The Brandtech Group Revenue, Valuation, Funding & Investors

The Brandtech Group is valued at $4B as of March 2024, a 8.0x multiple on its last reported $500M revenue.

Last The Brandtech Group valuation

$4B

Series C · Mar 2024

Last The Brandtech Group funding round

$115M

Series C · Mar 2024

The Brandtech Group revenue

$500M

Series C · Mar 2024

Key investors in The Brandtech Group

The Brandtech Group Overview

About The Brandtech Group

The Brandtech Group is a London-headquartered martech holding company investing in tools like Tagger for influencer marketing and Kubbco for data analytics. Serving 2,000 brands including Unilever and Nestlé, it operates across 20 countries with platforms automating content creation and performance tracking.


Founded

2015

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$500M (Mar 2024)

Valuation

$4B (Mar 2024)

The Brandtech Group Valuation

The Brandtech Group is currently valued at $4B, based on its Series C in March 2024.

The $115M round included Fimalac Group, Mousse Partners, Bansk Group and Nendo Labs.

The Brandtech Group's valuation has grown 3.1x from $1.3B at its Series A in June 2015 to $4B in March 2024, across 3 priced rounds.

The Brandtech Group valuation by funding round

Revenue multiple
The Brandtech Group valuation by funding round
DateStageValuationRevenue Multiple
Mar 2024Series C$4B8.0x
Jan 2021Series B$1.4B2.7x
Jun 2015Series A$1.3B2.6x

The Brandtech Group Revenue

The Brandtech Group's latest recorded revenue is $500M, as of its Series C in March 2024. At a $4B valuation, that implies a 8.0x revenue multiple.

Revenue moved from $500M in June 2015 to $500M in March 2024, while the revenue multiple moved from 2.6x to 8.0x.

The Brandtech Group revenue by funding round

The Brandtech Group revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Mar 2024$500M$4B8.0xSeries C
Jan 2021$500M$1.4B2.7xSeries B
Jun 2015$500M$1.3B2.6xSeries A

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

The Brandtech Group Funding History

The Brandtech Group has raised a total of $725M across 3 funding rounds.

The Brandtech Group's first fundraising round was a $350M Series A in June 2015. The most recent completed round was a $115M Series C in March 2024.

The Brandtech Group funding rounds

The Brandtech Group funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Mar 2024Series CFimalac Group; Mousse Partners; Bansk Group; Nendo Labs$115M$4BThe Brandtech Group, founded in 2015 by David Jones (former CEO of Havas Global) initially as You & Mr. Jones and rebranded in 2022, is a New York-based digital-only marketing group and the world's leading generative AI marketing company. It leverages technology, including AI, AR, and metaverse technologies, to help brands create marketing campaigns that are better, faster, and cheaper. The company operates through strategic investments in marketing technology startups and its unique in-housing model, serving major clients such as Google, Microsoft, Unilever, LVMH, Morgan Stanley, Bayer, TikTok, Diageo, Reckitt, and Renault-Nissan—eight of the top 10 global advertisers and 49 of the top 100. On March 28, 2024, The Brandtech Group closed a $115 million Series C funding round, achieving a $4 billion valuation. Investors included new backers Fimalac Group and Nendo Labs, alongside existing investors Mousse Partners and Bansk Group. Proceeds are earmarked to accelerate its leadership in generative AI for marketing, disrupt the traditional advertising industry, expand operations, pursue growth initiatives, and support acquisitions. Concurrently, the company appointed Matthieu Bucaille, former CEO of Lazard International, as Global Chief Financial Officer, with outgoing CFO Jean-Marc Antoni transitioning to a part-time advisory role. The Brandtech Group has demonstrated strong traction with average annual organic growth exceeding 20% since inception. Key assets include Pencil, its generative AI marketing platform powered by $1 billion in media spend across 5,000 brands, which generates ads 10x faster with 2x better performance and was named by Fast Company as one of the World's Most Innovative Companies.
Jan 2021Series BChrysalis Investments (lead)$260M$1.4BThe Brandtech Group (formerly You & Mr Jones LLC) is a US-based marketing technology platform founded by David Jones, operating as a global entity with a portfolio of companies focused on digital advertising, data-driven marketing, and creative services. Chrysalis Investments participated in a December 2021 fund raise of approximately £60 million by the investment company, primarily for follow-on investments in portfolio companies including The Brandtech Group. Brandtech generated more than $500 million in revenues in 2021, positioning it as a significant player amid robust portfolio revenue growth noted by Chrysalis. The company has raised a total of over $723 million across multiple rounds, with investors including Chrysalis Investments, Fimalac Group, and others. Brandtech continued fundraising, including a $115 million Series C in March 2024, amid a competitive adtech landscape with peers facing market headwinds.
Jun 2015Series A-$350M$1.3BThe Brandtech Group, originally launched as You & Mr Jones by former ad executive David Jones in June 2015, is a digital marketing and technology firm focused on bridging brands with tech solutions like user-generated content, creative strategy, social media, programmatic buying, and analytics. It started with $350 million in commitments from undisclosed sources to acquire and invest in relevant companies, including Mofilm (creative crowdsourcing), Pixlee (content management), and Mashable. In June 2015, it raised a $200 million Series B round, achieving a post-money valuation of $1.3 billion, as later referenced in company announcements and reports. The firm rebranded to The Brandtech Group, expanding through acquisitions like 55 The Data Company, Oliver, Gravity Road, and investments in Niantic, Zappar, and Pinterest. The 2015 funding supported scaling enterprise-level technology-driven marketing for global brands, aiming to disrupt traditional advertising. Later traction shows 2021 revenue exceeding $500 million with over 50% YTD Q3 organic growth and 27.1% net revenue growth in 2020. The company continued growth with later rounds, including a $60M round in January 2021 and a $115M Series C in March 2024 at $4B valuation from investors like Fimalac, NendoLabs, Mousse Partners, and Bansk Group. Clients include Google, Microsoft, Unilever, LVMH, and others. Total funding reached $723M over four rounds by 2024, positioning it as a leader in generative AI marketing.

