Pixellot Revenue, Valuation, Funding & Investors
Pixellot is valued at $500M as of May 2022, a 10.0x multiple on its last reported $50M revenue.
Last Pixellot valuation
$500M
Series D · May 2022
Last Pixellot funding round
$15M
Series A · Nov 2025
Pixellot revenue
$50M
Series D · May 2022
Key investors in Pixellot
Shamrock Capital Advisors
PSG Equity
Firstime Venture Capital
Grupo Globo
Baidu
Asahi Media Lab Ventures
About Pixellot
Pixellot is a Petah Tikva, Israel-headquartered sports technology company founded in 2014 that automates video production for amateur and youth leagues. Its AI cameras track games across soccer, basketball, and more, generating live streams, highlights, and stats. Deployed in over 2,000 venues worldwide, partners include ESPN, Bayern Munich, and US high schools, streaming thousands of events monthly.
Founded
2013
HQ
Petah TikvaWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$50M (May 2022)
Valuation
$500M (May 2022)
Pixellot Valuation
Pixellot is currently valued at $500M, based on its Series D in May 2022.
The $161M round was led by PSG Equity, with participation from Firstime Venture Capital and Shamrock Capital Advisors.
Pixellot valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| May 2022 | Series D | $500M | 10.0x |
Pixellot Revenue
Pixellot's latest recorded revenue is $50M, as of its Series D in May 2022. At a $500M valuation, that implies a 10.0x revenue multiple.
Pixellot revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| May 2022 | $50M | $500M | 10.0x | Series D |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Pixellot Funding History
Pixellot has raised a total of $233M across 6 funding rounds.
Pixellot's first fundraising round was a $8M Series A in December 2014. The most recent completed round was a $15M Series A in November 2025.
Pixellot funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2025 | Series A | PSG Equity (lead) | $15M | - | Pixellot develops an AI-automated streaming platform for youth and amateur sports, enabling automated production, personalized highlight reels, and monetization tools without upfront camera costs via its AIaaS revenue-share model. The company operates in 9,000 U.S. schools, streams over 500,000 events annually, reached 100 million views in 2025, and produced 2.5 million hours of content across 16,000 systems. In November 2025, Pixellot raised $35 million, including $15 million in equity from existing investor PSG Equity and $20 million in venture debt, following its $161 million Series D in 2022. The new funding supports expansion of AI automation, content personalization, and growth in youth sports, with partnerships like a five-year extension with PlayOn Sports and entry into Australia and New Zealand. Pixellot targets the $6 billion youth and amateur sports market, focusing on sub-elite levels such as high schools and clubs, and is on pace to stream 1.5 million games across 14 sports in 2025. |
| May 2022 | Series D | PSG Equity (lead); Firstime Venture Capital; Shamrock Capital Advisors | $161M | $500M | Pixellot is an Israeli company founded in 2013 that provides AI-automated sports video production and analytics solutions. The company has developed technology that automatically captures, produces, and streams live sporting events and highlights to multiple devices, serving broadcasters, production companies, clubs, federations, universities, high schools, and coaching providers across approximately 62 countries as of the Series D announcement. In June 2022, Pixellot raised $161 million in its Series D funding round led by Providence Strategic Growth (PSG), valuing the company at $500 million. The round included participation from the Israeli Secondary Fund and secondary deals involving existing investors. PSG managing director Ronen Nir and principal Govind Anand joined Pixellot's board as part of the investment. The company deployed approximately 18,000 systems globally and had produced over one million live games at the time of the Series D. Pixellot intended to use the capital for global market expansion, including new territories in Asia and Latin America, as well as youth sports markets. The company has existing investor relationships with Israeli VC Firstime Ventures and Shamrock Capital, which had led the Series C round of $16 million in June 2020. Pixellot has subsequently raised additional capital, including a $35 million round in 2024 or 2025 with PSG investing an additional $15 million alongside venture debt financing. |
