Automattic Revenue, Valuation, Funding & Investors

Automattic is valued at $7.5B as of February 2021. Automattic revenue was $45M, as disclosed with its May 2014 round.

Last Automattic valuation

$7.5B

Series E · Feb 2021

Last Automattic funding round

$288M

Series E · Feb 2021

Automattic revenue

$45M

Series C · May 2014

Key investors in Automattic

  • Tiger Global
  • True Ventures
  • ICONIQ Capital
  • Polaris Partners
  • Radar Partners
  • Insight Partners

Automattic Overview

About Automattic

Automattic is a San Francisco-based, fully distributed internet company best known as the commercial steward of the open-source WordPress publishing system. It runs WordPress.com hosting, the WordPress VIP enterprise platform, the WooCommerce e-commerce plugin, the Jetpack security and performance plugin, Tumblr (bought from Verizon in 2019), and apps and services including Akismet, Gravatar, Simplenote, Day One, Pocket Casts, Parse.ly and Beeper. It serves bloggers, small businesses, online merchants and large publishers, and earns most of its revenue from subscriptions, premium plugins and enterprise hosting, with some advertising on free sites. The company had about 1,200 employees in 2020 and roughly 1,480 in 2025, working remotely across dozens of countries. Automattic has raised venture capital from Polaris, True Ventures, Insight Partners, Tiger Global, Salesforce Ventures, BlackRock and others; its 2019 Series D valued it at US$3 billion and a 2021 round and share buyback at US$7.5 billion. It was founded in 2005 by Matt Mullenweg, co-creator of WordPress, who remains chief executive and, through proxies granted by investors since 2011, controls the voting rights on most of its shares.


Founded

2005

HQ

United StatesSan Francisco, CA

Status

Privately held

Customer focus

B2B & B2C

Revenue model

Subscription

Revenue

$45M (May 2014)

Valuation

$7.5B (Feb 2021)

Automattic Valuation

Automattic is currently valued at $7.5B, based on its Series E in February 2021. Read the announcement ↗

The $288M round was led by Alta Park Capital and BlackRock, with participation from ICONIQ Capital, Wellington Management, Avant Global LLC, Schonfeld Strategic Advisors and Aglaé Ventures.

Automattic's valuation has grown 7.5x from $1B at its secondary sale in May 2013 to $7.5B in February 2021, across 6 priced rounds.

Automattic valuation by funding round

Revenue multiple
Automattic valuation by funding round
DateStageValuationRevenue Multiple
Feb 2021Series E$7.5B-
Dec 2019Undisclosed stage$3B-
Sep 2019Series D$3B-
May 2014Series C$1.2B25.8x
Sep 2013Secondary$1.1B-
May 2013Secondary$1B-

Automattic Revenue

Automattic's latest recorded revenue is $45M, as of its Series C in May 2014. At a $1.2B valuation, that implies a 25.8x revenue multiple.

Automattic revenue by funding round

Automattic revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
May 2014$45M$1.2B25.8xSeries C

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Automattic Funding History

Automattic has raised a total of $859M across 6 funding rounds, plus 2 secondary share sales.

Automattic's first fundraising round was a $1M Series A in April 2006. The most recent completed round was a $288M Series E in February 2021.

