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- The Brandtech Group
The Brandtech Group Revenue, Valuation, Funding & Investors
The Brandtech Group is valued at $4B as of March 2024, a 8.0x multiple on its last reported $500M revenue.
Last The Brandtech Group valuation
$4B
Series C · Mar 2024
Last The Brandtech Group funding round
$115M
Series C · Mar 2024
The Brandtech Group revenue
$500M
Series C · Mar 2024
Key investors in The Brandtech Group
Mousse Partners
Chrysalis Investments
Bansk Group
Fimalac Group
Nendo Labs
About The Brandtech Group
The Brandtech Group is a London-headquartered martech holding company investing in tools like Tagger for influencer marketing and Kubbco for data analytics. Serving 2,000 brands including Unilever and Nestlé, it operates across 20 countries with platforms automating content creation and performance tracking.
Founded
2015
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$500M (Mar 2024)
Valuation
$4B (Mar 2024)
The Brandtech Group Valuation
The Brandtech Group is currently valued at $4B, based on its Series C in March 2024.
The $115M round included Fimalac Group, Mousse Partners, Bansk Group and Nendo Labs.
The Brandtech Group's valuation has grown 3.1x from $1.3B at its Series A in June 2015 to $4B in March 2024, across 3 priced rounds.
The Brandtech Group valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Mar 2024 | Series C | $4B | 8.0x |
| Jan 2021 | Series B | $1.4B | 2.7x |
| Jun 2015 | Series A | $1.3B | 2.6x |
The Brandtech Group Revenue
The Brandtech Group's latest recorded revenue is $500M, as of its Series C in March 2024. At a $4B valuation, that implies a 8.0x revenue multiple.
Revenue moved from $500M in June 2015 to $500M in March 2024, while the revenue multiple moved from 2.6x to 8.0x.
The Brandtech Group revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Mar 2024 | $500M | $4B | 8.0x | Series C |
| Jan 2021 | $500M | $1.4B | 2.7x | Series B |
| Jun 2015 | $500M | $1.3B | 2.6x | Series A |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
The Brandtech Group Funding History
The Brandtech Group has raised a total of $725M across 3 funding rounds.
The Brandtech Group's first fundraising round was a $350M Series A in June 2015. The most recent completed round was a $115M Series C in March 2024.
The Brandtech Group funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Mar 2024 | Series C | Fimalac Group; Mousse Partners; Bansk Group; Nendo Labs | $115M | $4B | The Brandtech Group, founded in 2015 by David Jones (former CEO of Havas Global) initially as You & Mr. Jones and rebranded in 2022, is a New York-based digital-only marketing group and the world's leading generative AI marketing company. It leverages technology, including AI, AR, and metaverse technologies, to help brands create marketing campaigns that are better, faster, and cheaper. The company operates through strategic investments in marketing technology startups and its unique in-housing model, serving major clients such as Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt, and Renault-Nissan—eight of the top 10 global advertisers and 49 of the top 100. On March 28, 2024, The Brandtech Group closed a $115 million Series C funding round, achieving a $4 billion valuation. Investors included new backers Fimalac Group and Nendo Labs, alongside existing investors Mousse Partners and Bansk Group. Proceeds are earmarked to accelerate its leadership in generative AI for marketing, disrupt the traditional advertising industry, expand operations, pursue growth initiatives, and support acquisitions. Concurrently, the company appointed Matthieu Bucaille, former CEO of Lazard International, as Global Chief Financial Officer, with outgoing CFO Jean-Marc Antoni transitioning to a part-time advisory role. The Brandtech Group has demonstrated strong traction with average annual organic growth exceeding 20% since inception. Key assets include Pencil, its generative AI marketing platform powered by $1 billion in media spend across 5,000 brands, which generates ads 10x faster with 2x better performance and was named by Fast Company as one of the World's Most Innovative Companies. |
| Jan 2021 | Series B | Chrysalis Investments (lead) | $260M | $1.4B | The Brandtech Group (formerly You & Mr Jones LLC) is a US-based marketing technology platform founded by David Jones, operating as a global entity with a portfolio of companies focused on digital advertising, data-driven marketing, and creative services. Chrysalis Investments participated in a December 2021 fund raise of approximately £60 million by the investment company, primarily for follow-on investments in portfolio companies including The Brandtech Group. Brandtech generated more than $500 million in revenues in 2021, positioning it as a significant player amid robust portfolio revenue growth noted by Chrysalis. The company has raised a total of over $723 million across multiple rounds, with investors including Chrysalis Investments, Fimalac Group, and others. Brandtech continued fundraising, including a $115 million Series C in March 2024, amid a competitive adtech landscape with peers facing market headwinds. |
