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- AppsFlyer
AppsFlyer Revenue, Valuation, Funding & Investors
AppsFlyer is valued at $2.7B as of June 2026, a 7.7x multiple on its last reported $350M revenue.
Last AppsFlyer valuation
$2.7B
Series E · Jun 2026
Last AppsFlyer funding round
$1B
Series E · Jun 2026
AppsFlyer revenue
$350M
Series E · Jun 2026
Key investors in AppsFlyer
Pitango VC
Magma Venture Partners
Eight Roads Ventures
DTCP
Goldman Sachs
Qumra Capital
About AppsFlyer
AppsFlyer is a Tel Aviv-headquartered mobile marketing analytics firm that provides attribution, fraud prevention, deep linking, and privacy-focused data tools to over 10,000 technology partners. Thousands of brands utilize its platform for customer journey measurement, data clean rooms, and engagement automation across iOS and Android ecosystems. Supporting GDPR and CCPA compliance, AppsFlyer processes billions of events daily to safeguard ad spend and enhance user experiences via www.appsflyer.com.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$350M (Jun 2026)
Valuation
$2.7B (Jun 2026)
AppsFlyer Valuation
AppsFlyer is currently valued at $2.7B, based on its Series E in June 2026.
The $1B round was led by Bradley Horowitz, Meta, Moloco and Unity, with participation from DTCP.
AppsFlyer's valuation has grown 1.7x from $1.6B at its Series D in January 2020 to $2.7B in June 2026, across 2 priced rounds.
AppsFlyer valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Jun 2026 | Series E | $2.7B | 7.7x |
| Jan 2020 | Series D | $1.6B | 10.7x |
AppsFlyer Revenue
AppsFlyer's latest recorded revenue is $350M, as of its Series E in June 2026. At a $2.7B valuation, that implies a 7.7x revenue multiple.
Revenue grew from $150M in January 2020 to $350M in June 2026, while the revenue multiple moved from 10.7x to 7.7x.
AppsFlyer revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Jun 2026 | $350M | $2.7B | 7.7x | Series E |
| Jan 2020 | $150M | $1.6B | 10.7x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
AppsFlyer Funding History
AppsFlyer has raised a total of $1.3B across 5 funding rounds.
AppsFlyer's first fundraising round was a $7M Series A in March 2014. The most recent completed round was a $1B Series E in June 2026.
AppsFlyer funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Jun 2026 | Series E | Bradley Horowitz (lead); Meta (lead); Moloco (lead); Unity (lead); DTCP | $1B | $2.7B | AppsFlyer secured over $1 billion in a Series E funding round at a $2.7 billion post-money valuation, with minority stakes acquired by Google, Meta, Unity, and Moloco, each purchasing a minority share in the Israeli mobile attribution company. The deal is currently subject to regulatory approvals. Prior to this round, AppsFlyer had raised a cumulative $300 million, with its last significant funding being a $210 million Series D in 2020 led by General Atlantic at a $1.6 billion valuation. Existing investors participating in the Series E include DTCP (Deutsche Telekom Capital Partners), Magma, Pitango, Eight Roads, Goldman Sachs Growth Equity, Qumra Capital, Salesforce Ventures, and General Atlantic. The San Francisco-based company serves over 15,000 brands globally and employs approximately 1,300 people. DTCP, as an existing investor, participated in the round alongside the new strategic partners, reinforcing its long-term commitment to AppsFlyer's growth in the marketing technology stack. |
| Jan 2020 | Series D | General Atlantic (lead); Pitango VC; Magma Venture Partners; Goldman Sachs; DTCP; Qumra Capital; Eight Roads Ventures | $210M | $1.6B | AppsFlyer is a leading mobile marketing analytics and attribution platform that helps businesses measure and optimize app installs, in-app events, and user engagement across iOS and Android ecosystems. Founded in 2011 and headquartered in San Francisco with global offices, it serves over 12,000 customers including eBay, HBO, Nike, and Tencent, and integrates with more than 5,000 partners like Facebook, Google, and Salesforce. The platform emphasizes privacy-centric solutions, fraud prevention, and data-driven marketing decisions, powering $28 billion in customer decisions in 2019 alone. On January 21, 2020, AppsFlyer raised $210 million in a Series D funding round led by General Atlantic, with participation from investors including Eight Roads Ventures, Goldman Sachs, Magma Venture Partners, Pitango VC, Qumra Capital, and others, bringing total funding to $294 million. This round valued the company at $1.6 billion post-money, establishing it as a unicorn in the attribution sector. The investment supported team expansion from previous levels to 850 employees across 18 offices and further product innovation to maintain its open platform for partners and custom