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- Rokt
Rokt Revenue, Valuation, Funding & Investors
Rokt is valued at $3.5B as of January 2025, a 5.8x multiple on its last reported $600M revenue.
Last Rokt valuation
$3.5B
Secondary · Jan 2025
Last Rokt funding round
$325M
Series E · Dec 2021
Rokt revenue
$600M
Secondary · Jan 2025
Key investors in Rokt
Square Peg Capital
John Ho
Tiger Global
TDM Growth Partners
Greg Roebuck
Lachlan Murdoch
About Rokt
Rokt is a Sydney-headquartered e-commerce platform that embeds personalized native advertisements into checkout and transactional flows on partner websites. Founded in 2012, the company operates across North America, Europe, Asia-Pacific, and Latin America, serving retailers and brands such as Expedia, Qantas Airways, and Rakuten. Rokt's AI-driven system analyzes consumer intent at the point of purchase to deliver relevant post-transaction offers, boosting revenue through high-conversion messaging. The platform integrates with major publishers including eBay and Hotels.com, powering experiences across travel, insurance, and retail verticals.
Founded
2012
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Advertising, Subscription
Revenue
$600M (Jan 2025)
Valuation
$3.5B (Jan 2025)
Rokt Valuation
Rokt is currently valued at $3.5B, based on its secondary sale in January 2025.
The $335M round included Karen Katz, Square Peg Ventures, Tiger Global, Terry Bowen, Barrenjoey and 2 other investors.
Rokt's valuation has grown 60x from $58M at its Series A in November 2013 to $3.5B in January 2025, across 6 priced rounds.
Rokt valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jan 2025 | Secondary | $3.5B | 5.8x |
| Dec 2021 | Series E | $1.9B | 8.1x |
| Oct 2020 | Series D | $450M | 4.5x |
| Oct 2019 | Series C | $348M | 3.5x |
| Jun 2017 | Series B | $126M | - |
| Nov 2013 | Series A | $58M | - |
Rokt Revenue
Rokt's latest recorded revenue is $600M, as of its secondary sale in January 2025. At a $3.5B valuation, that implies a 5.8x revenue multiple.
Revenue grew from $100M in October 2019 to $600M in January 2025, while the revenue multiple moved from 3.5x to 5.8x.
Rokt revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jan 2025 | $600M | $3.5B | 5.8x | Secondary |
| Dec 2021 | $240M | $1.9B | 8.1x | Series E |
| Oct 2020 | $100M | $450M | 4.5x | Series D |
| Oct 2019 | $100M | $348M | 3.5x | Series C |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Rokt Funding History
Rokt has raised a total of $487M across 5 funding rounds, plus 1 secondary share sale.
Rokt's first fundraising round was a $8M Series A in November 2013. The most recent completed round was a $325M Series E in December 2021.
Rokt funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jan 2025 | Secondary | Karen Katz; Square Peg Ventures; Tiger Global; Terry Bowen; Barrenjoey; SecondQuarter Ventures; John Ho | $335M | $3.5B | Rokt is an e-commerce software company founded in 2012 that uses AI to optimize online shopping transactions by presenting relevant products and provides technology to major clients including Live Nation, Macy’s, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons, and HelloFresh. On January 16, 2025, Rokt completed a $335 million secondary share sale with investors including Tiger Global Management, Square Peg, Barrenjoey, SecondQuarter Ventures, and board members John Ho, Terry Bowen, and Karen Katz, valuing the company at $3.5 billion. The transaction provided liquidity to existing shareholders ahead of a planned Nasdaq IPO in the first half of 2026. Separately, Rokt acquired customer data platform mParticle for $300 million to enhance data-informed customer experiences. Rokt achieved 43% year-over-year revenue growth to $600 million in its fiscal year ending before the transaction, driven by performance across its e-commerce products, Rokt Pay+, international business, and AfterSell for small and medium-sized businesses. The company invested over $60 million in its AI and machine learning Rokt Brain, improving relevance by 28%, and projects a revenue run rate exceeding $1 billion in Q3 or Q4 2025, approaching $900-950 million annually with growth over 40%. Rokt has raised over $500 million historically and remains profitable since its first year. |
| Dec 2021 | Series E | Tiger Global (lead); Wellington Management; Square Peg Capital; Whale Rock Capital Management; Pavilion Capital | $325M | $1.9B | Rokt is an e-commerce technology company that personalizes marketing during the transaction moment at checkout using AI and first-party data, optimizing nearly 600 million transactions in 2021 across various verticals. The company expanded internationally and helped businesses navigate challenges like the death of third-party cookies by leveraging customer data for better ROI on search and social alternatives. In December 2021, Rokt raised a $325 million Series E funding round led by Tiger Global, with participation from Pavilion Capital, Square Peg Capital, Wellington Management, and Whale Rock Capital Management, bringing its total valuation to $1.95 billion and achieving unicorn status. For the full year 2021, Rokt reported close to $240 million in revenue, marking a 135% increase from the prior year, as stated in their year-in-review blog. A contemporaneous report from The Information noted Rokt was on pace for $230 million in revenue that year, up about 130% year-over-year, aligning closely with the company's figure. CEO Bruce Buchanan discussed this growth in Forbes, highlighting personalization in e-commerce sites amid pandemic-fueled expansion. The funding enabled further team growth, client acquisition, and product enhancements focused on the transaction moment for brands. Post-round coverage included Cheddar TV interviews on the raise and potential IPO path. |