Who has invested in The Brandtech Group?

5 investors have backed The Brandtech Group across its funding rounds, including Mousse Partners, Chrysalis Investments, Bansk Group, Fimalac Group and Nendo Labs.

Lead investors include Chrysalis Investments.


The Brandtech Group Investors

Investors in The Brandtech Group by funding rounds participated
InvestorHQRoundsRoleFirst check
Chrysalis InvestmentsUnited KingdomLondon1LeadJan 2021
Fimalac GroupFranceParis1ParticipantMar 2024
Mousse PartnersUnited StatesNew York City, NY1ParticipantMar 2024

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by The Brandtech Group

The Brandtech Group has acquired 11 companies to date.

Last acquisition by The Brandtech Group was on June 15th 2023. The Brandtech Group acquired Pencil for undisclosed valuation.


Latest Acquisitions by The Brandtech Group

Pencil
Jellyfish
Acorn Intelligence
DP6
Description
Pencil is a creative AI software provider for ecommerce brands, helping fast-growing stores generate ad creatives that double performance metrics while cutting time and costs by factors of 10. The platform assists merchants in identifying high-impact ad strategies to accelerate revenue growth.
London-based Jellyfish provides digital marketing services specializing in Meta platforms, Google Analytics, and social media campaigns for enterprise clients including Unilever and Sky. The agency deploys machine learning algorithms for audience targeting and performance optimization across paid search, display, and video ads.
Acorn Intelligence is a provider of Amazon seller services and eCommerce technologies, offering advertising optimization, inventory management, and analytics tools. Based in the UK, the platform automates PPC campaigns, product launches, and repricing for brands on Amazon EU and US marketplaces. Serving over 1,000 clients, it integrates with Seller Central for real-time performance tracking. Launched in 2018, Acorn Intelligence focuses on mid-sized sellers scaling to eight-figure revenues.
DP6 is a marketing intelligence firm in Latin America specializing in web analytics, data measurement, media attribution, and custom data science. Headquartered in São Paulo, Brazil since 2007, it serves major clients like Coca-Cola, Itaú, Walmart, Telefónica, and Bradesco with performance consulting and technology platforms.
HQ CountrySingaporeUnited KingdomUnited KingdomBrazil
HQ City
Singapore
London
London
São Paulo
Deal Date15 Jun 20231 Jun 202315 Jun 20221 Oct 2021
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Investments by The Brandtech Group

The Brandtech Group has invested in 1 company to date.

