Mirakl Revenue, Valuation, Funding & Investors

Mirakl is valued at $3.5B as of September 2021, a 35.0x multiple on its last reported $100M revenue.

Last Mirakl valuation

$3.5B

Series E · Sep 2021

Last Mirakl funding round

$555M

Series E · Sep 2021

Mirakl revenue

$100M

Series E · Sep 2021

Key investors in Mirakl

  • Elaia
  • 83North
  • Felix Capital
  • Bain Capital Ventures
  • Permira
  • Silver Lake

Mirakl Overview

About Mirakl

Mirakl is a Paris-headquartered SaaS provider of enterprise marketplace platforms for B2B and B2C sectors. Founded in 2012 at mirakl.com, it enables brands like Leroy Merlin and Best Buy to launch scalable online marketplaces, managing over 100 million products across global clients.


Founded

2011

HQ

FranceParis

Website

mirakl.com

Status

Privately held

Customer focus

B2B

Revenue model

Subscription

Revenue

$100M (Sep 2021)

Valuation

$3.5B (Sep 2021)

Mirakl Valuation

Mirakl is currently valued at $3.5B, based on its Series E in September 2021.

The $555M round was led by Silver Lake, with participation from Permira, Elaia, Felix Capital and 83North.

Mirakl's valuation has grown 2.3x from $1.5B at its Series D in September 2020 to $3.5B in September 2021, across 2 priced rounds.

Mirakl valuation by funding round

Revenue multiple
Mirakl valuation by funding round
DateStageValuationRevenue Multiple
Sep 2021Series E$3.5B35.0x
Sep 2020Series D$1.5B6.9x

Mirakl Revenue

Mirakl's latest recorded revenue is $100M, as of its Series E in September 2021. At a $3.5B valuation, that implies a 35.0x revenue multiple.

Revenue moved from $218M in September 2020 to $100M in September 2021, while the revenue multiple moved from 6.9x to 35.0x.

Mirakl revenue by funding round

Mirakl revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Sep 2021$100M$3.5B35.0xSeries E
Sep 2020$218M$1.5B6.9xSeries D

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Mirakl Funding History

Mirakl has raised a total of $945M across 4 funding rounds.

Mirakl's first fundraising round was a $20M Series B in July 2015. The most recent completed round was a $555M Series E in September 2021.