| Oct 2020 | Series D | TDM Growth Partners (lead); Square Peg Capital | $80M | $450M | Rokt is an e-commerce marketing technology company providing AI-driven personalization tools that enable personalized marketing offers during and after transactions, such as on confirmation pages, for clients including Expedia, Live Nation, and HelloFresh. Founded in Sydney with a U.S. office in New York, it operates globally and focuses on capturing value in the transaction moment using machine learning to analyze customer behavior. In October 2020, Rokt closed an $80 million Series D funding round led by TDM Growth Partners, its largest backer, with participation from existing investors including Square Peg Capital. The round increased the company's post-money valuation by 42% from the prior Series C to more than $450 million, providing employee liquidity amid COVID-19 uncertainties while fueling growth. Originally planned smaller, it was oversubscribed by enthusiastic existing shareholders. The funding supports accelerated R&D for e-commerce tech integrations, expansion into new verticals and geographies, and hiring to grow from 260 to over 400 employees by end-2021. Rokt expected $100-110 million in revenue by year-end 2020, capitalizing on a 20% e-commerce industry surge driven by the pandemic. The company had raised $48 million in Series C less than a year prior, bringing total funding to $162 million at that point. Investors highlighted Rokt's market-leading position despite pandemic challenges, with TDM partner Tom Cowan expressing high conviction in its technology. Recent leadership hires and awards like MarTech Breakthrough for Best Use of AI underscored its momentum in digital commerce. |
| Oct 2019 | Series C | TDM Growth Partners (lead); John Ho | $48M | $348M | Rokt is a New York-headquartered digital marketing and e-commerce technology company, founded in Australia in 2010 by ex-Google executive Justin Viles and Ben Voltz, offering patented technology that connects advertisers to consumers via partners' websites, using machine learning and AI to personalize post-checkout offers for clients like Live Nation, Staples, Groupon, GoDaddy, Expedia, and Wells Fargo. In October 2019, Rokt closed its US$48 million Series C funding round led by TDM Growth Partners, with participation from existing investors including John Ho (Janchor Partners), bringing total funding to US$82 million (previously US$34 million across earlier rounds). The round valued Rokt at around $400 million, equivalent to A$70 million capital raising as reported in Australian media, selected over other VC approaches due to TDM's growth capital expertise. At the time of the round, Rokt reported over US$100 million in annual revenue, described as a run rate that had recently passed this milestone, with CEO Bruce Buchanan targeting US$200 million for future IPO readiness in two to three years. The company was profitable, having demonstrated capital-efficient scaling, which supported the valuation amid a competitive landscape including SoftBank's investments in other Australian tech firms. Funds were earmarked for accelerating research & development to enhance e-commerce solutions, global expansion, data science for personalization, and strengthening its position in high-growth markets. TDM Growth Partners, known for backing scalable tech like Twilio and Aconex, added board members and strategic guidance, positioning Rokt for rapid growth toward public listing. This Series C followed a $26 million Series B in 2017 led by Moelis Australia with Time and Square Peg Capital. Subsequent rounds included a $80 million Series D in late 2020 led by TDM valuing at $450 million, building on this foundation amid Rokt's trajectory to unicorn status and later valuations exceeding $3 billion. |
| Jun 2017 | Series B | MA Growth Ventures (lead); Time; Lachlan Murdoch; Square Peg Capital; Greg Roebuck; John Ho | $26M | $126M | - |
| Nov 2013 | Series A | Square Peg Capital (lead); Five V Capital; Lachlan Murdoch; Greg Roebuck; Sanabil; John Ho | $8M | $58M | - |
Who has invested in Rokt?
18 investors have backed Rokt across its funding rounds, including Square Peg Capital, John Ho, Tiger Global, TDM Growth Partners, Greg Roebuck and Lachlan Murdoch.
Lead investors include Tiger Global, TDM Growth Partners, MA Growth Ventures and Square Peg Capital.
Rokt Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Nov 2013 | ||
| 4 | Participant | Nov 2013 | ||
| 2 | Participant | Nov 2013 | ||
| 2 | Lead | Dec 2021 | ||
| 2 | Participant | Nov 2013 | ||
| 2 | Lead | Oct 2019 | ||
| 1 | Participant | Dec 2021 | ||
| 1 | Participant | Jan 2025 | ||
| 1 | Participant | Jun 2017 | ||
| 1 | Participant | Jan 2025 | ||
| 1 | Participant | Nov 2013 | ||
| 1 | Lead | Jun 2017 | ||
| 1 | Participant | Jan 2025 | ||
This data is available for Pro users. Sign up to see all 18 Rokt investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Rokt
Rokt has acquired 5 companies to date.