Automattic funding rounds

Automattic funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2021Series EAlta Park Capital (lead); BlackRock (lead); ICONIQ Capital; Wellington Management; Avant Global LLC; Schonfeld Strategic Advisors; Aglaé Ventures$288M$7.5BAutomattic is the parent company behind WordPress.com, WooCommerce, and Tumblr, operating prominent blogging and communication platforms founded in 2005 by Matt Mullenweg. The company had raised a total of $985.9 million across 12 funding rounds as of February 2021. In February 2021, Automattic closed its Series E funding round of $288 million led by Alta Park Capital and BlackRock, with participation from existing investors ICONIQ Capital and Aglae Ventures, as well as Wellington Management, Schonfeld Strategic Advisors, and other backers. The round valued Automattic at $7.5 billion post-money. Concurrent with the primary funding round, Automattic completed a $250 million share buyback at the same $7.5 billion valuation, which was primarily targeted at current and former employees to provide liquidity for long-tenured shareholders. Matt Mullenweg, the company's founder and CEO, retained voting control of approximately 84% of shares, with arrangements assigning him proxy voting rights on investor shares as had been standard for all company funding since 2011.
Dec 2019Undisclosed stage-$81M$3BAutomattic sold a further US$80.7 million of equity in a private placement whose first sale took place on 11 December 2019, according to a Form D filed with the SEC on 26 December 2019. The filing does not name the investors, and the company did not announce the sale, which followed its US$300 million Series D taken entirely by Salesforce Ventures in September 2019 at a US$3 billion post-money valuation. The placement came as Automattic completed its acquisition of Tumblr from Verizon, which added roughly 200 staff to a fully distributed workforce of close to 1,200 people. Automattic, founded in 2005 by WordPress co-creator Matt Mullenweg and based in San Francisco, operates WordPress.com, WooCommerce, Jetpack, WordPress VIP and Tumblr. It earns most of its revenue from subscriptions to hosted sites, premium plugins, e-commerce extensions and enterprise hosting, plus advertising on free sites. The company raised a further US$288 million in February 2021 from investors including BlackRock, Wellington and Alta Park.
Sep 2019Series DSalesforce Ventures (lead)$300M$3BAutomattic, the company behind WordPress.com, WooCommerce, Jetpack, Tumblr, and WordPress VIP, closed a $300 million Series D funding round on September 19, 2019, solely from Salesforce Ventures. This investment valued the company at a post-money valuation of $3 billion, tripling its previous $1 billion valuation from the 2014 Series C round led by Insight Partners. CEO Matt Mullenweg described the funding as a vote of confidence in Automattic and the open web, noting shared principles with Salesforce founder Marc Benioff. The capital aims to accelerate Automattic's product roadmap—potentially doubling its pace—and scale existing products while increasing investments in open-source WordPress and Gutenberg. At the time, Automattic employed over 950 people across 71 countries with no central office, emphasizing distributed work. The company had not raised funds since 2014's $160 million round and was described as operationally profitable or close to it, with plans to advance growth in eCommerce and enterprise markets where WordPress powers 34.5% of the top 10 million websites. Salesforce Ventures' strategic investment, its largest to date, highlights synergies with Automattic's customer base and open-source focus, enabling closer integrations. Prior investors include Insight Venture Partners, Tiger Global, and True Ventures. The round brought Automattic's total funding to around $491 million, positioning it ahead of other web content management competitors in valuation.
May 2014Series CInsight Partners (lead); ICONIQ Capital; Lowercase Capital; True Ventures; Endurance International Group; Tiger Global$160M$1.2BAutomattic, the company behind WordPress.com and the open-source WordPress platform, raised $160 million in its Series C funding round on May 5, 2014, led by Insight Partners with participation from ICONIQ Capital, Tiger Global, True Ventures, Chris Sacca, and Endurance. This all-primary round marked Automattic's first direct investment since 2008, valuing the company at $1.16 billion post-money. CEO Matt Mullenweg noted the funding would support team growth, business expansion, and marketing efforts after realizing the company was capital-constrained despite prior self-sufficiency. Founded in 2005 by Mullenweg and headquartered in California, Automattic operates web publishing tools powering 19% of the web at the time. The company had previously raised smaller rounds totaling around $12 million, plus secondary sales in 2013. In 2012, Automattic reported $45 million in revenue and profitability, derived from premium versions of its free service for individuals and enterprise platforms for large publishers. The funding positioned Automattic to compete with platforms like Squarespace, Wix, and Weebly in website building for small businesses, while enhancing monetization in verticals beyond blogging. This round brought cumulative primary funding close to prior totals, replenishing cash reserves after infrastructure and acquisitions like Longreads. The $1.16 billion valuation entered Automattic into the billion-dollar club amid a surge in high-valuation tech investments.