| Jun 2020 | Series C | Shamrock Capital Advisors (lead); Altshuler Shaham; Grupo Globo; Arkin Holdings | $16M | - | Pixellot is an Israel-based provider of AI-automated sports production solutions that automatically capture, produce, and stream games and highlights to any device, live or on-demand. The company develops unmanned cameras using artificial intelligence to follow ball and player movement, with over 18,000 systems deployed across 62 countries. Partners include the NBA, MLB, FC Barcelona, ESPN, Genius Sports, NBC’s SportsEngine, and the National Federation of State High School Associations. On June 24, 2020, Pixellot completed a $16 million Series C funding round led by Shamrock Capital Advisors, with participation from new investor Altshuler-Shaham Group, and existing investors Grupo Globo and Arkin Holdings. The capital was earmarked for accelerating sales and marketing activities to meet growing demand for cost-effective broadcasting solutions, especially amid the COVID-19 pandemic and limited fan attendance. Shamrock Capital Partner Andy Howard highlighted Pixellot’s solutions for content providers, teams, and viewers. Pixellot, founded in 2013 and headed by CEO Alon Werber, employed about 150 people across Israel, the U.S., and Asia at the time. The company planned to expand in regions like Asia and Latin America, where it already served clients such as LigaMX clubs and Brazil’s Grupo Globo. |
| Dec 2019 | Strategic investment | Grupo Globo (lead) | $3M | - | Pixellot is an Israeli software company specializing in AI-powered automated video production and analytics for sports, partnering with leagues, clubs, federations, and broadcasters worldwide including Grupo Globo. In December 2019, Brazilian media giant Grupo Globo invested $3.3 million in equity in Pixellot to integrate its AI streaming technology for Brazilian sports coverage. The investment supported Pixellot's expansion in automated sports video production. Pixellot acquired VidSwap, a sports video analysis platform, in 2019. |
| Sep 2018 | Series B | Shamrock Capital Advisors (lead); Asahi Media Lab Ventures | $30M | - | Pixellot is an Israeli company specializing in AI-based sports production technology, using unmanned panoramic cameras for affordable multi-feed productions, automated highlights, graphics, and ads, primarily targeting smaller sports entities like high schools, youth academies, and amateur organizations. In September 2018, Shamrock Capital Advisors led a funding round reported as $30 million, with participation from existing investors, enabling expansion in sales and R&D. The company had sold over 2,500 systems and was producing 20,000 hours of sports content monthly at the time. Shamrock, a media and entertainment-focused investor, highlighted Pixellot's address of key pain points in sports production. Pixellot's prior fundraising brought total capital above $40 million by late 2018. The technology serves broadcasters and coaches, connecting fans with content for sharing, distribution, and monetization. CEO Alon Werber emphasized growth potential. Later developments include a $16 million Series C led by Shamrock in June 2020 and a $161 million Series D at $500 million valuation in 2022 led by PSG, with total raised reaching $60 million by then. Recent 2025 funding added $35 million and $15 million rounds. |
| Dec 2014 | Series A | Baidu (lead); Firstime Venture Capital | $8M | - | Pixellot is a Tel Aviv-based video technology company founded in 2013 that develops unmanned, ultra-high resolution video capture systems for large outdoor events, sports, and music production, targeting the long tail market like high school sports and amateur leagues. The technology enables automated recording, broadcasting, and cloud-based performance monitoring with minimal personnel. In December 2014, Baidu invested $3 million in Pixellot, marking Baidu's first direct investment in an Israeli startup. Prior to this, Pixellot had raised $5.3 million total from investors including TheTime incubator and founders. The investment supports development of unmanned cameras for large events and signals Pixellot's international expansion, particularly into the Chinese market amid growing demand for streaming content. |
Who has invested in Pixellot?
8 investors have backed Pixellot across its funding rounds, including Shamrock Capital Advisors, PSG Equity, Firstime Venture Capital, Grupo Globo, Baidu and Asahi Media Lab Ventures.
Lead investors include PSG Equity, Shamrock Capital Advisors, Grupo Globo and Baidu.
