Madhive Revenue, Valuation, Funding & Investors

Madhive is valued at $900M as of June 2023, a 7.2x multiple on its last reported $125M revenue.

Last Madhive valuation

$900M

Undisclosed stage · Jun 2023

Last Madhive funding round

$300M

Undisclosed stage · Jun 2023

Madhive revenue

$125M

Undisclosed stage · Jun 2023

Key investors in Madhive

  • Goldman Sachs Asset Management

Madhive Overview

About Madhive

Madhive is a New York-headquartered connected TV advertising platform that equips publishers with tools to sell ad inventory directly to brands. It processes over 100 billion ad impressions annually across streaming services and linear TV channels. The company integrates blockchain for secure, transparent measurement of viewer intent data spanning TV, mobile, and web environments. Madhive partners with major media owners including Disney, NBCUniversal, and Paramount Global to power their CTV monetization strategies. Founded in 2014, it operates from offices in New York, Chicago, and Los Angeles, supporting a network of over 200 local broadcasters nationwide.


Founded

2016

HQ

United StatesNew York City, NY

Status

Privately held

Customer focus

B2B

Revenue model

Commission, Subscription

Revenue

$125M (Jun 2023)

Valuation

$900M (Jun 2023)

Madhive Valuation

Madhive is currently valued at $900M, based on its undisclosed-stage round in June 2023.

The $300M round was led by Goldman Sachs Asset Management.

Madhive valuation by funding round

Madhive valuation by funding round
DateStageValuationRevenue Multiple
Jun 2023Undisclosed stage$900M7.2x

Madhive Revenue

Madhive's latest recorded revenue is $125M, as of its undisclosed-stage round in June 2023. At a $900M valuation, that implies a 7.2x revenue multiple.

Madhive revenue by funding round

Madhive revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Jun 2023$125M$900M7.2xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Madhive Funding History

Madhive has raised a total of $300M across 1 funding round.

Madhive funding rounds

Madhive funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Jun 2023Undisclosed stageGoldman Sachs Asset Management (lead)$300M$900MMadhive is an ad tech company providing a full-stack advertising software platform for connected TV (CTV), enabling local TV stations and broadcasters to sell programmatic ads with hyper-local targeting using blockchain infrastructure, data management, DSP, and analytics. It licenses its technology to media companies, taking a share of transaction revenue, and traffics hundreds of millions in daily media across 20,000 campaigns. On June 13, 2023, Madhive announced a $300 million investment from Goldman Sachs Asset Management's private equity division, acquiring a significant minority stake and three board seats, valuing the company at nearly $1 billion. The funding follows a prior $7 million raise and supports expansion, including 20% headcount growth, partnerships with DTC streaming services, national CTV firms, retailers, and direct-to-consumer brands, plus acquisitions for measurement and attribution capabilities. Madhive had invested $100 million in Google Cloud in 2021 for machine learning to optimize ad placements. Revenue reached $125 million in 2022, with 75% growth since 2020, exceeding $100 million annually per CEO statements. This deal highlights Goldman Sachs' focus on ad tech, following investments like $325 million in iSpot and prior funding in Innovid, amid shifts from linear TV to streaming. Madhive aims to simplify CTV for clients, innovate with industry veterans, and scale to national brands and retail media networks, positioning as a leader in local CTV advertising.

Who has invested in Madhive?

1 investor has backed Madhive across its funding rounds, including Goldman Sachs Asset Management.

Lead investors include Goldman Sachs Asset Management.


Madhive Investors

Investors in Madhive by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Madhive

Madhive has acquired 1 company to date.

Last acquisition by Madhive was on June 11th 2024. Madhive acquired Frequence for undisclosed valuation.


Latest Acquisitions by Madhive

Frequence
Description
Frequence is a comprehensive software platform for local media companies that automates advertising sales workflows from proposal creation to campaign optimization. Its tools handle omnichannel proposals, creative asset management, trafficking, and performance analytics for TV, radio, and digital inventory. Headquartered in New York City, Frequence serves broadcasters such as Sinclair Broadcast Group and Nexstar Media Group. The platform integrates with major ad servers and CRMs to streamline local direct sales processes.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date11 Jun 2024
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Madhive Competitors

Madhive competitors include listed companies like MNTN, Ibotta, Vobile and Criteo, and private ones like Outbrain and Hyperchain Technologies.

Public and private companies comparable to Madhive
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
OutbrainUnited StatesNew York City, NYPrivate$950M-$921M1.0x
MNTNUnited StatesUnited StatesPublicly listed$290M($10M)$848M1.8x
IbottaUnited StatesUnited StatesPublicly listed$342M$7M$972M2.4x
VobileUnited StatesUnited StatesPublicly listed$366M$63M$976M2.6x
CriteoUnited StatesUnited StatesPublicly listed$1.9B$323M$828M0.7x
Hyperchain TechnologiesChinaHangzhouPrivate--$978M-

Madhive Public Comps

Madhive is still privately-owned, but its public comps include HashKey Holdings, MNTN, Criteo, Ibotta, Vobile, Taboola, BitGo Holdings, PubMatic, Septeni Holdings and Sprout Social.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
HashKey Holdings$92M($109M)6.4x-(5.4x)-
MNTN$290M($10M)2.1x1.8x(63.5x)6.7x
Criteo$1.9B$323M0.4x0.7x2.2x2.1x
Ibotta$342M$7M2.5x2.4x114.9x15.3x
Vobile$366M$63M3.1x2.6x18.0x20.1x
Taboola$1.9B$121M0.5x0.5x8.4x4.5x
BitGo Holdings$16B($9M)0.1x5.5x(125.1x)125.4x
PubMatic$283M$22M2.4x2.3x30.9x10.1x

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Common questions about Madhive

When was Madhive founded?Madhive was founded in 2016.
Where is Madhive headquartered?Madhive is headquartered in New York City, NY, United States.
Is Madhive publicly listed?No, Madhive is a private, VC-backed company.
What is Madhive's valuation?Madhive was last valued at $900M in its undisclosed-stage round in June 2023.
How much funding has Madhive raised?Madhive has raised $300M across 1 funding round.
What was Madhive's last funding round?Madhive's last funding round was a $300M undisclosed-stage round in June 2023, led by Goldman Sachs Asset Management.
Who are Madhive's investors?Madhive's investors include Goldman Sachs Asset Management.
What is Madhive's revenue?Madhive's latest recorded revenue is $125M (June 2023).
What is Madhive's revenue multiple?Madhive's latest valuation implies a 7.2x revenue multiple ($900M valuation on $125M of revenue).
Which companies are comparable to Madhive?Companies comparable to Madhive include Outbrain, MNTN, Ibotta, Vobile, Criteo and Hyperchain Technologies.
How many companies has Madhive acquired?Madhive has acquired 1 company, including Frequence.

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