VideoAmp Revenue, Valuation, Funding & Investors

VideoAmp is valued at $1.4B as of September 2023, a 14.0x multiple on its last reported $100M revenue.

Last VideoAmp valuation

$1.4B

Series G · Sep 2023

Last VideoAmp funding round

$150M

Series G · Sep 2023

VideoAmp revenue

$100M

Series G · Sep 2023

Key investors in VideoAmp

  • Wavemaker Partners
  • GoAhead Ventures
  • Anthem Venture Partners
  • Ankona Capital Partners
  • Simon Equity Partners
  • Third Wave Digital

VideoAmp Overview

About VideoAmp

VideoAmp is an adtech company headquartered in Los Angeles and New York. It provides media measurement, data, and software that help advertisers and media owners plan and value ad spend across TV, streaming, and digital video, positioning its tools as an alternative media currency to incumbents like Nielsen. Its platform is used by major media holding companies, publishers, independent agencies, and advertisers to optimize campaigns based on audience and performance data.


Founded

2014

HQ

United StatesUnited States

Status

Privately held

Customer focus

B2B

Revenue model

Subscription, Advertising

Revenue

$100M (Sep 2023)

Valuation

$1.4B (Sep 2023)

VideoAmp Valuation

VideoAmp is currently valued at $1.4B, based on its Series G in September 2023.

The $150M round was led by Vista Credit Partners.

VideoAmp's valuation has grown 20x from $70M at its Series A in November 2015 to $1.4B in September 2023, across 4 priced rounds.

VideoAmp valuation by funding round

Revenue multiple
VideoAmp valuation by funding round
DateStageValuationRevenue Multiple
Sep 2023Series G$1.4B14.0x
Oct 2021Series F$1.4B-
May 2019Series C$200M-
Nov 2015Series A$70M-

VideoAmp Revenue

VideoAmp's latest recorded revenue is $100M, as of its Series G in September 2023. At a $1.4B valuation, that implies a 14.0x revenue multiple.

VideoAmp revenue by funding round

VideoAmp revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Sep 2023$100M$1.4B14.0xSeries G

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

VideoAmp Funding History

VideoAmp has raised a total of $532M across 6 funding rounds.

VideoAmp's first fundraising round was a $2M seed round in December 2014. The most recent completed round was a $150M Series G in September 2023.