| Jun 2015 | Series A | - | $350M | $1.3B | The Brandtech Group, originally launched as You & Mr Jones by former ad executive David Jones in June 2015, is a digital marketing and technology firm focused on bridging brands with tech solutions like user-generated content, creative strategy, social media, programmatic buying, and analytics. It started with $350 million in commitments from undisclosed sources to acquire and invest in relevant companies, including Mofilm (creative crowdsourcing), Pixlee (content management), and Mashable. In June 2015, it raised a $200 million Series B round, achieving a post-money valuation of $1.3 billion, as later referenced in company announcements and reports. The firm rebranded to The Brandtech Group, expanding through acquisitions like 55 The Data Company, Oliver, Gravity Road, and investments in Niantic, Zappar, and Pinterest. The 2015 funding supported scaling enterprise-level technology-driven marketing for global brands, aiming to disrupt traditional advertising. Later traction shows 2021 revenue exceeding $500 million with over 50% YTD Q3 organic growth and 27.1% net revenue growth in 2020. The company continued growth with later rounds, including a $60M round in January 2021 and a $115M Series C in March 2024 at $4B valuation from investors like Fimalac, NendoLabs, Mousse Partners, and Bansk Group. Clients include Google, Microsoft, Unilever, LVMH, and others. Total funding reached $723M over four rounds by 2024, positioning it as a leader in generative AI marketing. |
Who has invested in The Brandtech Group?
5 investors have backed The Brandtech Group across its funding rounds, including Mousse Partners, Chrysalis Investments, Bansk Group, Fimalac Group and Nendo Labs.
Lead investors include Chrysalis Investments.
The Brandtech Group Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 1 | Lead | Jan 2021 | ||
| 1 | Participant | Mar 2024 | ||
| 1 | Participant | Mar 2024 | ||
This data is available for Pro users. Sign up to see all 5 The Brandtech Group investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
Sign up to see data on 350K+ funding rounds and disclosed revenue and EBITDA valuation multiples, from seed, through growth stage, to pre-IPO.
Start Free TrialAcquisitions by The Brandtech Group
The Brandtech Group has acquired 11 companies to date.
Last acquisition by The Brandtech Group was on June 15th 2023. The Brandtech Group acquired Pencil for undisclosed valuation.
Latest Acquisitions by The Brandtech Group
| Description | Pencil is a creative AI software provider for ecommerce brands, helping fast-growing stores generate ad creatives that double performance metrics while cutting time and costs by factors of 10. The platform assists merchants in identifying high-impact ad strategies to accelerate revenue growth. | London-based Jellyfish provides digital marketing services specializing in Meta platforms, Google Analytics, and social media campaigns for enterprise clients including Unilever and Sky. The agency deploys machine learning algorithms for audience targeting and performance optimization across paid search, display, and video ads. | Acorn Intelligence is a provider of Amazon seller services and eCommerce technologies, offering advertising optimization, inventory management, and analytics tools. Based in the UK, the platform automates PPC campaigns, product launches, and repricing for brands on Amazon EU and US marketplaces. Serving over 1,000 clients, it integrates with Seller Central for real-time performance tracking. Launched in 2018, Acorn Intelligence focuses on mid-sized sellers scaling to eight-figure revenues. | DP6 is a marketing intelligence firm in Latin America specializing in web analytics, data measurement, media attribution, and custom data science. Headquartered in São Paulo, Brazil since 2007, it serves major clients like Coca-Cola, Itaú, Walmart, Telefónica, and Bradesco with performance consulting and technology platforms. | |
| HQ Country | |||||
| HQ City | Singapore | London | London | São Paulo | |
| Deal Date | 15 Jun 2023 | 1 Jun 2023 | 15 Jun 2022 | 1 Oct 2021 | |
| Valuation | undisclosed | undisclosed | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all The Brandtech Group acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Investments by The Brandtech Group
The Brandtech Group has invested in 1 company to date.