solutions. At the time of the round, AppsFlyer reported exceeding $150 million in annual recurring revenue (ARR) for 2019, reflecting 5X growth that year and a five-year trajectory from $1 million to over $100 million ARR. This rapid SaaS growth underscored its position among the fastest-growing startups, with recognition on lists like Inc. 5000 and Forbes Cloud 100 in 2019. The 2020 round was later extended in November 2020 with Salesforce Ventures, pushing total funding over $300 million. AppsFlyer continued scaling, reaching $200 million ARR by August 2021, $400 million later, and surpassing $500 million ARR by January 2026 amid reports of a potential multi-billion dollar sale process advised by Goldman Sachs, though matching or exceeding prior valuations. |
| Jan 2017 | Series C | Qumra Capital (lead); Pitango VC; Magma Venture Partners; Goldman Sachs; DTCP; Eight Roads Ventures | $56M | - | AppsFlyer, founded in 2011 by Reshef Mann and Oren Kaniel, is an Israeli mobile attribution and marketing analytics platform that enables app developers and marketers to measure campaign effectiveness across mobile, web, TV, and offline channels. The company raised $56 million in a Series C round in early January 2017, led by Qumra Capital with participation from Goldman Sachs Private Capital Investing, Deutsche Telekom Capital Partners (DTCP), Pitango Growth, Magma Venture Partners, Pitango Venture Capital, and Eight Roads Ventures, bringing total funding to $84 million. Qumra Capital partner Boaz Dinte joined the board, and Goldman Sachs PCI became an observer. The funding followed substantial growth, including revenue increasing sixfold over the prior two years, though exact figures were undisclosed. AppsFlyer measured $6 billion in annual mobile marketing spend, processed over 300 billion mobile events monthly, integrated with more than 2,000 partners, and served over 10,000 apps and marketers monthly, with clients like Samsung, HBO, Waze, Playtika, Alibaba, Baidu, Trivago, and Macy’s. It was an official analytics partner for Google, Facebook, Yahoo, Adobe, and Twitter. Proceeds were earmarked for product innovation, expanding measurement capabilities, strengthening Asia operations and partnerships, and pursuing M&A opportunities. This round preceded later financings, including a $210 million Series D in January 2020 at $1.6 billion valuation led by General Atlantic, pushing total funding to $294 million. |
| Jan 2015 | Series B | Eight Roads Ventures (lead); Pitango VC; Magma Venture Partners; Rittenhouse Ventures; Microsoft Accelerator | $20M | - | AppsFlyer is a mobile marketing analytics and attribution platform founded in 2011 by Oren Kaniel and Reshef Mann to help marketers measure the effectiveness of their mobile advertising spend and demonstrate direct links between marketing activities and business growth. The company provides comprehensive insights for brands to make data-driven decisions on their marketing campaigns, serving major customers including Waze, Alibaba, Adidas, and NBC Universal, with technology deployed on nearly 7 billion mobile devices worldwide. In January 2015, AppsFlyer raised $20 million in a Series B funding round led by Eight Roads Ventures. By 2018, the company had surpassed $100 million in annual recurring revenue and expanded to over 600 team members across 15 offices globally. AppsFlyer later became a unicorn in January 2020 after raising a Series D round of $210 million at a $1.6 billion valuation, followed by an undisclosed follow-on round from Salesforce Ventures in November 2020 at a $2 billion valuation, with ARR exceeding $200 million by 2021. |
| Mar 2014 | Series A | Pitango VC (lead); Magma Venture Partners; Rittenhouse Ventures; Eyal Gura | $7M | - | - |
Who has invested in AppsFlyer?
14 investors have backed AppsFlyer across its funding rounds, including Pitango VC, Magma Venture Partners, Eight Roads Ventures, DTCP, Goldman Sachs and Qumra Capital.
Lead investors include Bradley Horowitz, Meta, Moloco, Unity, General Atlantic and 3 other investors.
AppsFlyer Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| 4 | Lead | Mar 2014 | ||
| 4 | Participant | Mar 2014 | ||
| 3 | Participant | Jan 2017 | ||
| 3 | Lead | Jan 2015 | ||
| 2 | Participant | Mar 2014 | ||
| 2 | Participant | Jan 2017 | ||
| 2 | Lead | Jan 2017 | ||
| 1 | Lead | Jun 2026 | ||
| 1 | Participant | Jan 2015 | ||
| 1 | Lead | Jan 2020 | ||
| 1 | Lead | Jun 2026 | ||
| 1 | Lead | Jun 2026 | ||
This data is available for Pro users. Sign up to see all 14 AppsFlyer investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by AppsFlyer
AppsFlyer has acquired 3 companies to date.
Last acquisition by AppsFlyer was on December 5th 2023. AppsFlyer acquired oolo for undisclosed valuation.
