HoneyBook Revenue, Valuation, Funding & Investors
HoneyBook is valued at $2.4B as of November 2021, a 30.0x multiple on its last reported $80M revenue.
Last HoneyBook valuation
$2.4B
Series E · Nov 2021
Last HoneyBook funding round
$250M
Series E · Nov 2021
HoneyBook revenue
$80M
Series E · Nov 2021
Key investors in HoneyBook
Norwest
Aleph
Citi Ventures
Vintage Investment Partners
OurCrowd
Durable Capital Partners
About HoneyBook
HoneyBook is a San Francisco- and Tel Aviv-headquartered platform providing AI-integrated management tools for independent professionals in photography, event planning, and design. Features encompass client proposals, contracts, invoicing, and scheduling automation. Founded in 2013, it serves creators worldwide with offices supporting remote teams and integrations for calendars and payment processors.
Founded
2013
HQ
San Francisco, CAWebsite
Status
Privately held
Customer focus
B2B
Revenue model
Subscription
Revenue
$80M (Nov 2021)
Valuation
$2.4B (Nov 2021)
HoneyBook Valuation
HoneyBook is currently valued at $2.4B, based on its Series E in November 2021.
The $250M round included Durable Capital Partners, LIP Ventures Boutique, Norwest, OurCrowd and Citi Ventures.
HoneyBook's valuation has grown 80x from $30M at its Series A in September 2014 to $2.4B in November 2021, across 3 priced rounds.
HoneyBook valuation by funding round
Revenue multiple| Date | Stage | Valuation | Revenue Multiple |
|---|---|---|---|
| Nov 2021 | Series E | $2.4B | 30.0x |
| May 2021 | Series D | $1.1B | 13.8x |
| Sep 2014 | Series A | $30M | 15.0x |
HoneyBook Revenue
HoneyBook's latest recorded revenue is $80M, as of its Series E in November 2021. At a $2.4B valuation, that implies a 30.0x revenue multiple.
Revenue grew from $2M in September 2014 to $80M in November 2021, while the revenue multiple moved from 15.0x to 30.0x.
HoneyBook revenue by funding round
| Date | Revenue * | Valuation | Revenue Multiple | Stage |
|---|---|---|---|---|
| Nov 2021 | $80M | $2.4B | 30.0x | Series E |
| May 2021 | $80M | $1.1B | 13.8x | Series D |
| Sep 2014 | $2M | $30M | 15.0x | Series A |
* Revenue (or ARR) figures are the values recorded alongside each funding round. Typically run-rate revenue at the time of the deal, or a reported LTM (last 12 months) revenue.
HoneyBook Funding History
HoneyBook has raised a total of $498M across 8 funding rounds.
HoneyBook's first fundraising round was a $10M Series A in September 2014. The most recent completed round was a $250M Series E in November 2021.
HoneyBook funding rounds
| Date | Stage | Investors | Raised | Valuation | Deal Summary |
|---|---|---|---|---|---|
| Nov 2021 | Series E | Durable Capital Partners; LIP Ventures Boutique; Norwest; OurCrowd; Citi Ventures | $250M | $2.4B | HoneyBook is a San Francisco-based fintech company, founded in 2013 by Oz Alon, Naama Alon, and Dror Shimoni, offering a business management platform for freelancers and small business owners. The platform streamlines workflows, contracts, invoicing, payments, client communication, and recently launched a capital product for funding access integrated into transactions. It targets the growing independent workforce, helping users manage cash flow and business operations. On November 3, 2021, HoneyBook raised $250 million in a Series E round led by Tiger Global Management, with participation from Durable Capital Partners, Norwest Venture Partners, Citi Ventures, and OurCrowd—matching the specified investors. This came six months after a $155 million Series D at $1.1 billion valuation, doubling the company's post-money valuation to $2.4 billion. Total funding raised exceeded $480 million across multiple rounds. The company reported more than doubling its annual recurring revenue (ARR) since early 2021 and doubling new subscribers in the prior 12 months around the round date. Members booked over $1.8-1.9 billion on the platform in 2021 alone, with cumulative bookings surpassing $5 billion since inception. HoneyBook had about 130 employees split between the US and Tel Aviv. Proceeds from the Series E were allocated to product development, scaling operations, and team expansion, including hires in data, finance, and marketing. CEO Oz Alon highlighted the platform's evolution to meet diverse needs amid a workforce shift toward independence, with no immediate plans for further fundraising. |