Latest investment by The Brandtech Group was on June 7th 2022. The Brandtech Group invested in CreativeX in their $25M Series B round.


Latest Investments by The Brandtech Group

CreativeX
Description
CreativeX is a San Francisco-headquartered developer of visual communication platforms using AI for asset management and personalization. It serves enterprises like Unilever and P&G, automating image tagging and distribution across marketing channels since 2017.
HQ CountryUnited States
HQ City
New York City, NY
Deal Date7 Jun 2022
RoundSeries B
Raised$25M
InvestorsConviction VC; Guggenheim Taxable; Beringea
Valuationundisclosed
EV/Revenue
EV/EBITDA

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The Brandtech Group Competitors

The Brandtech Group competitors include listed companies like Magnite, Easy Click Worldwide, Five9 and Amdocs, and private ones like Rokt and AppsFlyer.

Public and private companies comparable to The Brandtech Group
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
MagniteUnited StatesUnited StatesPublicly listed$714M$143M$3.7B5.1x
RoktUnited StatesNew York City, NYPrivate$600M-$3.5B5.8x
Easy Click WorldwideChinaChinaPublicly listed$571M$22M$3.1B4.1x
AppsFlyerUnited StatesSan Francisco, CAPrivate$350M-$2.7B7.7x
Five9United StatesUnited StatesPublicly listed$1.1B$91M$2.6B2.2x
AmdocsUnited StatesUnited StatesPublicly listed$4.5B$922M$6.3B1.5x

The Brandtech Group Public Comps

The Brandtech Group is still privately-owned, but its public comps include CyberAgent, Magnite, Easy Click Worldwide, Liftoff Mobile, Five9, Mobvista, LiveRamp, Affle 3i, DoubleVerify and Amdocs.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
CyberAgent$5.6B$485M0.7x0.6x8.0x6.4x
Magnite$714M$143M5.3x5.1x26.3x14.0x
Easy Click Worldwide$571M$22M4.8x4.1x122.0x113.9x
Liftoff Mobile$686M$203M5.9x-20.0x-
Five9$1.1B$91M2.4x2.2x30.1x9.1x
Mobvista$2B$152M1.1x0.9x14.3x19.9x
LiveRamp$813M$97M2.4x2.3x20.3x9.7x
Affle 3i$282M$67M7.4x6.7x31.3x29.5x

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Common questions about The Brandtech Group

When was The Brandtech Group founded?The Brandtech Group was founded in 2015.
Where is The Brandtech Group headquartered?The Brandtech Group is headquartered in New York City, NY, United States.
Is The Brandtech Group publicly listed?No, The Brandtech Group is a private, VC-backed company.
What is The Brandtech Group's valuation?The Brandtech Group was last valued at $4B in its Series C in March 2024.
How much funding has The Brandtech Group raised?The Brandtech Group has raised $725M across 3 funding rounds.
What was The Brandtech Group's last funding round?The Brandtech Group's last funding round was a $115M Series C in March 2024.
Who are The Brandtech Group's investors?The Brandtech Group's investors include Chrysalis Investments, Fimalac Group, Mousse Partners, Bansk Group and Nendo Labs.
What is The Brandtech Group's revenue?The Brandtech Group's latest recorded revenue is $500M (March 2024).
What is The Brandtech Group's revenue multiple?The Brandtech Group's latest valuation implies a 8.0x revenue multiple ($4B valuation on $500M of revenue).
Which companies are comparable to The Brandtech Group?Companies comparable to The Brandtech Group include Magnite, Rokt, Easy Click Worldwide, AppsFlyer, Five9 and Amdocs.
How many companies has The Brandtech Group acquired?The Brandtech Group has acquired 11 companies, including Pencil, Jellyfish, Acorn Intelligence, DP6 and Collectively.
What was the largest acquisition by The Brandtech Group?The $348M acquisition of MOFILM in June 2015 is the largest acquisition The Brandtech Group has made to date.
How many companies has The Brandtech Group invested in?The Brandtech Group has invested in 1 company, including CreativeX.
What was The Brandtech Group's last investment?In June 2022, The Brandtech Group invested in CreativeX's $25M Series B alongside Conviction VC, Guggenheim Taxable and Beringea.

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