Mirakl funding rounds

Mirakl funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Sep 2021Series ESilver Lake (lead); Permira; Elaia; Felix Capital; 83North$555M$3.5BMirakl is the leading enterprise marketplace SaaS platform, enabling brands and retailers to build and scale their own online marketplaces. In 2021, the company achieved over $100 million in annual recurring revenue, with more than $4.3 billion in gross merchandise value transacted across Mirakl-powered marketplaces. It added 80 new customers, including major enterprises like Macy's, Bloomingdale's, CMA CGM Group, Decathlon, and UNFI, and launched 66 new marketplaces. On September 21, 2021, Mirakl closed a $555 million Series E funding round led by Silver Lake, with participation from 83North, Elaia, Felix Capital, and Permira, resulting in a post-money valuation over $3.5 billion—a 230% increase from the prior year. The funding underscored Mirakl's dominance in the rapidly growing marketplace category, which it pioneered, and supported global expansion, including partnerships with Adobe, Capgemini, Cognizant, and others in APAC. The platform demonstrated scalability with 100% uptime during peak periods like Black Friday 2021, handling 2.2 million orders and 1.3 billion API calls amid a 47% year-over-year GMV increase. Innovations in 2021 enhanced launch speed, growth, and operations, positioning Mirakl ahead of competitors. Independent analysis pegged 2021 ARR at $106 million, yielding a 33x valuation multiple at the $3.5 billion mark.
Sep 2020Series DElaia; Felix Capital; Bain Capital Ventures; 83North$300M$1.5BMirakl is a French SaaS company founded in 2012 that provides enterprise marketplace software solutions, enabling B2C and B2B organizations to launch and manage third-party online marketplaces on their e-commerce sites. The platform helps retailers and other businesses compete with giants like Amazon and Alibaba by facilitating multi-seller ecosystems, with customers including 11 of the top 40 North American retailers, Carrefour France, Kroger, Decathlon, H&M Home, and others. In September 2020, Mirakl raised $300 million in a Series D funding round led by Permira, with participation from existing investors 83North, Bain Capital Ventures, Elaia Partners, and Felix Capital, bringing total capital raised to $400 million. The round valued the company at over $1.5 billion, achieving unicorn status, and was completed in just 43 days amid strong investor interest fueled by e-commerce growth during COVID-19. Funds were intended to support hypergrowth, platform development, and global expansion. Around the round, Mirakl demonstrated strong traction: in the first half of 2020, it onboarded 25 new customers and launched 18 new marketplaces despite economic disruptions, with its powered marketplaces generating $1.2 billion in GMV in H1 2020 and a full-year record of $3.1 billion GMV, up 110% year-over-year. This resiliency highlighted the scalability of its technology in B2C and emerging B2B sectors. The funding reflected bullishness on the marketplace model as platforms became central to digital commerce strategies, positioning Mirakl as the category leader. This round preceded a larger $555 million Series E in 2021 at $3.5 billion valuation led by Silver Lake.
Feb 2019Series CBain Capital Ventures (lead); Elaia; Vintage Investment Partners; Financiere Saint James; Felix Capital; 83North$70M-Mirakl, founded in 2011 by Philippe Corrot and Adrien Nussenbaum, provides a SaaS marketplace platform that enables B2B and B2C companies to launch and manage enterprise marketplaces at scale. The platform helps retailers and brands onboard sellers, scale SKUs, and compete against giants like Amazon and Alibaba. In 2018, Mirakl launched 37 new marketplaces and acquired 60 new customers, powering over 200 companies globally across offices in Paris, Boston, London, Munich, Barcelona, Stockholm, and São Paulo. On February 28, 2019, Mirakl raised $70 million in a Series C funding round led by Bain Capital Ventures, with participation from existing investors 83North, Felix Capital, and Elaia Partners, bringing total capital raised to $100 million. The funds were intended to invest in technology enhancements, team expansion, new B2B solutions, analytics for AI and personalization, and global growth to power the platform economy. Company growth metrics around the round included revenue increasing 200% from 2013 to 2014 and 80% from 2017 to 2018, alongside 100% year-over-year growth in gross merchandise volume (GMV). Subsequent rounds included a $300M Series D in September 2020 at $1.5B valuation and a $555M Series E in 2021 at $3.5B valuation.
Jul 2015Series B83North (lead); Elaia; Felix Capital$20M-Mirakl, a Paris-based online marketplace platform launched in 2012 by Philippe Corrot and Adrien Nussenbaum, closed a $20 million Series B funding round on July 22, 2015, led by 83North with participation from Felix Capital and Dave Strohm of Greylock. The funds were earmarked for international expansion to bring the platform to more B2C and B2B retailers globally, supporting offices in London and Boston alongside its Paris headquarters. At the time, Mirakl served 55 customers across 11 countries, including prominent B2C clients like Darty, Galeries Lafayette, Best Buy, GAME, and Harvey Nichols. The round highlighted Mirakl's strong traction, with 200% growth from 2013 to 2014 and 22 new customers signed in 2015 alone, positioning it as one of the largest funding rounds for a French startup that year. Investors like 83North, known for backing complementary marketplace businesses such as hybris, Just Eat, and Notonthehighstreet, saw potential in Mirakl's ability to enable retailers to launch online marketplaces offering consumer choice, service, and competitive pricing. Laurel Bowden of 83North emphasized the rising ubiquity of online marketplaces across sectors like art, professional services, and travel. Mirakl operated in a burgeoning market, with IDC forecasting the SaaS enterprise applications market to reach $50.8 billion by 2018 and Statista projecting retail commerce at $2.39 trillion by the same year. The company continued growing, achieving unicorn status and raising a total of $948 million across multiple rounds.

Who has invested in Mirakl?

8 investors have backed Mirakl across its funding rounds, including Elaia, 83North, Felix Capital, Bain Capital Ventures, Permira and Silver Lake.

Lead investors include Silver Lake, Bain Capital Ventures and 83North.


Mirakl Investors

Investors in Mirakl by funding rounds participated
InvestorHQRoundsRoleFirst check
ElaiaFranceFrance4ParticipantJul 2015
Felix CapitalUnited KingdomLondon4ParticipantJul 2015
83NorthUnited KingdomUnited Kingdom4LeadJul 2015
Bain Capital VenturesUnited StatesSan Francisco, CA2LeadFeb 2019
Silver LakeUnited StatesSan Francisco, CA1LeadSep 2021
PermiraUnited KingdomLondon1ParticipantSep 2021

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Acquisitions by Mirakl

Mirakl has acquired 3 companies to date.