VideoAmp funding rounds

VideoAmp funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2023Series GVista Credit Partners (lead)$150M$1.4BVideoAmp is an adtech company headquartered in Los Angeles and New York, providing measurement, data, and software solutions to the advertising ecosystem for more efficient media spend allocation across screens. It offers advanced media currency tools that redefine how media is valued, bought, and sold, challenging incumbents like Nielsen in the TV ad market. The company has seen explosive growth, with adoption by thirteen major linear and streaming publishers, all major media holding companies, several independent agencies, and over 75 advertisers. On September 13, 2023, VideoAmp announced a $150 million Series G funding round led by Vista Credit Partners, a subsidiary of Vista Equity Partners focused on enterprise software and data markets. This credit investment, described as not priced, maintains the company's valuation at $1.4 billion from its prior Series F round of $275 million raised in 2021. Prior to this, VideoAmp had secured over $450 million in mixed debt and equity funding since 2014, with total primary equity at $300 million and a repaid $63.86 million debt facility from Hercules Capital in 2022. The funding aims to accelerate VideoAmp's growth, expand its measurement currency adoption among buy-side and sell-side users, enhance platform capabilities, and solidify category leadership. CFO Paul Ross highlighted significant customer adoption of buy-side tools and momentum in advanced currency solutions to boost advertiser ROI and content valuation accuracy. Vista Credit Partners' President David Flannery emphasized support for innovative software businesses through tailored capital and operations. Ross noted the company has historically not been profitable but is approaching profitability, with costs split between personnel and data processing/hosting. The round underscores investor confidence in alternative currencies amid fragmented media measurement needs.
Oct 2021Series FAnkona Capital Partners (lead); The Spruce House Partnership (lead); EPIQ Capital Group; Tiger Global; D1 Capital Partners$275M$1.4BVideoAmp is a Los Angeles-based software and data company providing cross-platform media measurement and optimization solutions, helping advertisers and publishers track ad performance across traditional TV, streaming video, digital platforms like Facebook, Instagram, and YouTube. The platform positions VideoAmp as a challenger to Nielsen in the media measurement space, aiming to serve as a media currency for the advertising ecosystem. On October 21, 2021, VideoAmp announced a $275 million Series F funding round at a $1.4 billion valuation, led by Ankona Capital Partners and The Spruce House Partnership, with participation from D1 Capital Partners, EPIQ Capital Group, and Tiger Global. Investors collectively own about 17% of the company post-round, subject to potential share repurchases. The funding follows an exponential revenue CAGR of over 100% for the prior five years, though specific revenue or ARR figures are not disclosed. VideoAmp plans to use the capital to accelerate platform rollout as a media currency, scale enterprise sales, engineering, data science, and client success teams, and compress a three-year growth plan into one year. Key recent milestones include currency pilots with six major advertising holding companies, partnerships with ViacomCBS and NBCUniversal for TV guarantees and measurement alternatives, and official status as a Facebook Multi-Touch Attribution Measurement Partner. This round marks a significant valuation increase from $200 million in 2019 after a $50 million raise. VideoAmp had also secured up to $75 million in debt from Capital IP Investment Partners earlier in 2021. The U.S. advertising market, projected at over $282 billion in spending for 2021, underscores the opportunity as VideoAmp disrupts legacy fragmented measurement systems with multidimensional data for better ad returns and viewer experiences.
May 2019Series CThe Raine Group (lead); Ankona Capital Partners$70M$200MVideoAmp is a media measurement and optimization platform that unifies audiences across TV, OTT, streaming, and digital video, enabling advertisers and media owners to optimize campaigns based on sales impact rather than impressions alone. It connects ad exposure data from MVPDs, smart TVs, OTT services, and apps with marketers' first-party sales data via privacy-safe identity matching to recommend optimizations and maximize ROI. The platform powers cross-platform planning and measurement for major networks, agencies, and advertisers, covering 98% of the TV publisher ecosystem. In early 2019, VideoAmp closed a $70 million investment round led by The Raine Group with participation from Ankona Capital Partners and others, following significant growth with net revenue up more than 700% over the prior two years. A related $50 million raise that year, also led by The Raine Group, valued the company at $200 million post-money. The capital supported scaling enterprise sales, customer success, and data science teams amid rising demand from marketers, agencies, and media owners in the shifting TV, OTT, and digital video ad market, which comprises over half of brand marketing spend. VideoAmp optimizes over $10 billion annually in marketing investment as of the 2019 period. The company, founded in 2014 and headquartered in Los Angeles with a New York presence, has demonstrated hyper-growth, later reporting average 100% YoY revenue growth over five years through 2023 and a revenue run rate exceeding $80 million by the time of its 2023 Series F. Total funding reached hundreds of millions by 2023, culminating in a $275 million Series F at $1.4 billion valuation led by Spruce House Partnership.
Aug 2017Series BAnkona Capital Partners (lead); Mediaocean (lead); Simon Equity Partners; Anthem Venture Partners; GoAhead Ventures; Eastward Capital Partners; Wavemaker Partners; RTL Group; Startup Capital Ventures$21M-VideoAmp is an integrated television operating system for the convergence of linear TV and digital video advertising ecosystems. The company's software and data solution enables advertisers and agencies to plan, buy, and measure the success of de-duplicated and precisely targeted campaigns across linear TV, VOD, OTT, and digital audiences. In August 2017, VideoAmp closed a Series B growth round of $21.4 million, bringing total capital raised to $36.6 million at that time. The company achieved significant revenue growth during this period, posting approximately 400% revenue growth from 2015 to 2016 and pacing at nearly 500% revenue growth from H1 2016 to H1 2017. VideoAmp's platform focused on four key capabilities: using digital audiences to plan linear TV, allocating upfront linear TV units, programmatically buying media across linear TV/OTT/digital channels, and reporting on de-duplicated reach and frequency. The company had scaled its TV operating system across agency holding companies and content owners, positioning itself as a critical technology platform in an increasingly fragmented media landscape where advertisers and broadcasters sought unified cross-device video campaign planning and measurement.
Nov 2015Series ARTL Group (lead); Simon Equity Partners; Anthem Venture Partners; GoAhead Ventures; Third Wave Digital; Wavemaker Partners; ZenShin Capital; Startup Capital Ventures$13M$70MVideoAmp is a US-based video DSP and screen optimization platform that enables advertisers to plan, purchase, measure unduplicated audiences across mobile, OTT TV, VOD, linear TV, and digital video via APIs. In November 2015, RTL Group led a $15M Series A round with participation from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital (also listed as Third Wave Digital), and others matching the query investors. This followed a $2.2M seed round, bringing total funding to $17.2M, with proceeds for platform development, engineering, sales, and team growth to 60 people by Q2 2016. RTL Group acquired a 21.5% fully diluted minority stake, positioning VideoAmp complementary to its ad tech investments like SpotX and Clypd for cross-screen targeting. The investment aligned with RTL's RTL Digital Hub strategy for US video ad tech scale.
Dec 2014SeedJeff Lo; Third Wave Ventures; Simon Equity Partners; Anthem Venture Partners; Michael Lum; William Woodward; GoAhead Ventures; Greg Steiner; Third Wave Digital; Wavemaker Partners; ZenShin Capital$2M--

