Whop Revenue, Valuation, Funding & Investors

Whop is valued at $5.1B as of October 2026, a 12.8x revenue multiple. Whop revenue was $400M, as disclosed with its latest round.

See full Whop profile

Last Whop valuation

$5.1B

Undisclosed stage · Oct 2026

Last Whop funding round

$205M

Undisclosed stage · Oct 2026

Whop revenue

$400M

Undisclosed stage · Oct 2026

Key investors in Whop

  • Justin Mateen
  • JAM Fund
  • Sequoia Capital
  • Insight Partners
  • Pareto Holdings
  • Edward Lando

Whop Overview

About Whop

Whop functions as a marketplace for digital products where entrepreneurs sell communities, online courses, and software tools. It manages memberships across Telegram and Discord with automated role assignments and access controls. San Francisco-headquartered Whop provides payment processing, analytics, and chat features to help creators scale operations and retain subscribers.


Founded

2021

HQ

United StatesNew York City, NY

Website

whop.com

Status

Privately held

Customer focus

B2B

Revenue model

Commission, Subscription

Revenue

$400M (Oct 2026)

Valuation

$5.1B (Oct 2026)

Whop Valuation

Whop is currently valued at $5.1B, based on its undisclosed-stage round in October 2026. Read the announcement ↗

The $205M round was led by Sequoia Capital, with participation from Shopify.

Whop's valuation has grown 44x from $117M at its Series A in July 2023 to $5.1B in October 2026, across 3 priced rounds.

Whop valuation by funding round

Revenue multiple
Whop valuation by funding round
DateStageValuationRevenue Multiple
Oct 2026Undisclosed stage$5.1B12.8x
Feb 2026Undisclosed stage$1.6B11.3x
Jul 2023Series A$117M-

Whop Revenue

Whop's latest recorded revenue is $400M, as of its undisclosed-stage round in October 2026. At a $5.1B valuation, that implies a 12.8x revenue multiple.

Revenue grew from $142M in February 2026 to $400M in October 2026, while the revenue multiple moved from 11.3x to 12.8x.

Whop revenue by funding round

Whop revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Oct 2026$400M$5.1B12.8xUndisclosed stage
Feb 2026$142M$1.6B11.3xUndisclosed stage

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Whop Funding History

Whop has raised a total of $423M across 4 funding rounds.

Whop's first fundraising round was a $1M seed round in January 2022. The most recent completed round was a $205M undisclosed-stage round in October 2026.

Whop funding rounds

Whop funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Oct 2026Undisclosed stageSequoia Capital (lead); Shopify$205M$5.1BWhop raised USD 205 million at a USD 5.1 billion valuation in a round led by Sequoia Capital, with participation from the venture arm of Shopify, reported on 21 October 2026. Doug Leone, formerly of Sequoia, is joining the company's board as part of the investment. Earlier investors include Peter Thiel, A-Star Capital, Insight Partners and Bain Capital Ventures, and the company previously took USD 200 million from Tether in February 2026 at a USD 1.6 billion valuation. Chief executive Steven Schwartz said the company's annualized run-rate revenue recently passed USD 400 million, up from about USD 60 million at the start of the prior year. Whop operates an online marketplace and software platform on which creators and operators sell digital products and communities, run payments and ads, and manage their businesses. The company is based in Palo Alto, California, and reports that its platform has produced hundreds of millionaires among its sellers. The new capital is expected to fund hiring and further international expansion.
Feb 2026Undisclosed stageTether (lead)$200M$1.6B-
Jul 2023Series AJAM Fund; Peter Thiel; James Harden; The Chainsmokers; Justin Mateen; Justin Kan; Griffin Johnson; Josh Richards; David Blitzer; Insight Partners; Cory Levy; Josh Browder$17M$117MWhop is an online marketplace for digital goods, enabling sellers to offer products like sports gambling picks, software, communities, courses, and trading tools, while providing buyers with discovery tools and purchase management. Founded by Steven Schwartz, Cameron Zoub, and Jack Sharkey, the platform targets influencers and content creators, offering dashboards with analytics, CRM, and promotion tools for sellers, and recommendation algorithms for buyers. At the time of the July 2023 Series A, Whop had around 1 million customers, 3,000 sellers, and had processed $100 million in transactions. The $17 million Series A round, led by Insight Partners with participation from The Chainsmokers, Peter Thiel, and others including Cory Levy, David Blitzer, Griffin Johnson, JAM Fund, James Harden, Josh Browder, Josh Richards, Justin Kan, and Justin Mateen, valued the company at over $100 million post-money. Whop charges a 3% transaction fee on purchases and plans to use the funds to develop the platform, expand the team from 20 people, grow to 10,000 sellers, and process over $15 million monthly.
Jan 2022SeedJAM Fund (lead); Justin Mateen (lead); Edward Lando; Pareto Holdings$1M--

Who has invested in Whop?

17 investors have backed Whop across its funding rounds, including Justin Mateen, JAM Fund, Sequoia Capital, Insight Partners, Pareto Holdings and Edward Lando.