Latest investment by The Brandtech Group was on June 7th 2022. The Brandtech Group invested in CreativeX in their $25M Series B round.
Latest Investments by The Brandtech Group
| Description | CreativeX is a San Francisco-headquartered developer of visual communication platforms using AI for asset management and personalization. It serves enterprises like Unilever and P&G, automating image tagging and distribution across marketing channels since 2017. |
| HQ Country | |
| HQ City | New York City, NY |
| Deal Date | 7 Jun 2022 |
| Round | Series B |
| Raised | $25M |
| Investors | Conviction VC; Guggenheim Taxable; Beringea |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all The Brandtech Group investments and their VC round multiples. Start Free Trial | |
The Brandtech Group Competitors
The Brandtech Group competitors include listed companies like Magnite, Easy Click Worldwide, Five9 and Amdocs, and private ones like Rokt and AppsFlyer.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $714M | $143M | $3.7B | 5.1x | ||
| Private | $600M | - | $3.5B | 5.8x | ||
| Publicly listed | $571M | $22M | $3.1B | 4.1x | ||
| Private | $350M | - | $2.7B | 7.7x | ||
| Publicly listed | $1.1B | $91M | $2.6B | 2.2x | ||
| Publicly listed | $4.5B | $922M | $6.3B | 1.5x |
The Brandtech Group Public Comps
The Brandtech Group is still privately-owned, but its public comps include CyberAgent, Magnite, Easy Click Worldwide, Liftoff Mobile, Five9, Mobvista, LiveRamp, Affle 3i, DoubleVerify and Amdocs.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $5.6B | $485M | 0.7x | 0.6x | 8.0x | 6.4x | |||
| $714M | $143M | 5.3x | 5.1x | 26.3x | 14.0x | |||
| $571M | $22M | 4.8x | 4.1x | 122.0x | 113.9x | |||
| $686M | $203M | 5.9x | - | 20.0x | - | |||
| $1.1B | $91M | 2.4x | 2.2x | 30.1x | 9.1x | |||
| $2B | $152M | 1.1x | 0.9x | 14.3x | 19.9x | |||
| $813M | $97M | 2.4x | 2.3x | 20.3x | 9.7x | |||
| $282M | $67M | 7.4x | 6.7x | 31.3x | 29.5x | |||
This data is available for Pro users. Sign up to see all The Brandtech Group competitors and their valuation data. Start Free Trial | ||||||||
Common questions about The Brandtech Group
| When was The Brandtech Group founded? | The Brandtech Group was founded in 2015. |
| Where is The Brandtech Group headquartered? | The Brandtech Group is headquartered in New York City, NY, United States. |
| Is The Brandtech Group publicly listed? | No, The Brandtech Group is a private, VC-backed company. |
| What is The Brandtech Group's valuation? | The Brandtech Group was last valued at $4B in its Series C in March 2024. |
| How much funding has The Brandtech Group raised? | The Brandtech Group has raised $725M across 3 funding rounds. |
| What was The Brandtech Group's last funding round? | The Brandtech Group's last funding round was a $115M Series C in March 2024. |
| Who are The Brandtech Group's investors? | The Brandtech Group's investors include Chrysalis Investments, Fimalac Group, Mousse Partners, Bansk Group and Nendo Labs. |
| What is The Brandtech Group's revenue? | The Brandtech Group's latest recorded revenue is $500M (March 2024). |
| What is The Brandtech Group's revenue multiple? | The Brandtech Group's latest valuation implies a 8.0x revenue multiple ($4B valuation on $500M of revenue). |
| Which companies are comparable to The Brandtech Group? | Companies comparable to The Brandtech Group include Magnite, Rokt, Easy Click Worldwide, AppsFlyer, Five9 and Amdocs. |
| How many companies has The Brandtech Group acquired? | The Brandtech Group has acquired 11 companies, including Pencil, Jellyfish, Acorn Intelligence, DP6 and Collectively. |
| What was the largest acquisition by The Brandtech Group? | The $348M acquisition of MOFILM in June 2015 is the largest acquisition The Brandtech Group has made to date. |
| How many companies has The Brandtech Group invested in? | The Brandtech Group has invested in 1 company, including CreativeX. |
| What was The Brandtech Group's last investment? | In June 2022, The Brandtech Group invested in CreativeX's $25M Series B alongside Conviction VC, Guggenheim Taxable and Beringea. |
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