Cloudinary Revenue, Valuation, Funding & Investors

Cloudinary is valued at $2B as of February 2022, a 20.0x multiple on its last reported $100M revenue.

Last Cloudinary valuation

$2B

Secondary · Feb 2022

Cloudinary revenue

$100M

Secondary · Feb 2022

Key investors in Cloudinary

Cloudinary Overview

About Cloudinary

Santa Clara-headquartered Cloudinary is a cloud-based image and video management platform that uses AI for optimization, transformation, and delivery. The company supports digital asset management for brands with features like auto-tagging, face detection, and dynamic media manipulation. Cloudinary serves clients such as Procter & Gamble, Under Armour, and Walmart Labs from offices in the United States, United Kingdom, and Israel. Founded in 2012, it processes billions of visual assets monthly.


Founded

2011

HQ

United StatesSan Jose, CA

Status

Privately held

Customer focus

B2B

Revenue model

Subscription, Usage-based

Revenue

$100M (Feb 2022)

Valuation

$2B (Feb 2022)

Cloudinary Valuation

Cloudinary is currently valued at $2B, based on its secondary sale in February 2022.

The $100M round was led by Blackstone.

Cloudinary valuation by funding round

Cloudinary valuation by funding round
DateStageValuationRevenue Multiple
Feb 2022Secondary$2B20.0x

Cloudinary Revenue

Cloudinary's latest recorded revenue is $100M, as of its secondary sale in February 2022. At a $2B valuation, that implies a 20.0x revenue multiple.

Cloudinary revenue by funding round

Cloudinary revenue and valuation multiple by funding round
DateRevenue *ValuationRevenue MultipleStage
Feb 2022$100M$2B20.0xSecondary

* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.

Cloudinary Funding History

Cloudinary has 1 recorded secondary share sale and no primary funding rounds.

Cloudinary funding rounds

Cloudinary funding rounds
DateStageInvestorsRaisedValuationDeal Summary
Feb 2022SecondaryBlackstone (lead)$100M$2BCloudinary is an Israeli-founded media experience cloud company that provides a platform for managing, transforming, and delivering images and videos at scale, powering websites and apps for millions of users daily. It serves nearly 10,000 customers worldwide, including Atlassian, NBC, Sony, and Uber, managing over 60 billion assets. On February 15, 2022, Blackstone Growth made a secondary investment of more than $100 million by purchasing shares from Cloudinary employees, valuing the bootstrapped company at $2 billion USD. This secondary round followed prior ones with Salesforce Ventures in 2020 and Bessemer Venture Partners in 2018 and 2015, marking Cloudinary's first institutional partnership while enabling employee liquidity. Cloudinary reached $100 million in annual recurring revenue in December 2021, shortly before the transaction. The company recently acquired video software maker Indivio in January 2022 to enhance its video capabilities, with Blackstone committing to support future expansion including M&A. Despite bootstrapping since 2012, Cloudinary has grown into an industry standard for developers, creators, and marketers, emphasizing AI-powered media management for digital-first visual experiences.

Who has invested in Cloudinary?

1 investor has backed Cloudinary across its funding rounds, including Blackstone.

Lead investors include Blackstone.


Cloudinary Investors

Investors in Cloudinary by funding rounds participated
InvestorHQRoundsRoleFirst check

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Acquisitions by Cloudinary

Cloudinary has acquired 1 company to date.

Last acquisition by Cloudinary was on January 10th 2022. Cloudinary acquired Indivio for undisclosed valuation.


Latest Acquisitions by Cloudinary

Indivio
Description
Indivio is a marketing automation tool that helps brands create, test, and optimize video ads for Facebook and Instagram. Its platform streamlines video production and deployment, enabling retailers of varying sizes to enhance campaign performance through automated A/B testing and performance analytics.
HQ CountryUnited States
HQ City
San Francisco, CA
Deal Date10 Jan 2022
Valuationundisclosed
EV/Revenue
EV/EBITDA

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Cloudinary Competitors

Cloudinary competitors include listed companies like Haizhi and Ncino, and private ones like Synthesia, HoneyBook, Eros Innovation and Verbit.

Public and private companies comparable to Cloudinary
CompanyHQStatusRevenueEBITDAValuationRevenue Multiple
SynthesiaUnited KingdomLondonPrivate$100M-$4B40.0x
HoneyBookUnited StatesSan Francisco, CAPrivate$80M-$2.4B30.0x
Eros InnovationIsle of ManIsle of ManPrivate-$35M$2B-
VerbitUnited StatesNew York City, NYPrivate$100M-$2B20.0x
HaizhiChinaChinaPublicly listed$93M($30M)$2.2B16.6x
NcinoUnited StatesUnited StatesPublicly listed$595M$65M$2.2B4.0x

Cloudinary Public Comps

Cloudinary is still privately-owned, but its public comps include Haizhi, Ncino, Wenge AI, TRS Information Technology, C3.ai, Shenzhen Ysstech Info, Intsig Information, PCITECH, SoundHound and BigBear.ai.

Last FYEV/RevenueEV/EBITDA
RevenueEBITDALast FYLTM2027ELast FYLTM2027E
Haizhi$93M($30M)22.0x16.6x(68.5x)(460.6x)
Ncino$595M$65M4.2x4.0x38.4x15.5x
Wenge AI$60M($20M)28.7x-(86.0x)-
TRS Information Technology$76M($20M)19.7x20.1x(74.9x)488.0x
C3.ai$250M($484M)4.2x4.3x(2.1x)(5.9x)
Shenzhen Ysstech Info$205M$4M7.4x-390.0x-
Intsig Information$270M$83M7.6x6.4x24.8x23.2x
PCITECH$1.5B$53M0.9x0.9x24.3x-

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Common questions about Cloudinary

When was Cloudinary founded?Cloudinary was founded in 2011.
Where is Cloudinary headquartered?Cloudinary is headquartered in San Jose, CA, United States.
Is Cloudinary publicly listed?No, Cloudinary is a private, VC-backed company.
What is Cloudinary's valuation?Cloudinary was last valued at $2B in its secondary sale in February 2022.
Who are Cloudinary's investors?Cloudinary's investors include Blackstone.
What is Cloudinary's revenue?Cloudinary's latest recorded revenue is $100M (February 2022).
What is Cloudinary's revenue multiple?Cloudinary's latest valuation implies a 20.0x revenue multiple ($2B valuation on $100M of revenue).
Which companies are comparable to Cloudinary?Companies comparable to Cloudinary include Synthesia, HoneyBook, Eros Innovation, Verbit, Haizhi and Ncino.
How many companies has Cloudinary acquired?Cloudinary has acquired 1 company, including Indivio.

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