 2015. The most recent completed round was a $8M Series A in May 2025.

VidMob funding rounds

VidMob funding rounds
DateStageInvestorsRaisedValuationDeal Summary
May 2025Series A-$8M$193MVidMob develops a creative performance platform that assists brands in creating digital video advertisements with expert teams. The company raised $8 million in a Series D - II or Series E venture funding round on May 8, 2025, from undisclosed investors. Total funding raised stands at approximately $210-212M across multiple rounds. Current valuation metrics place VidMob at $193.0M as of May 8, 2025, with a capital efficiency ratio of 0.91x, reflecting valuation relative to total capital raised. A pre-money valuation of $185 million was reported for the May 2025 round. Previous notable rounds include a $110M Series D in August 2022 led by Shamrock Capital at a $500M valuation in August 2022, aimed at enhancing the Intelligent Creative platform, global expansion, product development, sales, and marketing. VidMob operates in the adtech sector, focusing on integrating data, analytics, and creative production to optimize marketing performance across digital advertising platforms.
Aug 2022Series DShamrock Capital Advisors (lead); PROOF; ID Fund; eGateway Capital; JettyCove; Drive by DraftKings$110M$450MVidMob is a leading platform for Intelligent Creative that provides an end-to-end solution helping brands optimize the performance of their creative advertising assets by unifying data and analytics with creative production. The platform delivers improved marketing performance across all major digital advertising platforms including Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit. VidMob enables brands to produce, track, measure, score and optimize creative advertising across multiple channels. On August 17, 2022, VidMob announced a Series D investment round of $110 million led by Shamrock Capital, with participation from other investors including DRIVE by DraftKings, eGateway Capital, and ID Fund. The round valued the company at $500 million post-money. The funding was intended to accelerate platform development and expand VidMob's global footprint. The company's revenue had grown at a compound annual growth rate of 110%, with accelerated growth every year for the prior four years as new brands joined the platform and existing clients expanded their usage. VidMob's competitive positioning centered on the breadth of its solution in the Intelligent Creative space, which was becoming a core driver of marketing performance as brands sought to maximize every marketing dollar. The platform provided customers with strategic partnerships and integrations with world-leading media platforms, offering the fastest path to creative that works.
Feb 2021Series CMacanta Investments; Interlock Partners; Michael Kassan; Prefix Capital; JettyCove; Shutterstock; Adobe Ventures; The Spruce House Partnership; Cesar Melo; BuildGroup; Drive by DraftKings; Nick Brien$50M$298MVidMob is a New York-based platform for Intelligent Creative that uses AI to measure and optimize advertising creative performance across digital channels, including social, programmatic web, and CTV/OTT. It unifies creative production with data analytics, connecting brands to a global network of elite content creators trained on best practices. The platform has earned creative partner badges from all major social and digital media platforms, serving clients like Johnson & Johnson and Colgate-Palmolive. On February 23, 2021, VidMob closed a $50 million Series C funding round with investors matching the query: Adobe Ventures (Adobe), BuildGroup, Drive by DraftKings, Interlock Partners, JettyCove (possibly via individuals), Macanta Investments, Michael Kassan, Nick Brien, Prefix Capital, Shutterstock, and The Spruce House Partnership, among others like Thomas Tull. The capital supports global expansion, e-commerce initiatives, advanced technology investments, and data science to enhance ad creative value. Investors praised VidMob's unique 'services-in-the-loop' model and learning capabilities integrated with its creative marketplace. VidMob continued raising capital post-Series C, including a $110 million Series D in August 2022 led by Shamrock Capital for platform development and global growth, and later rounds reaching over $213 million total funding by 2025.