| May 2021 | Series D | Durable Capital Partners (lead); Zeev Ventures; Battery Ventures; Norwest; Tiger Global; 01 Advisors; OurCrowd; Citi Ventures | $155M | $1.1B | HoneyBook is a client experience and financial management platform for independent service-based businesses such as photographers, event planners, and interior designers, offering tools for lead capture, client communications, contracts, payments, and workflow automation. Founded in 2013 and headquartered in San Francisco with an office in Tel Aviv, the company raised $155M in a Series D round on May 4, 2021, led by Durable Capital Partners, with participation from 01 Advisors, Battery Ventures, Citi Ventures, Norwest Venture Partners, OurCrowd, Tiger Global Management, and Zeev Ventures. This round valued HoneyBook at $1.1 billion post-money, enabling investments in product development, hiring, and expansion into new verticals. HoneyBook had previously raised cumulative funding approaching $229M before this round, building its position in the SMB management software space. HoneyBook has processed over $12B in transactions and supported 25M client relationships historically. |
| Mar 2019 | Series C | Citi Ventures (lead); Vintage Investment Partners; Aleph; Generation Ventures; Tribeca Venture Partners; Norwest; 10X Capital; Hillsven Capital | $28M | - | HoneyBook is a San Francisco-based fintech company founded in 2013 that provides a business and financial management platform for creative solopreneurs, freelancers, and small businesses in industries like photography, web design, and wedding planning. The platform streamlines client management processes including capturing leads, delivering proposals, contracts, invoicing, payments via integrations like Stripe, and project workflow to help users book clients faster and manage cash flow. On March 21, 2019, HoneyBook raised $28 million in its Series C funding round led by Citi Ventures, with participation from all existing investors including Norwest Venture Partners, Aleph, Hillsven Capital, Vintage Investment Partners, Generation Ventures, and Tribeca Venture Partners. This brought the company's total funding to $72 million at that point. The round supported growth amid the rise of the gig economy and small businesses, with plans to partner with financial institutions like Citibank for additional services such as capital access and cash flow smoothing for members facing irregular income. Around the 2019 round, HoneyBook reported surpassing $1 billion in total bookings through its platform, with new members growing 150% in 2018 and over 1 million client projects created that year. The company had enhanced its tools with new features and launched an Android app in 2019. HoneyBook continued scaling post-2019, raising a $155 million Series D in May 2021 led by Durable Capital Partners at over $1 billion valuation, tripling ARR in the prior 12 months during the pandemic while doubling members, and later a 2021 Series E at $2.4 billion valuation with roughly $80 million revenue that year. The 2019 round positioned it for unicorn status in subsequent developments. |
| Jun 2018 | Series A | Section Partners | $7M | - | - |
| Sep 2016 | Series C | Vintage Investment Partners (lead); at.inc/ | $14M | - | - |
| Jun 2016 | Series C | Vintage Investment Partners; MRTNZ Ventures; Aleph; Norwest; NFX | $12M | - | - |
| Mar 2015 | Series B | Norwest (lead); Carthona Capital; SierraMaya360; Aleph; Hillsven Capital; Recursive Ventures | $22M | - | HoneyBook, an event planning platform founded in 2013 by Israeli entrepreneurs Oz Alon, Naama Alon, Dror Shimoni, and Shadiah Sigala, raised $22 million in a Series B funding round on March 5, 2015, led by Norwest Venture Partners, with participation from Aleph and Hillsven Capital. This brought the company's total funding to $32 million, following a $10 million Series A in September 2014 led by Aleph. Other prior investors included UpWest Labs, Evan Williams, James Currier, Stan Chudnovsky, Naval Ravikant, Ben Ling, and Michael Birch. The platform serves as a CRM and collaborative tool for event professionals, handling booking, payments, and vendor networks in industries like wedding planning and fashion photography. Prior to the round, HoneyBook operated invite-only in the San Francisco Bay Area and experienced 10x growth in the last six months, driven by customer referrals and vendor networks joining the platform. The funding was earmarked to expand the platform to major US cities including Los Angeles and New York, with a city-by-city rollout planned over the next 12 months, alongside investments in customer service, infrastructure, and engineering to support scaling. HoneyBook's tool aims to streamline disconnected event planning processes, enabling professionals to create seamless client experiences from initial interactions to final payments. The company continued raising capital in later years, including multiple Series C rounds in 2016 and 2018, Series D in 2021 at over $1 billion valuation, and Series E. |