Who has invested in VideoAmp?

22 investors have backed VideoAmp across its funding rounds, including Wavemaker Partners, GoAhead Ventures, Anthem Venture Partners, Ankona Capital Partners, Simon Equity Partners and Third Wave Digital.

Lead investors include Vista Credit Partners, Ankona Capital Partners, The Spruce House Partnership, The Raine Group, Mediaocean and 1 other investor.


VideoAmp Investors

Investors in VideoAmp by funding rounds participated
InvestorHQRoundsRoleFirst check
Ankona Capital PartnersUnited StatesLos Angeles, CA3LeadAug 2017
Simon Equity PartnersUnited StatesSan Francisco, CA3ParticipantDec 2014
Anthem Venture PartnersUnited StatesLos Angeles, CA3ParticipantDec 2014
GoAhead VenturesUnited StatesSan Francisco, CA3ParticipantDec 2014
Wavemaker PartnersSingaporeSingapore3ParticipantDec 2014
Third Wave DigitalUnited StatesLos Angeles, CA2ParticipantDec 2014
RTL GroupGermanyLuxembourg2LeadNov 2015
ZenShin CapitalUnited StatesSan Francisco, CA2ParticipantDec 2014
Startup Capital VenturesUnited StatesSan Francisco, CA2ParticipantNov 2015
Jeff LoUnited StatesLos Angeles, CA1ParticipantDec 2014
MediaoceanUnited StatesNew York City, NY1LeadAug 2017
Third Wave VenturesUnited StatesLos Angeles, CA1ParticipantDec 2014
Michael LumUnited StatesLos Angeles, CA1ParticipantDec 2014

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Acquisitions by VideoAmp

VideoAmp has acquired 3 companies to date.

Last acquisition by VideoAmp was on April 19th 2022. VideoAmp acquired Elsy for undisclosed valuation.