Sep 2013SecondaryTiger Global (lead); ICONIQ Capital$75M$1.1BAutomattic, the company behind WordPress.com and related publishing tools like Akismet and Jetpack, completed a $75 million secondary transaction on September 17, 2013, led by Tiger Global with participation from ICONIQ Capital, purchasing shares entirely from early investor Polaris Partners. Polaris, Automattic's largest investor from its 2006 and 2008 primary rounds, retained about one third of its stake after the sale. This followed a $50 million secondary in May 2013 also led by Tiger Global, where existing shareholders including early employees sold stock. The May 2013 deal valued Automattic just below Tumblr's $1.1 billion acquisition price by Yahoo. Automattic was described as healthy, cash-generating, and growing without need for primary capital. Tiger Global partner Lee Fixel handled both investments. At the time, Automattic had under 200 employees, with about 70 hires that year. WordPress powered top blogs including TechCrunch, Boing Boing, and Deadline, and more top blogs than any other platform per a 2012 study.
May 2013SecondaryTiger Global (lead)$52M$1BAutomattic, the company behind WordPress.com publishing platform and related products like Akismet and Jetpack, completed a $50 million secondary stock sale in May 2013 led by Tiger Global's Lee Fixel. The transaction allowed early investors and employees to sell shares for liquidity without raising primary capital for the company, which founder Matt Mullenweg described as healthy, cash-generating, and growing rapidly. Tiger Global joined existing backers including Polaris Partners, True Ventures, Radar Partners, and The New York Times Company. The deal valued Automattic at just below $1.1 billion, placing it near Tumblr's valuation following Yahoo's $1.1 billion acquisition announcement shortly before. This marked Automattic's first liquidity event in five years, reducing short-term pressure for an exit and enabling focus on long-term independence.
Jan 2008Series BPolaris Partners (lead); New York Times; True Ventures; Radar Partners$30M-Automattic raised US$29.5 million in a Series B round announced on 22 January 2008, led by Polaris Ventures, which put in US$20 million. Existing investors True Ventures and Radar Partners also took part, and The New York Times Company joined as a new strategic investor. The company had reportedly turned down acquisition approaches before choosing to raise capital, and said it would spend the money on WordPress, Akismet and WordPress.com development and on hiring. At the time Automattic had fewer than 20 employees working as a distributed team, and WordPress.com hosted millions of blogs alongside the downloadable open-source WordPress software. Automattic, founded in 2005 by Matt Mullenweg, earned revenue from premium upgrades, the Akismet anti-spam service and enterprise hosting for publishers. It did not raise primary capital again until its US$160 million Series C in May 2014, having built the business on about US$12 million of outside capital.
Apr 2006Series ACNET Networks; Polaris Partners; True Ventures; Radar Partners$1M-Automattic disclosed in April 2006 that it had raised about US$1.1 million in its first venture round, closed the previous autumn, from Polaris Ventures, Blacksmith Capital, Radar Partners and CNET Networks. Mike Hirshland of Polaris joined the board, and Phil Black of Blacksmith Capital, who by then had moved to True Ventures, represented the seed investment that True Ventures later counted as its own. Doug Mackenzie of Radar Partners and Shelby Bonnie of CNET completed the investor group. Chief executive Toni Schneider said the money would build robust infrastructure for WordPress.com and give the company a cash buffer for long-term decisions, alongside revenue from the Akismet spam filter, services and hosting partnerships. Automattic had been founded in 2005 by Matt Mullenweg, co-creator of the open-source WordPress publishing software, to commercialise hosted WordPress. The company raised a US$29.5 million Series B led by Polaris in January 2008 and did not take primary capital again until 2014.