Latest Acquisitions by AppsFlyer
| Description | oolo is a digital media monitoring platform designed for publishers to track content performance autonomously. The agentless SaaS scans websites, apps, and ad networks for uptime, load times, and revenue anomalies. oolo integrates with Google Analytics and CMS like WordPress, alerting teams via Slack. Launched in 2019 from Berlin, it serves European news outlets and agencies. | Devtodev is a product analytics platform tailored for mobile and web applications, particularly games. It aggregates data from sources like AppsFlyer and Adjust into dashboards tracking user retention, monetization, and funnel performance. Devtodev enables A/B testing, push notification campaigns, LTV predictions, and churn prevention through cohort analysis. Cyprus-based, it processes events for over 3 billion users monthly across thousands of apps. | Yodas.com is a career platform that matches elite software developers with high-impact job opportunities worldwide. It offers personalized job recommendations, career coaching, and networking tools tailored for senior engineers and tech leads. The platform operates in multiple countries including the United States, United Kingdom, and Germany, focusing on roles at leading tech firms and startups. Yodas.com emphasizes timing and fit by using algorithms to alert developers to openings that align with their skills and preferences. |
| HQ Country | |||
| HQ City | Ra'anana | Vilnius | San Francisco, CA |
| Deal Date | 5 Dec 2023 | 8 Nov 2023 | 31 May 2018 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all AppsFlyer acquisitions and their M&A valuation multiples. Start Free Trial | |||
AppsFlyer Competitors
AppsFlyer competitors include listed companies like SoundHound, Affle 3i, Rezolve AI and Baidu, and private ones like Seismic and Clay.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Publicly listed | $169M | $19M | $2.7B | 11.3x | ||
| Private | $250M | - | $3B | 12.0x | ||
| Publicly listed | $282M | $67M | $2.3B | 6.7x | ||
| Private | $200M | - | $7.1B | 35.5x | ||
| Publicly listed | $47M | ($109M) | $950M | 4.0x | ||
| Publicly listed | $19B | $3.3B | $30B | 1.4x |
AppsFlyer Public Comps
AppsFlyer is still privately-owned, but its public comps include SoundHound, Intsig Information, Five9, Liftoff Mobile, Mobvista, Shenzhen Intellifusion, LiveRamp, Infleqtion, Easy Click Worldwide and Affle 3i.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $169M | $19M | 14.6x | 11.3x | 132.5x | (35.5x) | |||
| $270M | $83M | 7.8x | 6.6x | 25.2x | 23.6x | |||
| $1.1B | $91M | 2.4x | 2.2x | 30.1x | 9.1x | |||
| $686M | $203M | 5.9x | - | 20.0x | - | |||
| $2B | $152M | 1.1x | 0.9x | 14.3x | 19.9x | |||
| $200M | ($3M) | 14.3x | 14.6x | (952.5x) | (1086.5x) | |||
| $813M | $97M | 2.4x | 2.3x | 20.3x | 9.7x | |||
| $29M | ($52M) | 92.3x | 64.5x | (50.9x) | (60.0x) | |||
This data is available for Pro users. Sign up to see all AppsFlyer competitors and their valuation data. Start Free Trial | ||||||||
Common questions about AppsFlyer
| When was AppsFlyer founded? | AppsFlyer was founded in 2011. |
| Where is AppsFlyer headquartered? | AppsFlyer is headquartered in San Francisco, CA, United States. |
| Is AppsFlyer publicly listed? | No, AppsFlyer is a private, VC-backed company. |
| What is AppsFlyer's valuation? | AppsFlyer was last valued at $2.7B in its Series E in June 2026. |
| How much funding has AppsFlyer raised? | AppsFlyer has raised $1.3B across 5 funding rounds. |
| What was AppsFlyer's last funding round? | AppsFlyer's last funding round was a $1B Series E in June 2026, led by Bradley Horowitz, Meta, Moloco and Unity. |
| Who are AppsFlyer's investors? | AppsFlyer's investors include Pitango VC, Magma Venture Partners, DTCP, Eight Roads Ventures, Rittenhouse Ventures, Goldman Sachs, Qumra Capital, Bradley Horowitz, Microsoft Accelerator, General Atlantic and 4 others. |
| What is AppsFlyer's revenue? | AppsFlyer's latest recorded revenue is $350M (June 2026). |
| What is AppsFlyer's revenue multiple? | AppsFlyer's latest valuation implies a 7.7x revenue multiple ($2.7B valuation on $350M of revenue). |
| Which companies are comparable to AppsFlyer? | Companies comparable to AppsFlyer include SoundHound, Seismic, Affle 3i, Clay, Rezolve AI and Baidu. |
| How many companies has AppsFlyer acquired? | AppsFlyer has acquired 3 companies, including oolo, Devtodev and Yodas.com. |
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