Last acquisition by Mirakl was on December 10th 2024. Mirakl acquired Adspert for undisclosed valuation.


Latest Acquisitions by Mirakl

Adspert
Mirakl Target2Sell
Octobat
Description
Adspert is a Berlin-headquartered AI platform optimizing PPC campaigns on Amazon, eBay, Google, and Bing for e-commerce. It automates bidding and keyword management to boost profits, serving over 300 brands and agencies globally. Adspert adjusts bids in real-time based on sales data and competition.
Mirakl Target2Sell is a Paris-based AI solution for eCommerce personalization, offering product recommendations and sorting to boost conversion rates. Integrated at target2sell.com, it serves marketplace operators like Galeries Lafayette, Auchan, and La Poste, enhancing discoverability for first- and third-party assortments.
Octobat is a Paris-based SaaS provider established in 2014 that automates invoicing and tax calculations for online payment processors. Its platform computes EU VAT under MOSS scheme, handles multi-currency billing, and supports subscription, usage-based, and one-time scenarios. Customers receive analytics dashboards tracking expenses and compliance reports. Pricing follows a monthly subscription scaled by invoice volume. The service integrates with payment gateways like Stripe and PayPal for seamless transaction processing.
HQ CountryGermanyFranceFrance
HQ City
Berlin
Paris
Paris
Deal Date10 Dec 202427 Apr 20229 Nov 2021
Valuationundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Mirakl Competitors

Mirakl competitors include listed companies like Wix.com and Xinhua Winshare, and private ones like AppDirect, Olist, Houzz and Weidian Group.

Public and private companies comparable to Mirakl
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
AppDirectUnited StatesNew York City, NYPrivate$18M-$1.5B-
OlistBrazilCuritibaPrivate--$1.5B-
HouzzUnited StatesSan Francisco, CAPrivate--$4B-
Weidian GroupChinaBeijingPrivate--$1.4B-
Wix.comUnited StatesUnited StatesPublicly listed$2B($13M)$3.3B2.0x
Xinhua WinshareChinaChinaPublicly listed$1.7B$248M$1.9B0.4x

Mirakl Public Comps

Mirakl is still privately-owned, but its public comps include SMG Swiss Marketplace Group, Wix.com, Mercari, People, Kakaku.com, Ziff Davis, HBX Group, Xinhua Winshare, Vend Marketplaces and GigaCloud Technology.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
SMG Swiss Marketplace Group$404M$175M8.4x7.7x19.5x13.9x
Wix.com$2B($13M)2.2x2.0x(352.9x)14.4x
Mercari$1.5B$282M2.4x2.4x12.7x11.7x
People$2.4B$122M1.3x1.6x25.4x11.3x
Kakaku.com$605M$175M7.5x7.0x26.1x22.2x
Ziff Davis$1.5B$335M0.9x1.0x3.8x3.3x
HBX Group$896M$218M3.0x3.3x12.4x5.7x
Xinhua Winshare$1.7B$248M0.4x0.4x2.9x3.4x

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Common questions about Mirakl

When was Mirakl founded?Mirakl was founded in 2011.
Where is Mirakl headquartered?Mirakl is headquartered in Paris, France.
Is Mirakl publicly listed?No, Mirakl is a private, VC-backed company.
What is Mirakl's valuation?Mirakl was last valued at $3.5B in its Series E in September 2021.
How much funding has Mirakl raised?Mirakl has raised $945M across 4 funding rounds.
What was Mirakl's last funding round?Mirakl's last funding round was a $555M Series E in September 2021, led by Silver Lake.
Who are Mirakl's investors?Mirakl's investors include Elaia, Felix Capital, 83North, Bain Capital Ventures, Silver Lake, Permira, Vintage Investment Partners and Financiere Saint James.
What is Mirakl's revenue?Mirakl's latest recorded revenue is $100M (September 2021).
What is Mirakl's revenue multiple?Mirakl's latest valuation implies a 35.0x revenue multiple ($3.5B valuation on $100M of revenue).
Which companies are comparable to Mirakl?Companies comparable to Mirakl include AppDirect, Olist, Houzz, Weidian Group, Wix.com and Xinhua Winshare.
How many companies has Mirakl acquired?Mirakl has acquired 3 companies, including Adspert, Mirakl Target2Sell and Octobat.

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