Latest Acquisitions by VideoAmp

Elsy
Conversion Logic
IronGrid Data Services
Description
Elsy is a New York-based media technology company founded in 2015 that employs AI algorithms for cross-channel media planning in traditional, digital, social, and programmatic advertising. It optimizes US advertiser budgets across platforms like Google Display and Facebook, delivering managed services through its proprietary Elsy One platform. The firm analyzes petabytes of data to boost ROI for agencies handling Fortune 500 brands.
Conversion Logic is a machine learning marketing analytics platform for enterprises. The XC Logic system attributes cross-channel performance in real-time across display, search, and social ads. Integrated with DSPs like The Trade Desk, it optimizes budgets for retail and automotive brands. Los Angeles-based since 2013, the platform supports global campaigns.
IronGrid Data Services is a Denver-headquartered provider of anonymized household-level television viewership data drawn from a national panel of over 8 million households. The company delivers metrics in common household format to advertising agencies, DSPs, and analytics platforms like The Trade Desk. IronGrid Data Services covers linear TV, CTV, and OTT across major networks including NBCUniversal and Disney. Established in 2010, it federates data from set-top boxes and smart TVs, powering attribution models for 500 clients nationwide.
HQ CountryUnited StatesUnited StatesUnited States
HQ City
New York City, NY
Los Angeles, CA
-
Deal Date19 Apr 202218 Mar 202019 Jul 2018
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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VideoAmp Competitors

VideoAmp competitors include listed companies like DoubleVerify, AnyMind Group and Digital Turbine, and private ones like CHEQ, iSpot.tv and LeadSquared.

Public and private companies comparable to VideoAmp
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
DoubleVerifyUnited StatesUnited StatesPublicly listed$748M$136M$2.1B2.5x
AnyMind GroupJapanJapanPublicly listed$368M$12M$301M0.7x
Digital TurbineUnited StatesUnited StatesPublicly listed$565M$85M$1.3B2.7x
CHEQIsraelTel AvivPrivate$4M-$1B250.0x
iSpot.tvUnited StatesSeattle, WAPrivate$75M-$1B13.3x
LeadSquaredIndiaBangalorePrivate$26M-$1B38.5x

VideoAmp Public Comps

VideoAmp is still privately-owned, but its public comps include Digital Turbine, Red Violet, Clarivate, Amplitude, Taboola, Vobile, Ibotta, Planisware, Beijing Join-Cheer and MNTN.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Digital Turbine$565M$85M2.9x2.7x19.4x12.0x
Red Violet$90M$24M13.2x11.7x50.0x31.7x
Clarivate$2.5B$829M2.1x2.2x6.3x5.3x
Amplitude$343M($76M)4.6x4.1x(21.1x)98.8x
Taboola$1.9B$121M0.5x0.5x8.4x4.5x
Vobile$366M$63M3.1x2.6x18.0x20.1x
Ibotta$342M$7M2.5x2.4x114.9x15.3x
Planisware$228M$78M7.3x6.7x21.5x18.4x

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Common questions about VideoAmp

When was VideoAmp founded?VideoAmp was founded in 2014.
Where is VideoAmp headquartered?VideoAmp is headquartered in United States.
Is VideoAmp publicly listed?No, VideoAmp is a private, VC-backed company.
What is VideoAmp's valuation?VideoAmp was last valued at $1.4B in its Series G in September 2023.
How much funding has VideoAmp raised?VideoAmp has raised $532M across 6 funding rounds.
What was VideoAmp's last funding round?VideoAmp's last funding round was a $150M Series G in September 2023, led by Vista Credit Partners.
Who are VideoAmp's investors?VideoAmp's investors include Ankona Capital Partners, Simon Equity Partners, Anthem Venture Partners, GoAhead Ventures, Wavemaker Partners, Third Wave Digital, RTL Group, ZenShin Capital, Startup Capital Ventures, Jeff Lo and 12 others.
What is VideoAmp's revenue?VideoAmp's latest recorded revenue is $100M (September 2023).
What is VideoAmp's revenue multiple?VideoAmp's latest valuation implies a 14.0x revenue multiple ($1.4B valuation on $100M of revenue).
Which companies are comparable to VideoAmp?Companies comparable to VideoAmp include DoubleVerify, AnyMind Group, Digital Turbine, CHEQ, iSpot.tv and LeadSquared.
How many companies has VideoAmp acquired?VideoAmp has acquired 3 companies, including Elsy, Conversion Logic and IronGrid Data Services.

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