The CrownX Revenue, Valuation, Funding & Investors

The CrownX is valued at $8.2B as of December 2021.

Last The CrownX valuation

$8.2B

Undisclosed stage · Dec 2021

Last The CrownX funding round

$350M

Undisclosed stage · Dec 2021

The CrownX revenue

$2.1B

Secondary · Nov 2021

Key investors in The CrownX

The CrownX Overview

About The CrownX

The CrownX is Masan Group's integrated consumer and retail platform in Vietnam. It combines the country's largest modern grocery network (WinCommerce) with a top FMCG manufacturer (Masan Consumer Holdings). Its mission is to build an omnichannel "Point of Life" ecosystem for daily essential and financial services. The CrownX consolidates several key Masan subsidiaries to capture a large share of the Vietnamese consumer wallet.


Founded

2019

HQ

VietnamHo Chi Minh City

Status

Privately held

Customer focus

B2B

Revenue model

Advertising

Revenue

$2.1B (Nov 2021)

Valuation

$8.2B (Dec 2021)

The CrownX Valuation

The CrownX is currently valued at $8.2B, based on its undisclosed-stage round in December 2021.

The $350M round included Abu Dhabi Investment Authority, SeaTown Holdings and TPG.

The CrownX's valuation has grown 1.1x from $7.3B at its undisclosed-stage round in May 2021 to $8.2B in December 2021, across 3 priced rounds.

The CrownX valuation by funding round

Revenue multiple
The CrownX valuation by funding round
DateStageValuationRevenue Multiple
Dec 2021Undisclosed stage$8.2B-
Nov 2021Secondary$6.9B3.3x
May 2021Undisclosed stage$7.3B-

The CrownX Revenue

The CrownX's latest recorded revenue is $2.1B, as of its secondary sale in November 2021. At a $6.9B valuation, that implies a 3.3x revenue multiple.

The CrownX revenue by funding round

The CrownX revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Nov 2021$2.1B$6.9B3.3xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

The CrownX Funding History

The CrownX has raised a total of $750M across 2 funding rounds, plus 1 secondary share sale.

The CrownX's first fundraising round was a $400M undisclosed-stage round in May 2021. The most recent completed round was a $350M undisclosed-stage round in December 2021.

The CrownX funding rounds

The CrownX funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Dec 2021Undisclosed stageAbu Dhabi Investment Authority; SeaTown Holdings; TPG$350M$8.2BThe CrownX Corporation is the consumer-retail platform of Vietnamese conglomerate Masan Group, formed from the merger of VinCommerce (acquired from Vingroup in 2019) and Masan Consumer Holdings. It operates a mini-mall concept integrating online and offline offerings of daily essential products and services, aiming to expand network reach, digitize into a consumer tech company, develop fintech solutions like buy-now-pay-later, and achieve double-digit profit margins. On December 13, 2021, it closed a final capital-raising round of US$350 million from TPG Capital, Platinum Orchid (Abu Dhabi Investment Authority subsidiary), and SeaTown Master Fund (Temasek subsidiary), bringing total investment since inception in H1 2020 to over US$1.5 billion. The transaction implies a post-money valuation of US$8.2 billion (US$105 per share), a 12% uplift from the prior round, with Masan retaining 81.4% ownership post-deal. Proceeds are allocated to growth initiatives and share buyback. This round validates Masan's 'Point of Life' vision for an integrated ecosystem capturing consumer wallet share amid Vietnam's rising middle class and urbanization. Masan Group eyes an international IPO for The CrownX in 2023-2024, focusing on three KPIs: expanding consumer wallet share via network growth, full platform digitization, and double-digit margins. Credit Suisse acted as exclusive financial adviser. Investors like TPG (with $108 billion AUM across multiple platforms) bring global expertise to scale operations nationwide offline and online.
Nov 2021SecondarySK Group (lead)$340M$6.9BThe CrownX is Masan Group's integrated consumer-retail platform in Vietnam, consolidating Masan Consumer Holdings, Vietnam’s leading food and beverage company, and WinCommerce, the top retailer operating thousands of stores. On November 11, 2021, SK Group invested $340 million to acquire a 4.9% stake in secondary shares of The CrownX, strengthening strategic ties with Masan in retail, logistics, and fintech. This transaction implied a full valuation of $6.93 billion for The CrownX. The SK deal capped a robust 2021 fundraising year for The CrownX, with over $1.5 billion raised across multiple rounds. Earlier, SK acquired a 16.26% stake in subsidiary VinCommerce for $410 million in April. In June, a consortium led by Alibaba and Baring Private Equity Asia invested $400 million for a 5.5% stake at a $6.9 billion valuation, followed by Masan and The CrownX repurchasing nearly $400 million in shares from minorities. A December consortium of TPG, ADIA, and SeaTown invested $350 million, lifting post-money valuation to $8.2 billion at $105 per share. Masan Consumer Holdings has achieved over 20% revenue growth since 2018 through expansion in convenience foods and household goods. WinCommerce holds about 50% market share in Vietnam’s consumer retail sector. Masan eyes an international IPO for The CrownX in 2023-2024, with investors anticipating valuations up to $20 billion.
May 2021Undisclosed stageAlibaba Group (lead); BPEA EQT (lead)$400M$7.3BThe CrownX is Masan Group’s integrated consumer-retail platform in Vietnam, consolidating interests in Masan Consumer Holdings (MCH), which handles consumer goods like food and beverages, and VinCommerce (VCM), operator of the WinMart and WinMart+ grocery chains. Formed in 2020, it aims to build a tech-enabled consumer ecosystem combining offline retail with digital capabilities. On May 18, 2021, a consortium led by Alibaba Group and Baring Private Equity Asia (BPEA, now part of EQT) invested $400 million for a 5.5% stake, implying a pre-money valuation of $6.9 billion (or $93.5 per share) and post-money valuation of approximately $7.3 billion. Masan retained 80.2% ownership post-investment. The deal, advised by Credit Suisse and Deutsche Bank, included a strategic partnership with Alibaba’s Lazada platform, designating VCM as Lazada’s grocery retailer in Vietnam and accelerating offline-to-online (O2O) growth, e-commerce, and data analytics. BPEA emphasized digital transformation to supercharge growth in Vietnam’s nascent retail market, supported by strong demographics and macro tailwinds. Masan targeted at least 5% of The CrownX’s total sales from online gross merchandise value in the near term. Masan was in advanced talks for additional $300-400 million investments from other strategic investors expected to close in 2021. The transaction marked Alibaba’s deeper push into Vietnam’s consumer sector, building on prior minority stakes like SK Group’s 16.26% in VCM.

