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- Cloudinary
Cloudinary Revenue, Valuation, Funding & Investors
Cloudinary is valued at $2B as of February 2022, a 20.0x multiple on its last reported $100M revenue.
Last Cloudinary valuation
$2B
Secondary · Feb 2022
Cloudinary revenue
$100M
Secondary · Feb 2022
Key investors in Cloudinary
About Cloudinary
Santa Clara-headquartered Cloudinary is a cloud-based image and video management platform that uses AI for optimization, transformation, and delivery. The company supports digital asset management for brands with features like auto-tagging, face detection, and dynamic media manipulation. Cloudinary serves clients such as Procter & Gamble, Under Armour, and Walmart Labs from offices in the United States, United Kingdom, and Israel. Founded in 2012, it processes billions of visual assets monthly.
Founded
2011
HQ
Website
Status
Privately held
Customer focus
B2B
Revenue model
Subscription, Usage-based
Revenue
$100M (Feb 2022)
Valuation
$2B (Feb 2022)
Cloudinary Valuation
Cloudinary is currently valued at $2B, based on its secondary sale in February 2022.
The $100M round was led by Blackstone.
Cloudinary valuation by funding round
| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Feb 2022 | Secondary | $2B | 20.0x |
Cloudinary Revenue
Cloudinary's latest recorded revenue is $100M, as of its secondary sale in February 2022. At a $2B valuation, that implies a 20.0x revenue multiple.
Cloudinary revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Feb 2022 | $100M | $2B | 20.0x | Secondary |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
Cloudinary Funding History
Cloudinary has 1 recorded secondary share sale and no primary funding rounds.
Cloudinary funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Feb 2022 | Secondary | Blackstone (lead) | $100M | $2B | Cloudinary is an Israeli-founded media experience cloud company that provides a platform for managing, transforming, and delivering images and videos at scale, powering websites and apps for millions of users daily. It serves nearly 10,000 customers worldwide, including Atlassian, NBC, Sony, and Uber, managing over 60 billion assets. On February 15, 2022, Blackstone Growth made a secondary investment of more than $100 million by purchasing shares from Cloudinary employees, valuing the bootstrapped company at $2 billion USD. This secondary round followed prior ones with Salesforce Ventures in 2020 and Bessemer Venture Partners in 2018 and 2015, marking Cloudinary's first institutional partnership while enabling employee liquidity. Cloudinary reached $100 million in annual recurring revenue in December 2021, shortly before the transaction. The company recently acquired video software maker Indivio in January 2022 to enhance its video capabilities, with Blackstone committing to support future expansion including M&A. Despite bootstrapping since 2012, Cloudinary has grown into an industry standard for developers, creators, and marketers, emphasizing AI-powered media management for digital-first visual experiences. |
Who has invested in Cloudinary?
1 investor has backed Cloudinary across its funding rounds, including Blackstone.
Lead investors include Blackstone.
Cloudinary Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
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Start Free TrialAcquisitions by Cloudinary
Cloudinary has acquired 1 company to date.
Last acquisition by Cloudinary was on January 10th 2022. Cloudinary acquired Indivio for undisclosed valuation.
Latest Acquisitions by Cloudinary
| Description | Indivio is a marketing automation tool that helps brands create, test, and optimize video ads for Facebook and Instagram. Its platform streamlines video production and deployment, enabling retailers of varying sizes to enhance campaign performance through automated A/B testing and performance analytics. |
| HQ Country | |
| HQ City | San Francisco, CA |
| Deal Date | 10 Jan 2022 |
| Valuation | undisclosed |
| EV/Revenue | |
| EV/EBITDA | |
This data is available for Pro users. Sign up to see all Cloudinary acquisitions and their M&A valuation multiples. Start Free Trial | |
Cloudinary Competitors
Cloudinary competitors include listed companies like Haizhi and Ncino, and private ones like Synthesia, HoneyBook, Eros Innovation and Verbit.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
| Private | $100M | - | $4B | 40.0x | ||
| Private | $80M | - | $2.4B | 30.0x | ||
| Private | - | $35M | $2B | - | ||
| Private | $100M | - | $2B | 20.0x | ||
| Publicly listed | $93M | ($30M) | $2.2B | 16.6x | ||
| Publicly listed | $595M | $65M | $2.2B | 4.0x |
Cloudinary Public Comps
Cloudinary is still privately-owned, but its public comps include Haizhi, Ncino, Wenge AI, TRS Information Technology, C3.ai, Shenzhen Ysstech Info, Intsig Information, PCITECH, SoundHound and BigBear.ai.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $93M | ($30M) | 22.0x | 16.6x | (68.5x) | (460.6x) | |||
| $595M | $65M | 4.2x | 4.0x | 38.4x | 15.5x | |||
| $60M | ($20M) | 28.7x | - | (86.0x) | - | |||
| $76M | ($20M) | 19.7x | 20.1x | (74.9x) | 488.0x | |||
| $250M | ($484M) | 4.2x | 4.3x | (2.1x) | (5.9x) | |||
| $205M | $4M | 7.4x | - | 390.0x | - | |||
| $270M | $83M | 7.6x | 6.4x | 24.8x | 23.2x | |||
| $1.5B | $53M | 0.9x | 0.9x | 24.3x | - | |||
This data is available for Pro users. Sign up to see all Cloudinary competitors and their valuation data. Start Free Trial | ||||||||
Common questions about Cloudinary
| When was Cloudinary founded? | Cloudinary was founded in 2011. |
| Where is Cloudinary headquartered? | Cloudinary is headquartered in San Jose, CA, United States. |
| Is Cloudinary publicly listed? | No, Cloudinary is a private, VC-backed company. |
| What is Cloudinary's valuation? | Cloudinary was last valued at $2B in its secondary sale in February 2022. |
| Who are Cloudinary's investors? | Cloudinary's investors include Blackstone. |
| What is Cloudinary's revenue? | Cloudinary's latest recorded revenue is $100M (February 2022). |
| What is Cloudinary's revenue multiple? | Cloudinary's latest valuation implies a 20.0x revenue multiple ($2B valuation on $100M of revenue). |
| Which companies are comparable to Cloudinary? | Companies comparable to Cloudinary include Synthesia, HoneyBook, Eros Innovation, Verbit, Haizhi and Ncino. |
| How many companies has Cloudinary acquired? | Cloudinary has acquired 1 company, including Indivio. |
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