| Sep 2014 | Series A | Aleph (lead); Naval Ravikant (lead) | $10M | $30M | HoneyBook is a San Francisco-based platform for event planning and client management, helping independent businesses handle bookings, contracts, invoicing, payments, and project tracking. The company raised $10 million in its Series A round on September 22, 2014, led by Aleph with participation from Naval Ravikant, Hillsven Capital, Ooga Labs, Ev Williams, and others. This post-money valuation reached $29.5 million, following a prior round and reflecting a 358% increase over the previous valuation. Launched in 2013, HoneyBook provides an integrated solution for business owners to manage client relationships and cash flows under one platform, including integrations with tools like QuickBooks and Google Calendar. |
Who has invested in HoneyBook?
23 investors have backed HoneyBook across its funding rounds, including Norwest, Aleph, Citi Ventures, Vintage Investment Partners, OurCrowd and Durable Capital Partners.
Lead investors include Durable Capital Partners, Citi Ventures, Vintage Investment Partners, Norwest, Aleph and 1 other investor.
HoneyBook Investors
| Investor | HQ | Rounds | Role | First check |
|---|---|---|---|---|
| San Francisco, CA | 5 | Lead | Mar 2015 | |
 Israel | 4 | Lead | Sep 2014 | |
| Herzliya | 3 | Lead | Jun 2016 | |
| San Francisco, CA | 3 | Lead | Mar 2019 | |
| Washington, DC | 2 | Lead | May 2021 | |
| Jerusalem | 2 | Participant | May 2021 | |
| San Francisco, CA | 2 | Participant | Mar 2015 | |
| San Francisco, CA | 1 | Participant | Sep 2016 | |
| San Francisco, CA | 1 | Participant | May 2021 | |
 Sydney | 1 | Participant | Mar 2015 | |
| Los Angeles, CA | 1 | Participant | Mar 2015 | |
| Phoenix, AZ | 1 | Participant | Jun 2016 | |
| Boston, MA | 1 | Participant | May 2021 | |
This data is available for Pro users. Sign up to see all 23 HoneyBook investors. Start Free Trial | ||||
Benchmark 350K+ Funding Rounds and Disclosed VC Valuation Multiples
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Start Free TrialAcquisitions by HoneyBook
HoneyBook has acquired 3 companies to date.
Last acquisition by HoneyBook was on September 30th 2025. HoneyBook acquired Fine for undisclosed valuation.
Latest Acquisitions by HoneyBook
| Description | Fine provides a platform where developers build software using AI agents specialized in tasks like debugging and feature implementation. Unlike line-by-line coding assistants such as GitHub Copilot, Fine’s agents manage entire software projects by incorporating full codebases for context. The San Francisco-based company accelerates development workflows through customizable agent squads, targeting engineering teams seeking substantial productivity gains. | Wedding Spot is a San Francisco-headquartered marketplace launched in 2013 listing 15,000 U.S. wedding venues. Users filter by budget, capacity up to 500 guests, and style to build custom packages with instant pricing. Venues manage inquiries and bookings directly on the platform backed by $10 million in VC funding. | AppMyDay is an event-focused social platform enabling photo sharing and guest interactions. Event hosts create private networks for weddings, parties, and corporate gatherings, allowing real-time content sharing and engagement. The service captures and organizes user-generated photos into personalized albums accessible post-event. |
| HQ Country | | | |
| HQ City | Tel Aviv | San Francisco, CA | New York City, NY |
| Deal Date | 30 Sep 2025 | 4 Apr 2016 | 9 Mar 2016 |
| Valuation | undisclosed | undisclosed | undisclosed |
| EV/Revenue | |||
| EV/EBITDA | |||
This data is available for Pro users. Sign up to see all HoneyBook acquisitions and their M&A valuation multiples. Start Free Trial | |||
HoneyBook Competitors
HoneyBook competitors include listed companies like CS Disco and Ncino, and private ones like Cloudinary, Peregrine.ai, EliseAI and Eros Innovation.