Pixellot Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
 Los Angeles, CA | 3 | Lead | Sep 2018 | |
 Rio de Janeiro | 2 | Lead | Dec 2019 | |
| Tel Aviv | 2 | Participant | Dec 2014 | |
| Boston, MA | 2 | Lead | May 2022 | |
| Tel Aviv | 1 | Participant | Jun 2020 | |
 Beijing | 1 | Lead | Dec 2014 | |
This data is available for Pro users. Sign up to see all 8 Pixellot investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by Pixellot
Pixellot has acquired 1 company to date.
Last acquisition by Pixellot was on December 16th 2019. Pixellot acquired VidSwap for undisclosed valuation.
Latest Acquisitions by Pixellot
| Description | VidSwap is a platform that assists sports teams in capturing, organizing, and monetizing video footage. It offers instant replay capabilities, automated analysis tools, broadcast streaming, and collaboration features for coaches and players. |
| HQ Country | |
| HQ City | Minnesota City, MN |
| Deal Date | 16 Dec 2019 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Pixellot acquisitions and their M&A valuation multiples. Start Free Trial | |
Pixellot Competitors
Pixellot competitors include listed companies like Net Insight, Haivision Systems and CodeMill, and private ones like Descript, Bitmovin and Arcturus.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| San Francisco, CA | Private | $100M | - | $550M | 5.5x | |
| San Francisco, CA | Private | - | - | $127M | - | |
| Los Angeles, CA | Private | - | - | $76M | - | |
 Sweden | Publicly listed | $53M | $8M | $113M | 2.2x | |
 Canada | Publicly listed | $99M | $5M | $72M | 0.7x | |
| Sweden | Publicly listed | $7M | $2M | $19M | - |
Pixellot Public Comps
Pixellot is still privately-owned, but its public comps include EVS Broadcast Equipment, Vista Group, Agora, Hengxin Shambala Culture, Streamwide, Safie, Kaltura, Vecima Networks, Pexip and Sumavision.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $240M | $66M | 1.6x | 1.4x | 5.7x | 5.6x | |||
| $94M | $5M | 4.2x | 3.8x | 85.8x | 20.8x | |||
| $141M | $3M | 0.7x | 0.6x | 35.2x | 1382.0x | |||
| $58M | ($44M) | 5.0x | - | (6.8x) | - | |||
| $30M | $16M | 8.6x | 8.2x | 15.8x | 14.0x | |||
| $122M | $2M | 1.8x | 1.5x | 119.5x | - | |||
| $181M | ($5M) | 1.3x | 1.2x | (43.5x) | 13.4x | |||
| $205M | $7M | 1.2x | 1.1x | 36.0x | 6.4x | |||
This data is available for Pro users. Sign up to see all Pixellot competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Pixellot
| When was Pixellot founded? | Pixellot was founded in 2013. |
| Where is Pixellot headquartered? | Pixellot is headquartered in Petah Tikva, Israel. |
| Is Pixellot publicly listed? | No, Pixellot is a private, VC-backed company. |
| What is Pixellot's valuation? | Pixellot was last valued at $500M in its Series D in May 2022. |
| How much funding has Pixellot raised? | Pixellot has raised $233M across 6 funding rounds. |
| What was Pixellot's last funding round? | Pixellot's last funding round was a $15M Series A in November 2025, led by PSG Equity. |
| Who are Pixellot's investors? | Pixellot's investors include Shamrock Capital Advisors, Grupo Globo, Firstime Venture Capital, PSG Equity, Altshuler Shaham, Baidu, Arkin Holdings and Asahi Media Lab Ventures. |
| What is Pixellot's revenue? | Pixellot's latest recorded revenue is $50M (May 2022). |
| What is Pixellot's revenue multiple? | Pixellot's latest valuation implies a 10.0x revenue multiple ($500M valuation on $50M of revenue). |
| Which companies are comparable to Pixellot? | Companies comparable to Pixellot include Descript, Bitmovin, Arcturus, Net Insight, Haivision Systems and CodeMill. |
| How many companies has Pixellot acquired? | Pixellot has acquired 1 company, including VidSwap. |
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