Who has invested in The CrownX?

6 investors have backed The CrownX across its funding rounds, including TPG, Alibaba Group, Abu Dhabi Investment Authority, BPEA EQT, SK Group and SeaTown Holdings.

Lead investors include SK Group, Alibaba Group and BPEA EQT.


The CrownX Investors

Investors in The CrownX by funding rounds participated
InvestorHQRoundsRoleFirst check
Abu Dhabi Investment AuthorityUAEAbu Dhabi1ParticipantDec 2021
BPEA EQTHong KongHong Kong1LeadMay 2021
SeaTown HoldingsSingaporeSingapore1ParticipantDec 2021
Alibaba GroupChinaHangzhou1LeadMay 2021

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The CrownX Competitors

The CrownX competitors include listed companies like Meesho, Pinterest, Allegro and Vend Marketplaces, and private ones like Lalamove and Snapdeal.

Public and private companies comparable to The CrownX
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
MeeshoIndiaIndiaPublicly listed$1.3B($143M)$10B6.3x
LalamoveHong KongHong KongPrivate--$10B-
SnapdealIndiaGurgaonPrivate$26M-$6.5B-
PinterestUnited StatesUnited StatesPublicly listed$4.2B$361M$10B2.2x
AllegroPolandPolandPublicly listed$3B$833M$13B4.0x
Vend MarketplacesNorwayNorwayPublicly listed$673M$19M$5.1B7.1x

The CrownX Public Comps

The CrownX is still privately-owned, but its public comps include Swiggy, Talabat, Zillow, Etsy, BOSS Zhipin, carsales.com, Meesho, Match Group, CTS Eventim and Pinterest.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Swiggy$2.4B($322M)2.8x2.4x(20.6x)(23.7x)
Talabat$1.7B$323M3.9x1.5x20.4x11.6x
Zillow$2.6B$315M2.6x2.3x21.2x9.4x
Etsy$2.9B$323M3.0x3.0x26.6x10.6x
BOSS Zhipin$1.2B$493M2.8x2.6x7.1x5.7x
carsales.com$892M$475M8.3x8.2x15.6x14.7x
Meesho$1.3B($143M)7.4x6.3x(68.4x)(83.6x)
Match Group$3.5B$939M3.7x3.7x13.9x10.0x

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Common questions about The CrownX

When was The CrownX founded?The CrownX was founded in 2019.
Where is The CrownX headquartered?The CrownX is headquartered in Ho Chi Minh City, Vietnam.
Is The CrownX publicly listed?No, The CrownX is a private, VC-backed company.
What is The CrownX's valuation?The CrownX was last valued at $8.2B in its undisclosed-stage round in December 2021.
How much funding has The CrownX raised?The CrownX has raised $750M across 2 funding rounds.
What was The CrownX's last funding round?The CrownX's last funding round was a $350M undisclosed-stage round in December 2021.
Who are The CrownX's investors?The CrownX's investors include Abu Dhabi Investment Authority, BPEA EQT, SeaTown Holdings, Alibaba Group, TPG and SK Group.
What is The CrownX's revenue?The CrownX's latest recorded revenue is $2.1B (November 2021).
What is The CrownX's revenue multiple?The CrownX's latest valuation implies a 3.3x revenue multiple ($6.9B valuation on $2.1B of revenue).
Which companies are comparable to The CrownX?Companies comparable to The CrownX include Meesho, Lalamove, Snapdeal, Pinterest, Allegro and Vend Marketplaces.

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