| Company | HQ | Status | Revenue | EBITDA | Valuation | Revenue Multiple |
|---|---|---|---|---|---|---|
 Cloudinary | San Jose, CA | Private | $100M | - | $2B | 20.0x |
 Berlin | Private | $30M | - | $2.5B | 83.3x | |
| New York City, NY | Private | $100M | - | $2.2B | 22.0x | |
 Isle of Man | Private | - | $35M | $2B | - | |
| United States | Publicly listed | $157M | ($44M) | $273M | 1.0x | |
| United States | Publicly listed | $595M | $65M | $2.3B | 4.0x |
HoneyBook Public Comps
HoneyBook is still privately-owned, but its public comps include Ncino, Intsig Information, SoundHound, Haizhi, Intapp, Shenzhen Intellifusion, C3.ai, Wenge AI, Infleqtion and TRS Information Technology.
| Last FY | EV/Revenue | EV/EBITDA | ||||||
|---|---|---|---|---|---|---|---|---|
| Revenue | EBITDA | Last FY | LTM | 2027E | Last FY | LTM | 2027E | |
| $595M | $65M | 4.3x | 4.0x | 39.0x | 15.8x | |||
| $270M | $83M | 7.8x | 6.6x | 25.2x | 23.6x | |||
| $169M | $19M | 14.6x | 11.3x | 132.5x | (35.5x) | |||
| $93M | ($30M) | 21.5x | 16.3x | (67.1x) | (440.4x) | |||
| $578M | ($16M) | 4.6x | 4.5x | (164.3x) | 20.9x | |||
| $200M | ($3M) | 14.3x | 14.6x | (952.5x) | (1086.5x) | |||
| $250M | ($484M) | 4.3x | 4.5x | (2.2x) | (6.2x) | |||
| $60M | ($20M) | 27.6x | - | (82.7x) | - | |||
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Common questions about HoneyBook
| When was HoneyBook founded? | HoneyBook was founded in 2013. |
| Where is HoneyBook headquartered? | HoneyBook is headquartered in San Francisco, CA, United States. |
| Is HoneyBook publicly listed? | No, HoneyBook is a private, VC-backed company. |
| What is HoneyBook's valuation? | HoneyBook was last valued at $2.4B in its Series E in November 2021. |
| How much funding has HoneyBook raised? | HoneyBook has raised $498M across 8 funding rounds. |
| What was HoneyBook's last funding round? | HoneyBook's last funding round was a $250M Series E in November 2021. |
| Who are HoneyBook's investors? | HoneyBook's investors include Norwest, Aleph, Vintage Investment Partners, Citi Ventures, Durable Capital Partners, OurCrowd, Hillsven Capital, at.inc/, Zeev Ventures, Carthona Capital and 13 others. |
| What is HoneyBook's revenue? | HoneyBook's latest recorded revenue is $80M (November 2021). |
| What is HoneyBook's revenue multiple? | HoneyBook's latest valuation implies a 30.0x revenue multiple ($2.4B valuation on $80M of revenue). |
| Which companies are comparable to HoneyBook? | Companies comparable to HoneyBook include Cloudinary, Peregrine.ai, EliseAI, Eros Innovation, CS Disco and Ncino. |
| How many companies has HoneyBook acquired? | HoneyBook has acquired 3 companies, including Fine, Wedding Spot and AppMyDay. |
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