Who has invested in Automattic?

17 investors have backed Automattic across its funding rounds, including Tiger Global, True Ventures, ICONIQ Capital, Polaris Partners, Radar Partners and Insight Partners.

Lead investors include Alta Park Capital, BlackRock, Salesforce Ventures, Insight Partners, Tiger Global and 1 other investor.


Automattic Investors

Investors in Automattic by funding rounds participated
InvestorHQRoundsRoleFirst check
ICONIQ CapitalUnited StatesSan Francisco, CA3ParticipantSep 2013
True VenturesUnited StatesSan Francisco, CA3ParticipantApr 2006
Tiger GlobalUnited StatesNew York City, NY3LeadMay 2013
Polaris PartnersUnited StatesBoston, MA2LeadApr 2006
Radar PartnersUnited StatesPalo Alto2ParticipantApr 2006
Alta Park CapitalUnited StatesSan Francisco, CA1LeadFeb 2021
CNET NetworksUnited StatesSan Francisco, CA1ParticipantApr 2006
Salesforce VenturesUnited StatesSan Francisco, CA1LeadSep 2019
Wellington ManagementUnited StatesBoston, MA1ParticipantFeb 2021
New York TimesUnited StatesNew York City, NY1ParticipantJan 2008
Avant Global LLCUnited StatesLas Vegas, NV1ParticipantFeb 2021
Schonfeld Strategic AdvisorsUnited StatesNew York City, NY1ParticipantFeb 2021
Lowercase CapitalUnited StatesSan Francisco, CA1ParticipantMay 2014

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Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples

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Acquisitions by Automattic

Automattic has acquired 18 companies to date.

Last acquisition by Automattic was on June 12th 2025. Automattic acquired Clay for undisclosed valuation.


Latest Acquisitions by Automattic

Clay
WPAI Inc
Harper
Beeper
Description
Clay is a relationship management tool that builds a personal database from users' calendars, emails, and social connections. It automatically populates profiles with interaction histories, notes, and key details to help remember contacts and priorities. Available on web and mobile, Clay integrates with Gmail, LinkedIn, and calendar apps for seamless updates. The San Francisco-based service targets professionals maintaining extensive networks in sales, recruiting, and venture capital.
WPAI Inc is a Tel Aviv-headquartered AI company developing tools for WordPress developers. Launched in 2022, CodeWP generates PHP snippets, Gutenberg blocks, and full plugins trained on WordPress core and 50,000+ plugins. Relaunched in 2023 with WPGPT-PHP model, it supports conversational editing. AgentWP, entering beta in 2024, automates site tasks like content creation and security audits.
-
Beeper is a unified messaging app aggregating chats from multiple platforms into one interface. Acquired by Automattic in April 2024, the San Francisco-based service supports networks like WhatsApp, Signal, and Slack for centralized communication management.
HQ CountryUnited StatesUnited StatesCentral African RepublicUnited States
HQ City
New York City, NY
Austin, TX
-
San Francisco, CA
Deal Date12 Jun 20256 Dec 202421 Nov 20248 Apr 2024
Valuationundisclosedundisclosedundisclosed$125M
EV/Revenue
EV/EBITDA

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Investments by Automattic

Automattic has invested in 12 companies to date.

Latest investment by Automattic was on January 28th 2025. Automattic invested in Openvibe in their $800K Seed round.


Latest Investments by Automattic

Openvibe
n8n
OFFSITE
Offsite
Description
OpenViBE is an open-source software platform for designing and deploying brain-computer interfaces using EEG signals. Developed by INRIA in France since 2006, OpenViBE supports real-time signal acquisition, processing, and visualization for applications in neurofeedback, prosthetics, and gaming. The platform integrates with hardware from Emotiv, NeuroSky, and g.tec, enabling experiment design through a graphical scenario editor. Used by over 1,000 research labs worldwide, OpenViBE facilitates 3D visualization and machine learning classification of brain states.
n8n is a Berlin-headquartered open-source workflow automation platform supporting over 500 app integrations for technical teams. The self-hostable tool enables drag-and-drop or code-based creation of AI agents using nodes for OpenAI, Hugging Face, and vector databases. n8n's cloud version processes enterprise-scale automations for DevOps, marketing, and data pipelines.
OFFSITE is a U.S.-based provider of cloud computing infrastructure and data center colocation services. It operates secure facilities in Ashburn, Virginia, offering high-density hosting, disaster recovery, and hybrid cloud integrations for enterprises. OFFSITE supports compliance standards like SOC 2 and delivers scalable bandwidth up to 100 Gbps.
Offsite is a U.S.-headquartered platform for planning corporate retreats and in-person team events. It offers venue sourcing, itinerary management, vendor coordination, and post-event analytics for remote and hybrid workforces. Serving tech companies and enterprises, Offsite handles logistics for workshops, team-building, and client summits worldwide.
HQ CountryUnited StatesGermanyUnited StatesUnited States
HQ City
Wilmington, DE
Berlin
Kenosha, WI
New York City, NY
Deal Date28 Jan 202519 Feb 202418 Jul 202317 Jul 2023
RoundSeedSeries ASeedSeed
Raised$800K$5M$3M$3M
InvestorsJan Siroky; Czech Founders VC; Tensor VenturesFelicis; Sequoia Capital; Illusian GroupIntegral; Splash Capital; Forum Ventures; Right Side Capital Management; Genius Innovation LabSplash Capital; Forum Ventures; Right Side Capital Management; Genius Innovation Lab
Valuationundisclosedundisclosedundisclosedundisclosed
EV/Revenue
EV/EBITDA