Dec 2020Undisclosed stage-$27M-VidMob is a platform for intelligent creative that unifies data and analytics with creative production to help brands optimize marketing messages for clarity, power, and effectiveness. This followed a Series B of $25 million in June 2019 led by BuildGroup to scale operations and enhance AI capabilities, and preceded a $50 million Series C announced around September 2020 from investors including Adobe, BuildGroup, Drive by DraftKings, Interlock Partners, and others. Later rounds included a Series D of $110 million in August 2022 led by Shamrock Capital at a $500 million valuation, used for sales, marketing, platform development, and global expansion, with participation from ID Fund, Drive by DraftKings, eGateway, PROOF, and others like Shutterstock and Spruce House. A Series D-II of $8 million occurred in May 2025. Total funding raised is reported variably as $210-239 million across 8-10 rounds.
Jun 2019Series BBuildGroup (lead); Brandtech Ventures; Macanta Investments; Interlock Partners; Acadia Woods Partners; JDS Sports$25M-VidMob is a video advertising company offering the Agile Creative Studio platform, which connects marketers with professional video editors and provides tools for creating data-driven video content tailored to platforms like Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube. Originally launched as a marketplace in 2015, it evolved into a broader platform emphasizing speed, cost-effectiveness, and insights for brands needing high-volume content. Clients include Bayer, Intercontinental Hotel Group, Ikea, Neutrogena, and Acorns, with testimonials highlighting improved ROI on social video campaigns. On June 13, 2019, VidMob raised $25 million in a Series B round led by BuildGroup, with participation from Acadia Woods, Herington LLC, Interlock Partners, Macanta Investments, LPs of Manifest, and You & Mr Jones (also known as Brandtech Ventures). This brought total funding to over $45 million. The investors praised VidMob's technology for delivering actionable insights, tools for activation, and a visionary 'API for creativity' to meet the demands of complex communication in a data-driven content era. Proceeds were earmarked for tripling down on engineering and data science, expanding international presence beyond its NYC headquarters to locations like Chicago, Los Angeles, Pittsfield, and London, and scaling operations. VidMob reported 35% year-over-year growth and positioned itself as an official creative partner for major social platforms.
May 2018Series ABrandtech Ventures (lead); Macanta Investments; Interlock Partners; Acadia Woods Partners; Manifest$6M-VidMob is a creative technology platform that helps brands create and optimize digital video advertising. The company's AI-powered platform analyzes creative performance data to inform marketing decisions. In March 2018, VidMob closed a $6.4 million Series A Extension round led by Manifest Growth Fund I and You & Mr Jones Inc. to accelerate platform development and expand its data analytics capabilities. The company has raised a total of $212.5 million across multiple funding rounds and currently has a known valuation of $193 million as of recent secondary market data.
Nov 2017Series AStampede Ventures; Macanta Investments; Interlock Partners; Acadia Woods Partners; Manifest$8M-VidMob raised $7.5 million in a Series A financing round on November 17, 2017, from investors including Acadia Woods Partners, Interlock Partners, Macanta Investments, Manifest Investment Partners, and Stampede Ventures, bringing total funding to over $13 million since 2015. The company operates as a video creation network and platform, functioning as a virtual post-production house for agencies, social networks, marketers, digital publishers, and e-commerce platforms to scale high-quality video creative. Funds were allocated to grow headcount across offices in Los Angeles, New York, Chicago, and Massachusetts, expand technology capacity and tools, and build agency and brand partnerships.
Oct 2015SeedStructure Fund; Blue Heron Ventures; Interlock Partners; Acadia Woods Partners; Terrapin Bale Venture Fund & Studio; Brad Zions; Foundation Capital$6M-VidMob is a video creation platform and Intelligent Creative network founded in 2015. The company raised $6 million in Seed financing in October 2015 from investors including Foundation Capital, Brad Zions, Structure Fund, and John Maloney. The round funded early operations as VidMob developed its platform to help brands and agencies scale video creative production. By the time of its Series A round in November 2017, the company had grown revenue more than tenfold year-over-year and had secured partnerships with Facebook, Snap, Instagram, and Twitter as an official marketing partner and solution provider.