Last acquisition by Rokt was on July 17th 2025. Rokt acquired Canal for undisclosed valuation.
Latest Acquisitions by Rokt
| Description | Canal is a New York City-based commerce platform curating direct-to-consumer brands for in-store and online point-of-purchase integrations. It connects retailers like Target and Walmart with emerging labels in beauty, apparel, and home goods via shoppable displays and API-driven inventory syncing. Launched in 2022, Canal facilitates pop-up activations and data analytics for brands entering physical retail spaces. | mParticle is a New York-headquartered customer data platform processing real-time data streams for brands. The service integrates with tools like Segment, Tealium, and Amplitude to enable audience segmentation, journey orchestration, and personalization. Used by companies including Nike, Starbucks, and Lyft, it was founded in 2013. | AfterSell is a Shopify app suite for post-purchase upsells, one-click offers, and cart recovery flows. The platform boosts average order value through personalized product recommendations at checkout and thank-you pages. AfterSell integrates with Klaviyo for email follow-ups and supports bundles, subscriptions, and free gifts for DTC brands. | OfferLogic is a Chicago-headquartered marketing technology firm targeting B2B brands to small and medium businesses. The platform leverages a proprietary network of SMB-focused websites and demand-side tools for precise ad delivery. Combining sell-side and buy-side capabilities, it recommends lifecycle-specific offers to startups and growing firms. OfferLogic serves financial services and SaaS providers reaching exclusive U.S. SMB audiences. | |
| HQ Country | |||||
| HQ City | San Francisco, CA | New York City, NY | Vancouver | Boston, MA | |
| Deal Date | 17 Jul 2025 | 16 Jan 2025 | 11 Jan 2024 | 18 Sep 2019 | |
| Valuation | undisclosed | $300M | undisclosed | undisclosed | |
| EV/Revenue | |||||
| EV/EBITDA | |||||
This data is available for Pro users. Sign up to see all Rokt acquisitions and their M&A valuation multiples. Start Free Trial | |||||
Rokt Competitors
Rokt competitors include listed companies like Wix.com, GigaCloud Technology and Infomart, and private ones like Swiftly, Bloomreach and Automattic.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | - | - | $1B | - | ||
| Publicly listed | $2B | ($13M) | $3.3B | 2.0x | ||
| Private | $150M | - | $2.2B | 14.7x | ||
| Publicly listed | $1.3B | $158M | $1.9B | 1.4x | ||
| Private | $45M | - | $7.5B | - | ||
| Publicly listed | $121M | $31M | $1.2B | 8.6x |
Rokt Public Comps
Rokt is still privately-owned, but its public comps include Wix.com, Magnite, Easy Click Worldwide, Liftoff Mobile, CyberAgent, Five9, Mobvista, LiveRamp, Affle 3i and DoubleVerify.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $2B | ($13M) | 2.2x | 2.0x | (352.9x) | 14.4x | |||
| $714M | $143M | 5.3x | 5.1x | 26.3x | 14.0x | |||
| $571M | $22M | 4.8x | 4.1x | 122.0x | 113.9x | |||
| $686M | $203M | 5.9x | - | 20.0x | - | |||
| $5.6B | $485M | 0.7x | 0.6x | 8.0x | 6.4x | |||
| $1.1B | $91M | 2.4x | 2.2x | 30.1x | 9.1x | |||
| $2B | $152M | 1.1x | 0.9x | 14.3x | 19.9x | |||
| $813M | $97M | 2.4x | 2.3x | 20.3x | 9.7x | |||
This data is available for Pro users. Sign up to see all Rokt competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Rokt
| When was Rokt founded? | Rokt was founded in 2012. |
| Where is Rokt headquartered? | Rokt is headquartered in New York City, NY, United States. |
| Is Rokt publicly listed? | No, Rokt is a private, VC-backed company. |
| What is Rokt's valuation? | Rokt was last valued at $3.5B in its secondary sale in January 2025. |
| How much funding has Rokt raised? | Rokt has raised $487M across 5 funding rounds. |
| What was Rokt's last funding round? | Rokt's last funding round was a $325M Series E in December 2021, led by Tiger Global. |
| Who are Rokt's investors? | Rokt's investors include Square Peg Capital, John Ho, Lachlan Murdoch, Tiger Global, Greg Roebuck, TDM Growth Partners, Wellington Management, Karen Katz, Time, Square Peg Ventures and 8 others. |
| What is Rokt's revenue? | Rokt's latest recorded revenue is $600M (January 2025). |
| What is Rokt's revenue multiple? | Rokt's latest valuation implies a 5.8x revenue multiple ($3.5B valuation on $600M of revenue). |
| Which companies are comparable to Rokt? | Companies comparable to Rokt include Swiftly, Wix.com, Bloomreach, GigaCloud Technology, Automattic and Infomart. |
| How many companies has Rokt acquired? | Rokt has acquired 5 companies, including Canal, mParticle, AfterSell, OfferLogic and Rokt Calendar. |
| What was the largest acquisition by Rokt? | The $300M acquisition of mParticle in January 2025 is the largest acquisition Rokt has made to date. |
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