Lead investors include Sequoia Capital, Tether, JAM Fund and Justin Mateen.


Whop Investors

Investors in Whop by funding rounds participated
InvestorHQRoundsRoleFirst check
JAM FundUnited StatesLos Angeles, CA2LeadJan 2022
Justin MateenUnited StatesUnited States2LeadJan 2022
Edward LandoUnited StatesMiami, FL1ParticipantJan 2022
ShopifyCanadaOttawa1ParticipantOct 2026
Peter ThielUnited StatesSan Francisco, CA1ParticipantJul 2023
Pareto HoldingsUnited StatesNew York City, NY1ParticipantJan 2022
James HardenUnited StatesLos Angeles, CA1ParticipantJul 2023
The ChainsmokersUnited StatesNew York City, NY1ParticipantJul 2023
TetherEl SalvadorSan Salvador1LeadFeb 2026
Justin KanUnited StatesUnited States1ParticipantJul 2023
Griffin JohnsonUnited StatesLos Angeles, CA1ParticipantJul 2023
Sequoia CapitalUnited StatesSan Francisco, CA1LeadOct 2026
Josh RichardsUnited StatesLos Angeles, CA1ParticipantJul 2023

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Investments by Whop

Whop has invested in 1 company to date.

Latest investment by Whop was on April 30th 2025. Whop invested in Hidden Studios in their $2M Pre-seed round.


Latest Investments by Whop

Hidden Studios
Description
Hidden Studios is a London-based adtech studio embedding brand integrations into mobile games like PUBG Mobile and Roblox experiences. It creates playable ads and rewarded video campaigns reaching 500 million gamers monthly via Unity and ironSource. Clients include Coca-Cola and Nike for AR filters and in-game events. Founded in 2021, it reports 30 percent higher engagement than standard video ads across EMEA and North America.
HQ CountryUnited States
HQ City
Los Angeles, CA
Deal Date30 Apr 2025
RoundPre-seed
Raised$2M
InvestorsJAM Fund; Edward Lando; Pareto Holdings; Justin Mateen; Ben Pasternak; Press Start Capital; Jay Rifkin; Cory Levy
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Whop Competitors

Whop competitors include listed companies like Kakaku.com, Vend Marketplaces and Mercari, and private ones like Snapdeal, Houzz and Mirakl.

Public and private companies comparable to Whop
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Kakaku.comJapanJapanPublicly listed$597M$173M$4.7B6.6x
Vend MarketplacesNorwayNorwayPublicly listed$684M$20M$4.7B6.6x
SnapdealIndiaNew DelhiPrivate$173M-$6.5B37.6x
HouzzUnited StatesSan Francisco, CAPrivate--$4B-
MercariJapanJapanPublicly listed$1.5B$297M$3.7B2.2x
MiraklFranceParisPrivate$100M-$3.5B35.0x

Whop Public Comps

Whop is still privately-owned, but its public comps include Rightmove, Swiggy, Openlane, Autotrader Group, Kakaku.com, Vend Marketplaces, AUTO1 Group, Travel+Leisure, MakeMyTrip and Lyft.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Rightmove$569M$396M8.7x8.2x12.5x11.8x
Swiggy$2.4B($325M)1.6x1.3x(12.0x)(12.9x)
Openlane$1.9B$302M2.7x2.4x17.1x13.5x
Autotrader Group$835M$556M6.9x6.7x10.3x10.1x
Kakaku.com$597M$173M7.4x6.6x25.6x20.5x
Vend Marketplaces$684M$20M6.8x6.6x233.4x17.4x
AUTO1 Group$9.1B$193M0.6x0.5x29.4x20.3x
Travel+Leisure$4B$684M2.5x2.4x14.7x9.5x

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Common questions about Whop

When was Whop founded?Whop was founded in 2021.
Where is Whop headquartered?Whop is headquartered in New York City, NY, United States.
Is Whop publicly listed?No, Whop is a private, VC-backed company.
What is Whop's valuation?Whop was last valued at $5.1B in its undisclosed-stage round in October 2026.
How much funding has Whop raised?Whop has raised $423M across 4 funding rounds.
What was Whop's last funding round?Whop's last funding round was a $205M undisclosed-stage round in October 2026, led by Sequoia Capital.
Who are Whop's investors?Whop's investors include JAM Fund, Justin Mateen, Edward Lando, Shopify, Peter Thiel, Pareto Holdings, James Harden, The Chainsmokers, Tether, Justin Kan and 7 others.
What is Whop's revenue?Whop's latest recorded revenue is $400M (October 2026).
What is Whop's revenue multiple?Whop's latest valuation implies a 12.8x revenue multiple ($5.1B valuation on $400M of revenue).
Which companies are comparable to Whop?Companies comparable to Whop include Kakaku.com, Vend Marketplaces, Snapdeal, Houzz, Mercari and Mirakl.
How many companies has Whop invested in?Whop has invested in 1 company, including Hidden Studios.
What was Whop's last investment?In April 2025, Whop invested in Hidden Studios' $2M pre-seed round alongside JAM Fund, Edward Lando, Pareto Holdings and 5 other investors.

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