Who has invested in VidMob?

26 investors have backed VidMob across its funding rounds, including Interlock Partners, Acadia Woods Partners, Macanta Investments, Brandtech Ventures, Drive by DraftKings and BuildGroup.

Lead investors include Shamrock Capital Advisors, BuildGroup and Brandtech Ventures.


VidMob Investors

Investors in VidMob by funding rounds participated
InvestorHQRoundsRoleFirst check
Interlock PartnersUnited StatesDallas, TX5ParticipantOct 2015
Macanta InvestmentsUnited StatesNew York City, NY4ParticipantNov 2017
Acadia Woods PartnersUnited StatesNew York City, NY4ParticipantOct 2015
Brandtech VenturesUnited StatesNew York City, NY2LeadMay 2018
JettyCoveUnited StatesNew York City, NY2ParticipantFeb 2021
ManifestUnited StatesNew York City, NY2ParticipantNov 2017
BuildGroupUnited StatesAustin, TX2LeadJun 2019
Drive by DraftKingsUnited StatesBoston, MA2ParticipantFeb 2021
Stampede VenturesUnited StatesLos Angeles, CA1ParticipantNov 2017
Structure FundUnited StatesLos Angeles, CA1ParticipantOct 2015
PROOFUnited StatesUnited States1ParticipantAug 2022
Blue Heron VenturesUnited StatesLos Angeles, CA1ParticipantOct 2015
ID FundUnited StatesUnited States1ParticipantAug 2022

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by VidMob

VidMob has acquired 1 company to date.

Last acquisition by VidMob was on October 28th 2021. VidMob acquired Chiligum Creatives for undisclosed valuation.


Latest Acquisitions by VidMob

Chiligum Creatives
Description
Chiligum Creatives is a São Paulo-based software provider automating artwork production for advertising agencies and brands in Brazil. Its platform generates final ads, packaging, and POS materials from editable templates, integrating with Adobe Suite for real-time approvals. Serving clients like Unilever and Coca-Cola since 2015, it cuts production time by 70% through cloud collaboration across teams in Rio de Janeiro and Belo Horizonte.
HQ CountryBrazil
HQ City
São Paulo
Deal Date28 Oct 2021
Valuationundisclosed
EV/Revenue
EV/EBITDA

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VidMob Competitors

VidMob competitors include listed companies like Amdocs, Brave Bison Group, KT Nasmedia and comScore, and private ones like Vidyard and NOX.

Public and private companies comparable to VidMob
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AmdocsUnited StatesUnited StatesPublicly listed$4.5B$922M$6.3B1.5x
VidyardCanadaKitchenerPrivate--$175M-
Brave Bison GroupUnited KingdomUnited KingdomPublicly listed$73M$5M$127M2.0x
NOXChinaBeijingPrivate--$115M-
KT NasmediaSouth KoreaSouth KoreaPublicly listed$86M$19M$104M0.2x
comScoreUnited StatesUnited StatesPublicly listed$357M$29M$77M0.5x

VidMob Public Comps

VidMob is still privately-owned, but its public comps include i-mobile Co., Vecima Networks, Viant, Kaltura, Ateme, Fan Communications, Appear, Verve Group, CyberLink and Team Internet.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
i-mobile Co.$138M$28M0.2x0.2x1.2x-
Vecima Networks$205M$7M1.2x1.1x36.0x6.4x
Viant$344M$23M0.7x1.0x10.9x3.6x
Kaltura$181M($5M)1.3x1.2x(43.5x)13.4x
Ateme$110M$8M1.8x1.6x25.7x13.5x
Fan Communications$46M$14M1.8x1.8x6.0x-
Appear$85M$20M1.3x1.2x5.6x6.4x
Verve Group$634M$141M1.1x0.9x4.9x4.3x

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Common questions about VidMob

When was VidMob founded?VidMob was founded in 2014.
Where is VidMob headquartered?VidMob is headquartered in New York City, NY, United States.
Is VidMob publicly listed?No, VidMob is a private, VC-backed company.
What is VidMob's valuation?VidMob was last valued at $193M in its Series A in May 2025.
How much funding has VidMob raised?VidMob has raised $240M across 8 funding rounds.
What was VidMob's last funding round?VidMob's last funding round was a $8M Series A in May 2025.
Who are VidMob's investors?VidMob's investors include Interlock Partners, Macanta Investments, Acadia Woods Partners, Brandtech Ventures, JettyCove, Manifest, BuildGroup, Drive by DraftKings, Stampede Ventures, Structure Fund and 16 others.
Which companies are comparable to VidMob?Companies comparable to VidMob include Amdocs, Vidyard, Brave Bison Group, NOX, KT Nasmedia and comScore.
How many companies has VidMob acquired?VidMob has acquired 1 company, including Chiligum Creatives.

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