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Automattic Competitors

Automattic competitors include listed companies like Wix.com, AudioEye and GigaCloud Technology, and private ones like Rokt, Bloomreach and Framer.

Public and private companies comparable to Automattic
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
Wix.comUnited StatesUnited StatesPublicly listed$2B($13M)$3.2B1.9x
AudioEyeUnited StatesUnited StatesPublicly listed$40M$2M$165M4.0x
RoktUnited StatesNew York City, NYPrivate$600M-$3.5B5.8x
BloomreachUnited StatesSan Francisco, CAPrivate$150M-$2.2B14.7x
GigaCloud TechnologyUnited StatesUnited StatesPublicly listed$1.3B$158M$2.1B1.5x
FramerNetherlandsAmsterdamPrivate$50M-$2B40.0x

Automattic Public Comps

Automattic is still privately-owned, but its public comps include Open Text, Wix.com, Xinhua Winshare, GigaCloud Technology, Justsystems, Ireader, Lightspeed Commerce, Infomart, GoDaddy and Docusign.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Open Text$5.2B$1.8B2.2x2.2x6.5x6.3x
Wix.com$2B($13M)2.2x1.9x(343.5x)14.8x
Xinhua Winshare$1.7B$250M0.7x0.7x4.9x5.9x
GigaCloud Technology$1.3B$158M1.7x1.5x14.0x11.0x
Justsystems$327M$154M3.8x3.9x8.1x-
Ireader$487M($16M)2.8x3.7x(84.6x)-
Lightspeed Commerce$1.2B($13M)0.9x0.8x(78.3x)12.9x
Infomart$119M$31M10.0x9.1x38.6x33.4x

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Common questions about Automattic

When was Automattic founded?Automattic was founded in 2005.
Where is Automattic headquartered?Automattic is headquartered in San Francisco, CA, United States.
Is Automattic publicly listed?No, Automattic is a private, VC-backed company.
What is Automattic's valuation?Automattic was last valued at $7.5B in its Series E in February 2021.
How much funding has Automattic raised?Automattic has raised $859M across 6 funding rounds.
What was Automattic's last funding round?Automattic's last funding round was a $288M Series E in February 2021, led by Alta Park Capital and BlackRock.
Who are Automattic's investors?Automattic's investors include ICONIQ Capital, True Ventures, Tiger Global, Polaris Partners, Radar Partners, Alta Park Capital, CNET Networks, Salesforce Ventures, Wellington Management, New York Times and 7 others.
What is Automattic's revenue?Automattic's latest recorded revenue is $45M (May 2014).
What is Automattic's revenue multiple?Automattic's latest valuation implies a 25.8x revenue multiple ($1.2B valuation on $45M of revenue).
Which companies are comparable to Automattic?Companies comparable to Automattic include Wix.com, AudioEye, Rokt, Bloomreach, GigaCloud Technology and Framer.
How many companies has Automattic acquired?Automattic has acquired 18 companies, including Clay, WPAI Inc, Harper, Beeper and Texts.
What was the largest acquisition by Automattic?The $125M acquisition of Beeper in April 2024 is the largest acquisition Automattic has made to date.
How many companies has Automattic invested in?Automattic has invested in 12 companies, including Openvibe, n8n, OFFSITE, Offsite, Element, Plane, Framework and Castos.
What was Automattic's last investment?In January 2025, Automattic invested in Openvibe's $800K seed round alongside Jan Siroky, Czech Founders VC and Tensor Ventures.

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